Marketing

By Michael Dorausch, D.C. In our interconnected world, the actions one takes online (after meeting someone face-to-face), can make the difference between another tossed aside business card and a potentially valuable relationship. In October, I mentioned how I was at an event with around 130 other people in the chiropractic industry, and the secret marketing…

By Michael Dorausch, D.C. With taglines that read Produce a movie with the Stars for $1, The 1 Second Film project has all the ingredients of a brilliant social media and viral marketing effort. The 1 Second Film (if you’re not familiar with the project, check out the web site for more information) is the…

By Michael Dorausch, D.C. I’m home at lunch and I’ve already got a stack of seven marketing related faxes on my desk. Before a forget, I was just on the phone with someone asking me where the find a local chiropractor page was. Use that for now. First fax on the desk says Wanted!!! Doctors…

By Michael Dorausch, D.C. I received letters today from the National Health Bureau located in Redondo Beach, an Advanced Spinal Research Institute, and a nutritional practice building system based out of Clearwater Florida. Before I start, many thanks again to the chiropractors in the San Diego area who offered service to firefighters and community members…

By Michael Dorausch, D.C. I am attending a chiropractic conference in Phoenix today and I’ve received dozens of business cards since I’ve been here. Checking some cards and viewing some online listings I’ve had some thoughts on naming offices, particularly chiropractic practices. Some common names I’ve seen include: Chiropractor Nutrition Center, Chiropractic Health Clinic, Chiropractic…

By Michael Dorausch, D.C. I’ve gotta let you in on a secret marketing strategy that is so effective and so easy to implement, it may just leave you stunned when you discover it. The return on investment (ROI) is huge and that’s only one of the reasons that makes this secret strategy so massively successful….

By Michael Dorausch, D.C. First things first, if you noticed some posts made on the weekend that are not appearing today, it’s because I’m a dumbass that didn’t backup my WordPress database (or other web server files) and the server had a fairly serious crash late Sunday night, losing everything on the server created after…

By Michael Dorausch, D.C. I’m categorizing this post in the marketing section even though it could go in a “nice things to do” section. I had an experience earlier this week after creating a birthday card for someone who’s been influential in my life, which reminded me of a number of things related to birthdays…

By Michael Dorausch, D.C. Imagine, it’s the end of July, and you are backstage in Orlando, at a red-hot packed house Beyonce Knowles concert. The lights are flashing, the music is loud, and Beyoncé is singing and moving confidently across the upper platform stage. Suddenly, something happens, and the singer takes an unexpected fall, heading…

By Michael Dorausch, D.C. Someone was asking me recently for some suggestions on naming a business they were planning on opening this fall. The business is a Day Spa and the person was undecided on what name to use. Today, this is a question that is more important than ever, especially if you intend to…

By Michael Dorausch, D.C. Writing articles and blog posts on timely topics can increase traffic to your blog or web site. The advantage here is that if you’re getting information out in a timely fashion, you will increase your odds of having your content sourced, by other blogs and news media web sites, thus increasing…

By Michael Dorausch, D.C. Cold calling telemarketers hoping to attract new clients from small-business owners are advised to do more research before making those sales calls. Owning a small business in a major metro US area, I could easily be perceived as your average local small business owner. I receive faxes, e-mails, direct mailings, and…

By Michael Dorausch, D.C. The Planet Chiropractic website received some national press today, being the featured story in the “Managing for Success” section of Investors Business Daily (their Monday Special print edition). I was notified about the online version of the article late Friday night, and since the weekend, I’ve seen it appearing on major…

By Michael Dorausch, D.C. All kinds of service industry businesses have companies that provide generic postcard templates covering a variety of topics. For example, in the profession of chiropractic, there are a number of companies that offer generic postcards with pictures of spines, pictures of hands, licensed cartoon characters endorsing chiropractic, motivational messages, and such….