By Michael Dorausch, D.C.
I grabbed a screen shot earlier today of an ad appearing at the top of the chiropractic news page. It appeared as if it was supposed to be a banner ad or an image-based ad but it was horribly formatted. I shrunk the screen shot down so that I could fit it here but you can still get a good idea of what I’m talking about. Let’s take a look…
You can see that this was meant to be someone’s face, but the original image was probably a fraction of the size needed to fill what I believe was a 468 x 60 pixel space. If you’re including images in your contextual advertising campaigns, make sure that you’re sizing everything correctly. Text based advertisements are easy, image and video based ads require a bit more attention to detail.
Next topic. Last week Daria published a news post with 101 Ad Snippets For Chiropractic Advertising (I didn’t count 101). The single lines of chiropractic content may seem odd when read as an article, remember that most of these were preceded by a title or headline, and followed by a URL.
I find it interesting when chiropractors mention techniques in their online advertising snippets. There was one for Graston Technique and one for a Fenzian Practitioner. I’ll have to do some of my own research and see if I can locate any advertisements that include terms like Gonstead, Activator, Palmer, Network Spinal Analysis, or such. Did count quite a few ads using the term gentle and gentle chiropractic, but not much brand name usage of techniques practiced.
I also want to locate some more advertisements like these that mention prices and fees for first visits. If you spot any (for chiropractic services) do a screen grab and forward it my way, I’ll give you credit in the post.
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