Seven Faxes on Friday Morning

By Michael Dorausch, D.C.

I’m home at lunch and I’ve already got a stack of seven marketing related faxes on my desk. Before a forget, I was just on the phone with someone asking me where the find a local chiropractor page was. Use that for now.

First fax on the desk says Wanted!!!

Doctors Seeking New Patients! Apparently this is a referral marketing program that is offering territorial related local marketing for chiropractic offices. The fax promotes a Health and Wellness Network and I just noticed there’s a sentence at the bottom that says “you must have massage therapy available to participate.” I wonder if tushy massage counts? Received two of these identical faxes from the same company.

Grow Your Practice is the title on the next fax (I received three of these). Looks like these are designated towards California. The fax header says physicians practice services, along with a 714 Orange County phone number. One of the sheets of paper says the program is sponsored by the American Chiropractic Education Council and it looks like this is a chiropractic seminar program.

Two of the three pages I received are identical and offer bullet points such as making $10,000 every month from chiropractic wellness, getting 10 to 20 new personal injury cases every month, getting 40 to 60 new cash and insurance patients each month, making $10,000 additional income per month utilizing massage, tips on suing insurance companies and attorneys, among other stuff. Not sure where the company is based out of but I’m assuming Orange County since the fax is a 714 area code. Advertised chiropractic seminars are in the Southern California areas of Pasadena, Burbank, Ventura, Riverside, and Orange County. I was just looking for an Orange County page and I found this directory page for San Diego that I forgot existed.

The third page of the fax received related to the above was also for seminars in Pasadena, Burbank, Orange County, Ventura, and Riverside. This particular fax had a different header and came from a company called Grow Your Practice Inc.

Next sheet of paper on the list comes from ALLEN with a hand-drawn image of what’s probably supposed to be a chiropractor with their hands on a whole bunch of cash. This is an offer to receive up to $5,000 in cash per day delivered to the door. According to the ad, there is no selling, no explaining, no convincing, no multilevel marketing, no network marketing and no product by. First time yet I’ve seen an advertisement that reads… As Seen On You Tube

Finally, I received another facsimile regarding the International Parker Chiropractic Mega seminar taking place in Las Vegas during the month of January, 2008. Last time I posted information about this I mentioned that the event was free and looked fairly promising. Looks like the event requires deposit of $297 and a commitment to stay at the hotel, so maybe it’s not as free as initially advertised. I am considering attending but not sold on it yet. They are advertising that continuing education hours will be the available for multiple states, so that may be a considerable bonus to some.

Be sure to check out some news from earlier this week on cold medications and my blaming of Ron Paul for our server slowing to a crawl in mid-October. Have a spectacular weekend!