The business side of Chiropractic and the healing arts. This pillar provides expert insights into running a professional chiropractic office, including marketing strategies, navigating insurance billing, legal compliance, and staff management. Explore our decades old library of articles focused on growing a sustainable, ethical, and profitable practice. Use the search box below to find specific management resources.
Building a thriving clinic in a high-energy, multicultural hub like East El Paso requires a deep understanding of the specific lifestyle and labor demands your patients face every day. By filtering through hundreds of local interactions across 79936, we have identified the core factors that build trust and the specific friction points that drive patients…
By Michael Dorausch, D.C. In the rapidly evolving landscape of AI-driven health interactions, Microsoft’s Copilot has emerged as a pivotal tool for millions seeking guidance on everything from symptom checks to lifestyle advice. The March 2026 report, “How People Use Copilot for Health,” draws from over 500,000 de-identified conversations in January 2026 to paint a…
By Michael Dorausch, D.C. Are People Moving To or Fleeing From Your Area? As chiropractors, we are building practices in communities that are constantly evolving. Based on the latest U.S. Census Bureau data for 2025 (July 2024–July 2025), domestic migration patterns show a clear shift: people are flocking to affordable, lifestyle-friendly states in the South…
Thriving in the Jurupa Valley and Mira Loma area requires a practice that mirrors the active, family-centered lifestyle of the 92509 community. By analyzing hundreds of digital interactions and anonymized feedback from local residents, we have identified the primary factors that build long-term trust and the recurring friction points that cause patients to look elsewhere….
By Michael Dorausch, D.C. It was so great to see Gary Vaynerchuk back on stage at this years 2026 Parker Seminars Las Vegas. I scanned through decades of Planet Chiropractic content and it looks like I first introduced him to the chiropractic community in 2008, when he was promoting Good People Day. Similar to B.J….
By Michael Dorausch, D.C. I’m at the 2026 Parker Seminars in Las Vegas, walking the expo hall like I do every year, always on the lookout for fresh ideas that can help fellow chiropractors grow their practices and create better lifestyles. This year, one booth that caught my eye was Thrive Clinic Franchise. They’re placing…
By Michael Dorausch, D.C. Hello to my fellow seekers of vitality and purpose. If the past few years have taught us anything, it’s that the world is ripe for a seismic shift. We’ve navigated pandemics, tech disruptions, and a wellness revolution that’s finally putting the spotlight on prevention over pills. But let’s rewind to 1997…
By Michael Dorausch, D.C. As we roll through 2026, AI is beginning to shape much of chiropractic marketing. From SEO strategies and geo-targeted domains to Google Q&A optimization, we’re seeing it all. Planet Chiropractic has covered these digital shifts extensively. They’re powerful tools for visibility in a crowded online world. Yet, after nearly 30 years…
By Michael Dorausch, D.C. The autonomic nervous system (ANS) orchestrates the body’s involuntary functions, balancing rest and action through its two primary branches: the parasympathetic nervous system (PNS) and the sympathetic nervous system (SNS). These systems drive distinct physiological and psychological states (cholinergic – parasympathetic, and adrenergic – sympathetic) that not only regulate physical health…
By Michael Dorausch, D.C. We’ve come a long way from the 1990s and the days when I built and hosted websites for chiropractors. Back in March I mentioned what I was seeing at the chiropractic website booths at Parker Las Vegas, and I’ll keep posting on this topic since it’s so important to success in…
By Michael Dorausch, D.C. Hey chiropractors! Staying motivated daily is key to achieving success in chiropractic practice. As a chiropractor myself, I know how challenging it can be to maintain motivation in this fast-paced and demanding profession. Here are some tips on how to stay motivated daily in your chiropractic practice: Set clear and achievable…
By Michael Dorausch, D.C. Listening to my mentors and chiropractors of old was the greatest thing I ever did for growing my chiropractic practice. Twenty five (plus) years later, I can tell you these 7 Essentials continue to return dividends. Wake Up Early Affirmations Cold Shower Mondays See New Patients Workout Daily Plan Your Meals…
By Michael Dorausch, D.C. Setting goals is an important part of running any successful business. Goals give your business direction, help you stay focused, and provide a way to measure progress and success. Whether you’re just starting out or you’re an established business looking to grow, setting clear and achievable goals can help you achieve…
By Michael Dorausch, D.C. We’re approaching October and coming to a time when many chiropractors take off for year end travel. Nearly every DC I know takes a break away from the office during one (or more) of these upcoming weeks: Yom Kippur, Thanksgiving, Christmas, Chanukah, and New Years. While times like these out of…
By Michael Dorausch, D.C. Something I find myself telling many new chiropractors is to not forget to live a balanced lifestyle when starting your practice. I’ve seen this scenario far too many times: you come out of chiropractic school young & fit, still in terrific athletic condition, loaded with enthusiasm to get started in practice,…
Buying a practice is one of the on ramps to business ownership and career success for chiropractors. A huge benefit of buying is that it comes with a built-in transition process between buyer and seller. Here are 10 tips to get the most out of the transition: Buyers Buy from someone with a similar philosophy…
By Harry Engel If you have employees or patients, it is prudent to create a set of action and contingency plans to protect the staff, your patients and your practice from the Coronavirus. Even though we’re exposed to viruses every day as patients come in and out of our offices, and yet we don’t get…
By Michael Dorausch, D.C. I am extremely grateful to mentors that have helped guide me along my path. This 10 minute simple exercise in mindfulness comes from the entity known as SETH aka Jane Roberts. I am posting it here for those that are seeking it. Pretend that you are on a lighted stage, the…
By Michael Dorausch, D.C. One of the top reasons chiropractors visit the Planet Chiropractic Classifieds is the search for employment opportunity. Chiropractors are posting positions available for associates, and recent grads (and those seeking alternatives to current practice) are seeking to fill those positions. Back in October, Harry Engel highlighted several amazing associate opportunities in a…
By Michael Dorausch, D.C. It happened again this week. Phone call made to office so a family can come get adjusted. It’s not their regularly scheduled day. The reason for the visit wasn’t due to low back pain, a car accident, neck pain, or a contagious event of sciatica. It was something else. They enter…
By Dr. Steven Visentin, D.C. Everyone is replaceable. If someone wants to quit or needs to be replaced, let them go! Holding on to the wrong employee because you hate the process of hiring and retraining is a terrible idea. Read this article carefully to learn how to hire quickly and well. Post An Ad…
Choosing a Prime Chiropractic Location Part 4 in our series of Assessing the Salary of a Chiropractor Where you’re located could make all the difference in the world A chiropractor in California is going to have different issues to consider than a Florida chiropractor will, even though both are coastal states. That may not have…
By Los Angeles Chiropractor, Michael Dorausch, D.C. Chiropractic is practiced throughout the United States and every city, town and community offers a unique chiropractors story. Being a chiropractor in Los Angeles is no exception, and many stories could be told about being a DC in LA. With Los Angeles being a major metropolitan area, we…
By Linda Nadeau (Consultant – Practice Management Analyst) Disclaimer: The information contained here is intended for informational purposes only and should not be construed as legal advice or a substitution for obtaining legal advice from an attorney licensed in your state. HIPAA — It’s A Law… Are You Ready? HIPAA was created from the simple…