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By Michael Dorausch, D.C. I’ve recently been enjoying reading and studying two different directories I’ve acquired for the city of Los Angeles, published in the years 1915 and 1916. These books were the beginning of what later became known to most of us as the Yellow Pages and I’ve been fascinated with the near century…
By Michael Dorausch, D.C. Is no secret I like taking photographs, and when I don’t have my semi professional hobby camera equipment, I’ll often times take photographs with my iPhone. I tend to be in my chiropractic office a lot (like many chiropractors are) and I’ve likely taken thousands of photographs of all sorts of…
By Michael Dorausch, D.C. There is a lot of people living in the Coachella Valley Palm Desert area of Southern California, and there’s an amazing amount of medical services provided. I was doing some on-site research last weekend in the Rancho Mirage and Palm Desert area and I was blown away by how many dental…
By Michael Dorausch, D.C. It was mentioned yesterday on Search Engine Land that in the United States, Google would now be providing their own map data, instead of using data (as they did in the past) from a company called TeleAtlas. While local search expert Michael Blumenthal provided details in a blog post regarding the…
By Michael Dorausch, D.C. Just as I completed the Chiropractor 15683 post I had a request from someone seeking a chiropractor in the Henderson Nevada area. I conducted some online searches and laughed when I noticed the Chiropractors Nevada page appearing in the top results. Only two chiropractors were listed on the page but that…
By Michael Dorausch, D.C. Tips on finding local chiropractors that meet the qualities being sought by prospective patients. There were two notes on my desk with zip codes for chiropractors being sought in different parts the United States. One note read: Doris 92078 San Marcus and the other simply said Chiropractor 15683. It’s easy to…
By Michael Dorausch, D.C. I’m at the Las Vegas Airport and while doing some searches related to chiropractic I noticed a few chiropractor offices in the San Francisco area advertising fees for service in ads campaigns. I found it interesting that not just one, but all three top ads were advertising rates. The offices are…
By Michael Dorausch, D.C. I’m in Florida attending a continuing education conference. I don’t know much about the South Florida area and I’ve found myself doing quite a bit of searching while sitting inside the conference center. I published a post showing localized ppc chiropractic advertising for Florida and I’ve continued to check local content…
By Michael Dorausch, D.C. Last week when I posted Definitely Not the Yellow Pages I thought for sure I’d find dozens of previous articles I’d written regarding Yellow Pages and Advertising that I’d written over the past ten years. Much to my surprise, I didn’t locate many, but I did grab a screenshot of recent…
By Michael Dorausch, D.C. “Dr. Mike – there’s a sales rep on the phone, says they’re with the Yellow Pages.” is what I used to hear from my front desk manager frequently. The calls have decreased ( I no longer accept any calls from anyone claiming to work with any Yellow Pages company) but I…
By Michael Dorausch, D.C. Broomfield Colorado, it’s one of those cities that comes up instantly for a maps related search. Unlike many other towns and city locations I’ve addressed in the past, this Colorado city isn’t being confused with cities in other states. Oddly though, I had an e-mail from a chiropractor doing a practice…
By Michael Dorausch, D.C. You never know when people are going somewhere you’ve already been. This post is a summary of localized topics using granular information. I’ve used the term granular numerous times in blog post and news articles, but I still think it’s something that often overlooked. I mentioned granular data in a post…
By Michael Dorausch, D.C. I set out to perform an experiment this morning related to longtail keyphrases (in this case focused on local search). Using Twitter, the popular micro blogging service, I sent a tweet to followers, asking them to share information about their location, and local weather. An investigation like this one works best…
By Michael Dorausch, D.C. And other folder of photos found. These are from a crew chiropractic trip to Costa Rica in October of 1999. A chiropractor from South Lake Tahoe California provides chiropractic care to individuals in Costa Rica. This was taken inside of a civic gymnasium outside the city of San José. I believe…
By Michael Dorausch, D.C. Earlier this year I began the search for an upholstery service that could do custom work on the chiropractic tables in my office. I knew that companies existed doing work for chiropractors, but I was having a difficult time finding anybody serving the Los Angeles area. Proof that postcard marketing still…
By Michael Dorausch, D.C. Morrisville chiropractors can be added to the list of mixed results when it comes to local search. There is an e-mail forwarded by chiropractors regularly when looking for referrals in different parts of the country. I noticed someone the other day was looking for a chiropractor in Morrisville and I wondered…
By Michael Dorausch, D.C. I was going through a stack of papers from some chiropractic seminars I had been attending and was about to throw them out when I found a few handwritten chiropractic testimonials written by fellow DCs. Before I recycle the paper they are authored on I figured I’d post them here since…
By Michael Dorausch, D.C. These past few weeks I’ve been actively overseeing work on a chiropractic network project (which is still very much in beta) that appears as it will serve as a directory of sorts. There’s really not lots of information on the pages as of yet but I was told an estimated 10,000…
By Michael Dorausch, D.C. Whether you’re a consumer seeking your first chiropractor, a seasoned patient seeking a new place to get your adjustments, or a chiropractor that’s looking for someone to refer a practice member to, the latest Meet a Chiropractor series from Planet Chiropractic is proving to be a great resource for learning more…
By Michael Dorausch, D.C. I love road trips. With the rising prices of gasoline, I don’t know how much I’m going to love the cost of a road trip I am taking later this week. Living in Venice Beach California, I almost always just head along Lincoln Boulevard to LAX (Los Angeles International Airport) and…
By Michael Dorausch, D.C. Was checking through names and offices listed on the May Chiropractors post and noticed a number of chiropractors based out of New York that had not yet been added to other directory pages. Changes were made yesterday and it appears that we will be featuring several chiropractors from the New York…
By Michael Dorausch, D.C. It’s no secret that I love Twitter. You can follow my personal tweets @chiropractic or you may want to follow chiropractic news tweets @planetc1 or (if you are a chiropractor) even localized chiropractic classified advertising @ChiropracticAds. Earlier today, Danny Sullivan of Search Engine Land authored a post about a recently added…
By Michael Dorausch, D.C. Chiropractors… This Post is All About You! This past weekend I collected more than 100 chiropractic business cards while attending the DCS Jam event in Southern California. Many chiropractors that handed me cards mentioned they had address changes, phone number changes, or other changes, some of which differed from information listed…
By Michael Dorausch, D.C. The search is on for chiropractors across the United States. There are stacks of business cards spread out across my desk. I’ve been taking calls and receiving e-mails from people either seeking out chiropractors or wanting to get chiropractic offices listed on a number of different Web properties owned or managed…
By Michael Dorausch, D.C. I saw a domain for sale today and it prompted me to begin searching for some local chiropractic related terms. One thing led to another and I found myself searching Bakersfield Chiropractic. I was amused to discover a post from planet chiropractic news displayed within the search results but what I…
By Michael Dorausch, D.C. Was that a chiropractor you were looking for? Sometimes I see the strangest advertising results. I am in Santa Clara California for a three-day Internet conference. As I often do while I’m in my hotel room, I’ve been doing research on local chiropractic advertising to see what’s popular in this area….
By Michael Dorausch, D.C. Note: I had to kill the JavaScript that was auto loading this video as it was driving me crazy. I figure everyone else coming to visit this page was probably equally being annoyed by the automatically playing audio. That stuff just drives me nuts and I didn’t wanna put anyone else…
By Michael Dorausch, D.C. The Google News blog yesterday announced that all news is local, with a post that explains a new feature which helps readers find local news by simply typing in a city name or zip code. I caught a screenshot on my Google News page before I began searching for content in…
By Michael Dorausch, D.C. I’m writing this post from a Hilton hotel in Tinley Park, Chicago. I wanted to share some thoughts on local search in this area and offer some tips on getting more granular in creating local based content for small businesses. As my friends and I were driving around this weekend (in…
By Michael Dorausch, D.C. Looking for a chiropractor in the West Valley? The office that wants you to find them online will need to optimize their webpage for local search so you can connect with them. I will provide some resources for offices below. This post is about why it’s important to use granular data…
By Michael Dorausch, D.C. Have you been googling yourself lately? If so, there’s no reason to be ashamed? According to a Digital Footprints report released today by Pew Internet, many are doing it, and they’ve even googled others as well. By the time I sat down to write this post there were more than 360…
By Michael Dorausch, D.C. I’m still down at Disneyland in Southern California, attending a chiropractic conference. Conferences in this industry are typically held at hotel locations throughout the United States, but there’s quite a few continuing education programs that take place on chiropractic college campuses. Nearly every chiropractor that brought their family to the area…
By Michael Dorausch, D.C. I was enjoying a Latte this morning with Dr. Russell Kun, who is moving from his office in San Lorenzo to Capital City in the Seattle area, and we got to talking about Life West and other chiropractic schools. Dr. Kuns office was not far from the college in Hayward and…
By Michael Dorausch, D.C. Do you know the way to San Jose? According to this sign, which I took a picture of while walking along Hegenberger Rd in Oakland, Interstate 880 South is the way to San Jose. Looks like somebody tried to clean off graffiti from the sign. The soft flash on my digital…
By Michael Dorausch, D.C. I just completed a news article with some chiropractic related events for the month of October and some information regarding the discovery of chiropractors in the United States. While thousands of people visit pages on Planet Chiropractic every month, we are still faced with challenges when working to connect qualified chiropractors…