Marketing

Often times small business owners (chiropractors) receive solicitations by mail that appear to be bills for advertising. Directory listings for “Yellow Pages” types of companies have for years been notorious for sending these mailings. Business owners beware, nearly 100% of these are not bills but rather a solicitation for goods or services. I feel they…

By Michael Dorausch, D.C. Chiropractor James Von Hipple was visiting my chiropractic office in Los Angeles recently and he left this business card by the front desk. I had not seen it at first, we like keeping a collection of cards for other chiropractors practicing in Southern California (actually we like keeping cards for pretty…

By Michael Dorausch, D.C. I picked up some chiropractic business cards while on campus at Life University in Marietta Georgia a few weeks ago and I have been meaning to post some of those cards here. I must have a few thousand chiropractor business cards in my collection at this point. Even so, I still…

By Michael Dorausch, D.C. I’m at a chiropractor conference in Tempe Arizona (big ASU game going on today next door to hotel I’m at) and I’ve already received a stack of new business cards from chiropractors across the country. Lot’s of docs have figured out that when they give me new cards I often post…

By Michael Dorausch, D.C. I came across a great advertisement listing of a Practice For Sale in Asheville NC yesterday. As I read through the ad (I’ll show it here) I was reminded about good use of granular terms but I caught a few addition things that could have been done. We’ll go over some…

By Michael Dorausch, D.C. I had three different chiropractors call me (actually they called my staff and I haven’t called them back) during the past week regarding ordering plastic spine keychains ( <–see the ones we use for ADIO chiropractic here) for chiropractic offices. There were some chiropractors that had called me the week before…

By Michael Dorausch, D.C. I was throwing away some old files today when I came across some printing proofs I received from a yellow pages marketing company back in 2004. The advertisement was to appear in the alternative medicine and health practitioner category of the LA Westside Yellow Pages book. I believe the sales rep…

By Michael Dorausch, D.C. It’s no secret that I’m a big fan of postcards and postcard marketing for not only chiropractic businesses, but for other small businesses as well. Sending postcards was on my list of 23 surefire small-business marketing techniques for 2008, and I’ll be recommending postcards for 2009 as well. I received two…

By Michael Dorausch, D.C. On October 25, 2008 planetchiropractic.com will be hosting a search marketing intensive exclusively focused on lead generation for chiropractors. The event information is posted here and time is running out for those that are not yet registered. The graph to the left shows leads per day for a chiropractic office based…

By Michael Dorausch, D.C. I didn’t go around asking for business cards at Wednesday night’s DCS event with Joe Accurso but two chiropractors remembered to hand me their cards. I got cards from Dr. Ted Pena and Dr. John Bergman. Dr. Ted Pena, Chiropractor, practices in Riverside, California. For those wanting his contact information, his…

By Michael Dorausch, D.C. Here are six different chiropractic business cards from two chiropractors I know quite well. Five of them belong to Dr. Steve Visentin (related Dr V posts include couples massage workshop, digital pedometer postcards, and automobile accident checklist) and the one on top left corner belongs to California chiropractor, Ralph Andrade. Dr….

By Michael Dorausch, D.C. This came to me by mail sent from the offices of Dr. Visentin, D.C., 1411 Krameria Street., Denver, CO 80220. Thought it was a great idea and wanted to share. Free Couples Massage Workshop Every day people say they wish they could get their spouse to rub their backs, so Dr….

By Michael Dorausch, D.C. Colorado chiropractor, Dr. Steve Visentin, has mailed me another great postcard that was being sent to his practice members in the Denver area. I liked a lot of things about this postcard, but I especially liked the offer for a FREE pedometer. This is a win-win for everyone. A digital pedometer…

By Michael Dorausch, D.C. Yesterday I authored a post regarding a 1996 ICA Review magazine and I mentioned that in the entire publication there was only one use I could find of an e-mail address being printed. None of the author bios included e-mail addresses, none of the classified advertisements mentioned e-mail, none of the…

The image shown below is a scan from a supersized postcard I received from Denver Chiropractor Steve Visentin, and it features an automobile accident checklist to be put in a person’s glove compartment. The postcard was made out of heavy card stock and the opposite side had information about chiropractic care, symptoms associated with automobile…

By Michael Dorausch, D.C. I was recently handed three very different chiropractic business cards for the office of California Lancaster Chiropractor, Dr. Suzanne Frye. Earlier this week there was a business card post, and the topic, along with photos, has been covered several times in the past. These cards I’m about to share are unique,…

By Michael Dorausch, D.C. I kept my collecting of chiropractor business cards to a minimum this past weekend. I was focused more on Web development during the weekend conference in Phoenix, instead of socializing and collecting business cards. I did purchase a new scanner since my business card karma post in May, so collecting, organizing…

By Michael Dorausch, D.C. It’s been 30 days since my Cinco de Mayo chiropractors post. I talked about all the business cards I’d been receiving and other contact information I was getting from chiropractors when attending conferences throughout the United States. So far the post has been a great success and I noticed today there…

By Michael Dorausch, D.C. I recently found what I’d consider an old wellness advertisement in a newspaper from the early 1900s. It was an ad for something called the Claxton Ear-Cap and it was intended to keep kids from developing “ugly” ears. I found the marketing sales pitch language really interesting and I’ve transcribed most…

By Michael Dorausch, D.C. I was cleaning my home office desk on Sunday and noticed an abundance of business cards have piled up from various conferences and events I’ve been attending during the past three weeks. I picked up about one hundred business cards from chiropractors attending the DCS California Jam in Orange County. I…

The following is Part #4 of a 4 part audio transcribing (part #1 is here, part #2, and part #3) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. Andrew: Okay, can you tell…

The following is Part #3 of a 4 part audio transcribing (part #1 is here and part #2 is here) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. Andrew: Okay so first thing…

By Michael Dorausch, D.C. I love affirmations. I’ve been reading affirmations every morning, midafternoon, and evening, for as long as I can remember. This past weekend I was in Las Vegas attending a roundtable and chiropractic conference when someone handed me a motivational card with an affirmation on the front, and business related information on…

The following is Part #2 of a 4 part audio transcribing (part #1 is here) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. (photo: Sock puppets may not bring as much traffic as…

The following is Part #1 of a 4 part audio transcribing of a Mixergy Interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. (photo: Andy Sorcini aka @MrBabyMan and Michael Dorausch aka @chiropractic attending one of…

By Michael Dorausch Imagine having a video on YouTube that has less than a 1000 views. Pretty lame by social media standards. Now imagine that same video provides you with new business and also gets your business featured on a local TV news channel. Not so lame. Thanks to blended search, new and easy to…

By Michael Dorausch, D.C. I grabbed a screen shot earlier today of an ad appearing at the top of the chiropractic news page. It appeared as if it was supposed to be a banner ad or an image-based ad but it was horribly formatted. I shrunk the screen shot down so that I could fit…