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Guerilla Chiropractic Marketing: Cards

By Michael Dorausch, D.C. I was recently handed three very different chiropractic business cards for the office of California Lancaster Chiropractor, Dr. Suzanne Frye. Earlier this week there was a business card post, and the topic, along with photos, has been covered several times in the past. These cards I’m about to share are unique,

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Some of the Fringe Benefits of Participation

Earlier today chiropractor Michael Dorausch posted a chiropractic blog piece regarding simple and effective ad placement for those using the classified ad system on Planet Chiropractic. The post highlighted something a chiropractor was doing right when placing an employment wanted ad for their office. Dr. Dorausch spoke about information he called “granular” and stressed the importance of using local (and even hyper local) information in ad postings. After viewing the post, I noticed some hidden benefits of participation.

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Schwarzenegger Most Chiropractic Connected Political Figure

By Michael Dorausch, D.C. California Governor Arnold Schwarzenegger is likely the most connected political figure to the profession of chiropractic, certainly the best known. Earlier, I was preparing a news article for the International Chiropractors Associations 16th annual fitness symposium when I noticed a number of various articles on Planet Chiropractic referenced Schwarzenegger. There was

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A Lesson from Curves on Small Business Marketing

By Michael Dorausch, D.C. There was a 10 x 14 insert advertisement for Curves in today’s West side addition of the Los Angeles Times. It was the traditional Curves pink and purple colors. There was some advertisement about a women’s fitness special on one side of the flyer but what piqued my interest was what

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Next Generation of Neurological Therapy

By Michael Dorausch, D.C. Among mail I received today was an advertisement for a Total Natural Health Seminar which is scheduled for December 8 in Costa Mesa, California. According to the flyer I received it appears that the seminar is focused on selling a electronic product that looks like a balance board and hooks up

Read More »

Guerilla Chiropractic Marketing: Cards

By Michael Dorausch, D.C. I was recently handed three very different chiropractic business cards for the office of California Lancaster Chiropractor, Dr. Suzanne Frye. Earlier this week there was a business card post, and the topic, along with photos, has been covered several times in the past. These cards I’m about to share are unique,

Read More »

Some of the Fringe Benefits of Participation

Earlier today chiropractor Michael Dorausch posted a chiropractic blog piece regarding simple and effective ad placement for those using the classified ad system on Planet Chiropractic. The post highlighted something a chiropractor was doing right when placing an employment wanted ad for their office. Dr. Dorausch spoke about information he called “granular” and stressed the importance of using local (and even hyper local) information in ad postings. After viewing the post, I noticed some hidden benefits of participation.

Read More »

Schwarzenegger Most Chiropractic Connected Political Figure

By Michael Dorausch, D.C. California Governor Arnold Schwarzenegger is likely the most connected political figure to the profession of chiropractic, certainly the best known. Earlier, I was preparing a news article for the International Chiropractors Associations 16th annual fitness symposium when I noticed a number of various articles on Planet Chiropractic referenced Schwarzenegger. There was

Read More »

A Lesson from Curves on Small Business Marketing

By Michael Dorausch, D.C. There was a 10 x 14 insert advertisement for Curves in today’s West side addition of the Los Angeles Times. It was the traditional Curves pink and purple colors. There was some advertisement about a women’s fitness special on one side of the flyer but what piqued my interest was what

Read More »

Next Generation of Neurological Therapy

By Michael Dorausch, D.C. Among mail I received today was an advertisement for a Total Natural Health Seminar which is scheduled for December 8 in Costa Mesa, California. According to the flyer I received it appears that the seminar is focused on selling a electronic product that looks like a balance board and hooks up

Read More »