By Michael Dorausch, D.C.
Back in December of 2007, I received a postcard from a chiropractic office in Northern California. I’d been meaning to do a post regarding what I thought was an effective postcard campaign, but I got sidetracked, until I saw the postcard again today.
The office of Sacramento chiropractor, Dr. Jeri Anderson, sent my office a holiday postcard in mid-December. While it was sent in the spirit of holidays and giving, we should not overlook the potential business opportunities created when following this practice.
I am not talking about sending out postcards or even holiday postcards, I’m talking about sending postcards to others within your own industry. In my experience, it’s an opportunity that’s often overlooked. Let’s take a look at the front of the card.
Seasons Greetings 2007 from Capitol Chiropractic
The top of the card reads faith, peace, joy, love, health, happiness, and abundance. The card includes a photograph of the office chiropractor, along with staff, dressed in their holiday cheer. The message on the bottom reads Wishing you blessings upon blessings, Beth, Dr. Jeri, Crystal and Brianna.
The card was undoubtedly sent to the thousands of people this office serves in the Sacramento area, but they also sent the card to business owners like myself. Let’s take a look at the back of the card.
May Your Holidays Be Merry & Bright!
There’s an excellent and quite positive message on the left of the postcard. On the right hand side they’ve included their office address, phone number, and website URL. Even though the ZIP code listed on my office address is incorrect (it’s 90066), the card made it to ADIO chiropractic in Los Angeles.
It’s really important that they included a phone number and it’s great that they also included website information. The thing that I find most interesting about this card is likely something many would have overlooked, the stamp. That’s a USA $.41 stamp being used to mail a postcard that was probably printed by the thousands. What’s the potential return on investment for this chiropractor?
1) I did a blog post about them so that’s one unexpected return. 2) How likely is it that I will refer to this office when seeking a chiropractor in the Sacramento area?
Fact is, not only will I refer to this office, but I will contact this office when seeking other chiropractors in the Northern California area (that may not be around Sacramento), simply because they are probably likely to know about high quality offices that provide great care for patients. Not bad potential on 41 cents.