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Going Granular With Classified Advertising

By Michael Dorausch, D.C.

Not all classified ads are created equally. In this post we are going to take a look at three different classified advertisements I noticed were posted earlier today. The advertisements are all related to the chiropractic health care industry but the concepts of creating more granular information apply to anyone posting online classified ads.

category Vibracussor MyoVision sEMG The first ad was posted in an office space for rent category and the title reads Chiropractor to share space. In the description I can see that this office space is in a wellness Center located in Chula Vista, California. The ad includes information regarding square footage, services offered (massage therapy, spinal decompression therapy, cold laser therapy), and a mention that the space is available at a flat rate.

While the ad itself is fine it is important to remember when a classified ad is viewed as an RSS feed only the title may be viewed by the end user. Since there was enough space in the title area one of the simplest solutions for this post would be the change the title to Chula Vista Chiropractor to Share Space or Chiropractor in Chula Vista to Share Space.

The next ad reads Vibracussor Needed (a device sometimes used by chiropractors and physical therapists). While this is a fairly small item and the buyer would likely purchase the vibrational unit from someone that would be shipping it, it doesn’t hurt to add some more details to the advertisement. For example someone could use a titles such as New Doctor seeks Vibracussor or Cash for Your Gently Used Vibracussor.

The advertisement description was really short and would benefit the potential purchaser if they were to include some location information. It helps to at least include city and state information, and maybe some information as to why the product is being sought, and or what it’s going to be used for.

The third advertisement is for a brand-name product being sold with a title that simply reads MyoVision sEMG. While many chiropractors are familiar with surface EMG and the various companies that provide this technology, it’s a good idea to include granular information as well as the brand name.

The seller of this product could benefit by including location (MyoVision sEMG Chapel Hill) or a more granular description (MyoVision Surface Electromyography SEMG). If I were posting this ad I would include both the locational information (where is the item that is being sold) as well some details about Surface Electromyography and how the MyoVision sEMG unit is used in the chiropractic office. The seller may also want to address some potential questions such as: cost for shipping, related accessories, related software and types of payment received.

In summary, include more details to increase potential ad views on your online advertisements. Regardless of what site or online service you’re using to post classified ads, always be smart and watch out for potential fraud (like this x-ray post and this nervo-scope post). Taking the proper precautions and dealing locally when it’s at all possible, will help decrease the likelihood of fraudulent activity.



  1. Let me first start off by saying I appreciate the time you take reading this snipit of what I do and how I can help. I started a p/t business about 8 years ago brokering equipment, at first it was mostly telcommunications (that was hot then) and now for the past, say 4 years, I have been mainly brokering equipment for the medical industry. This is probably where most of you start to nod off and go on to something else, but trust me it gets a little better. I have been doing some reading on the blog about classifieds, who do you trust, who raises a red flag, what keywords to look for. I once got a check for $10k for a purchase of a $500 (that is hundred) piece of equipment. The guy first wanted me to send the equipment to him as soon as I cashed the check and then send him the change, of course it was a fraudulent attempt on his part. Funny I never heard back from him. Anyway, not all of us are criminals, most are pretty honest about their business relationships. I know the few times I have been to my doctor he is way too busy to answer phone calls about equipment he has for sale. I suppose that could be done, but doesn’t that take you away from your clients and your core business. My business is equipment brokering, I would help you sell that machine that is taking up space and depreciating every day it sits idle. My business is simple, I don’t ask for an exculsive, I don’t do contracts, if you sell before I, great, awesome, you don’t owe me anything. My commissions are paid for by the seller, as the seller, you will have the final say in the price and will be kept abreast of all negotiations, via email. If I have offended anybody in anyway by posting this, I apoligize. That was not my intent. If I can be of any assistance, please don’t hesitate to contact me.

  2. Thanks for the post Dale. I think more people should be made aware that equipment brokers are out there and can be useful in buying/selling related items in ones office or clinic.

    If you have a website, feel free to post it in the comments.

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