By Michael Dorausch, D.C. Marketing materials sent to chiropractors by mail, fax, and e-mail continue to show up in my chiropractic office (and thousands of other chiropractic offices across North America). There appears to be a new trend in marketing materials arriving the past two months. Gone are the direct-mail campaigns for nonsurgical spinal decompression
By Michael Dorausch, D.C. It’s not like I’ve seen any decrease in spam showing up in my e-mail inbox (or the admin section for comments on this blog) but we’ve been taking a different approach with the topic lately and it’s actually gotten us some good feedback and attracted some links. Woo Hoo. I wrote
By Michael Dorausch, D.C. Bombarded with spam in my e-mail inbox yesterday. It’s nothing new, but what really ticks me off, is the amount of spam I get from businesses marketing to the chiropractic industry. I get x-ray spam, seminar spam, buy my pills spam, multi-level marketing nutritional products spam, make a million bucks conning
By Michael Dorausch, D.C. I didn’t know where to put this so it’s ending up in the rant section. I’ve been posting regularly about stuff I get in the mail and I’m starting to get behind as a stack is building up on the couch. I can’t even lay down now so I’ve got to
By Michael Dorausch, D.C. Sometimes you’ve just got to evangelize for others, and get the message out for all those people who may be thinking negatively about an industry. SEOs, bear with me. If you’re a small-business owner, chances are you already know people calling themselves SEOs (short for Search Engine Optimizers) and SEMs (Search
By Michael Dorausch, D.C. I received a fax at my chiropractic office today with a headline that read Pain Management Manipulation under Anesthesia. There’s nothing unusual about the office receiving faxes, we get several a day. This one caught my attention than I thought it was pretty funny (you may think it’s pretty sad). Some
By Michael Dorausch, D.C. What’s the deal with colossal websites, like the New York Times, keeping all their links to themselves? Not that there’s any law that says they can’t do so, I just think it goes against what most other websites and blogs are doing. I noticed a story today in the Times related
By Michael Dorausch, D.C. Internet scam report I received another one of those “statements” a few weeks ago with a promotion that I could get my web site ranked in the top 20 results for only $499.99! These statements show up at my chiropractic office at least every month and I’m sure all sorts of
Is whiplash and injury pain relief part of wellness chiropractic care? Several months ago someone presented a demo to me of a marketing campaign they were thinking of rolling out in my area. They showed me some slides, pretty graphics, a mini commercial, and gave me a pitch that the world is moving towards wellness
Some tips on what NOT to do to get your chiropractic website recognized. Last week I was browsing some chiropractic websites (something I do frequently) and I came across a site I had not seen before. It was odd because I had just navigated away from one of my websites and I thought for a
I attended a one-day seminar today in Orange County California that was related to the chiropractic profession and the practice of chiropractic in the Orange County area of southern California. The event was great, except for a brief presentation given by company looking for chiropractors to invest in an online and cable media advertising campaign
By Michael Dorausch, D.C. Marketing materials sent to chiropractors by mail, fax, and e-mail continue to show up in my chiropractic office (and thousands of other chiropractic offices across North America). There appears to be a new trend in marketing materials arriving the past two months. Gone are the direct-mail campaigns for nonsurgical spinal decompression
By Michael Dorausch, D.C. It’s not like I’ve seen any decrease in spam showing up in my e-mail inbox (or the admin section for comments on this blog) but we’ve been taking a different approach with the topic lately and it’s actually gotten us some good feedback and attracted some links. Woo Hoo. I wrote
By Michael Dorausch, D.C. Bombarded with spam in my e-mail inbox yesterday. It’s nothing new, but what really ticks me off, is the amount of spam I get from businesses marketing to the chiropractic industry. I get x-ray spam, seminar spam, buy my pills spam, multi-level marketing nutritional products spam, make a million bucks conning
By Michael Dorausch, D.C. I didn’t know where to put this so it’s ending up in the rant section. I’ve been posting regularly about stuff I get in the mail and I’m starting to get behind as a stack is building up on the couch. I can’t even lay down now so I’ve got to
By Michael Dorausch, D.C. Sometimes you’ve just got to evangelize for others, and get the message out for all those people who may be thinking negatively about an industry. SEOs, bear with me. If you’re a small-business owner, chances are you already know people calling themselves SEOs (short for Search Engine Optimizers) and SEMs (Search
By Michael Dorausch, D.C. I received a fax at my chiropractic office today with a headline that read Pain Management Manipulation under Anesthesia. There’s nothing unusual about the office receiving faxes, we get several a day. This one caught my attention than I thought it was pretty funny (you may think it’s pretty sad). Some
By Michael Dorausch, D.C. What’s the deal with colossal websites, like the New York Times, keeping all their links to themselves? Not that there’s any law that says they can’t do so, I just think it goes against what most other websites and blogs are doing. I noticed a story today in the Times related
By Michael Dorausch, D.C. Internet scam report I received another one of those “statements” a few weeks ago with a promotion that I could get my web site ranked in the top 20 results for only $499.99! These statements show up at my chiropractic office at least every month and I’m sure all sorts of
Is whiplash and injury pain relief part of wellness chiropractic care? Several months ago someone presented a demo to me of a marketing campaign they were thinking of rolling out in my area. They showed me some slides, pretty graphics, a mini commercial, and gave me a pitch that the world is moving towards wellness
Some tips on what NOT to do to get your chiropractic website recognized. Last week I was browsing some chiropractic websites (something I do frequently) and I came across a site I had not seen before. It was odd because I had just navigated away from one of my websites and I thought for a
I attended a one-day seminar today in Orange County California that was related to the chiropractic profession and the practice of chiropractic in the Orange County area of southern California. The event was great, except for a brief presentation given by company looking for chiropractors to invest in an online and cable media advertising campaign