The business side of Chiropractic and the healing arts. This pillar provides expert insights into running a professional chiropractic office, including marketing strategies, navigating insurance billing, legal compliance, and staff management. Explore our decades old library of articles focused on growing a sustainable, ethical, and profitable practice. Use the search box below to find specific management resources.
Establishing a prominent presence in a high-growth, culturally diverse area like the Far East Side of El Paso requires a doctor to understand the specific lifestyle and labor demands of the local community. By filtering through hundreds of local interactions across 79938, we have identified the core factors that build trust and the specific friction…
Building a sustainable practice in a high-growth, family-oriented suburb like Leander requires a deep understanding of the specific expectations of its residents. By evaluating the collective feedback from hundreds of patient interactions across 78641, we have decoded the specific factors that foster loyalty and the recurring frustrations that cause patients to look elsewhere. This analysis…
Thriving in a hyper-dense, multicultural hub like Corona, Queens, requires a practice that can maintain high standards of personal care within a fast-paced urban environment. By analyzing hundreds of digital interactions and anonymized feedback specific to ZIP Code 11368, we have identified the primary factors that build patient loyalty and the recurring friction points that…
Sustaining a successful practice in Norwalk requires a doctor to navigate the unique expectations of a diverse, hard-working community that sits at the crossroads of Los Angeles and Orange County. By evaluating the collective feedback from hundreds of patient interactions across 90650, we have decoded the specific factors that foster loyalty and the recurring frustrations…
Succeeding in the West Houston corridor—encompassing the Bear Creek, Addicks, and Copperfield areas—requires a practice that understands the fast-paced, high-tech expectations of a diverse professional and residential population. By analyzing hundreds of digital interactions and local feedback points specific to 77084, we have identified the core factors that foster patient loyalty and the recurring friction…
Thriving in a high-density, culturally vibrant urban center like the 90011 zip code requires a practice that prioritizes accessibility and genuine human connection. By analyzing hundreds of digital interactions and anonymized feedback from the South Los Angeles area, we have identified the core factors that foster patient loyalty and the common obstacles that drive patients…
Building a lasting presence in a diverse and industrious community like Pittsburg requires a practice that mirrors the resilience and hard-working nature of its residents. By carefully filtering through hundreds of local interactions and public feedback specific to ZIP Code 94565, we have identified the core factors that foster patient loyalty and the recurring friction…
Establishing a prominent and trusted practice in a rapidly expanding, family-centric community like Winter Garden requires more than just clinical skill; it requires a pulse on local expectations. By evaluating hundreds of public interactions and anonymized feedback specific to ZIP Code 34787, we have decoded the distinctive factors that build genuine patient loyalty and the…
Achieving success in the diverse and residential landscape of Lawrenceville requires a practice that reflects the family-oriented values of the Gwinnett County community. By examining hundreds of digital interactions and anonymized feedback across 30044, we have identified the primary factors that foster patient loyalty and the common obstacles that drive patients to seek care elsewhere….
Success in the culturally rich and family-driven neighborhood of West Oak Cliff requires a practice that mirrors the tight-knit, industrious spirit of its residents. By analyzing hundreds of digital interactions and anonymized feedback specific to ZIP Code 75211, we have identified the primary factors that foster patient loyalty and the recurring friction points that cause…
Success in a high-density, fast-paced neighborhood like Ridgewood requires a practice that can balance clinical efficiency with deep personal connection. By analyzing hundreds of digital interactions and local feedback across 11385, we have identified the specific expectations that create long-term patient loyalty and the common friction points that lead to patient churn. This localized report…
Building a sustainable practice in the culturally rich and industrially active neighborhoods of East Dallas requires a clinical approach that mirrors the resilience of its residents. By evaluating hundreds of digital interactions and anonymized feedback points from the 75227 area, we have decoded the core factors that foster patient loyalty and the recurring frustrations that…
Thriving in a unique and rapidly growing market like New Braunfels requires a deep understanding of how your specific demographic lives, works, and seeks wellness along the Comal and Guadalupe rivers. By carefully evaluating hundreds of local interactions and public feedback specific to ZIP Code 78130, we have decoded the distinctive expectations that build genuine…
Building a thriving clinic in a high-energy, multicultural hub like East El Paso requires a deep understanding of the specific lifestyle and labor demands your patients face every day. By filtering through hundreds of local interactions across 79936, we have identified the core factors that build trust and the specific friction points that drive patients…
By Michael Dorausch, D.C. In the rapidly evolving landscape of AI-driven health interactions, Microsoft’s Copilot has emerged as a pivotal tool for millions seeking guidance on everything from symptom checks to lifestyle advice. The March 2026 report, “How People Use Copilot for Health,” draws from over 500,000 de-identified conversations in January 2026 to paint a…
By Michael Dorausch, D.C. Are People Moving To or Fleeing From Your Area? As chiropractors, we are building practices in communities that are constantly evolving. Based on the latest U.S. Census Bureau data for 2025 (July 2024–July 2025), domestic migration patterns show a clear shift: people are flocking to affordable, lifestyle-friendly states in the South…
Thriving in the Jurupa Valley and Mira Loma area requires a practice that mirrors the active, family-centered lifestyle of the 92509 community. By analyzing hundreds of digital interactions and anonymized feedback from local residents, we have identified the primary factors that build long-term trust and the recurring friction points that cause patients to look elsewhere….
By Michael Dorausch, D.C. It was so great to see Gary Vaynerchuk back on stage at this years 2026 Parker Seminars Las Vegas. I scanned through decades of Planet Chiropractic content and it looks like I first introduced him to the chiropractic community in 2008, when he was promoting Good People Day. Similar to B.J….
By Michael Dorausch, D.C. I’m at the 2026 Parker Seminars in Las Vegas, walking the expo hall like I do every year, always on the lookout for fresh ideas that can help fellow chiropractors grow their practices and create better lifestyles. This year, one booth that caught my eye was Thrive Clinic Franchise. They’re placing…
By Michael Dorausch, D.C. Hello to my fellow seekers of vitality and purpose. If the past few years have taught us anything, it’s that the world is ripe for a seismic shift. We’ve navigated pandemics, tech disruptions, and a wellness revolution that’s finally putting the spotlight on prevention over pills. But let’s rewind to 1997…
By Michael Dorausch, D.C. As we roll through 2026, AI is beginning to shape much of chiropractic marketing. From SEO strategies and geo-targeted domains to Google Q&A optimization, we’re seeing it all. Planet Chiropractic has covered these digital shifts extensively. They’re powerful tools for visibility in a crowded online world. Yet, after nearly 30 years…
By Michael Dorausch, D.C. The autonomic nervous system (ANS) orchestrates the body’s involuntary functions, balancing rest and action through its two primary branches: the parasympathetic nervous system (PNS) and the sympathetic nervous system (SNS). These systems drive distinct physiological and psychological states (cholinergic – parasympathetic, and adrenergic – sympathetic) that not only regulate physical health…
By Michael Dorausch, D.C. We’ve come a long way from the 1990s and the days when I built and hosted websites for chiropractors. Back in March I mentioned what I was seeing at the chiropractic website booths at Parker Las Vegas, and I’ll keep posting on this topic since it’s so important to success in…
By Michael Dorausch, D.C. Hey chiropractors! Staying motivated daily is key to achieving success in chiropractic practice. As a chiropractor myself, I know how challenging it can be to maintain motivation in this fast-paced and demanding profession. Here are some tips on how to stay motivated daily in your chiropractic practice: Set clear and achievable…
By Michael Dorausch, D.C. Listening to my mentors and chiropractors of old was the greatest thing I ever did for growing my chiropractic practice. Twenty five (plus) years later, I can tell you these 7 Essentials continue to return dividends. Wake Up Early Affirmations Cold Shower Mondays See New Patients Workout Daily Plan Your Meals…
By Michael Dorausch, D.C. Setting goals is an important part of running any successful business. Goals give your business direction, help you stay focused, and provide a way to measure progress and success. Whether you’re just starting out or you’re an established business looking to grow, setting clear and achievable goals can help you achieve…
By Michael Dorausch, D.C. We’re approaching October and coming to a time when many chiropractors take off for year end travel. Nearly every DC I know takes a break away from the office during one (or more) of these upcoming weeks: Yom Kippur, Thanksgiving, Christmas, Chanukah, and New Years. While times like these out of…
By Michael Dorausch, D.C. Something I find myself telling many new chiropractors is to not forget to live a balanced lifestyle when starting your practice. I’ve seen this scenario far too many times: you come out of chiropractic school young & fit, still in terrific athletic condition, loaded with enthusiasm to get started in practice,…
Buying a practice is one of the on ramps to business ownership and career success for chiropractors. A huge benefit of buying is that it comes with a built-in transition process between buyer and seller. Here are 10 tips to get the most out of the transition: Buyers Buy from someone with a similar philosophy…
By Harry Engel If you have employees or patients, it is prudent to create a set of action and contingency plans to protect the staff, your patients and your practice from the Coronavirus. Even though we’re exposed to viruses every day as patients come in and out of our offices, and yet we don’t get…
By Michael Dorausch, D.C. I am extremely grateful to mentors that have helped guide me along my path. This 10 minute simple exercise in mindfulness comes from the entity known as SETH aka Jane Roberts. I am posting it here for those that are seeking it. Pretend that you are on a lighted stage, the…
By Michael Dorausch, D.C. One of the top reasons chiropractors visit the Planet Chiropractic Classifieds is the search for employment opportunity. Chiropractors are posting positions available for associates, and recent grads (and those seeking alternatives to current practice) are seeking to fill those positions. Back in October, Harry Engel highlighted several amazing associate opportunities in a…
By Michael Dorausch, D.C. It happened again this week. Phone call made to office so a family can come get adjusted. It’s not their regularly scheduled day. The reason for the visit wasn’t due to low back pain, a car accident, neck pain, or a contagious event of sciatica. It was something else. They enter…
By Dr. Steven Visentin, D.C. Everyone is replaceable. If someone wants to quit or needs to be replaced, let them go! Holding on to the wrong employee because you hate the process of hiring and retraining is a terrible idea. Read this article carefully to learn how to hire quickly and well. Post An Ad…
Choosing a Prime Chiropractic Location Part 4 in our series of Assessing the Salary of a Chiropractor Where you’re located could make all the difference in the world A chiropractor in California is going to have different issues to consider than a Florida chiropractor will, even though both are coastal states. That may not have…