Category: Thoughts

How I Became a Chiropractic Extreme Sports Expert

By Michael Dorausch, D.C.

It all started with a bike ride.

It was 2001, and a June Friday morning in Venice Beach, California. I was out for a meditative bike ride on my black Schwinn beach cruiser. While riding and having visions of bringing chiropractic to the world I came across what appeared to be a massive set construction project on the beach. There were tents and stages, scaffolding and advertising banners, and tons upon tons of dirt.

Shoveling BMX Core Tour Dirt

I ventured in for a closer look and saw guys raking and shoveling the dirt into place while kids rode down 50 foot ramps on BMX bikes, testing jump conditions. They were preparing for a BMX and Skate Extreme Sports Event, the first in Los Angeles. My chiropractic sense to serve welled up inside and I internally shouted to myself… “This event needs a chiropractor.”

I looked for whoever was directing people to get things done, approached him and asked “who’s the event chiropractor?” He gave me a way too busy to be bothered look and then rattled off several reasons there was no chiropractor for the event. My internal voice went silent, and then it welled right back up.

My mind raced. In getting chiropractic to the world, I’d been travelling on humanitarian missions to Panama and Costa Rica during the past 4 years, and I had promised myself I’d bring the spirit of the mission home.

This event was happening in my backyard, I was a Venice local, how could I let this go? I persisted, highlighting the importance of chiropractic care and athletic performance and my mission to get chiropractic to the world. He was uninterested and preoccupied. He turned to me and said “look, if someone were going to volunteer and …” Without hesitation I said “I’ll see you tomorrow!” He hadn’t even finished and I was getting back on my bike to race home and get ready to rock!


Opportunity hits the pavement.

Saturday morning I was up early, meditating and doing affirmations, and preparing for the unknown of the day. It was a short walk to the beachfront event from my house and I arrived with my portable chiropractic table in hand, eager to make this day happen.

The lead organizer was high up in a tower announcing the days event over a loudspeaker while participants on skateboards got a feel for ramps and the jumps below. I stood at the fence waiting and silently directing thought at the back of the organizers head, hoping he’d soon turn around. When he finally did turn my way I must have had the biggest I’m ready to go to work smile on my face. He gave me a smile killing look, turned his head away, and carried on.

Dejection filled my being and I nearly choose it as reality when I heard a slam and collective gasp from the crowd of spectators that had been gathering. A kid about 12 on a skateboard miscalculated a jump and had face planted onto the concrete, now apparently out cold.

I looked up to see the lead organizer with his jaw dropped. He turned to look at me and I was already jumping the fence. I got down on the ground and applied skills I’d learned working with varsity football players. All was quiet (but it wasn’t). I gave him my best, and eventually we got up together to walk it off. The crowd cheered and I heard something over the loudspeaker about the doctor being on top of it as we walked towards the riders tent. (BTW: That kid went on to accomplish great things in the world of skateboarding.)

The first person to meet us was the kids dad. He said thanks, we chatted, and I turned to discover the organizer standing at my side, ready to show me where I was setting up my table for the day.

I walked out of the tent to go fetch my table and found myself face to face with a news reporter asking me questions about the hazards of extreme sports and the dangers involved for those who participate. Here I was (a sudden voice of authority) defending skateboarding, BMX, the event, and extreme sports in general.


Everything happens for a reason.

I had grown up with a skateboarding is not a crime mentality and the reporter encounter just brought my own biased emotions back. I’d had my share of broken arms, sprained wrists, fractured ribs, and ankle injuries. I had no idea how every injury I’d had as a kid would play a role in my clinical career, and on this day.

My personal BMX experience was short lived (but essential). At about age 13 I attempted a dirt jump the local kids were completing. I came up short, handle bars turned, hit the dirt and cracked my ribs as I fell onto my bike. On day one in my world of extreme sports I learned this was called casing a jump. I saw several riders that had cased jumps that day, and I innately knew exactly how to approach the injuries.


Over go for it.

When I wasn’t adjusting or assessing injuries in the tent, I was up on a platform, studying the body mechanics of the riders. I began to clearly see different postures and mechanics from skilled riders vs kids on the platform for the first time. The pros appeared and acted calm, the amateurs had a nervous tension about them (like I did the day I broke my ribs).

BMX Riders on Platform Ramp

There was one kid in particular who had cased a jump during the practice runs, and I had him on my adjusting table later that morning. He was complaining about aches in body parts (foot, shoulder, etc.) but he didn’t have any major injuries. I was palpating his spine and could feel the nervous energy, I told him to breathe.

When he sat up he shared his concerns about the jumps and I found myself in a role that has affected my personal life and professional practice immensely. I shared that I’d been watching riders from atop of the ramp, and that I’d been seeing a pattern in their behavior. In chiropractic we have a saying “be one with the bone” and I said calmly, “be one with your bike.” Choose whoever you think is the best rider on the platform, and ride out after him, and go down that ramp faster than he did.

This kid went down the ramp just after one of best (and most famous) BMX riders on the planet completed his jump. He rode fast, cleared it, landed it, and the crowd went wild. Other riders ran out to him to give high fives and hugs, it was a great sight. He ended up winning prizes that day, and so did I.

I assessed and adjusted quite a few people that weekend, professional athletes and amateurs, skateboarders and BMX riders, and I had a blast. I had volunteered for the event and yet the rewards came, both physically and emotionally. I went home Sunday night determined to better know the evolving world of extreme sports.

BMX Bike Tricks


What you think about.

Monday morning came and I was in the office, high off of the weekends event, adjusting patients and internally excited about this wonderful world I had entered. I was less than an hour into the workday when someone new came in with complaints about his low back and right foot after his weekend activity. What are the odds this guy tells me he was out riding motocross in Gorman (California’s second largest off-highway vehicular recreation area) and now he’s pretty banged up? Some people would say the odds are 100%.

This particular patient worked at a local motocross dealer (where I eventually got my motorcycles) and he rode a lot. We talked bike ergonomics, riding, jumping, chiropractic, and injury recovery. Within a week the manager was in my office (also a rider), and then the owner.

I now refer back to that day as Motorcycle Monday. It was as if my entire first weekend working with extreme sports athletes was simply preparation for what was coming my way. Most of the local motorcycle dealers near my office (there are several) are closed on Mondays, and many locals go out to places like Glamis, Rasor Road, and Gorman on the weekends to ride. Monday morning in my office for chiropractic care became a natural extension to their weekend activities.


American flags are flying.

The Core Tour was coming back to Venice Beach for the finals the weekend of September 14th, 2001. I’d been in communication with several riders since June and I made arrangements for them to get in office assessments and adjustments before the tour started. Word had spread and a few brought along friends. Now I had pro extreme sports athletes being assessed and adjusted in my practice.

BMX Core Tour Platform Flag Flying

When it was all said and done, I had worked the Core Tour over four years from 2001-2004, with a focus on BMX and skateboarding. I meet amazing people and learned much more about performance and human mechanics than I had known previously, and I was just getting started.


Possibility loves preparation.

In the summer of 2003, The X Games came to Los Angeles for the first time. Athletes participating began calling me a few weeks before to schedule coming to the office while in the city. While I didn’t officially work for the X Games, I provided care to a number of participating athletes in the office, and at the event that summer. The X Games returned to Los Angeles in 2004 and continued to be hosted in the Los Angeles area until 2013. The proximity of my chiropractic practice to Los Angeles International Airport (LAX) turned out to be great for athletes visiting the area, and it wasn’t uncommon for them to visit directly from the airport.

My office walls became adorned with photos of athletes I’d worked with, and those photos remained on the walls until we remodeled the office in March of 2017.


If you’re still reading this.

Quite a few things had to happen in a universe of possibilities and probabilities in order for me to be here writing about this nearly 2 decades later (it’s been a wild ride). The event had not officially started when the kid had fallen off of his skateboard. If it were 10 minutes later, staff paramedics would have been first to the scene, and I’d have a different story to tell.


The Atlanto Calcaneal Connection

I’ll get into the clinical components (upper cervical calcaneal correlation) of what I learned and how I’ve applied it in my practice in another post. Needless to say, at the time I began providing care (chiropractic centered – subluxation based – alignment and performance care) there were no certifications and no extreme sports seminars a provider could attend (that I was aware of), although continuing education towards a solid foundation in chiropractic technique and extremity work has long been available.

For Reference

2001: Core Tour – Venice Beach, California (June 23 – 24, 2001)
2001: Core Tour Finals – Santa Monica, California (Sep 15-16, 2001)
2002: Core Tour – Venice Beach, California (June, 2002)

2003: X Games IX – Staples Center & LA Coliseum, Los Angeles (August 14–17, 2003)
2004: X Games X – Staples Center, Home Depot Center, Long Beach Marine Stadium, Los Angeles (August 5–8, 2004)
2005: X Games XI – Staples Center, Los Angeles (August 4–7, 2005)
2006: X Games 12 – Staples Center, Home Depot Center & Long Beach Marine Stadium, Los Angeles (August 3–6, 2006)
2007: X Games 13 – Staples Center, Home Depot Center & Long Beach Marine Stadium, Los Angeles (August 2–5, 2007)
2008: X Games 14 – Los Angeles (July 31 – August 3, 2008)
2009: X Games 15 – Los Angeles (July 30 – August 2, 2009)
2010: X Games 16 – Staples Center, Los Angeles Memorial Coliseum & L.A. Live, Los Angeles (July 29 – August 1, 2010)
2011: X Games 17 – Los Angeles (July 28–31, 2011)
2012: X Games 18 – Los Angeles (June 28 – July 1, 2012)
2013: X Games Los Angeles 2013

Today Will Be Awesome

By Michael Dorausch, D.C.

Today will be awesome. That’s the reminder at the front desk (usually facing towards me) in our chiropractic office. I certainly prefer this line of thinking to the alternative. This isn’t particularly about being positive, although being positive goes along with it. Decades into this mindset, I now see everything as levels of awesomeness. There’s nothing less than an awesome day, and yet there’s nothing greater than an awesome day.

today will be awesome

As I write this, I hear music playing… “I have a feeling that tonights going to be a good night.” Why wouldn’t it be? Especially when it was an awesome day.

I search through old planet chiropractic content and I find years of awesome articles, and I’m reminded that this has become my manifest world.

Looking back, I am reminded that I’ve been surrounded by awesome people that have taught me awesome things. I’ve even sent myself letters addressed to the world’s most awesome chiropractor, thanks to habits and behaviours I’ve learned from others. From that I was reminded of Dr. Ian Grassam and his question of your price of greatness.

I then came across this making a difference post from a chiropractic assistant in Canada…

Each day we are given a choice as to how our day will turn out, now I know there will always be circumstances beyond our control. There will always be something or someone out there just dying to get under our skin. It’s your reaction to those situations that will determine your day’s outcome.

Have an awesome day!

Las Vegas Airport Parking Rates

By Michael Dorausch, D.C.

Las Vegas Airport parking rates are better than those at LAX. $8 is better than what I typically pay.

I was in Las Vegas again this past weekend (I’ll be back the week of the chiropractic orthopedists conference) continuing the research I’ve been doing, for an ongoing series of local search presentations. The presentations are intended for chiropractors and other local based small-business owners. I took lots of photos during this past Las Vegas trip.

Terminal 2 - Parking 8 Dollars per Day

The sign above says that parking for Terminal 2 in Las Vegas is only $8 per day. As part of my research, I was walking from the Las Vegas airport to the Las Vegas strip, so I took a shortcut through the Las Vegas airport long-term parking lot. Impressed that the rates were so affordable, and so close to the departure area.

Las Vegas Airport Parking

The main entrance for the McCarran Economy Parking Lot is nearby the arrival and departure areas. I came in on a Southwest flight from LAX, and was in the parking area within minutes. In comparison, LAX parking is about $16 per day, at the lot nearest Southwest Airlines in Los Angeles. It’s perfect for traveling southwest though, since you can walk from the lot to LAX Terminal 1 in a few minutes.

McCarron Airport Express Exit

Looks like there are easy automated payment areas at the Las Vegas parking lot as well. My love for Las Vegas is no secret. It’s a city where I’ve attended numerous chiropractic conferences (Parker, Schofield, Roundtable, etc…), Las Vegas trade shows, and several Search Engine Optimization / Social Media conferences. I will be speaking at the 2011 Las Vegas PubCon (the second week of November) on topics closely related to local search. It’s a great event to attend.

Continuing Education and Running Reno

By Michael Dorausch, D.C.

Ask any chiropractor that’s sat for 12 hours or more doing continuing education and they’ll likely tell you they’d rather be doing something else, especially since most chiropractors tend to take continuing education courses on weekends. Earlier in June I was in Reno Nevada for the California Chiropractic Association annual convention and chiropractic relicensing seminars. It was a three day event which featured quite a few opportunities for relicensing hours which translates into sitting for long periods of time inside a hotel casino conference room. I get stir crazy when inside for long periods of time and not getting to breathe outside air. Fortunately I traveled with my iPhone and running shoes.

paved path along truckee riverPaved path along the Truckee River – Reno Nevada

The event was at the Grand Sierra Resort, which is real close to the Reno airport and adjacent to the Truckee River. I found this semi-paved path running alongside the river which was easy to get to from the hotel (only a few hundred yards away). The pathway starts around 2nd Street nearby a sign that says Welcome: The city of Sparks.

established in 1905

It is a short path but taking a walk or jog along it beats sitting all day inside the casino and/or conference rooms. The river is actually quite pretty in areas, and I managed to pause my work out long enough to take photos of the river and landmarks seen along the way for two different runs I did while in town.

Truckee River Reno NevadaTruckee River Reno Nevada

Like I said, the path is kind of short  and I wanted to get some miles and so I decided to head out  can see some scenes around the Reno area. I don’t recommend running on the streets with your earbuds in but I sure do love running with my iPhone. With it I’ve got a map, compass, Nike training, and ability to take photos that mark location. Almost makes running more fun than it already is.

I headed out on a 6 mile loop from the Grand Sierra down 2nd Street towards downtown Reno. I turned onto Virginia Street near Harrah’s Casino and fortunately parts of the street were closed for a car show (makes it easier for running in the middle-of-the-road). I paused to snap a photo of the neon Reno street sign and headed on down the road.

Biggest Little city in the worldReno – the biggest little city in the world

Also right there on N. Virginia St. I noticed that the Silver Legacy Casino had its established date at the Hotel Casino entrance. I find it interesting how many things I how found over the years that were established the same year.

established 1895 Silver LegacyEstablished in 1895 – Silver Legacy Casino

Guess what else was established in 1895? That’s right chiropractic fans, according to historical reports, DD Palmer made the first chiropractic adjustment on September 18 of 1895. Seeing this sign I figured it was a good time to make the loop back to the hotel and continue on with my weekend of chiropractic education. I like how I could be just running along and happen to come across a sign that says established in 1895. Don’t see much of that where I live in Los Angeles, since my neighborhood was pretty much marshland during those days.

7 Summertime Stories from Chiropractic Days Past

By Michael Dorausch, D.C.

Here’s a summary of seven summertime articles from the past, all posted during the summer, from as far back as year 2000. Summer time should be getting all of us outdoors for increased activity and enjoyment. You don’t want to spend your days sifting through 10 years of chiropractic news content when I can be pulling out juicy bits of information from years past, while you kick back and relax, basking in the glow of July’s rich sunshine. Of course you are welcome to browse through archives on your own,  but then what excuse would I have for this post today? I like the number 7 so here we go…

stew-bittman-thot-september-2001Chiropractic History 2001 – Chiropractor Stew Bittman is enjoying some reading. In the photo above I believe Dr. Stew is reading wedding vows or something he prepared to read out loud at a wedding. He married two young chiropractors on September 8, 2001, which is just three days before his birthday. Let’s begin with a summer article from Stew Bittman, authored in July of 2003.

All You Wonderful Service out There — The article was fitting for a summer post. Stew writes about his dog Blue, who had a fearlessness for jumping into raging Tahoe rivers, in order to fetch a stick. My labrador Zoey shares that same zest for life (now at 11 1/2 years old she’s not fetching much) and I love that a chiropractor to time to write about stories of his dog. There’s much more to it than that, read the article, it’s a summertime gem.

Proud to be a Chiropractor — Stuff like this should be required reading for all of those in chiropractic school. Also from July of 2003 and posted about this same time of the month comes an article from Dr. Sharon Gorman, a chiropractor practicing in Pennsylvania, who dedicates much of her time to promoting the principles of chiropractic and helping others stay motivated. Sharon asks some important questions about being passionate and on purpose with life. After all, for many practitioners worldwide, chiropractic is a lifestyle, not simply an occupation.

Healing Gratitude — From July of 2002 is an archived article from a Dr. Sid Mouk, chiropractor in Baton Rouge Louisiana. There’s plenty of Sid Mouk articles to be found in planet chiropractic archives and I’m always enjoyed his perspectives on chiropractic philosophy. The July 2002 article tells the story of an old-time chiropractor from Chicago, who is one of the most incredible healers he had ever met. I really enjoyed reading this article seven years after it was initially posted, it’s about that time that I stopped watching television, something that was in a way suggested in the post.

Dolphins Surfing Marina del Rey Waves — From July 13, 2006 is a post I wrote after returning from a run along the shoreline of Marina del Rey, California. I still enjoy writing that beach route and still enjoy seeing dolphins at play. There is a smidgen of summer time chiropractic philosophy slipped into that post, check it out.

Telling The Congregation — Wow, it was eight years ago this month that I traveled to New York City from Los Angeles to attend the baptism of New Jersey chiropractor Dean Sottile. Thinking back on that weekend I don’t recall traveling to New York for Dean’s baptism but rather, I was heading out to Pennsylvania for a Focus Philosophy weekend with Sharon Gorman and friends. Dean was my ride from Newark Airport to Pennsylvania and on Sunday morning I became the local news photographer for A congregation of 3000 witnessing the baptism of a very fine chiropractor and human being. That was quite a day and an exceptionally motivating and humbling weekend.

When Opportunity Meets Preparation — From July of 2001 comes a post from chiropractor Bruce Parker and his words of wisdom on preparing oneself for life’s glorious opportunities. In the post Dr. Parker talks about the difference between buying lottery tickets and preparing oneself for success in life. Yes, it’s summer time and we’re enjoying the longer days and shorter evenings, but there’s still time in our 24-hour days to focus on preparation. Several years later I was on a cruise ship heading to Mexico, putting on a life preserver during a safety drill, when standing in front of me I saw Dr. Bruce. Talk about preparation meeting opportunity and being in places where others share similar energy. It’s a joy!

The Gerry Factor & Life West Photos — He still has it, Dr. Gerry Clum, president of Life Chiropractic College West is still one of my favorite leaders in this natural healthcare industry. Wow, this month marks nine years of the celebration that was held to dedicate the opening of a new Life West chiropractic campus in Hayward California. It was a warm July day in Northern California and it felt as though everybody in chiropractic was on hand for the dedication of the new school. Many congratulations to the folks at Life West and the fine Doctors of Chiropractic that have graduated from that institution.

May your summer be filled with chiropractic lifestyle excitement and abundance!

Changes Coming Summer 2009

By Michael Dorausch, D.C.

Change is good. Were facing another summer here at the headquarters for Planet Chiropractic and Chiropractic Blogs, and while there is plenty of activities scheduled, there’s going to be some summertime fun taking place as well. I like taking time off to rest, relax and recharge like anybody, and living at the beach, this is about the week prior before we begin to slow things down and enjoy the sunshine, versus spending time indoors.

sprite-arizona-biltmoreThe photo is of a “sprite” and was taken at the Arizona Biltmore Hotel in Phoenix, Arizona. It is a peaceful image, and if you get a chance to visit the hotel, I think you’d be really pleased with the hotel grounds and scenery.

So change is coming, but most of what’s going on may not be too noticeable, if you’re visiting Planet Chiropractic for classifieds or chiropractic seminar information. On this blog, there are some changes taking place that involve technical stuff like doing 301 redirects for content being moving to new locations. Hopefully that change goes well and the site doesn’t suffer any hiccups.

If you been following the news, you’ve undoubtedly noticed there’s been a significant increase in content related to marathons and running, during the past several months. Locally, we’re done with marathons in Southern California, as the 2009 rock ‘n roll Marathon in San Diego recently completed, as did the 2009 Los Angeles Marathon (held on Memorial Day). There is a Marathon scheduled in San Francisco for the month of July, and while I won’t make it up to the bay area for that event, chiropractor Scott Swanson is going to assist with news coverage from the San Francisco area. I love when chiropractors volunteer to participate, it makes for a much more rich experience.

I went off on a tangent here. What I meant to get to was to say that there will not be many marathon related articles until the month of September, and they were going to have marathon coverage for about 10 months straight. I mentioned it somewhere, that I felt marathons are a perfect fit for the chiropractic profession. Actually, marathons are good fit for many industries in healthcare, since there’s so many different levels involved . When training for marathons and participating in long-distance running activities. I’m glad we’re moving more the direction of increased marathon coverage, and I’m even more happy for the relationships we’ve developed with cities putting on marathons, and professional elite long-distance runners.

Marathons won’t be the only sport getting attention. There’s going to be increased coverage for this year’s U.S. Open golf tournament, of the 2009 Tour de France, and some other sporting events occurring during the 2009 summer season. I won’t be handling coverage of most of these events, but we’ve made some arrangements with photographers in the field, as well as sports & fitness writers, to provide us with fresh content related to these events. The reality is every professional sport I know of involved chiropractors providing care for athletes. Publications in the industry like to cover the big stories, but we sometimes miss out on other stories taking place behind the scenes. With the increased transparency and socialization taking place on the Internet, we have very interestingly been increasingly in contact with amateur and professional athletes from all sorts of sport. Many want to share their stories. I’m looking forward to seeing those stories appear online.

There’s going to be more chiropractic content showing up on the blog pages, and I suspect there’s going to be more consumer oriented content appearing on the news pages. In our 10th year of delivering chiropractic news online, I think it’s important we move forward with change that better serves our mission of delivering chiropractic minded content worldwide.

Most importantly, have yourself a spectacular summer!

Another Running Marathon Round Up

By Michael Dorausch, D.C.

If you have been reading Planet Chiropractic news the past few months you may be wondering what’s been going on with all the marathon related content. Actually, we’ve had marathon related content for about four years now, but there’s really been plenty of marathons taking place in the past few months.

I love to run. Most people who know me know that I like to get out on the beach and run as a way to keep physically fit and mentally fit. I had been reminding myself that I’ve got to summarize some of the marathon related content that’s been appearing in the news, and then I noticed we did that in April with the 26 Mile Plus Sunday Running Marathons post.

Even though that was posted in late April, I noticed 10 marathon or running related articles appearing in news since. These marathons and running events have passed, so this is more of an additional summary archive for 2009 marathon events.


I’m excited about the Los Angeles Marathon coming up this Memorial Day weekend. I’m really excited that there’s going to be a two-day Expo, because I’m seeking out a few pairs of new running shoes. I’ve always found there are great deals on running shoes at marathon Expos. News regarding the LA Marathon Heating up posted today, and will have some news from the event. The run this year is on Memorial Day, which is a Monday, beginning in downtown Los Angeles.

The San Francisco Bay to Breakers 2009 12 K was a huge success. From what I heard via twitter, e-mail, and talking to some folks who participated, there was lots of fun to be had. Besides our mini guide for the 2009 Bay to  Breakers event, we published a San Fransisco 2009 Bay to Breakers Results and Photos article Sunday afternoon. It was a great run for taking photos and I may have to personally make the trip to San Francisco for the 2010 Bay to Breakers race so I can get some shots of my own.

The California Pasadena marathon really showed how twitter was bringing marathon action online, and we saw lots of social media action for the 2009 Boston Marathon as well. One thing that was great about the Boston Marathon, was the constant live coverage viewable over the web, and a constant stream of people tweeting information from the race. It was really easy to keep up on race day details and festivities. The 2009 Boston Marathon Results and Photos have a great summary of the race.

The live online coverage for the Boston Marathon was provided by Universal Sports, who also provided live 2009 London Marathon Video. They’ll be providing a live online feed for the Los Angeles 2009 marathon as well. The 2009 Country Music Marathon (also known as the Nashville Marathon) had  good live online video as well. For that marathon, video was only at the finish line, but it was neat to watch runners cross the line throughout the morning.

There was a marathon in Orange County Newport Beach and a marathon in Cincinnati (Flying Pig Marathon Cincinnati & OC Marathon Newport Beach) on May 3, 2009. It was a big day for marathons across the United States, and there were some races we didn’t get a chance to have news coverage on. The Green Bay Marathon took place this past weekend, and from what I hear the event went real well. It was their 10th year anniversary for a marathon that has a start and finish at Lambeau Field.

I found two archived articles related to the Los Angeles marathons, one for March 13, 2006 (Los Angeles Marathon & Chiropractic), and the other from later that week, March 2006 Marathon. I’ve heard so many stories of chiropractors running marathons that I’m almost surprised there’s not any major Marathon sponsored by chiropractic groups in the United States. Running is an event that it appears many chiropractors enjoy. I may be biased being a runner, and I realize there’s lots of chiropractors equally into cycling and swimming. Those chiropractors who are athletically talented in all three areas, in training for triathlons, are impressive. Especially so, since nearly all the more maintaining active chiropractic practices while managing rigorous training schedules.

The 2009 San Diego Marathon (Rock ‘n Roll Marathon) is still to come (that’s going to be in the end of May) and the San Francisco Marathon is scheduled for July 26, 2009. Also watch out for the Los Angeles triathlon in October, which begins right by my house in Venice Beach. Looking forward to cheering on athletes at that event.

Chiropractic is a great fit for marathons and triathlons (both in practice and as a client), at least that’s been my experience.

Press and Media Releases

By Michael Dorausch, D.C.

I receive e-mails several times a week from businesses and individuals seeking to post press releases and media releases to Planet Chiropractic news. In the more than 10 years that people have been e-mailing stuff our way, I’m surprised how few have discovered the difference between the right way and the wrong way to submit information.

spinal-nerve-chart-pinkJust because you’ve developed a new chiropractic adjusting device, or have just become an affiliate for some sort of nutritional multilevel marketing program, doesn’t mean you have news to share. It may be news to you, but it’s really not something we’re interested in promoting.

The stuff that we do promote fairly regularly is geared towards education, organizations, and nonprofits related to or existing within the chiropractic industry. Every chiropractic college on the planet has access to submit news releases, media stories, and school related information, through the planet chiropractic news system. We’ve offer that courtesy of chiropractic schools since the site launched in 1998.

The same goes for chiropractic organizations and nonprofits related to the chiropractic industry.  An example of chiropractic organization news would be something recently seen from the International Chiropractic Pediatric Association and phase 2 of their practice-based research program.

Another recent example would be news from the Georgia Council of Chiropractic, and a Georgia golf tournament taking place in June of 2009.

In April a new nonprofit planning to raise money for chiropractic sent us a press release regarding the 2009 Chicago marathon. This is information we like to be able to share with the rest of the profession, and the general public at large.

Submitting news and other information is fairly easy, and some of the chiropractic schools have been doing an excellent job of getting press releases and media information sent out on a regular basis. It’s surprising to me to see that some chiropractic colleges don’t appear to have any media presence whatsoever, that’s rather unfortunate, being that there are several channels for schools to freely circulate their news online.

A news archive search for the term Palmer delivers some results that provide a number of opportunities to learn how schools are effectively disseminating information online. Similar results are returned when searching Parker, which shows archived news releases from months and years past.

Chiropractors and chiropractic learning institutions can benefit from studying what’s working for others in the industry. It’s in my experience that media releases offer an exceptional return on investment.

26 Mile Plus Sunday Running Marathons

By Michael Dorausch, D.C.

The 2009 Boston Marathon runs on Monday (420), April 20th, with some 25,000 plus people be taking to the streets, testing their will against Heartbreak Hill (mile 20ish), and racing to the finish line in historic Boston. It’s one of the few US marathons taking place on a Monday, instead of the traditional Sunday morning event.

silver-black-shoesIt’s not the only Marathon that runs on a Monday (in Boston the Marathon may as well be a holiday since schools and many places close for the day), the Los Angeles Marathon has decided to move their normal running date of mid March to Memorial Day in May (May 25th, 2009 is the next LA Marathon).

We’ve covered quite a few Marathons on Planet Chiropractic, and I cannot recall a single race that didn’t involve chiropractors as participants, as volunteers, or as biomechanical engineers for patients running in particular races. For whatever reason, Marathons and Chiropractors, go together well.

I’m not running Boston (I doubt I would qualify) and I’m not planning to run LA in May (at least not the 2009 race), but I hit the beach today for a run in the sun, and will likely hit up another half marathon or 10k before the year is out.

I provide chiropractic care to many runners who frequent the beach (we’re coastal so no surprise there) and I’ve expressed thoughts on running marathons in previous news posts. While the races have been run, I’ve put together a Sunday Summary of marathon coverage we’ve reported on in the past, from NYC to Honolulu.

New York City Marathon 2008 — On Sunday morning, November 2, an estimated 39,000 runners of every pace, ability and marathon experience level, will run 26.2 miles through the streets of 5 New York City boroughs. In addition, more than 2 million spectators are expected to turn out to cheer on family, friends, and fellow runners. The 2008 New York City Marathon, presented by ING, will start in Staten Island at the base of the Verrazano Bridge, and finish in Central Park.

Chiropractor Vincent Malba runs New York Marathon — After having covered news related to the 2008 NYC Marathon we were tipped off to the involvement of one chiropractor who was extremely excited about participating and promoting chiropractic. Dr. Vincent Malba ran the 26.2 mile journey through all five boroughs of New York City, with a chiropractic shirt on his back. We contacted Dr. Malba to ask him what the event was like.

2008 Pasadena Marathon — Despite Southern California fires burning in Anaheim Hills, Yorba Linda, Sylmar, and surrounding areas, the city of Pasadena is expected to host its first marathon on Sunday morning, November 16, 2008. The race is expected to begin at 6:30 a.m. Event organizers are consulting with local air quality experts, as well as health and fire officials, to determine whether there should be last-minute adjustments, or even a cancellation of the Pasadena Marathon. Race related announcements will be made after 4 a.m. on Sunday morning (race day). The inaugural Pasadena Marathon was canceled due to smoke and ash in the air from local California wildfires.

December 7th is Marathon Sunday — This weekend was a time for marathons, half marathons, 10ks, and other foot races, all across the United States. From the Memphis marathon to the Las Vegas marathon, runners across America hit the asphalt for 26.2 miles, raising money for charities, and achieving personal health and fitness goals nationwide.

2008 Charlotte Rocket City Dallas & Honolulu Marathons — Marathons taking place this weekend across the United States include the Rocket City Marathon in Huntsville Alabama, the Thunder Road Marathon in Charlotte North Carolina, the White Rock Marathon in Dallas Texas, and the 2008 Marathon in Honolulu, Hawaii. The Alabama Marathon and the North Carolina Marathon took place today, Saturday December 13, 2008. The 2008 Dallas Marathon and Honolulu marathon events are scheduled for Sunday morning, December 14th. For those running and volunteering, we put together a list of marathon sites, along with links for marathon results and photos. Here is to running and being healthy!

2009 Pasadena Marathon — A crowd of over 8,000 runners, walkers and cyclists will hit the streets of Pasadena, California, Sunday morning to compete in the 2009 inaugural Pasadena marathon, half marathon, bike tour, 5K and fun run/walk. The 26.2 mile full marathon and 13.1 mile half marathon will begin at 6:30 a.m. in Pasadena, CA. Weather forecasts show a 70% chance of precipitation and possible thunderstorms, but race events will continue rain or shine.

Los Angeles Marathon & Chiropractic — (2006) I have been running for years, so it is only natural that Los Angeles runners continue to show up in our chiropractic office. Most of those that are referred by fellow runners already have an idea of my philosophy towards the sport. I still get new people coming through the front door that don’t know about my excitement for running.

Twitter Search Brings Local Marathon Online — There’s been much discussion the past few weeks regarding the micro blogging service Twitter as a real time search engine. While the debate continues (I say it’s a human powered search help tool) I’ll keep “searching” the real-time events I’m interested in. For me, Twitter has become the first place I go to find the latest up to date information, and a runners marathon in Pasadena, CA, provides an excellent localized example, of why I love it so much.

Nike Women’s Marathon San Francisco — San Francisco: Massive crowds gathered today in San Francisco’s Union Square district in preparation for Sundays October 21st Nike Women’s Marathon. Thousands of women were getting registered, receiving foot massages, back rubs, pedicures, and getting treated to beverages such as Jamba Juice smoothies.

2008 Philadelphia Marathon — An estimated 18000 runners are expected to participate in today’s 2008 Philadelphia Marathon, which starts at 7am at 22nd & Benjamin Franklin Parkway in the city of Philadelphia, PA. The event is sold out and weather is looking perfect for the race. Current morning temps are expected to be in the low 40’s with around 50% humidity. Skies are expected to be mostly cloudy throughout race day. The Philadelphia Marathon is considered a Boston Qualifier, and it’s likely a number of qualifiers from Philly will head to the 2009 Boston Marathon.

Chiropractic Non-Profit in 2009 Chicago Marathon — This year’s Chicago Marathon will feature its’ first Chiropractic running team. Non-Profit Chiropractic Organization (NPCO) is excited to announce its’ participation in the 2009 Bank of America Chicago Marathon being held on Sunday, October 11, 2009 in Chicago, Illinois. As a Contributing Charity, NPCO has committed to recruiting a team of 70 runners to “run with a vision.”

For those of you in SoCal, watch for 2009 OC Marathon race info (May 3), LA Marathon 2009 (May 25), and San Diego Rock n Roll Marathon (May 31), all taking place during the month of May.

Twitter Blog Mentions To Date

By Michael Dorausch, D.C.

Now that Oprah and Ashton Kutcher are talking about Twitter, I guess more people are going to be increasingly getting in on the conversation. I wasn’t sure when I first started mentioning the microblogging service on Chiropractic Blogs so I did some searching through the archives.

Looks like I first made mention of the service on November 4th of 2007, in a post about the 1 Second Film Project. I’d been using Twitter for a few months before that time, but I wasn’t too active in posting tweets. It was the BarCamp 4 Los Angeles event in November where I came face to face with 100+ other Twitter users, that weekend changed my perspective and attitude regarding 140 character potentials.


I had another twitter account (created sometime in 2006) but sometime around November 07  I switched to the @chiropractic account. That’s been my primary account since. There’s a Twitter account for this blog but I’d have to search for it since I’ve not checked it in a while.

OK, not that you care, but after those dates of Nov 07 I found the following posts in my Twitter search…

Cell Phone Use in the Office – Wow, back in 2007 people were using Twitter in my office, we’ve got a bunch of tech nerds in Los Angeles (that is for sure). Funny enough, we have totally abandoned the Cell Phone Policy in our practice, mostly because almost nobody talks on their phone while in the office (they know better). Today, I’ll walk into an adjusting room and someone will be tweeting away, checking email on their Blackberry Storm, of playing with some iPhone App. I’d say they should be relaxing but I’d likely be doing the same if the situation were reversed.

Blogging SOAP Note Taking Laptop Stations – SOAP notes are notes chiropractors make on charts (or computer screens) when seeing patients. Back in December of 2007 I mentioned I don’t include subluxation information in my tweets, and that’s still the case (mostly). Twitter for me has 1) been a way to communicate with friends in search and social media 2) been a way to share meaningless stuff 3) follow what’s going on around the globe.

Chicago Airport WiFi not Free – Who knew that wifi at Midway Airport in Chicago wasn’t free? I don’t think it is still, since I recently got a meesage from someone saying thanks for the post, since they couldn’t locate Free WiFi in the airport either.

Running to Blow That Writer’s Block – A brief mention of Twitter in that post but it mostly talks about what a few of us do for clearing out writers block when it sets in. I did go running today and came home with great ideas for new posts. I love that feeling.

Following Twitter Tweets Beyond 10 Pages – The tutorial and information in that post from January 2008 is basically useless since Twitter has updated page design which includes a “more” button at the bottom of the page. A much better user experience thanks to the change.

Marketing after 30 Seconds of Superbowl Fame – This Feb 2008 post was a great example of twitter in use for me. I got help from several respected SEO experts on the topic of personal brand marketing related to the superbowl.

Nerds Are Taking over Hollywood and Santa Monica – There was a news reporter in Los Angeles that predicted Santa Monica would grow as a tech community, he was dead on in his prediction and timing. Not too much Twitter discussion in the post, merely a brief mention, along with other tech tools I’ve used over the years.

Blogging is the way to get traffic to my site – Don’t read that post if you’re an Internet Marketer, it’s stuff that’s way basic and you already know it. Only mentioned Twitter once while doing an interview with Andrew Warner, the post is a transcribed portion of the interview.

Going to be more press in upcoming weeks – Anyone that thinks Twitter is a waste of time is going to fail on trying to get that message through to me. A single simple tweet made in early 2008 resulted in a full page USA Today story for my ADIO Chiropractic office in Los Angeles. That was a MONEY day for sure.

Business Card Karma May 2008 – Almost zero business cards in my home office now since everything that comes through the door gets scanned and saved digitally. Mention of twitter only because I wanted my next business card to include a twitter chiropractic profile on it.

Realtime results for Chiropractic on Twitter – By May 2008 we we’re getting a bit more involved in Twitter activity for blog posts. I began doing some address based testing about that time and a related post was made. Most information like what’s in the post has more value when it’s discovered than it does a year later, mostly due to algorith changes and changes in how Twitter functions.

first chiropractic appt ever was awesome – I love this about twitter (I loved it then and I love it now) since I get a glimpse into realworld discussions taking place worldwide. Whether the conversation be positive (in this case it is) or negative (amazingly rare) I get to see what’s going on globally. Very cool.

Blogging from the LA Auto Show – Again, brief mentions of twitter, but I don’t think I’d have been invited to the Auto Show in Los Angeles had it not been for the 140 character platform.

FLU SHOT Survey: Getting one? Got one? No plans to get shot? – A very interesting tweet for sure. I didn’t ask a group of chiropractors (very few chiropractors were active on twitter at this time), I asked in general and got back some interesting results. Notice we heard hardly anything about the flu this year? It barely made the news amongst all the fear discussion of our nations economy. When the markets get good again, we can go back to pushing the poisons.

Potential Keyphrase Ranking with Twitter – This one was very interesting as I had some SEO ppl say it was worhtless to try and gain local knowledge regarding twitter. What? Worthless to test and see what kind of results come back? I don’t nearly talk about chiropractic as much as I could and I’ve had a number of conversions for chiropractors (either myself or others) via twitter. Interesting indeed, and some of the resulting pages ranked high on page #1 for months. Hmmmmmm, I likes it.

Ultimate Man Purse for Valentine’s Day – No twitter discussion here, just a mention regarding the service and spending our days using it. I’ve got one more post to link and then I’m out, I’m seeing a timeline of mentions but less posts that go into microblogging detail.

Constant Content Creation Drives Traffic – Several mentions of twitter in this post, Friday nigth and preparing for week of content creation ahead (did that again this weekend and it feels good). Create fresh content, use Twitter to get feedback from others, sprinkle your posts with love and good information, rinse and repeat.

I skipped a few posts but I honestly thought there would only be 5 or 6 tweet related posts made since 2007, I was mistaken.