Category: Marketing

October Intensive Marketing Event Includes Call Tracking

By Michael Dorausch, D.C.

On October 25, 2008 planetchiropractic.com will be hosting a search marketing intensive exclusively focused on lead generation for chiropractors. The event information is posted here and time is running out for those that are not yet registered.

The graph to the left shows leads per day for a chiropractic office based in Los Angeles County California (it’s not my chiropractic office).

At the event we will be covering eight hours of powerful secrets that are enabling some chiropractors to to attract massive amounts of new patients online.

This is not theory but actual stuff that’s been working Monday through Friday for more than three years.

It doesn’t involve PPC and it doesn’t involve having to own a website or chiropractic blog.

That chart shows 43 answered leads for the month of September 2008. That is one chiropractic office getting 43 phone calls from one piece of marketing being done online. It’s amazingly simple stuff that requires no e-mailing or list building, potential clients simply call the office and schedule appointments.

We’ve been working with chiropractors throughout the United States and Canada and some of the results are staggering. 42 new patients in 20 days for a single office, 120 new clients in 90 days for a single office, 3 new personal injury cases booked in two days (again for a single office).

There is a huge pool of potential patients wanting to come to your office, we are going to show you how to be where they’re looking. As it stands right now, someone in your community is probably stealing your new patients. We have the proof, we have the call reports, we have the patient follow-up reports. People want chiropractic care they want it now, not next Tuesday at 4:30 p.m.

Are you content with the level of new patients you see each month? Would you like to add an additional resource that can drive new clients to your office? Would you like to do it in a way that is not cheesy or unethical?

Come spend eight hours with us in Lancaster, California (in a chiropractic office recently doing over a thousand visits per week) and tap into a resource that’s barely tapped by small-business owners in America.

Check the event details and register online. See you on October 25th!

Saturday Business Card Karma August 2008

By Michael Dorausch, D.C.

I didn’t go around asking for business cards at Wednesday night’s DCS event with Joe Accurso but two chiropractors remembered to hand me their cards. I got cards from Dr. Ted Pena and Dr. John Bergman.

Ted Pena Riverside Chiropractic

Dr. Ted Pena, Chiropractor, practices in Riverside, California. For those wanting his contact information, his chiropractic office address is: 7001 Indiana Ave., Suite 12 – Riverside, CA 92506

Office phone number is 951-276-2838 and you can find him on the web at DrPena.com

The back of his business card reads… Those that wait upon the Lord shall renew their strength.
Isaiah 40:31

I know Dr. John Bergman of Bergman Family Chiropractic from our days at Cleveland Chiropractic College in Los Angeles. Dr. John and I were talking about what it’s like to be a chiropractor in Los Angeles versus being a chiropractor in Orange County (such as in Huntington Beach or Irvine).

Here is Dr. Johns information…

Dr. John Bergman, D.C.
Bergman Family Chiropractic
Orange County’s Wellness Center
18582 Beach Blvd. #22
Huntington Beach, CA 92648

Office: 714-962-5891
bergmanchiropractic.com

Dr. John grew up in Burbank California and attended John Burroughs high school. Dr. Michael Blum practices in that area and before I moved to Venice I provided chiropractic care to Burroughs varsity football players for a few years. Small world.

Business card karma is a great way to introduce chiropractors to readers of this chiropractic blog. Some chiropractors are really creative with their cards, like those seen in the 6 Card Monday Ralph Andrade and Steve Visentin post.

Those that wait upon the Lord shall renew their strength.

The guerrilla chiropractic marketing post shows affirmation business cards from the office of chiropractor Suzanne Frye. The Arizona business cards was a good karma post which featured cards from Phoenix, West Los Angeles, and Ontario Canada.

Business card karma for May of 2008 had a mixture of chiropractor, social media, and search engine optimization people’s business cards. Since I’ve been using my Fujitsu ScanSnap I’ve been scanning all business cards received to PDF files. It’s an excellent tool for the desktop.

I had business cards from Las Vegas chiropractor Dr. Matt Mortensen and Dr. Keith Fretty in San Francisco. I either accidentally deleted the PDF file or it’s maybe on my laptop. Will share their cards at another time.

Do I have your business card and office information?

6 Card Monday

By Michael Dorausch, D.C.

Here are six different chiropractic business cards from two chiropractors I know quite well. Five of them belong to Dr. Steve Visentin (related Dr V posts include couples massage workshop, digital pedometer postcards, and automobile accident checklist) and the one on top left corner belongs to California chiropractor, Ralph Andrade.

6 Card Monday

Dr. Ralph’s card reads “Live, Laugh, Love” followed by the name of his practice, Andrade Chiropractic, and the office phone number, which is 209-832-1996. The back of the card is not shown in the above photograph but there are large black letters that read Be Thankful!

Dr. Steve shared a number of his business cards when a group of us were in Arizona recently. The two cards showing pictures of Dr. Steve were both taken inside his chiropractic office. He has large murals on the wall and he had custom-made signs developed that fit his practice philosophy. The one on the left reads “Body Work Ahead” and it’s fairly easy to see in the above photo. The card in the upper right hand corner reads “Drug-Free Zone” which includes an image of two people walking and a message below that says “Healing Is Always an inside Job.”

The business card below that is in Spanish and the text at the top reads EXAMEN GRATIS. The card below that reads “After years of neglect, aligning your spine will take time. Give yourself time to heal. As you realize you’re feeling better, decide to correct your spine as fully and completely as possible. Be consistent with care, because your health depends on it.”

The last card on the bottom left is written in Ethiopian. I didn’t get a chance to ask doctor V. what that card said but I’m assuming you have something to do with receiving an evaluation with presentation of the card. I think it’s great to see a chiropractor taking such steps to better serve people within a community.

Got cool chiropractic business cards? Send me a photo (or link to a photo in the comments) and maybe I’ll get a post written about it. The two chiropractors mentioned above are great individuals and I feel confident recommending either one of them for anyone that may be seeking care in their areas.

Free Couples Massage Workshop

By Michael Dorausch, D.C.

This came to me by mail sent from the offices of Dr. Visentin, D.C., 1411 Krameria Street., Denver, CO 80220. Thought it was a great idea and wanted to share.

couples massage workshop

Free Couples Massage Workshop

Every day people say they wish they could get their spouse to rub their backs, so Dr. Visentin, D.C. decided to give a free couples massage workshop. It will take place at his clinic in east Denver, Thursday the 31st of July from 6-6:30pm.

Put on a t-shirt and shorts, bring your partner and learn simple strokes that feel great. This is going to be very popular; so it’s limited to the first 10 couples that preregister by calling 303-394-CARE (2273).

Massage is getting very popular, people realize it’s relaxing and can offer significant health benefits, like lowering blood pressure and relieving pain. What folks don’t know yet, is how easy and fun it is to do. In just a half an hour, you’ll learn a basic massage and each couple will have the opportunity to practice getting and giving a therapeutic treatment.

Who couldn’t use a relaxing massage? The feeling of soft hands on tight shoulders is always so welcome. In minutes, one can enjoy a physical vacation.

For details call (303) 394-CARE and reserve Thursday evening for you and your sweetie. Learn to give and receive a relaxing, shared moment of genuine bliss.

Dr. Visentin, D.C.
1411 Krameria Street
Denver, CO 80220
(303) 394-2273

Some other Dr. V related posts include: Pedometers, Automobile Accident Checklist, Denver postcards, and Anaheim.

Digital Pedometer Postcard from Dr. Steve V

By Michael Dorausch, D.C.

Colorado chiropractor, Dr. Steve Visentin, has mailed me another great postcard that was being sent to his practice members in the Denver area. I liked a lot of things about this postcard, but I especially liked the offer for a FREE pedometer. This is a win-win for everyone. A digital pedometer is great for helping someone keep track of their walking or running steps and getting to watch a friend or relative receive a chiropractic adjustment helps to educate those about chiropractic care.

The postcard is on extra-large stock so it would not appear properly in a blog post. I have cropped the important image from the back of the card and I also selected one of the six testimonials appearing on the front of the card. If you’re interested, you can view a full-size version of the postcard front here and back here.

If you want to see the postcard in its full-size look for the links above. The image above shows a cropped image featuring the pedometer. The text reads…

This Month’s Special

You will receive a free pedometer when a friend and/or relative watches your next adjustment. Pedometers count steps taken and approximate distances walked. Supplies are limited so come in SOON!

Get into Great Shape with Chiropractic!

These aren’t the first postcards featured from Dr. Steve. There is this postcards marketing post, and this automobile accident checklist (which was designed to be mailed as a postcard). I’ve been fortunate to spend a significant amount of time conversing with Dr. Visentin at conferences (like this Anaheim conference) and we’ve worked together during chiropractic missions to countries other than the U. S.

chiropractic postcard testimonial

The front of the postcard featured six different testimonials from chiropractic patients. Dr. Steve uses some really nice photographs and his marketing materials have always appeared to be top notch. The image here shows one of those six testimonials appearing on the front of the card. Again, check the links above, if you want to see the card in its full widescreen size.

I did not talk to Dr. V. about prices on Pedometers, but I found many resources online for bulk pedometer sales. I found wholesale pedometers advertised from $1.19 and up. I also found a number of different brands (such as Omron Pedometers or Bodytronics Pedometers) being sold in quantities ranging from 25 per order to 10,000 or more. Several companies also offered custom branding on pedometers.

In my opinion this is a great marketing technique for businesses other than chiropractors. Pedometers can be a great giveaway at marathons, 5K and 10K events, fitness businesses, health minded restaurants, and any other number of businesses wanting to portray a message of better health to their customers and clientele.

Thanks Dr. V. for sharing with us another great postcard from your chiropractic practice.

Adjust Your Advertising Subluxated Pen

By Michael Dorausch, D.C.

Yesterday I authored a post regarding a 1996 ICA Review magazine and I mentioned that in the entire publication there was only one use I could find of an e-mail address being printed. None of the author bios included e-mail addresses, none of the classified advertisements mentioned e-mail, none of the ads for more than two dozen vendors listed an e-mail address for further contact, except one.

adjust your advertising

Take a look at the very bottom of the ad and you’ll notice an e-mail address for ix.netcom.com. Anybody remember Netcom and those 3 1/2 inch floppy disks they used to mail out so you could sign up for their service? I think I had my first netcom account about this time, somewhere around 1994 or 1995.

I’ve checked some 1994 ICA Review publications and this same advertiser was taking out ads during that time. From what I could find they added the e-mail address contact sometime during 1996.

Even though this bent pen advertising is from 1996 I think the company is still in business today. I know that Dr. Fred Schofield and Dr. Luke Cohen have continued using these subluxated pens as part of there in office marketing for more than a decade. I believe a number of different companies either distribute these pens for this company, or they make their own versions.

I have not used the subluxation pen in my office but I have used plastic spine key chains, which patients have loved. If anyone has a good source for a current maker for these pens, post it in the comments and let’s give them some business.

Automobile Accident Checklist For Glove Compartment

The image shown below is a scan from a supersized postcard I received from Denver Chiropractor Steve Visentin, and it features an automobile accident checklist to be put in a person’s glove compartment.

The postcard was made out of heavy card stock and the opposite side had information about chiropractic care, symptoms associated with automobile collisions, and information on contacting Dr. Steve’s office in Colorado. The web site associated with the card is titled Whiplash Denver. It’s a large image and it may load slowly.

automobile accident checklist

I’ve seen several variations of this type of checklist in the past and I think it’s a great idea, not only from a marketing standpoint, but from a practicality standpoint. I’ve met far too many people that have shown up for a first visit chiropractic appointment as a result of an automobile accident and they had failed to gather adequate information after the collision.

Something I would add to the list on this card would be to take photographs of all vehicles involved, any nearby visible street signs, intersections, landmarks, evidence of road conditions, and passengers (at least those in your vehicle). I know that can seem like a considerable amount of effort after having been an accident, but photos can be particularly valuable in certain situations.

Dr. Steve has shared chiropractic postcards with us before, and Planet Chiropractic appreciates his generosity and sharing with the community. If you are seeking a chiropractor in the Denver area, Dr. Steve Visentin (located at 1411 Krameria Street) is an excellent choice.

Here are some resources for guerrilla chiropractic marketing cards like those with affirmations, seasons greetings postcard marketing, and some tips on incorporating them into a surefire small-business marketing plan.

Guerilla Chiropractic Marketing: Cards

By Michael Dorausch, D.C.

I was recently handed three very different chiropractic business cards for the office of California Lancaster Chiropractor, Dr. Suzanne Frye. Earlier this week there was a business card post, and the topic, along with photos, has been covered several times in the past.

These cards I’m about to share are unique, and I have included lots of photos. I scanned them on my new duplex scanner (ScanSnap) and I also took some photos. The cards are intended for chiropractors, but they can certainly stimulate lots of ideas for people engaged in other businesses that require the use of business cards. Lets check them out.

the laws of inner Health

The photo above shows all three cards and the fronts read The Laws of Inner Health, The Secret to a Stress-Free Life, and The Secret to a Healthy Life. Now let’s look at the back of the cards…

headaches back pain neck pain

The backs of these cards are symptom based meaning they mention things like Back Pain, Neck Pain, Headaches, Whiplash, and Carpal Tunnel. All the cards also include the office phone number and mention a free consultation. Some chiropractors don’t like marketing symptoms so they may choose to modify their approach on the card backs.

Next we are going to look at the insides of the cards. This is what I liked about them the most, and why I took the time to scan, photograph and share them with you. The first card that we’re going to look at on the inside reads The Secret to a Healthy Life on the front. Here is what is on the inside…

The front of the next card reads The Secret to a Stress-Free Life! Here is a look at the inside of that card…

set financial goals

The inside of that card reads Set Financial Goals, Set Spiritual Goals, Set Family Goals, Set Health Goals. I think that’s a really cool card that could be handed out by a number of different business types. In fact, I think most small businesses could apply a similar card design for their specific marketing needs.

The last card was loaded with great information. The front reads The Laws of Inner Health. Here is a look at the inside of that card (each of these cards folds open in case you hadn’t noticed)…

replenish your supply

I’m reproducing the bullet points on that card in case for some reason you cannot view the image above.

  • Replenish your supply of Spiritual Wealth.
  • Adopt a resilient attitude to life.
  • Control your emotional distress.
  • Make your spiritual investments pay off.
  • Choose to be happy.
  • Stay adjusted.
  • Avoid a sense of false prosperity.
  • Take the fear out of the unknown.
  • Express gratitude with positive actions.
  • Steer clear of doubts and fears.
  • Treasure and protect spiritual abundance.

Talk of spiritual abundance, prosperity, gratitude, and choosing to be happy may make some feel uncomfortable which the results in the feeling that these types of cards would not be right for them. If that’s the case in your situation, then that’s the case, there is not much you can do about it.

For those that get juiced up, motivated, energized, or enthused by reading material like this, cards like this may be the perfect solution for your small business. I’ve talked before about the importance of handing out cards and these could just be the ticket.

Cards like these are probably not too expensive to create, and they are of the type that people will carry around for a long time. I get hundreds upon hundreds of business cards from people in all sorts of industries (don’t we all), and I liked these a lot more than many I’ve received. I particularly love statements like express gratitude with positive actions and choose to be happy.

Thanks to Frye Chiropractic in Lancaster California for sharing this guerrilla chiropractic marketing tip. If you have any great business card ideas, feel free to share.

Arizona Chiropractor Business Cards

By Michael Dorausch, D.C.

I kept my collecting of chiropractor business cards to a minimum this past weekend. I was focused more on Web development during the weekend conference in Phoenix, instead of socializing and collecting business cards. I did purchase a new scanner since my business card karma post in May, so collecting, organizing and sorting should become an easier task than in the past. I ran three business cards through the scanner when I arrived home today and I’ll be sharing the fronts and backs of those below. Let’s take a look at the first one.

Atlantis ChiropracticThis first business card is from chiropractor Ruminder Birk who practices in Vaughan Ontario. He was one among the group of chiropractors gathering the desert this past weekend.

The name of the practice is Atlantis Chiropractic and according to the card he has been a chiropractor since 2000. The words on the rainbow of health read adjustments, exercise, chlorella, water & rest.

He doesn’t list his address on the front of the card but he does include his phone number. Dr. Birk is a great chiropractor, always a pleasure to see him.

Atlantis chiropractic spinal evaluationThe other side of his card as a lot more information on it. His offers offers a Free Computerized Spinal Evaluation with presentation of the card (if you printed this page and presented it to him I’d bet his office would honor that as well). Office address is listed on this side of the card and he’s also included fax and e-mail address.

I like adding my e-mail address to cards I share with chiropractic clients. It’s been beneficial offering them another way to contact me besides calling the office.

Handing out business cards was one of my 23 surefire small-business marketing tips for 2008, and it will be on the list for 2009 as well.

wwe womens championship beltThis card features Pimp Daddy Santa Monica chiropractor Ken Gee Ehrlich and his wife, Candice Michelle. Candice is sporting her ginormous shiny WWE Women’s championship belt.

Dr. Ken Gee and Candice are regulars at many of the conferences I attend. I’ve seen them in Vegas, Anaheim, and many times in Phoenix.

Dr. Ehrlich has super passion for practicing chiropractic and he’s a real character to hang around with. Always smiling, always having a good time, and always talking positive things about his family, practice, and friends. Great person to have in your life.

He has been at Planet Chiropractic roundtable meetings, Brentwood spine meetups, DCS CalJam, and DCS clubhouse events.

An active participant in the community of chiropractic is something I’ve often found to be a good indicator of how much an individual loves being a chiropractor. A focus on chiropractic fellowship and serving people in an individuals community is where it’s at.

Participation has its privileges, I noticed Dr. Ken Gee is mentioned in several news articles, has office information listed among California Chiropractors in the local directory, has written about his school experience in the chiroschool review section of the web site, and is listed among recommended chiropractors.

free exam business cardThe other side of his business card (btw I’ve seen dozens of cards created by Dr. KGE) offers a free chiropractic examination and consultation. His office is known as the “Good Chiropractor” and it is located on Santa Monica Boulevard in west Los Angeles, California. ZIP code is 90025.

I don’t drive to that area much (I try not to cross Lincoln Boulevard in Venice beach on the weekends) but I know several great chiropractors in the West LA area (not including me).

This next chiropractors business card has a pretty neat story behind it (at least for me). It belongs to Dr. Roxane Zamora who practices in North Phoenix, Arizona. The office is known as Imagine Wellness Chiropractic Center and it’s located at 822 East Union Hills Drive. I will include complete contact information below the card in case you can’t see it.

imagine wellness chiropractic Center

I met this chiropractor on Saturday while having lunch at an excellent French restaurant in Carefree Arizona. I don’t remember the name of the restaurant but I was in good company and we had some great homemade cheesecake. Dr. Roxane was introduced to me when we sat down for lunch and she proceeded to tell me that she purchased her north Phoenix chiropractic practice thanks to a chiropractic classified ad she replied to on Planet Chiropractic. I thought that was wicked cool and wanted her information so we could follow up with an interview as to the ins and outs of purchasing chiropractic practices from online sources.

At current glance, there are 640 chiropractor practices listed for sale in the United States. I blogged about practices for sale back in December of 2007 when that number was 479. Dr. Zamora shared a great story about purchasing her practice and I intend have an article as well as podcast regarding her purchase and experience sometime soon.

Here is the office information once again for anyone that may be seeking a chiropractor in her location.

Imagine Wellness Chiropractic Center – Dr. Roxane Zamora – 822 East Union Hills Drive, Suite #22, Phoenix, AZ 85024 – Office phone number is 623-582-8951

That wraps it up for the weekends business cards, much health and abundance of life to you!

70 Comments on Chiropractors Blog Post

By Michael Dorausch, D.C.

It’s been 30 days since my Cinco de Mayo chiropractors post. I talked about all the business cards I’d been receiving and other contact information I was getting from chiropractors when attending conferences throughout the United States. So far the post has been a great success and I noticed today there were 70 comments. One of the nice results of the post has been my ability to send the URL as a reply when chiropractors e-mail me about getting listed in one of our chiropractic Web directories.

So it looks like we’ve got some chiropractors to feature in the news. I’ll be skipping my office in Los Angeles for now and focusing on the other chiropractors that added their information to the blog post. If you posted a comment on the chiropractors post (blog post is here) Watch Your E-Mail because Planet Chiropractic will be contacting you with questions about your office so that authors can begin writing your story.

East Coast chiropractors

6 chiropractors at a conference on the East Coast

Chiropractors on deck for featured articles include: Dr. Suzanne Frye of Lancaster, California, Dr. Jeffrey Garofalo of Bolingbrook, Illinois, Dr. Neil Stern from Weatherford, Texas, Dr. John Reardon of Huntington Beach, California, Dr. Michael Corey of Tustin California, Dr. Ruminder Birk of Vaughan, Ontario, Dr. Lawrence Clayman of Seattle, Washington, Dr. Steven Hansen of Elk Grove California, Dr. Carolyn Griffin of Canyon Country, California, Dr. Luis Ocon of Salinas, California, Dr. Douglas Ferguson from Elk Grove California, and Dr. Michael Renfer of Lima, Peru.

We will be contacting all of the chiropractors listed so far so watch those e-mail inboxes for questions about your practice. If you see your name or office on the list above for your information is already listed on the chiropractors blog post, please begin taking some photographs around the office so that they can be e-mailed to us when we need them for your article. To see some examples, take a look at some of the chiropractic office photos posted on this blog.

Thanks to everyone that is participating in this project. I’m looking forward to 70 plus new stories appearing in Planet Chiropractic news, about some of the world’s great chiropractors. Woo Hoo!