Chiropractor Charlotte
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Companies Building and Hosting Chiropractor Websites: Insights from Parker Seminars Las Vegas

By Michael Dorausch, D.C. Fresh from the electric atmosphere of Parker Seminars Las Vegas, I’m excited to share what I uncovered about the booming world of chiropractor websites. Among the sea of vendors, seven companies caught my eye, each offering website building and hosting services tailored for chiropractors. I spoke with reps from all seven…

312 Dollar Yellow Page Directory Listing

312 Dollar Yellow Page Directory Listing

Often times small business owners (chiropractors) receive solicitations by mail that appear to be bills for advertising. Directory listings for “Yellow Pages” types of companies have for years been notorious for sending these mailings. Business owners beware, nearly 100% of these are not bills but rather a solicitation for goods or services. I feel they…

Association of American Directory Publishers
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Association of American Directory Publishers

By Michael Dorausch, D.C. I’ve recently been enjoying reading and studying two different directories I’ve acquired for the city of Los Angeles, published in the years 1915 and 1916. These books were the beginning of what later became known to most of us as the Yellow Pages and I’ve been fascinated with the near century…

Bag of Bones Anatomical Plastic Chiropractic Keychains

Bag of Bones Anatomical Plastic Chiropractic Keychains

By Michael Dorausch, D.C. I had three different chiropractors call me (actually they called my staff and I haven’t called them back) during the past week regarding ordering plastic spine keychains ( <–see the ones we use for ADIO chiropractic here) for chiropractic offices. There were some chiropractors that had called me the week before…

2008 Holiday Chiropractic Postcards

2008 Holiday Chiropractic Postcards

By Michael Dorausch, D.C. It’s no secret that I’m a big fan of postcards and postcard marketing for not only chiropractic businesses, but for other small businesses as well. Sending postcards was on my list of 23 surefire small-business marketing techniques for 2008, and I’ll be recommending postcards for 2009 as well. I received two…

October Intensive Marketing Event Includes Call Tracking

October Intensive Marketing Event Includes Call Tracking

By Michael Dorausch, D.C. On October 25, 2008 planetchiropractic.com will be hosting a search marketing intensive exclusively focused on lead generation for chiropractors. The event information is posted here and time is running out for those that are not yet registered. The graph to the left shows leads per day for a chiropractic office based…

Saturday Business Card Karma August 2008

Saturday Business Card Karma August 2008

By Michael Dorausch, D.C. I didn’t go around asking for business cards at Wednesday night’s DCS event with Joe Accurso but two chiropractors remembered to hand me their cards. I got cards from Dr. Ted Pena and Dr. John Bergman. Dr. Ted Pena, Chiropractor, practices in Riverside, California. For those wanting his contact information, his…

6 Card Monday

6 Card Monday

By Michael Dorausch, D.C. Here are six different chiropractic business cards from two chiropractors I know quite well. Five of them belong to Dr. Steve Visentin (related Dr V posts include couples massage workshop, digital pedometer postcards, and automobile accident checklist) and the one on top left corner belongs to California chiropractor, Ralph Andrade. Dr….

Automobile Accident Checklist For Glove Compartment

Automobile Accident Checklist For Glove Compartment

The image shown below is a scan from a supersized postcard I received from Denver Chiropractor Steve Visentin, and it features an automobile accident checklist to be put in a person’s glove compartment. The postcard was made out of heavy card stock and the opposite side had information about chiropractic care, symptoms associated with automobile…

70 Comments on Chiropractors Blog Post

70 Comments on Chiropractors Blog Post

By Michael Dorausch, D.C. It’s been 30 days since my Cinco de Mayo chiropractors post. I talked about all the business cards I’d been receiving and other contact information I was getting from chiropractors when attending conferences throughout the United States. So far the post has been a great success and I noticed today there…

No More Ugly Ears

No More Ugly Ears

By Michael Dorausch, D.C. I recently found what I’d consider an old wellness advertisement in a newspaper from the early 1900s. It was an ad for something called the Claxton Ear-Cap and it was intended to keep kids from developing “ugly” ears. I found the marketing sales pitch language really interesting and I’ve transcribed most…

Coming Forth with New and Productive Ideas

Coming Forth with New and Productive Ideas

By Michael Dorausch, D.C. I love affirmations. I’ve been reading affirmations every morning, midafternoon, and evening, for as long as I can remember. This past weekend I was in Las Vegas attending a roundtable and chiropractic conference when someone handed me a motivational card with an affirmation on the front, and business related information on…

Guerilla marketing techniques to drive traffic to a website

Guerilla marketing techniques to drive traffic to a website

The following is Part #1 of a 4 part audio transcribing of a Mixergy Interview with Michael Dorausch, founder of Planet Chiropractic. The audio was transcribed from a phone interview which focused on marketing and tips for building traffic to one’s website. (photo: Andy Sorcini aka @MrBabyMan and Michael Dorausch aka @chiropractic attending one of…

Google Blended Video Offers Small Business Marketing Opportunities

Google Blended Video Offers Small Business Marketing Opportunities

By Michael Dorausch Imagine having a video on YouTube that has less than a 1000 views. Pretty lame by social media standards. Now imagine that same video provides you with new business and also gets your business featured on a local TV news channel. Not so lame. Thanks to blended search, new and easy to…

Marketing after 30 Seconds of Superbowl Fame

Marketing after 30 Seconds of Superbowl Fame

By Michael Dorausch, D.C. What happens when millions of people view a hot girl in a television commercial during the Super Bowl? Many go online and start searching in hopes of finding out more information about her. But what if they don’t know her name? Research shows us people will connect generic terms with whatever…