Month: March 2008

Preparing for April Fools Day Jokes

By Michael Dorausch, D.C.

April Fools’ Day is one day away, and you can expect April Fools’ Day pranks, practical jokes, and other shenanigans coming from a wide variety of sources. There’s the traditional sources for April Fools’ Day gags, such as friends and coworkers, but with the growth of the Internet, and the opportunity for web traffic, don’t be surprised if some big media outlets try playing you for a fool on April 1, 2008.

April Fools’ Day can be a fun time playing jokes on friends and family, but don’t be surprised to see April fools pranks coming from major media sources online, particularly with stories that appear rather outlandish. It can be hard to tell which stories may be pranks or true, especially since there’s so much you’re never going to believe this type of news appearing these days.

Consider news aggregating websites like Truemors (cofounded by Guy Kawasaki), that features stories on a regular basis with titles such as: Python Eats Alligator and Explodes, Smoking Safer Than Cell Phones, Supermarket Selling Stolen Credit Cards, and British Students Create Cat Dentures (note: these were actual recent headlines and none are related to April fools).

With a presidential election approaching this year, there’s no doubt that someone will attempt a political April fools joke, involving news of one of the three (or maybe even all three) presidential hopefuls (Clinton, Obama, McCain). The way things spread so quickly on the Internet, I imagine a politically based April fools prank could result in a sticky situation for the prankster, prankstees, or both.

Were sure to hear about some new Internet service or a new mobile device that features some kind of unbelievable service. I also expect there will be April fools jokes played involving popular social media sites such as Facebook, MySpace, and Digg.

office hires dog as massage therapist(photo: Know of any chiropractic offices that have hired canines to work as massage therapists?)

I don’t know what pranksters have in store for us this April Fools Day, but let’s hope it doesn’t involve anybody getting injured, ill, or put in danger. Pranks using laxatives are caffeine are not uncommon, but they can prove to be dangerous for some individual (especially when mixed with other medications).

This being a chiropractic website, I have to mention that chiropractors are most likely to fall for April Fools’ Day phone calls from their colleagues and patients. I can recall two that have been popular over the years. They both involve calling the chiropractor’s office and scheduling for a new appointment. One involves a sense of urgency as the person calling has “thrown their back out” lifting large sacks of money. The caller wants to know if the office accepts cash for payment (most offices do) which is followed by gratefulness and praise from the caller, since the individual is on their way after just having robbed a local bank.

So on April 1, 2008, watch out for pranks and practical jokes, as the Internet and cell phones become tools used to deliver pranks to unsuspecting fools. @ 1:48 pm | Article ID: 1206996552

Stop the Drama Vote for Obama

By Michael Dorausch, D.C.

I grabbed this photograph on Friday when a patient in my chiropractic office in Los Angeles took off his jacket to lay face down on an adjusting table.

stop the drama

Were not talking politics in my chiropractic office (although many patients have initiated discussion) but we’ve had several 2008 election related posts to the Planet Chiropractic web site. One of the most popular is website secrets, which took a look at how three presidential candidates were optimizing their web sites for search engines.

Just yesterday we had a news post about 2008 presidential and party funding from healthcare organizations. Interesting figures, especially since health care is such a big topic this year. Earlier in the month we covered where chiropractic money was going for presidential candidates and we’ve had a few related posts on money in politics. Where the money is going now, is significantly different from where it went in September of 2000.

No word yet from any of the national chiropractic organizations on who they intend to endorse for this year’s 2008 presidential election. According to the trends, it appears as though support will go to a Democratic candidate. I may not have that information until August or September, but it will certainly be posted to the news pages when the information is available.

Top 10 Health Professionals Contributing to Federal Candidates and Parties 2008

By Michael Dorausch, D.C.

The war in Iraq, the nation’s economy, and health care, are reportedly the top three concerns for most Americans planning to vote in this years presidential election. The three front running candidates, Hillary Rodham Clinton (D), Barack Obama (D), and John McCain (R), along with their parties, have significantly different philosophies about how to grapple with the issue of health care in the United States. In continuing with our coverage of money in politics and presidential candidates, we take a look today at the top 10 health professionals organizations that are contributing funds to federal candidates and parties for the 2008 election cycle. The list of which organizations are giving (and who’s not giving) may come as a surprise to some.

top contributors to federal candidates and parties 2008(photo: a screenshot for the 2008 election cycle, which shows total contributions of $34,406,008.00, with 53% of that funding going to Democrats.)

Today’s look at health-care money in politics focuses on the top 10 contributing healthcare organizations providing funding to federal candidates and parties for the 2008 election cycle. The list is ranked from number 1 through number 10, with number one being the organization that has contributed the most funds towards this year’s election cycle. The list is followed by a screenshot showing the amounts given by each group, which includes distribution percentages amongst Democrats and Republicans.

Health Professionals: Top Contributors to Federal Candidates and Parties
Election cycle: 2008
Total contributions: $34,406,008

1) American Dental Association
2) American College of Radiology
3) American Society of Anesthesiologists
4) American Optometric Association
5) American Physical Therapy Association
6) American College of Emergency Physicians
7) American Association of Orthopaedic Surgeons
8) American Association of Nurse Anesthetists
9) American College of Cardiology
10) American Academy of Ophthalmology

Rank - Organization - Amount - Democrats - Republicans
The American Dental Association currently holds the number one ranking for contributed funds, which have been equally distributed amongst both Democratic and Republican parties. The American Optometric Association, which ranks at number four, stands out among the list of organizations in the top 10, as overwhelmingly funding Democrats. Two other health-care organizations showing a considerably less than 50-50 split amongst parties are the American College of Emergency Physicians (62% vs. 38%) and the American College of Cardiology (61% vs. 39%).

Interestingly, the American Medical Association does not make the top 10 list of contributors, they are currently ranked at number 15, with an equal distribution amongst both Democrats and Republicans. While the industry of chiropractic did not make the list of top 20 contributors, the American Chiropractic Association currently shows significant support for Democrats over Republicans (63% vs. 37%). Not a single health care association or organization currently shows funding to the Republican Party in excess of 51% of total contributions (the American Physical Therapy Association is the only organization showing a two percentage point in favor of Republicans).

The numbers listed are only a reflection of what data is available today. Information will change throughout this year’s election cycle, but you should be able to access the most recent data on top contributors among healthcare professionals on this fund reporting page.

Methodology of Collecting Data: The numbers provided are based on contributions from Political Action Committees (PACs), soft money donors, and individuals giving $200 or more. (Only those groups giving $5,000 or more are listed here.) In many cases, the organizations themselves did not donate; rather the money came from the organization’s PAC, its individual members or employees or owners, and those individuals’ immediate families. Organization totals include subsidiaries and affiliates. All donations reportedly took place during the 2007-2008 election cycle and were released by the Federal Election Commission on Monday, March 03, 2008. Credit for data provided goes to the Center for Responsive Politics. @ 9:43 pm | Article ID: 1206852235

Nerds Are Taking over Hollywood and Santa Monica

By Michael Dorausch, D.C.

There was a time that I would party five nights a week (Cat Club, Coconut Teaser, The Rainbow, The Troubadour, and The Whiskey) with friends in the clubs of Hollywood. I refer to those times as the rock ‘n roll years. It’s funny how things change, but continue to remain the same, here on the west side of Los Angeles. The parties have never stopped, I suppose I just got involved in another crowd, a group I’d refer to as geeks and gadget holders, web entrepreneurs and online marketers, and social media mavens.

Here it is March of 2008, and there’s been parties and meet ups going on all over the Westside LA area, and it’s the geeks organizing these efforts. They’re taking over clubs, they’re taking over bars, they’re taking up space in places like AOL Beverly Hills, and drinking kegs dry. Not only that, there’s a lot of great social activity going on (not to mention an abundance of sharp people I’ve been pleased to meet).

MashMeet LA 2.0I’ve never been so happy to call Los Angeles my home. Not only do I get to provide chiropractic care to some of the greatest people in the world, I get to hang out with my gadget carrying friends, and can still enjoy good times in the clubs.

This weekend is a geek fest, and there are three local events worth getting your butts to. Tonight, (Friday night) is a Community Next pre-party, which is hosted at the Air Conditioned Supper Club – 625 Lincoln Blvd., Venice, CA 90291. That’s right in my hood so I won’t be missing out.

Saturday morning is Community Next and The Next Generation of Media and the Web Saturday, March 29, 2008. The event begins at 9 a.m. and speakers include Veronica Belmont (Mahalo Daily), Pete Cashmore (Mashable), Martin Green (Meebo), Alexis Ohanian (Reddit), Robert Scoble ( Company), and many others.

The Community Next event wraps up around 5 p.m. which will be followed by another social media meet up event in Hollywood, California, at Seven in West Hollywood. That event is MashMeet LA 2.0 and it begins at 730 p.m. Seven is located at… 7929 Santa Monica Blvd. West Hollywood, CA 90046.

Since Planet Chiropractic beginnings in the 1990s, we’ve been big supporters of open source, and even bigger beneficiaries. The first server that hosted the early Planet Chiropractic website ran on FreeBSD. We now use a combination of Red Hat Linux servers (for Web applications), Fedora servers (our LA staging server), and Ubuntu desktops (in my office, home office and laptop). I’m also a big advocate of WordPress and other open-source platforms and applications.

These events have provided a great way for me to get my geek on and hang out with other like-minded friends. I’ve been in communication with several via my twitter account and I’m hoping to see them all there at one of these weekends events.

Web-based Photoshop Express Opens to Public

By Michael Dorausch, D.C.

Adobe Systems opened Photoshop Express early this morning, a much-anticipated web-based image editor intended for a market of consumers that want to store, share, and edit photographs online. The web-based service, was made available with 2 GB of free storage, and offers users the opportunity to create a subdomain on, when creating one’s free user account.

I woke up early Thursday morning to the news that the service had been made available to the public and I visited the site for a chance to register on the day of launch. After filling out the required information I was provided with this user profile: I uploaded some photographs of my two yellow Labradors and later in the day added some photos from my chiropractic office in Los Angeles.

The web-based app, requires Adobes Flash Player 9 in order to function, and my early experience with the site has me simply amazed with the ease of use, smoothness when uploading photographs, and beautiful display of the full-screen slide show. Below is a screenshot from my recently created chiropractic user page.

screenshot from Photoshop express chiropractic user

Some of the features I’ve tested so far include creating Gallery albums, uploading photos, viewing slideshows (in both browser mode and full-screen), linking to images, embedding images (see below), making modifications to my profile, and browsing the photographic works of other members on the website.

As a consumer that uploads a considerable amount of photo content on a regular basis, this new service from Adobe could not have come at a better time. We’ve just started posting flash based chiropractic office slideshows to this websites blog, but there are reportedly some viewing errors for users of Internet Explorer. It looks like this online Photoshop application to provide another way to share embedded slideshows with web site visitors.

Below is the first example I have of content embedded from the Photoshop Express website. I’m planning to add a number of slideshows featuring chiropractic offices across America, those posts will likely be shared in our photos section of the blog.

ADIO Office

No doubt there will be lots of news related to this new service from Adobe, I’m already a big fan. @ 9:41 pm | Article ID: 1206679325

Whiplash and Spinal Trauma Series Phoenix

This is for chiropractors…

Whiplash and Spinal TraumaDrs. Dan Murphy and Richard Christie are hosting a Whiplash and Spinal Trauma 2 part series in Phoenix, AZ in April and May.

Dr. Dan Murphy will teach you the necessary physiology and neurology to explain and treat whiplash and spinal trauma; what tissues are injured and how they can turn into chronic pain and permanent injuries.

Dr. Christie will show you how to use, record, and report the patient/accident information you acquire in a way that will give you credibility with insurance companies and attorneys. This class prepares you to become an expert witness and credible D.C. to both public and chiropractic disciplinary boards.

April 12-13 Dr. Christie — (12 noon – 7pm and 8am – 1pm)
May 10-11 Dr. Murphy — (8am – 5:30pm and 8am – 12 noon)

Sheraton Phoenix Airport (weblink)
1600 S. 52nd St. Tempe, AZ 85281 — 480-967-6600

Pricing (subject to change)
ICA or State Association Member: $275 ($499 for both seminars)
Non-Member: $299 ($548 for both seminars)
Attorney: $299 (when accompanied by the DC: $275 or $499 for both seminars)

What You Will Learn… Newest Research Applications

The Accident

  • What is injured in a motor-vehicle collision?
  • Can spinal injury occur where there is little or no vehicle damage?

The Injury

  • What tissues are the source of chronic spinal pain
  • How does pain travel from the injured tissues to the brain
  • How do you document whiplash post-traumatic articular stability

Effects on the Body

  • What are the 5 principles for chronic pain syndrome?
  • How does whiplash injury affect the immune system, vision, dizziness emotions, cognition?

Healing and Nutrition

  • How do injured soft-tissues heal?
  • What is the best treatment to heal injured spinal tissues?
  • How do we nutritionally manage pain and tissue healing?

Chiropractic’s Role

  • How do chiropractic adjustments inhibit whiplash trauma pain?
  • How can chiropractors minimize adverse post-traumatic fibrosis?
  • How does chiropractic affect the neurobiology of chronic spinal pain?

Registration info is available here. Blog info regarding Chiropractic Continuing Education, License Renewal, and Technique seminars. Also check the PC calendar for chiropractic events near you.

Midweek Wednesday Chiropractic Ads for March 26, 2008

by planetc1 classifieds

It’s a March Madness Midweek Wednesday with lot’s of fresh chiropractic ads hitting the board. Whether you are seeking Chiropractic Products and Equipment for Sale (like a ProAdjuster For Sale) or Practices for Sale and Job Opportunities (like a New Hampshire Associate Wanted), this post is a compilation of the most recent advertisements placed in the Classifieds section on Planet Chiropractic. Featured are selected ads that were placed before midweek of March 26, 2008.

A note for anyone even remotely considering posting advertisements. It’s the internet folks, there is no need to post your email address inside the body of your ad (unless of course you want a world of spam and scams hitting your inbox). If you are really hungry for fast notification of posted classified ad information, point your RSS feed reader at the RSS feed Planet Chiropractic uses for classified ads.

MoChihChu Chiropractic Table(photo: an x-ray tube and collimator from a chiropractic x-ray unit)

Beautiful Cash Practice — Beautiful practice for sale in prosperous city. Wellness based cash practice with 98% collections rate. Hunting and fishing abounds in this northern MN city on one of the largest walleye lakes in the state. Laid back lifestyle and very low stress. Priced below appraised amount.

Chiropractic, Massage, Gym, and Building — Chiropractic Practice For Sale. Located in Soda Springs, a small town in the mountain of southeastern Idaho. Gross collections in 2007 were $209,000. Total visits were 3546 averaging $70.92 a visit. Two massage therapists, a 24 hour gym, a personal trainer, and two rental units increase income. X-ray and 3 treatment tables included with lots of other equipment. Has great Chiropractic insurance for the area. The Doctor is motivated for quick sale and is asking $100,000 for the practice and gym, and $180,000 for the building. If you buy it all it’s only $270,000. This is realistically worth $310,000.

Principled Associate desired for growing office — We are looking for a motivated, principled chiropractor who is willing to learn and work to help make a lasting difference in the lives of the people in this community. Doctor will be training with one of the busiest chiropractors in the world. Buy in or buy out of the practice is available for the right person. Further details will be discussed after introductions are made and I am able to speak to you.

X-Ray System For Sale — Simmons X-Ray unit with processor, and cassettes. X-Ray alone was purchased used for $13,500. Great condition. We are including the processor and cassettes at no charge. Reason for sell, helping friend who moved to Cali. $11,500 we are negotiable, he already moved would like to sell fast.

ProAdjuster For Sale — ProAdjuster for sale. Used very little over the past year. Has associate foot scanner built in, neuropatholator etc. New they are 42k, we are asking 28k or best offer. Please email for more details.

Too Busy? Need Help? — Good Day. I am currently looking for an associate opportunity in the provinces of Alberta or BC (Canada). I will be a graduate from the Canadian Memorial Chiropractic College in June 2008. Currently I am skilled in Diversified technique, myofascial release and the use of most modalities for treatment. It is however my goal to increase my knowledge base and training in a variety of treatment techniques over the first part of my career. As I am a mature, outgoing, personable and professional individual I feel I would be an asset to any practice. So if you are feeling too busy, need more vacation time or are just trying to grow your already successful practice and need help, please contact me if you would like to discuss taking on an associate.

Dayton, OH Associate/ Clinic Director Needed — Associate needed for busy satellite clinic in Dayton, Ohio. No experience needed, but must be driven and eager to learn to run your own practice. $70,000/year minimum plus unlimited bonus to care for patients that we provide for you! In addition, keep 60% of any patients you generate. Paid training, vacation time and health insurance are just a few of the added incentives. If interested, email CV/Resume.

New Hampshire Associate Wanted — Work 4 days a week (Monday-Thursday) in a stable successful family practice. Beautiful area, accommodations provided. Call for details.

Xray Unit — Summit 320 xray unit for sale, Great condition original owner, 300 ma/125 kvp, wall unit 14×17 adjusts for films 8×10 and 10×12 Complete system tubestand, generator, bucky. Every thing you need to take films great for starting a practice. Also AFP mini med 90 second processor . $6500.00 OBO.

Multi-disciplinary clinic for sale — This is a fantastic opportunity for a new grad or an experienced chiropractor to take over the space of a chiropractic clinic. Believe it or not there’s no asking price for this opportunity. Just take over the lease and pay your phone. Everything else is included in the rent. Equipment and patient files are not included, however, this is an opportunity to start from scratch without having to build it out. The build out has been all paid and taken care of. The clinic is almost 2 years old. The clinic is situated in a busy gym in Mississauga and gets new patients from surrounding walk-in clinics and from the gym itself. It has one room that has been used for massage and three treatment rooms. There’s an Xray machine that is in one of the treatment rooms. If you wish to have the Xray unit, then just take over the lease on that machine which is about $300/month.

CLA Subluxation Station For Sale — Iowa – CLA Insight Millennium Next Generation Subluxation Station for sale. Purchased in late 04, used very little. Includes static and active EMG, thermography, bag of extra EMG contacts, software, manual, alcohol sponge, and hard padded carry case. Entire package is in perfect condition and perfect working order. Great deal for the new grad or seasoned doc that needs a second machine for screenings. Will ship to you at my cost. $6000.00.

Spine Force — High Technology machine for the reactivation of the human body. Please visit website for full details. Retail price is normally $42,000, I am selling a pristine condition unit only used for 33 hours for $20,000 includes shipping and handling.

The above content is of a time sensitive nature. Individual advertisements made no longer be available if ad has expired or user has deleted their post. Visitors can browse and view all active classifieds and/or subscribe to the classified RSS feed, which updates with the latest advertisement posted, several times per day. @ 10:03 pm | Article ID: 1206594258

March 2008 Review of Chiropractic News Archives

By Daria Belov

From as early as last week, to news from the turn-of-the-century, there is often times stories and articles we may have missed that deserve greater attention. But with the growth of social media, RSS feeds, and an abundance of news related web sites, there’s tons of information coming at us from all directions, and we don’t have the time to browse through content from the past. On this website, I’m hoping to make that a little bit easier, with a monthly glimpse into chiropractic news articles from 2000 through to the present. Is not only important to know where we’re going, it’s good to reflect back and know where we came from.

kids on a chiropractic adjusting table(photo: two children vying for a position on a chiropractic adjusting table)

March 2008 is already coming to a close and April is upon us. Two pieces of news content from the March 2008 news archives that I feel deserve greater attention are the Panama mission May 2008 and a report on chiropractic contributions for presidential candidates.

The Panama mission is taking place in May of this year and chiropractors are expected to have all of their documentation made available to the organizers by the end of April. The article on chiropractor spending for 2008 presidential candidates, shows some interesting numbers as to where financial support has been going during the current election cycle. Watch this web site for related updates in the months ahead. A list of all news content from the month of March is available here… News Archives — March 2008.

News Archives — March 2007
In March of 2007, Dr. Michael Dorausch provided an updated post regarding audio files that were available for downloading and listening to online. The messages from legendary chiropractors include audio presentations by Ian Grassam, Bob Sotille, and others.

News Archives — March 2006
There was lots of chiropractic news getting posted in March of 2006, but none caused a surge of traffic to the web site like the two articles about an appearance in Playboy by godaddy girl Candace Michelle and news regarding her chiropractic husband.

News Archives — March 2005
In March of 2005 Dr. Sharon Gorman shared a brief message about thinking like a chiropractor and living a life with principal and purpose.

News Archives — March 2004
March 2004 was chock-full of chiropractic news, which included an article about chiropractic care and children with Asthma. Dr. Gorman in other chiropractic article regarding limitations that exist only within our minds. Dr. Guy Riekeman was announced president at Life Chiropractic College(located in Marietta Georgia) in March 2004. Dr. Stacy Larsen of Alberta Canada reminded us that chiropractic is the best kept healthcare secret.

News Archives — March 2003
Chiropractors were firewalking in New Jersey in the spring of 2003, and they’ll likely be doing it again in 2008. As winter thawed in Wiarton Canada, Steven Silk reported that their community-based chiropractic Center encountered another huge success as their office collected food for the local Salvation Army.

News Archives — March 2002
In March of 2002 Dr. Stacy Larsen wrote about the chiropractic advantage with education as to the importance of getting ones spine checked to enhance performance of the nervous system. That same month Dr. Sharon Gorman asked about enrollment and Dr. James Sigafoose wrote words of creating change with your conscious mind. It was March of 2002 when chiropractors received the key to Panama City, after a group of volunteers had served thousands in a massive humanitarian effort.

News Archives — March 2001
March 2001 featured news of acetaminophen and a deadly secret being reported. Apparently, doses of acetaminophen can become toxic to one’s liver, resulting in organ failure or even death.

That same month medical doctors issued guidelines on antibiotics in hopes of decreasing the overuse of tens of million wasteful antibiotic prescriptions written annually.

Earlier that same month, chiropractor Stew Bittman authored a midwives for the truth article, which talked about facilitating one’s health rather than intervening in the process.

News Archives — March 2000
I scanned archives all the way back to March of 2000 to read a post by Dr. Michael Dorausch and his thoughts on the the leading cause of death in the US. That posting was undoubtedly motivated by numerous articles appearing in news during the month of March 2000 regarding medical errors being reported as the fifth leading cause of death in America.

Until the end of April, this is your monthly news archive wrap up for Planet Chiropractic. @ 2:00 pm | Article ID: 1206565240

Google Blended Video Offers Small Business Marketing Opportunities

By Michael Dorausch

Imagine having a video on YouTube that has less than a 1000 views. Pretty lame by social media standards. Now imagine that same video provides you with new business and also gets your business featured on a local TV news channel. Not so lame. Thanks to blended search, new and easy to implement opportunities exist for those seeking to increase exposure of their small business.

News of Google Universal Search is not new. Google has been blending video and other content in its search results officially since May of 2007. But Universal Search has evolved, and we now have examples of how the 2008 Edition can lead to success when some basic skills are applied.

First-Hand Experience
In August of 2007, I shot a 90 second video of a friends 11 year old daughter speaking about his business, and I uploaded it to YouTube. I gave the video a link from one site and shared it with him and a few other friends, I then forgot about it. 6 months later he informed me his local small business was getting new clients as a result of the video. I was impressed that a small business was attracting new local clients from a YouTube video (that had not been actively promoted), apparently I was not alone.

On a Monday night I posted an article on the making of the video and it’s interesting success. The article appeared in Google News moments later and was spotted by a local NBC TV affiliate reporter early the next morning. Within a few hours the local news station was visiting the office address of the business owner and interviewing him and his daughter (the girl featured in the video). The broadcast (Local tween hits it big on ran the following Tuesday night as a feel-good story for the local evening news. How cool is that?

As a side note, while receiving less attention, Google News has also been evolving with enhanced local features and others (like comments and video).

The First 1000 Views
After I heard the news of my friend getting new clients I did some research. I assumed people were finding the video via Google organic search (he didn’t ask). A review of Google results provided two types of links leading to the video. First was a text link to the video on page 1 of results (in position 6), which was blended with the recently updated ten box local map results, and 9 other regular listings.

On page 2 of the results was a “blended” video link (also in position 6 for that page), along with 9 other regular listings. Let’s take a look at a screenshot.

Blended Search Screenshot

Looking at the anatomy of this Google blended search result we see a two keyword title, a snippet that is pulled from the text description (added when uploading the video), the video length, and a cached star rating. There is also a clickable thumbnail (80 pixel by 60 pixel screen capture).

As has been previously reported on Search Engine Land, eye tracking tests ran on Google blended search results, showed restriction when it came to graphics appearing in the results set. Basically, ones eyes tended not to continue going down beyond the thumbnail graphic. I’d like to think of this as a big red stop sign type of opportunity that could help your result in standing out from the rest of the crowd.

What I find interesting is that these opportunities are very much in reach, even for the non-web savvy small business owner. I won’t guarantee that your local news will be calling you for an interview, but you can benefit from applying the few easy steps I’m suggesting here.

  • Create a YouTube account and upload your video
  • Use a descriptive title (keywords you’d like to be found for)
  • Describe the video as you would in conversation and include that information in the description
  • Share the video via e-mail with your friends and family

There are other steps one may suggest, like encouraging your friends and family to vote for your video, and maybe asking them to forward it to their friends, but the basic steps mentioned above should be enough to get you into the game.

Blended search will continue to evolve and users will begin to expect things other than standard search results. Having a video promoting your business, that Google can index and include in its blended search results, is an adjustment to your marketing strategy I would highly recommend.

Royal Palm Beach Chiropractor Airs Commercial on Local Fox Channel

By Michael Dorausch, D.C.

Providing chiropractic care to the residents of Lantana and West Palm Beach Florida for the past decade, Dr. Edwin Cordero of Cordero Family Chiropractic has recently opened an additional chiropractic office in Royal Palm Beach. The local Florida chiropractor began running television advertisements on a local Fox channel, which serves the the Lantana and Royal Palm Beach areas, and they’ve been showing to be successful.

Lantana chiropractor Dr. Edwin Cordero(photo: Chiropractor, Edwin Cordero, demonstrates a side posture adjustment in his Florida chiropractic office)

The video runs the traditional 30 seconds and it features Dr. Cordero talking about chiropractic and how his office is different from traditional medical care. “One of the ways that we differ is that we provide family care, preventative type of care, we do take care of that are sick and that are hurting, but our main goal is to educate those people on a preventative type of care.”

In the video Dr. Cordero talks about wanting to make a difference for people seeking chiropractic care and he displays a humble attitude wanting to serve every family in the community with quality chiropractic. Planet Chiropractic obtained a copy of the video which can be viewed here…

Dr. Edwin Cordero has authored a considerable amount of articles for Planet Chiropractic, many of them being in Spanish. Some of those educational articles include: Es La Quiropractica Un Arte, Paz Mental, Paz Espiritual y Paz Fisica, Es Mi Salud Mi Responsabilidad?, and Es El Quiropractico Un Terapista?.

Past articles (authored in English) by Dr. Cordero include: Is Money Your Master? and Learning the True Purpose of Serving Mankind.

Dr. Cordero is the epitome of a Service Minded chiropractor, speaking at schools when not in his office, volunteering care overseas, and even serving in Metro bus terminals, assisting the mayor of Panama City, Panama in organizing and providing free health care to everyone visiting the city.

For those seeking an excellent chiropractor with a huge heart, Dr. Cordero’s offices can be reached at (561) 533-3884 (Lantana Chiropractic) and (561) 795-3156 (Royal Palm Beach Chiropractic). @ 9:04 pm | Article ID: 1206504264