Changes Coming Summer 2009

By Michael Dorausch, D.C.

Change is good. Were facing another summer here at the headquarters for Planet Chiropractic and Chiropractic Blogs, and while there is plenty of activities scheduled, there’s going to be some summertime fun taking place as well. I like taking time off to rest, relax and recharge like anybody, and living at the beach, this is about the week prior before we begin to slow things down and enjoy the sunshine, versus spending time indoors.

The photo is of a “sprite” and was taken at the Arizona Biltmore Hotel in Phoenix, Arizona. It is a peaceful image, and if you get a chance to visit the hotel, I think you’d be really pleased with the hotel grounds and scenery.

So change is coming, but most of what’s going on may not be too noticeable, if you’re visiting Planet Chiropractic for classifieds or chiropractic seminar information. On this blog, there are some changes taking place that involve technical stuff like doing 301 redirects for content being moving to new locations. Hopefully that change goes well and the site doesn’t suffer any hiccups.

If you been following the news, you’ve undoubtedly noticed there’s been a significant increase in content related to marathons and running, during the past several months. Locally, we’re done with marathons in Southern California, as the 2009 rock ‘n roll Marathon in San Diego recently completed, as did the 2009 Los Angeles Marathon (held on Memorial Day). There is a Marathon scheduled in San Francisco for the month of July, and while I won’t make it up to the bay area for that event, chiropractor Scott Swanson is going to assist with news coverage from the San Francisco area. I love when chiropractors volunteer to participate, it makes for a much more rich experience.

I went off on a tangent here. What I meant to get to was to say that there will not be many marathon related articles until the month of September, and they were going to have marathon coverage for about 10 months straight. I mentioned it somewhere, that I felt marathons are a perfect fit for the chiropractic profession. Actually, marathons are good fit for many industries in healthcare, since there’s so many different levels involved . When training for marathons and participating in long-distance running activities. I’m glad we’re moving more the direction of increased marathon coverage, and I’m even more happy for the relationships we’ve developed with cities putting on marathons, and professional elite long-distance runners.

Marathons won’t be the only sport getting attention. There’s going to be increased coverage for this year’s U.S. Open golf tournament, of the 2009 Tour de France, and some other sporting events occurring during the 2009 summer season. I won’t be handling coverage of most of these events, but we’ve made some arrangements with photographers in the field, as well as sports & fitness writers, to provide us with fresh content related to these events. The reality is every professional sport I know of involved chiropractors providing care for athletes. Publications in the industry like to cover the big stories, but we sometimes miss out on other stories taking place behind the scenes. With the increased transparency and socialization taking place on the Internet, we have very interestingly been increasingly in contact with amateur and professional athletes from all sorts of sport. Many want to share their stories. I’m looking forward to seeing those stories appear online.

There’s going to be more chiropractic content showing up on the blog pages, and I suspect there’s going to be more consumer oriented content appearing on the news pages. In our 10th year of delivering chiropractic news online, I think it’s important we move forward with change that better serves our mission of delivering chiropractic minded content worldwide.

Most importantly, have yourself a spectacular summer!