Search This Archive By Michael Dorausch, D.C. In nearly 30 years of helping people purchase domains and build chiropractic websites, I’ve learned a thing or two. These days, there are many experts in the field of Local SEO, and I intend to feature more of their insights here. This is the content that will truly…
Search This Archive By Michael Dorausch, D.C. Today, we’re exploring how AI is reshaping the value of chiropractic domains. To illustrate this, let’s look at ChiropractorSanFrancisco.com (a premium name from the ChiropracticDomains.com portfolio). If you already own an exact-match GEO domain like this one, you have every reason to celebrate. The value of a direct…
Search This Archive By Michael Dorausch, D.C. Earlier this week, GoDaddy’s #1 Domain Broker (@brokertom) shared a thread on domain negotiation strategies. He highlights how buyers should evaluate premium domains not as mere marketing costs, but as foundational business assets. Tom uses the example of Harley-Davidson acquiring LiveWire.com for $632,500, which played a key role…
Search This Archive Planet Chiropractic Archives (Part of the For The Record Series on Planet Chiropractic) Besides being a chiropractor, Michael Dorausch has built a notable parallel career in digital marketing, search engine optimization (SEO), and web development, leveraging his early adoption of online technologies in the late 1990s. His involvement in the search industry…
Search This Archive By Michael Dorausch, D.C. Fresh from the electric atmosphere of Parker Seminars Las Vegas, I’m excited to share what I uncovered about the booming world of chiropractor websites. Among the sea of vendors, seven companies caught my eye, each offering website building and hosting services tailored for chiropractors. I spoke with reps…
Search This Archive Often times small business owners (chiropractors) receive solicitations by mail that appear to be bills for advertising. Directory listings for “Yellow Pages” types of companies have for years been notorious for sending these mailings. Business owners beware, nearly 100% of these are not bills but rather a solicitation for goods or services….
Search This Archive By Michael Dorausch, D.C. I’ve recently been enjoying reading and studying two different directories I’ve acquired for the city of Los Angeles, published in the years 1915 and 1916. These books were the beginning of what later became known to most of us as the Yellow Pages and I’ve been fascinated with…
Search This Archive By Michael Dorausch, D.C. Chiropractor James Von Hipple was visiting my chiropractic office in Los Angeles recently and he left this business card by the front desk. I had not seen it at first, we like keeping a collection of cards for other chiropractors practicing in Southern California (actually we like keeping…
Search This Archive By Michael Dorausch, D.C. I picked up some chiropractic business cards while on campus at Life University in Marietta Georgia a few weeks ago and I have been meaning to post some of those cards here. I must have a few thousand chiropractor business cards in my collection at this point. Even…
Search This Archive By Michael Dorausch, D.C. I’m at a chiropractor conference in Tempe Arizona (big ASU game going on today next door to hotel I’m at) and I’ve already received a stack of new business cards from chiropractors across the country. Lot’s of docs have figured out that when they give me new cards…
Search This Archive By Michael Dorausch, D.C. I came across a great advertisement listing of a Practice For Sale in Asheville NC yesterday. As I read through the ad (I’ll show it here) I was reminded about good use of granular terms but I caught a few addition things that could have been done. We’ll…
Search This Archive By Michael Dorausch, D.C. I had three different chiropractors call me (actually they called my staff and I haven’t called them back) during the past week regarding ordering plastic spine keychains ( <–see the ones we use for ADIO chiropractic here) for chiropractic offices. There were some chiropractors that had called me…
Search This Archive By Michael Dorausch, D.C. I was throwing away some old files today when I came across some printing proofs I received from a yellow pages marketing company back in 2004. The advertisement was to appear in the alternative medicine and health practitioner category of the LA Westside Yellow Pages book. I believe…
Search This Archive By Michael Dorausch, D.C. It’s no secret that I’m a big fan of postcards and postcard marketing for not only chiropractic businesses, but for other small businesses as well. Sending postcards was on my list of 23 surefire small-business marketing techniques for 2008, and I’ll be recommending postcards for 2009 as well….
Search This Archive By Michael Dorausch, D.C. On October 25, 2008 planetchiropractic.com will be hosting a search marketing intensive exclusively focused on lead generation for chiropractors. The event information is posted here and time is running out for those that are not yet registered. The graph to the left shows leads per day for a…
Search This Archive By Michael Dorausch, D.C. I didn’t go around asking for business cards at Wednesday night’s DCS event with Joe Accurso but two chiropractors remembered to hand me their cards. I got cards from Dr. Ted Pena and Dr. John Bergman. Dr. Ted Pena, Chiropractor, practices in Riverside, California. For those wanting his…
Search This Archive By Michael Dorausch, D.C. Here are six different chiropractic business cards from two chiropractors I know quite well. Five of them belong to Dr. Steve Visentin (related Dr V posts include couples massage workshop, digital pedometer postcards, and automobile accident checklist) and the one on top left corner belongs to California chiropractor,…
Search This Archive By Michael Dorausch, D.C. This came to me by mail sent from the offices of Dr. Visentin, D.C., 1411 Krameria Street., Denver, CO 80220. Thought it was a great idea and wanted to share. Free Couples Massage Workshop Every day people say they wish they could get their spouse to rub their…
Search This Archive By Michael Dorausch, D.C. Colorado chiropractor, Dr. Steve Visentin, has mailed me another great postcard that was being sent to his practice members in the Denver area. I liked a lot of things about this postcard, but I especially liked the offer for a FREE pedometer. This is a win-win for everyone….
Search This Archive By Michael Dorausch, D.C. Yesterday I authored a post regarding a 1996 ICA Review magazine and I mentioned that in the entire publication there was only one use I could find of an e-mail address being printed. None of the author bios included e-mail addresses, none of the classified advertisements mentioned e-mail,…
Search This Archive The image shown below is a scan from a supersized postcard I received from Denver Chiropractor Steve Visentin, and it features an automobile accident checklist to be put in a person’s glove compartment. The postcard was made out of heavy card stock and the opposite side had information about chiropractic care, symptoms…
Search This Archive By Michael Dorausch, D.C. I was recently handed three very different chiropractic business cards for the office of California Lancaster Chiropractor, Dr. Suzanne Frye. Earlier this week there was a business card post, and the topic, along with photos, has been covered several times in the past. These cards I’m about to…
Search This Archive By Michael Dorausch, D.C. I kept my collecting of chiropractor business cards to a minimum this past weekend. I was focused more on Web development during the weekend conference in Phoenix, instead of socializing and collecting business cards. I did purchase a new scanner since my business card karma post in May,…
Search This Archive By Michael Dorausch, D.C. It’s been 30 days since my Cinco de Mayo chiropractors post. I talked about all the business cards I’d been receiving and other contact information I was getting from chiropractors when attending conferences throughout the United States. So far the post has been a great success and I…
Search This Archive By Michael Dorausch, D.C. I recently found what I’d consider an old wellness advertisement in a newspaper from the early 1900s. It was an ad for something called the Claxton Ear-Cap and it was intended to keep kids from developing “ugly” ears. I found the marketing sales pitch language really interesting and…
Search This Archive By Michael Dorausch, D.C. I was cleaning my home office desk on Sunday and noticed an abundance of business cards have piled up from various conferences and events I’ve been attending during the past three weeks. I picked up about one hundred business cards from chiropractors attending the DCS California Jam in…
Search This Archive The following is Part #4 of a 4 part audio transcribing (part #1 is here, part #2, and part #3) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. Andrew: Okay,…
Search This Archive The following is Part #3 of a 4 part audio transcribing (part #1 is here and part #2 is here) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. Andrew: Okay…
Search This Archive By Michael Dorausch, D.C. I love affirmations. I’ve been reading affirmations every morning, midafternoon, and evening, for as long as I can remember. This past weekend I was in Las Vegas attending a roundtable and chiropractic conference when someone handed me a motivational card with an affirmation on the front, and business…
Search This Archive The following is Part #2 of a 4 part audio transcribing (part #1 is here) of an interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. (photo: Sock puppets may not bring as…
Search This Archive The following is Part #1 of a 4 part audio transcribing of a Mixergy Interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. (photo: Andy Sorcini aka @MrBabyMan and Michael Dorausch aka @chiropractic…
Search This Archive By Michael Dorausch Imagine having a video on YouTube that has less than a 1000 views. Pretty lame by social media standards. Now imagine that same video provides you with new business and also gets your business featured on a local TV news channel. Not so lame. Thanks to blended search, new…
Search This Archive By Michael Dorausch, D.C. I grabbed a screen shot earlier today of an ad appearing at the top of the chiropractic news page. It appeared as if it was supposed to be a banner ad or an image-based ad but it was horribly formatted. I shrunk the screen shot down so that…
Search This Archive By Michael Dorausch, D.C. Back in December of 2007, I received a postcard from a chiropractic office in Northern California. I’d been meaning to do a post regarding what I thought was an effective postcard campaign, but I got sidetracked, until I saw the postcard again today. The office of Sacramento chiropractor,…
Search This Archive By Michael Dorausch, D.C. What happens when millions of people view a hot girl in a television commercial during the Super Bowl? Many go online and start searching in hopes of finding out more information about her. But what if they don’t know her name? Research shows us people will connect generic…