Association of American Directory Publishers
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Association of American Directory Publishers

By Michael Dorausch, D.C. I’ve recently been enjoying reading and studying two different directories I’ve acquired for the city of Los Angeles, published in the years 1915 and 1916. These books were the beginning of what later became known to most of us as the Yellow Pages and I’ve been fascinated with the near century…

Pembroke Pines Local Reminder

Pembroke Pines Local Reminder

By Michael Dorausch, D.C. I’m in Florida attending a continuing education conference. I don’t know much about the South Florida area and I’ve found myself doing quite a bit of searching while sitting inside the conference center. I published a post showing localized ppc chiropractic advertising for Florida and I’ve continued to check local content…

Broomfield Chiropractor and Colorado Local

Broomfield Chiropractor and Colorado Local

By Michael Dorausch, D.C. Broomfield Colorado, it’s one of those cities that comes up instantly for a maps related search. Unlike many other towns and city locations I’ve addressed in the past, this Colorado city isn’t being confused with cities in other states. Oddly though, I had an e-mail from a chiropractor doing a practice…

Potential Keyphrase Ranking with Twitter
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Potential Keyphrase Ranking with Twitter

By Michael Dorausch, D.C. I set out to perform an experiment this morning related to longtail keyphrases (in this case focused on local search). Using Twitter, the popular micro blogging service, I sent a tweet to followers, asking them to share information about their location, and local weather. An investigation like this one works best…

Chiropractors Saying Nice Things about Their Colleagues

Chiropractors Saying Nice Things about Their Colleagues

By Michael Dorausch, D.C. I was going through a stack of papers from some chiropractic seminars I had been attending and was about to throw them out when I found a few handwritten chiropractic testimonials written by fellow DCs. Before I recycle the paper they are authored on I figured I’d post them here since…

Chiropractic Road Trip up the California 5 Freeway

Chiropractic Road Trip up the California 5 Freeway

By Michael Dorausch, D.C. I love road trips. With the rising prices of gasoline, I don’t know how much I’m going to love the cost of a road trip I am taking later this week. Living in Venice Beach California, I almost always just head along Lincoln Boulevard to LAX (Los Angeles International Airport) and…

Realtime results for Chiropractic on Twitter

Realtime results for Chiropractic on Twitter

By Michael Dorausch, D.C. It’s no secret that I love Twitter. You can follow my personal tweets @chiropractic or you may want to follow chiropractic news tweets @planetc1 or (if you are a chiropractor) even localized chiropractic classified advertising @ChiropracticAds. Earlier today, Danny Sullivan of Search Engine Land authored a post about a recently added…

Chiropractors

Chiropractors

By Michael Dorausch, D.C. Chiropractors… This Post is All About You! This past weekend I collected more than 100 chiropractic business cards while attending the DCS Jam event in Southern California. Many chiropractors that handed me cards mentioned they had address changes, phone number changes, or other changes, some of which differed from information listed…

On the Run Searching for Chiropractors

On the Run Searching for Chiropractors

By Michael Dorausch, D.C. The search is on for chiropractors across the United States. There are stacks of business cards spread out across my desk. I’ve been taking calls and receiving e-mails from people either seeking out chiropractors or wanting to get chiropractic offices listed on a number of different Web properties owned or managed…

Chiropractor Map Results and Blended Search

Chiropractor Map Results and Blended Search

By Michael Dorausch, D.C. I saw a domain for sale today and it prompted me to begin searching for some local chiropractic related terms. One thing led to another and I found myself searching Bakersfield Chiropractic. I was amused to discover a post from planet chiropractic news displayed within the search results but what I…

Non-Surgical Spinal Decompression San Jose

Non-Surgical Spinal Decompression San Jose

By Michael Dorausch, D.C. Was that a chiropractor you were looking for? Sometimes I see the strangest advertising results. I am in Santa Clara California for a three-day Internet conference. As I often do while I’m in my hotel room, I’ve been doing research on local chiropractic advertising to see what’s popular in this area….

Seven Other School Locations

Seven Other School Locations

By Michael Dorausch, D.C. I’m still down at Disneyland in Southern California, attending a chiropractic conference. Conferences in this industry are typically held at hotel locations throughout the United States, but there’s quite a few continuing education programs that take place on chiropractic college campuses. Nearly every chiropractor that brought their family to the area…

Good Chiropractors for Good Karma

Good Chiropractors for Good Karma

By Michael Dorausch, D.C. I just completed a news article with some chiropractic related events for the month of October and some information regarding the discovery of chiropractors in the United States. While thousands of people visit pages on Planet Chiropractic every month, we are still faced with challenges when working to connect qualified chiropractors…