Month: July 2007

Top 20 ranking in search engines under 500 bucks

By Michael Dorausch, D.C.

Internet scam report
I received another one of those “statements” a few weeks ago with a promotion that I could get my web site ranked in the top 20 results for only $499.99!

These statements show up at my chiropractic office at least every month and I’m sure all sorts of businesses receive similar looking mailings that at first look like an invoice.

This latest one came from Montréal Canada and it had the word “statement” across the top. There was a registration number and my business listing information was listed as “SAME” (as if I’d ever done business with them before). Registration was due by August of 2007 and my item description was “Top 20 Rank” with an amount rate of $499.99 to be mailed by that date.

There were directions to have an authorized signature and select a credit card, including card number expiration date and security code. Bottom information was be returned to the address listed in Canada.

Along with the statement came a photocopied sheet of paper that included corporate logos for, Google, Yahoo, Overture, HotBot, AltaVista, LookSmart, Netscape, and even the DMOZ open directory project. The fact that Overture was listed, which had been sold to Yahoo! a few years ago, should be a red flag.

The letter asked… “can Internet users find my business information when they need my product or service?” According to the letter the Web has over 780,000 directories, with each one listing over 3 million categorized businesses.

You may be thinking this is just direct mail marketing as usual and not a scam but the big giveaway was the letters that were in all caps reading “WE GUARANTEE TOP 20 RANKING FOR YOUR BUSINESS!

What kind of guarantee? A guarantee of a top 20 listing in with a search keyword phrase of “long-haired bucktoothed chiropractor Hollywood”? Something like that? Even if the guarantee was for top 20 single keyword listing (such as chiropractic) in Google, currently the most used search engine, it would not be worth the fee of $500. Looking at the statement it says bill with net 30 terms which has me thinking this company would be billing my credit card $499 a month until I decided to cancel.

I don’t know any reputable company working in the space of search engine performance that would guarantee specific positions in search engines.

My advice is to never act on these offers, whether they come by mail, cold calling, fax, or e-mail. I get them from all four of those sources (and I’ve been getting a lot more from direct telephone marketers).

There are great resources online and you can save yourself lots of heart ache and expense by doing some of your own research. If you’re seeking tips specifically related to improving the function of chiropractic web sites, visit the chiropractic homepage project. To get ideas on improving search engine performance for your website in general, checkout web sites like Bill Hartzer (a search consultant) and Michael Gray (a.k.a. graywolf). You’ll get honest and reliable information from web sites like those.

2007 Tour de France X Games 13 and Shark Week

The news is in on the Tour de France with Alberto Contador, the 24 year-old cyclist for American Discovery Channel, claiming victory. Contador beat his closest competitor by only 23 seconds, the second narrowest time recorded in the tour’s history. You can read Planet Chiropractic coverage related to the tour here: 2007 Tour de France Chiropractic

Can you believe that today marks 20 years of shark week on the Discovery Channel? We don’t have any shark related chiropractic news but it’s become traditional to see shark related stories in the news around the same time the Tour de France completes, which we’ve had articles about over the past seven years. There is other news besides that of bull sharks, great whites, and cyclists in France…

Ryan Nyquist Michael DorauschX Games 13 rocks the Staples Center and Home Depot Center in Los Angeles later this week. X Games kicks off on August 2nd and will go through August 5th. That’s Los Angeles chiropractor, Michael Dorausch with big trick BMX superstar Ryan Nyquist, in a previous event photo. Nyquist holds the most Dirt medals in the history of X and Dorausch has likely provided chiropractic care to more BMX pros than any chiropractor on the planet, having traveled with athletes for many BMX dirt and extreme sports events.

Planet Chiropractic will have articles later this week regarding X Games 13, chiropractic care, and the insane level of training these guys go through in preparation for competition.

So the 104th Tour de France is complete and we’re ripping right into August. Can you believe we are less than two weekends away from preseason in the NFL? There is a Hall of Fame game with New Orleans versus Pittsburgh on Sunday, August 5 at 8 p.m. and week one of preseason Pro football is on Thursday night, August 9th with games between Indianapolis and Dallas, and Cincinnati at Detroit.

Enjoy the rest of your summer!

2007 Tour de France Chiropractic and Blood Doping

By Michael Dorausch, D.C.

The 2007 Tour de France is over, with 24 year-old American Discovery Channel cyclist Alberto Contador claiming victory, in the three-week cycling race. Contador is the youngest tour champion since Jan Ullrich of Germany won the Tour de France in 1997. Contador’s time was 23 seconds better than Cadel Evans of Australia, making it the second narrowest win in the tour’s 104 year history.

Where were the chiropractors this year? Since 2000, Planet Chiropractic has featured Tour de France articles that included stories of chiropractic care for riders on the tour. Among those articles were Tour de France 2000 and Chiropractic from 2000, Lance Armstrong Victorious from 2001 with Lance Armstrong winning his third straight Tour de France title and becoming the only American to ever do so, and Floyd Landis Tour de France in July 2006.

Some chiropractors that have provided chiropractic care during the Tour de France, like Jeff Spencer, are former cycling enthusiasts themselves, and they’re very passionate about the work they do. Dr. Jeff was frequently seen over the years, in magazines and newspapers, side by side with Lance Armstrong.

In 2006, there was also a story about Australian professional cyclist Stuart O’Grady and the credit he gave to receiving chiropractic care during the tour (O’Grady credits Chiropractic). Chiropractors and chiropractic were just as much a part of this year’s Tour de France as they have been in the past, but news of chiropractors linked to individual riders and teams has been sparse.

As was likely expected by many, the 2007 Tour de France was shaken by scandal with allegations of blood doping and banned substance use. I can’t help but think that in some way this may be affecting many healthcare professionals and tour related trainers when it comes to publicity they may receive in being associated with a particular cyclist. While chiropractors don’t incorporate drugs and medications as part of their practice, a Tour de France win marred by suspicion of banned drug use, places an element of suspicion on the idea that chiropractic care was somehow responsible for the rider standing on the winner’s podium. That’s not to suggest that the utilization of chiropractic by athletes does not play an integral role in their health, well-being, and performance levels.

While everyone loves a winner, the hero is the chiropractor providing care to those who most need it, regardless of athletic ability, or potential for victory in sports. @ 5:15 pm | Article ID: 1185754573

Innate License Plate

By Michael Dorausch, D.C.

I captured this photo while in Cave Creek, Arizona when I was visiting a Phoenix chiropractor. I didn’t catch what it said it first but then I took a second look. God in Me was the name on the plate and it reminded me of so many talks I have heard over the years about innate intelligence and the power that made the body heals the body.

God in me license plateI even liked the New York Yankees frame. The plate was on a pearl white Cadillac Escalade which was nice as well. As far as I know, the New York Yankees were the first major-league baseball team to have a chiropractor providing care for players (1920s). Don’t worry chiropractic and baseball fans, nearly all major league teams currently have chiropractors taking care of players.

I don’t know if the vehicle was owned by a chiropractor and I guess the plate could be perceived differently, depending on one’s philosophical and/or religious tendencies. I just know that I liked it.

Good time for a philosophical chiropractic quote…

“A Universal Intelligence is in all matter and continually gives to it all its properties and actions, thus maintaining it in existence. The expression of this intelligence through matter is the Chiropractic meaning of life.” – R.W. Stephensen DC PhC

Beyonce falls at Orlando Concert

by Daria Belov

It’s all fun and games until someone gets hurt. Superstar singer Beyonce took a fall down a flight of stairs Tuesday at a concert in Orlando, Florida. Videos have been appearing all over the Web from concert attendees that captured the fall on their handheld recording devices. According to a least one report, Beyonce asked fans not to post videos of the fall to YouTube, Google’s popular video web site (many have since been removed).

Seems like some people just have too much time on their hands. I noticed the first story on a newswire early yesterday morning and didn’t think much of it, other than hoping she was okay. Throughout the day news of the fall grew as if it was a major event (more important than news about oscar the cat). Finally today, I watched one of the videos which showed Beyonce falling face first down a flight of stairs, and it didn’t look like fun. From what I saw it appeared like she continued to go on with the performance.

People are falling down all the time. There is probably not a chiropractor in America that doesn’t have somebody coming to their office, on at least a weekly basis, that has not recently had a fall. Hopefully it’s not the same person continuously falling over and over again.

Falling is more common than people may think. There’s kids falling off of chairs and bicycles, people falling while roller blading and landing on their coccyx bone (butt), and senior citizens falling on fusilli Jerry (one and a million chance of that happening). The point is people do fall and most of the time they get up without too great an injury.

It’s what happens after those falls that we should be paying closer attention to. You may have seen your chiropractor as a result of a fall you had recently. (No news yet who the chiropractor was in Orlando that saw Beyonce.) Visiting a chiropractor so soon after a fall like that is typically going to be a symptom baseed visit (but not always). In the typical visit the person taking the spill may have landed on their buttocks and now wants to get their pelvis, hips and maybe low back checked out by their chiropractor.

A good chiropractor will also check that person for spinal nerve stress, especially in the upper cervical spine, which is more commonly known as the top of the neck area, just under your skull. Why check the vertebral column for spinal stress? Ask anyone that has had a significant fall who did not receive a thorough spinal checkup and you’ll likely hear stories of a range of symptoms that developed months to years after the fall took place.

It’s been said that it’s all fun and games until someone gets hurt, and then it’s hysterical. There’s nothing funny about having symptoms and conditions that could have possibly been avoided with a thorough chiropractic checkup and a follow-up with the appropriate chiropractic care.

If you plan on doing your own stunts make sure your chiropractor has got your back. Get checked for subluxation and spinal nerve stress. Planet Chiropractic has other topics to cover than to be writing articles about you and the funny falls you take.

Can we get a chiropractor for Beyonce please? @ 11:26 pm | Article ID: 1185517622

Become a Chiropractor

By Michael Dorausch, D.C.

Last week I noticed an advertisement online for a chiropractic school located in the state of California. The ad suggested that the school was an accredited college that offered a balanced approach to techniques and philosophy. Some thoughts…

chiropractic adjustment As far as I know, all of the 18 chiropractic schools in the United States have accreditation with the Chiropractic Council on Education (CCE). With that in mind, when an individual at a chiropractic school wants you to select their school because they are accredited, you may want to ask if they can tell you which schools are not accredited.

In my opinion, teaching one chiropractic technique and offering almost no chiropractic philosophy, is not a balanced approach to chiropractic education. Others may disagree, but I would advise heavily to attend a school that teaches at least three different methods of hands-on chiropractic adjusting. Nearly all schools have clubs and after-hours workshops (on and off campus) where other chiropractic techniques are taught. Personally, I just don’t think that’s enough to ensure you’re getting a good education in chiropractic adjustive technique. If a school officially teaches only one technique ask the representatives to explain why. For those schools that teach multiple techniques, ask representatives why the techniques they teach were the ones included into the curriculum. I’d hate to think that some chiropractic schools are teaching certain techniques for the financial gain of the techniques creator, yet that is certainly something that should be addressed. If an individual or group has lobbied for a school to teach a particular technique, and they will potentially profit from students learning that technique (for example instrument adjusting), that information should be made public.

Philosophy is important in chiropractic education, but maybe not in the way people think it is. There’s plenty of time after graduation from chiropractic school to study historical perspectives and learn more about chiropractic philosophy. In my experience, the most important thing to get grounded on while you’re in chiropractic college is the why you are becoming a chiropractor. It’s important to differentiate why YOU want to become a chiropractor versus what anybody else thinks. There are as many reasons to become a chiropractor as there are chiropractors. The only thing that’s going to matter for you, is your reason.

Successful chiropractors know why they do what they do. They have their own reasons for doing what they do. Some share similar reasons with others, that’s basically how we develop different groups of chiropractors. We discover basic principles we share in common and it strengthens the bonds between us. In the same fashion, those that may have graduated from chiropractic school but never made it to that first day of chiropractic practice, or quit after six months, will likely find things they have in common with others who have given up. They also form groups through their similarities and thinking, simply because it feels good to know others have had the same experience as you. You get to make a conscious choice as to which group you’d like to be in, if any.

Don’t waste your time thinking about groups and being accepted. Focus on what you want, what you desire, why you want to be a chiropractor (or not), and move forward. No one’s going to determine your level of success in life, but you.

Summerville Chiropractic

by Michael Dorausch

This time of year it sure would be sweet having a chiropractic office in a place like Summerville or something smiley like that. I was poking around online and there it was, a Summerville in South Carolina, I did not even know such a place existed. Apparently this place has been a round for sometime. My apologies to those living in Summerville, looks beautiful.

For those of you as geographically challenged as me, check out an online map for more information on the town. I did a google map search and it looks like North Charleston is about 20 miles away. Lot’s of “villes” in the area. There is Brownsville, Lincolnville, Centerville, Stallsville, and Knightsville.

The only chiropractic thing I knew of in SC was Sherman College of Straight Chiropractic which is located in Spartanburg, South Carolina. Checked that on the map and it appears about 185 miles from Ridgeville (another neighboring town).

Now that I know there is a chiropractic college in the state there has to be a number of chiropractors practicing in South Carolina. Not much information appearing on the Chiropractors South Carolina page. If anyone has chiropractors to recommend in the area send us some information so they can get added to the list.

Enjoy your summer in Summerville!

Chiropractor Hot Searches July 2007

by Daria Belov

It’s been a hot summer for chiropractic related searches on the Internet. The month of July is nearly over, but the expected drop in website traffic as a result of increased summer activities, has not yet occurred. There’s no telling what will happen in August 2007.

For the month of July 2007, Planet Chiropractic was anticipating a downturn in website traffic since summer is a time many chiropractors throughout the world are on vacation, and they would be less likely to spend much time online. But from the visitor statistics and numbers we’ve seen for the month of July, that just hasn’t been the case. Chiropractors do tend to take more vacations during the summer, so who’s been on the web site and what are they searching for? Let’s take a look.

Number one of the list has been searches for WWE wrestling diva Candace Michelle and her chiropractor husband, Dr. Ken Gee Ehrlich. The couple recently opened a second chiropractic office (located in Hollywood, California) and the word has already gone out about their “only in Los Angeles” chiropractic office grand opening.

chiropractors Michael Rick Ken GeeEhrlich and Michael Dorausch (founder of Planet Chiropractic) have been competing in a friendly California Chiropractic Smackdown as both chiropractors have been increasingly appearing on the sets of some of the areas hottest television shows, many of which started filming their new seasons these past two weeks.

(That’s Dorausch, Canadian Chiropractor Rick Rosenberg, and Ehrlich in the photo)

Checking the topic lists I noticed that traffic on the web site for chiropractic jobs and information on chiropractic salaries is red-hot. The full integration of RSS feeds into the classified ads that are posted on the website has resulted in more than 2000 users per day browsing information on Associates and Practices For Sale. We knew adding RSS feeds to the classifieds would be hot, but we did not expect such a sharp increase in traffic in such a short period of time. Thanks to all of you that have subscribed to the free service.

There’s been a significant increase in searches for 2007 summer tour news of Van Halen and Diamond David Lee Roth. While the summer event was postponed it appears now (based on outside news reports) that a Van Halen tour may actually happen this fall. Chiropractors that signed on to be available at tour locations stay tuned, we’ve still got your info.

The other hot topic on the website this month is searches for chiropractic seminars. While everyone else is out there looking for a theater near them, chiropractors are seeking out some continuing education and maybe some summer getaways that they can bring the family to.

No doubt the hottest chiropractic event this summer is going to be at the Biltmore Hotel in Scottsdale, Arizona on August 4th and 5th, 2007. First of all it should be about 110 degrees in the Phoenix area, and secondly there will be about 300 chiropractors and office staff gathering from across the United States and Canada for the annual summer fun party, hosted by Arizona chiropractor Dr. Fred Schofield and his wife Susan.

What an interesting mix. Looking across the groups of search terms we have professional wrestlers, rock stars, Playboy cover girls, celebrities, and chiropractors. One may get the idea that chiropractors are prone to having fun. Enjoy your summer and thanks for continuing to check us out! @ 2:04 pm | Article ID: 1185397477

9 new chiropractic patients keeps me excited

By Michael Dorausch, D.C.

If you’d been paying any attention to this blog during the past few days you may have noticed that I was in San Francisco for an Internet get together (I don’t dare call it conference) known as WordCamp.

I left my chiropractic office in Los Angeles on Friday night at 7 p.m. and we had just completed a spectacular week. Thanks to my extraordinary staff and worlds greatest patients, I was able to go straight from the office to LAX airport and get on an 8:15 p.m. flight for San Francisco. I love that feeling I get when a week in my chiropractic office just flows like a magnificent river, full of joy and excitement.

Things continued to flow as I was able to board right on the plane without ever having to sit and wait. The flight left early and my shuttle to the Hotel in San Francisco was right outside my arrival gate. The ride went smoothly and I was at the hotel within what seemed like a few minutes. First thing I did when getting into the room was check for an Internet connection and it was all good. I had time to grab a slice of pizza and take a stroll in San Francisco, enjoying the energy of the week.

Saturday came and I was at the event with nearly 400 other computer egghead’s. Some of these guys were serious nerds (I mean that in a good way). The weekend was focused on the continual support of an open-source project known as WordPress, the software that runs this chiropractic blog (originally authored by Matt Mullenweg). It was incredible to experience the amount of dedication, discipline, and camaraderie shared amongst those seeking to improve the WordPress experience, not only for themselves, but for everyone on the planet.

I couldn’t help but think that this event was like the old school chiropractic days of Dynamic Essentials, where people would gather for hours, staying up till 4 o’clock in the morning to discuss the philosophy behind what they do. At WordCamp, you had an event where hundreds of people showed up for no other reason than to support each other. I love sharing in those experiences.

Sunday night in the San Francisco airport was different as I had a few hours before my plane was leaving for Los Angeles. Fortunately I had my laptops, a secure wireless connection, and plenty to do in preparation for the upcoming week. I didn’t arrive home Sunday night until past midnight and I was to be back in the office first thing Monday morning.

I’ll be honest, when my eyes opened Monday morning I was feeling the effects of the weekend, and I practically mumbled through my morning affirmations. I didn’t start the morning out with a bang but I did not forget the plan… two in the morning – two in the afternoon that’s our daily goal for new chiropractic patients. I left for lunch a few minutes past 11:30 a.m. and we had seen three people that were new to our office that morning. During my lunch break I took a nap and did no computer work.

The afternoon came and things began to move like clockwork. It didn’t seem rushed, it didn’t seem calm, it didn’t really feel like anything other than a typical productive afternoon in our chiropractic office. When I was wrapping up for the day my front office manager said “great job Dr. Mike, nine new patients.” I couldn’t help but think that the energy from the weekend, while amongst a group other than chiropractors, had the same affect as a great philosophical chiropractic weekend does.

Energy is energy and dedicated, hard-working, passionate and productive people make use of that energy like no others. I love being a chiropractor!

San Francisco Power Outage Darkens Colo Facility

A power outage today in San Francisco has knocked out a number of highly popular websites, including, livejournal, typepad, Technorati, and others. That’s one major subluxation! Fortunately, Planet Chiropractic data servers are up!

Upon noticing a spike in web searches for terms such as craigslist sandiego, livejournal down, craigslist raleigh, netflix down I did some searching of my own. I checked out and the site was running smoothly. I was just in SF this past weekend at WordCamp and there was discussion about servers and server loads, but not power outages.

Surprising to see such large web properties affected by these outages, I would have expected they had data centers spread out across the United States.

A visit to craigslist brought up the following… Unable to process request, please try again. Other sites that were affected included and

Events like this get peoples attention as to how important continual power is and also how important backups are, especially on your web servers.

As I write this it looks like some of the sites are coming back online. We’ll have an update if needed.