By Michael Dorausch, D.C.
Broomfield Colorado, it’s one of those cities that comes up instantly for a maps related search. Unlike many other towns and city locations I’ve addressed in the past, this Colorado city isn’t being confused with cities in other states. Oddly though, I had an e-mail from a chiropractor doing a practice for sale search in the Westminster and Broomfield areas, with results coming back from states other than Colorado. One more reason to remember going granular and not forgetting about the location when building out page information.
The chiropractor told me she was getting state of Washington results when searching for chiropractors and chiropractic practice information. I conducted some of my own research and noticed similar results.
In searching the city of Westminster, I located chiropractic offices like Dr. Joel Cherdack at 8741 Sheridan Blvd. in Westminster, Colorado. I also got results for several chiropractic offices in the Tacoma, Washington area. The only thing I could figure was common between the different states was the area of Lakewood, as there is a city with the same name in both Colorado and Washington. But why get Washington results when searching for Broomfield?
Some of the local chiropractic addresses that came back when performing searches included…
Discover Life Chiropractic
5015 Tacoma Mall Blvd.
Tacoma, WA 98409
Creekside Chiropractic & Massage
6210 75th St West
Tacoma, WA 98499
N8 Chiropractic And Wellness
3510 Galley Rd.,
Colorado Springs, CO 80909
Summit Chiropractic Care Center
54 Garden Center
Broomfield, Colorado 80020
That is two Tacoma’s, one in Colorado Springs and one in Bloomfield. Now I was really confused. Using my @chiropractic Twitter profile, I did a few experiments, seeing if address data would appear in search results. I tweeted a Planet Chiropractic Colorado Springs and Chiropractic Tacoma/ Lakewood. Results I was looking for were not returned. Something else was going on.
Not quite sure if this is like the Morrisville Chiropractic post, that city can be found in numerous states across the U. S. I’m suspecting it’s the city of Lakewood that’s throwing off results, since a city with that name exists in California, Washington, Colorado, and other states. I’ll continue investigating.
On the topic of Potential Keyphrase Ranking with Twitter it doesn’t appear to be worth the effort, although on finding lots of localized tweets taking place (not necessarily related to the field of chiropractic).
While I was organizing information for this post, I came across the Getting to Know Your Local DCs post about local chiropractors, featured in planetchiropractic news articles. I’d like to see more those for the 2009 summer season. I also came across a Colorado College of Chiropractic historical post (there is not currently a chiropractic school in the state of Colorado).
Confusing, yes. Impossible to understand, no. Continue going granular and watch out for those instances when cities in one state can be mistaken for cities in another. I’d always advise using ZIP code data or other Geo specific information in an effort to see that pages and advertising is displayed for the intended audience.