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Don’t Forget the Location

By Michael Dorausch, D.C.

You never know when people are going somewhere you’ve already been. This post is a summary of localized topics using granular information. I’ve used the term granular numerous times in blog post and news articles, but I still think it’s something that often overlooked.

I mentioned granular data in a post regarding income opportunities in classified ads getting deleted (they still get deleted), talked about granular information for locations searches such as Chicagoland Chiropractors, Chiropractic Morrisville, Effective Chiropractic Ad Placements, going granular with classified advertising, and others.

One good example of why both granular information and localized information should be included in local search blog posts is the topic of West Valley Chiropractic. While the West Valley in Southern California is known in some circles as the porn capital of the world, it’s not surprising that there are a half-dozen plus West Valleys in the United States. If you’re in the West Valley, it would be a good idea to be very clear and specific as to which one.

Palm Trees Venice CaliforniaThese are Venice California palm trees, but they could be Venice Florida palm trees. They could easily be palm trees in Phoenix or Las Vegas. Are they date palms? Are they all weather palms? I really don’t know, but unless you localize and utilize descriptive text, you’re missing out on significant opportunity. The Green Parrots of Venice Beach love these palm trees (and they drive me crazy with their constant chatter).

Whether the topic be chiropractic, running marathons, attending key technology conferences, political rallies, or what ever, be descriptive and don’t forget to mention your location. Following are more than 20 examples.

The 2007 Nike Women’s Marathon in San Francisco, California. It was a simple news report that talked about location (Union Square district), descriptive granular information (foot massages, pedicures, backrubs, and Jamba Juice smoothies).

The 2007 WordCamp at the Swedish-American Hall in San Francisco included localized information, news about the world’s most popular blogging platform, and information about how it is being used by small businesses. That post is worth a reread.

Seems I’m in the Northern California area on these first posts, this one talks about traveling to San Francisco and Oakland and at first it didn’t look too granular to me. After reading it again I noticed that mentioned the name of the airlines I used, the name of the parking service I used, the specific name of the hotel I stayed at, the street name the hotel was located on, and lots of other specific information. It could have been even more granular, but at the time there was probably no reason to go overboard.

Something in Southern California from the world of politics, a San Diego Fluoridation Hearing Notice from June of 2008. I remember this post got picked up on an e-mail list and was sent to hundreds of people in the San Diego area. It was on topic, included detailed localized information, and was something people were actively interested in at the time it was posted.

A power outage in Los Angeles made the news when I shared information about in massive wave of power values taking place the Los Angeles area January of 2007. We didn’t take any x-rays on that day but fortunately it was sunny and business when on as usual. Lucky for me our office doesn’t rely on electricity to get the job done. Speaking of power outages, this brief San Francisco Power Outage post that highlighted some very popular websites going down in July 2007 was a top news story.

The fall of 2007 was a crazy time for politics in America and the Ron Paul Revolution in Tempe Arizona was in full swing. It wasn’t the most granular post, but it did include location information and mentioning of businesses like Hooters and The Library (in Tempe, this is not a place where you read books, it’s a place to drink a lot of beer and watch girls dancing on platforms in extremely skimpy schoolgirl clothing). The  Ron Paul experience was a good reminder to always travel with a digital camera.

This post on local chiropractors serving Top 2008 Companies was meant to be local and industry-specific. In the post, chiropractic schools were highlighted, chiropractic offices across the United States were highlighted, cities and businesses and big corporations were specifically tied to the chiropractors that serve those communities.

Phoenix hotels and the local Phoenix airport make for some of the best conference locations in the US. I’ve been to the Tempe area and the Scottsdale area in Phoenix more times than I can remember, and it’s one of the best locations for nearly any kind of conference. The post was intended particularly for chiropractic conferences but it was on the radar for car-rental companies and resort hotels, as we received numerous e-mails regarding offers to do conference business in the Phoenix area.

Looking back, we’ve posted dozens of articles related to marathons across America. One from a ways back is the 2006 Los Angeles Marathon and my thoughts as a chiropractor on preparing for that marathon (which took place in downtown Los Angeles). Viewing The post now I see it’s a good example of things not to do (or at least not the most optimal things to do). Too many wasted opportunities for internal and external linking on other local Los Angeles information.

The Phoenix, Arizona area has been talked about a lot (mostly due to the large number of conferences I’ve attended there) but this 2006 post regarding Chiropractor Fred Schofield is another example of one that could have been more granular, and included more localized information. Being as old as it is, it could’ve easily ranked in top results for searches like Phoenix Chiropractor. Instead, it’s not in the index.

Some better examples include chiropractor related posts like the one for Nick Baker of Modesto. Dr. Nick was interviewed in July of 2008 and his post includes a photograph, localized information, granular data that can be picked up by bots looking for map information, details about his chiropractic education, details about his style of chiropractic practice, and other specific data that helps the reader and search engines get a very good understanding as to what the post is all about.

Appears to be too much California focus in this post, it’s not intentional, I’m just performing searches and writing about the ones that appear at the top. Some very old news on California Autism Rates (from 2003) continues to attract Web traffic for localized California and autism searches. Reading the post, there is certainly not enough localized information related to the topic. Links and address information for California autism services would be perfect on that post.

Just to mix it up let’s get out of the state of California and take a look at the 2008 Philadelphia Marathon. That’s a pretty simple title, and its specific. Not only that, but it fits in a predictable pattern. It’s safe to say that the 2009 Philadelphia Marathon will be on a weekend in November, as will be the 2010 Philadelphia Marathon. Even though I authored the post, I am suggesting it’s an excellent example of predictive granular localized information, that provided timely details (and resulted in a significant amount of Web traffic).

A recent post that branched out off of chiropractic conference topics and into Las Vegas Trade Shows in general is another example of predictive granular information. There was a chiropractic conference held in Las Vegas in January, but there was also the Mega International CES event and the AVN adult entertainment Expo and Awards Show.

Very old post from 2001 simply titled Chiropractic Road Trip has potential to be local and granular but it pretty much misses the target. If I had the time to go back and rewrite posts, this is one that could seriously use an update. There are no links (either internally or externally), there is talk about chiropractic schools but a lack of information on those schools.

Are we done yet? Not quite, I did say I was going to cover 21 different posts so there are still a few more. Very similar to the Las Vegas post and the Phoenix post on hotels, is this December 2007 Hotels Hosting post which is a summary of conferences  taking place during 2008. Posts like this become dated since all the seminars have already taken place, but it’s a good template for writing about educational conferences in any niche. People are seeking business conference information, and you may as well take the time to provide details that are helpful.

This post, 7 Bad Name Choices For Your Chiropractic Office, should be highlighted on the homepage of Not because it’s granular or localized, but because I see chiropractors making bad choices when it comes to naming their business far too often. Folks, there are far too many Atlas Chiropractic offices in the United States. Not a big deal for those of you locally, but the competitions going to be rough when you get online.

The meet a chiropractor series have shown to be some of the best examples of localized granular information for individual chiropractor posts. Nicholas Campos of West Hollywood was featured on planet chiropractic in July of 2008, and the post appears prominently in search results when seeking information about his chiropractic office in the West Hollywood area of Los Angeles. The interview with Dr. Nick is great, and it’s a terrific example of local news specifically targeted for chiropractors.

Is that 23? I found dozens more but I think we’ve covered more than enough for you to get an idea.


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