Month: November 2007

Marketing and Goals for 2008

by Daria Belov

Taking the time to prepare goals and marketing ideas is important for any business. Those that are self-employed and those that run small businesses typically have to take on these tasks themselves, as there is no one organizing corporate goal setting events or marketing strategy meetings for the upcoming year. Entrepreneurial small-business owners must remain disciplined, and take things into their own hands, in order to celebrate their victories at the end of the 2008 season.

Earlier today, Michael Dorausch posted a detailed article with 23 Surefire Business Marketing Tips, a valuable read for any small business owners seeking marketing ideas that have shown proven success. In the article he divided marketing ideas into categories of internal and external, explaining that most new businesses will focus on external marketing, with a mission to move the created momentum and energy, towards an internal focus. While the article was purely marketing focused, there are some other nonmarketing goals and plans that are beneficial to be made at this time of year.

Planning for the Holidays
I’m not talking about Christmas planning or other holiday planning for 2007, I’m suggesting you mark your business calendars for 2008 and make some plans in advance to take some time off. Taking a quick scan at the year’s calendar, there is New Year’s Day in January, Easter Sunday in April, Memorial Day in May (Monday, May 26), Independence Day in July (on a Friday in 2008), Labor Day (Monday, September 1), Thanksgiving (Thursday, November 27), and Christmas (Thursday, December 25). Depending on your line of work, you may not take time off during these holidays, but many businesses (including those in the chiropractic health care industry) will have closures on those dates.

If you’re seeking to plan some time off from the office, you could do a four-day weekend during Easter Sunday, a three or four day weekend during Memorial Day, at least a three or four day weekend for the Fourth of July, three or more days for Labor Day, four-day Thanksgiving weekend, and five or more days off at Christmas. Not counting business conferences and other time off, that’s six opportunities for holiday time outside of the office where you can unwind, recharge, and spend time with family and friends.

Places to Go
How about planning to visit some new places during those extended weekends? The recuperative energy received from visiting new places can provide some sharp and clear insights on activities in your business. Nearly every travel website has offers for short trips to places like Seattle, Washington, San Antonio, Texas, Albuquerque, New Mexico, New York City, and Los Angeles, California. Determine some places you’d like to travel to and invest a couple of hours doing some research to discover what excites you.

Other Goals
Maybe you want to read more books in 2008 than you did in 2007, that would be a productive thing to put on your goals list. Perhaps there are some restaurants you’ve been meaning to visit, those can be added as well. Is this the year you run a marathon in Los Angeles, San Francisco, or New York City? Maybe you want to take up tennis, improve your golf game, or spend more time surfing the waves in La Jolla.

Whatever your goals may be, tis’ the season to plan them out, so you can enjoy their manifestation in the upcoming year. @ 9:11 pm | Article ID: 1196399526

23 Surefire Small-Business Marketing Tips for 2008

By Michael Dorausch, D.C.

Get your mind on your business and your business on your mind.

This is the time of year I recommend you lay out your small-business marketing plan for 2008. Getting these ideas organized now will free you up to enjoy the holidays and hit the ground running at the first of the year. It’s also a great way to tongue-tie those emotionally driven telemarketing calls that come from yellow page companies and other marketing services. When our office receives such calls, we tell them that we’ve already committed to an entire year’s marketing plan and they’re welcome to call in October of next year, if they’d like us to consider working with them.

I have divided these tips into two separate categories, Internal and External. In order to develop a successful small business, you want there to be a healthy balance between internal and external marketing efforts. Internal marketing, as it relates to this post, is marketing that is directed at your current client or consumer base. External marketing is directed at those that are not yet utilizing your products or services.

Depending on where you’re at in your business, will affect the amount of energy you put into each of these two categories. If you’re just getting started and you don’t have any clients, you’ll be focusing almost completely on external marketing. As your business grows, the art is to shift that energy from external to internal (which oftentimes requires a lot less effort and offers greater reward). Years ago I remember a successful Pennsylvania businesswoman saying that if she had focused the same energy she did on attracting new business to her current customer base, she wouldn’t need to focus much on new business. I believe many small-business owners can attest to this.

As you’re reading through the list, you’ll likely discover that some ideas don’t sit well with you, while others set off a spark of inspiration. It’s important to pay attention to those feelings since at the core of all your marketing efforts is you. It’s my belief that all marketing is internal (comes from inside of you), but that’s a topic for another day.

Not every tip is going to apply to every type of small business. For instance, you may not collect birthday information in your business, or even address data. If that’s the case, you may want to revisit your overall marketing strategy and develop ways to collect more information.

Internal Marketing Surefire Tips

1) Monthly Theme in Office
Many of the marketing ideas below involve a monthly theme. Examples include New Year’s, Valentines, Mother’s Day, Fourth of July, Back to School, and Thanksgiving. In our business we also celebrate March Madness (basketball), Spring into Health (April), Open House (June), Food Drive (October), and others.

2) Monthly Mailer (with a Monthly Theme)
Whether it be a postcard or a brochure, have a plan to deliver a unique monthly piece to your current client base on a predetermined date each month. In my experience, it’s best to send mail two or three days before the day you want your customers taking action. Having the mail reach the post office on Friday has worked great for my local business.

3) Monthly Birthday Cards
Some small businesses collect birthday information. Depending on the type of business you’re in, it’s important to get permission from your clients before engaging in this activity. Birthdays are a big deal in our practice and the response rate has been phenomenal. Use office management software or create a spreadsheet to keep track of customer birthdays. To keep things efficient, I’d suggest you send out all birthday cards at the end of the month prior to one’s birthday. For your clients that have birthdays in January, you would mail birthday cards during the last week of December.

4) Monthly Birthday Board
The addition of a monthly birthday board has increased the positive energy in our front office. You can view one here. Our existing clients love seeing their birthdays (and the birthdays of their friends and families) on the birthday board. Again, we get permission from everybody before putting names on the board, and we only include the first initial of each person’s last name. The birthday board is created each month by a member of our staff, and it always goes along with the office theme for the month.

Besides getting people to smile, the birthday board has other advantages. It acts as a big cheat sheet for when you see a client or customer walking into your business. If they (or someone they referred) have a birthday coming up, you’ll brighten their day by acknowledging it. The board also has an affect on new clients. The phrase out of nearly every person’s mouth the first time they see the birthday board is… you see a lot of people. Our reply is… yes, thanks to all those that refer us new business.

5) 4 Cards Biweekly
Amazing to me how few small businesses don’t take advantage of simple things like handing out business cards. Twice a month, you or someone in your office can handout four business cards to each client or customer that comes in that day. We are very open about this practice and we ask our customers if they’ll help us grow our business. Some business owners may feel this is a cheezy approach, but understand this… We’ve reached the point where many of our clients request more cards, because they’ve handed all the others out. (I love you guys!)

6) 2x Orientation per Month
Are there things your customers don’t know about your business? Are you set up in such a way that you could invite people from your current customer base for group orientations? In the field of health care, this is a no-brainer. Our clients want to know what kinds of mattresses they should use, what types of pillows to buy, what’s the best sleep posture, how often should they exercise, what foods to avoid, how to sit properly at the computer, and the list goes on.

7) Monthly E-Mail Newsletter
Depending on the kind of business you have, you may want to engage in e-mail newsletters more than once a month, but once monthly, in alignment with your current theme, is a great starting point. Don’t be afraid to be unique, let your office personality shine through, and provide links to online destinations you feel would be beneficial to your customer base.

8. Recall Postcards
Dental practices are one of the best examples for recall postcards. Most of us don’t realize it’s been six months since our last visit and the card is a nice reminder. This approach won’t apply to all types of small businesses, but it’s been very effective in our chiropractic practice.

9) Call New Clients Daily
This tip reminds me of a story. A couple of years ago I called a new client the evening after the first visit she and her husband had in our office. She had answered the phone and didn’t sound too thrilled that I was calling. I expressed how thankful I was that they chose our office and I asked if they had any questions or concerns regarding their care. She responded… I’m stunned. I had one of those split-second oh sh*t thoughts. She continued by stating she’d never recalled a doctor ever calling to check in with her. She’s since been responsible for at least six or seven new clients in my office.

10) Welcome Letter to All New Clients
The phone call is followed up with a welcome letter from our staff. We send out a nice thank you card and include a refrigerator magnet with our office information. Get some nice card stock or purchase thank you cards in bulk. Create a message that reflects the intentions of your business and genuinely say thank you to each and every person that walks through your doors.

11) Weekly Blog Updates
I’d rather keep online activities (other than the e-mail newsletter) in a separate post, since there are entire strategies that can be applied to both internal and external marketing, using one’s blog. That being said, update your local business blog at least weekly, and include information your clients will find useful.

External Marketing Surefire Tips

BMX12) Volunteer
I almost can’t consider this a marketing tip since there are so many other rewards received besides growth in your business. That being said, in the year 2000 I volunteered to help athletes that were participating in a sport that was gaining in popularity, and as a result I became a go-to chiropractor for some of the worlds top athletes in BMX. We could easily put the concept of volunteering into a success category of its own, as there are many reasons why it’s good to get involved in supporting others.

13) Monthly Talk
When I first started my business this was the external marketing approach that grew it the most. I still get nervous at times but I enjoy the rush I get from public speaking which has made this a great fit for me. I’ve spoken at film companies, movie sets, local corporations, tech startup companies (I love those), local gyms, sporting events, and networking meetings. Can you get out of your office and speak somewhere? You may need to get creative, depending on what kind of small business you’re in.

14) Local Network Meetings
Getting involved in local groups like the Chamber of Commerce can be beneficial. Being a tech minded guy living in Southern California, nowadays, I’m more likely to frequent events like Barcamp and METal (Media Entertainment Technology Alliance), but I did also attend traditional chamber meetings when I first got started.

15) Press Releases
I’m focused on local businesses so press releases in this case relates to print publications in your local community. If you’re in a non-metro area you may find some great rates are available in your local newspapers. Online opportunities are growing and you may want to consider Internet based services such as PR Web.

16) Bulk Mail
You can get a permit for bulk mailing and get lists of target data for businesses and persons in your community. If you don’t want to do large quantities of bulk mail, you can put together a list of businesses in your area that would be most likely to refer, and send them regular mailings. My office receives mailings from local massage therapists, yoga instructors, acupuncturists, and orthopedic surgeons on a near daily basis. When I receive mailings from businesses that I’ve heard my clients say positive things about, their information gets saved for potential future referrals.

17) Signage
Is there any place outside your business location that you can do advertising? Can you get affordable signage down the street? While billboards in metro areas like Los Angeles are typically out of the question for small businesses, there are opportunities to advertise on bus benches, phone booths, shopping carts, car washes, and neighboring buildings. Get out in your local community and take notes on the places you find are displaying small business advertising.

18) Sandwich Boards
Before putting out sandwich boards, check with your landlord and local ordinances. Oftentimes sign companies will make colorful and bright sandwich boards that can be used outside your place of business. The local bar in my strip mall shopping center puts out a colorful sandwich board every day with their happy hour specials.

19) Bulletin Boards
These are boards you’ll find inside local coffee shops, laundromats, health clubs, neighborhood markets, and car washes. While I’m not recommending you be a board spammer, this is a free method to get your information out in the community. Bring plenty of your own thumbtacks and leave some extras behind for good business karma.

20) Flyer Boxes
These are those often times clear or white boxes you see being used by real estate agents. This tip also reminds me of a story. About four years ago I picked up one of these boxes from a local office supply store (less than 20 bucks) and I had it mounted outside my office. We are in a strip mall location with a mini-market as a neighbor, so there’s plenty of foot traffic. I printed up a stack of flyers that I was really excited about and I placed them in the box then walked about 15 feet back into my office. Moments later a guy walking out of the market reached into the box and pulled out a flyer. My office has big plate glass windows so I was able to see everything. He walked away while reading the flyer and pulled out his cell phone. My phone rang (like the freakin’ Matrix) and it was him on the other end calling to make an appointment. Not only did he become a great client, he is a season ticket holder for the San Diego Chargers. Can you handle a few more clients sharing their appreciation by handing you tickets for pro sporting events? I can!

21) Certificates
Certificates are great for giving to local charities, local sporting events, fundraisers, and other local businesses. They are easy to make and there’s a number of ways you can use them to share good will in your community. Be sure to check local and state laws when it comes to certificates and expiration dates.

22) Fax Blasting
I personally don’t like receiving bulk faxes, but I’ve been told by a number of other small business owners, that they can be quite effective in attracting new business. If you are going to go down this road, do everything you can to make it easy for people to opt out, and don’t go overboard on fax transmissions. Multiple unwanted faxes from the same source really get annoying, especially when you’ve been asked to be removed from fax lists. Check local and federal laws before doing any bulk faxes.

23) Screenings
Business screenings are similar to in office talks but they’re typically done at sporting events, fairs, art shows, and other local community events. You may not even want to get too much into promoting your business at a local community event. For example, handing out free balloons to attendees of a local fair, without giving the company sales pitch, can be a great way to show your participation in the community. When you’ve been in business for a while, screenings and participation at local events can really boost your business, as your regular clients will tend to spend time at your booth, evangelizing your products and/or services to others.

This is only 23 of the many internal and external marketing ideas you can apply to your 2008 local small-business plan for success. Did I miss any that have brought your business results?

Next Generation of Neurological Therapy

By Michael Dorausch, D.C.

Among mail I received today was an advertisement for a Total Natural Health Seminar which is scheduled for December 8 in Costa Mesa, California. According to the flyer I received it appears that the seminar is focused on selling a electronic product that looks like a balance board and hooks up to a computer. The seminar will show how to use the equipment (which is priced at $2495 on the flyer). There is no doubt in my mind that balance is incredibly important, and this product reportedly engages both the visual and vestibular system, thereby providing people with an opportunity for better balance. I am not about to endorse this product because I honestly don’t know anything about it as of yet. The thing that gets me (which I’m assuming 99.9% of people attempting to market products to chiropractors don’t understand) is that the packaging for the flier says Expanding Your Practice.

So here I am reviewing another of several hundred pieces of mail Planet Chiropractic receives each month regarding products and or services that are intended to expand one’s practice. Does adding products or services expand one’s business? I believe it depends on how you define the term expansion. Many times brochures are very pretty, and products sound exciting (especially to those new in business), but does adding them grow your business?

I also received two more mailings from nutrition based seminars, with one being held in Manhattan Beach, California. The first piece of mail appeared just like an educational mailing that arrived a couple of weeks ago. The Manhattan Beach event is for something known as the Brimhall Protocol (search the seminar database) and the other was for a clinical nutrition program I believe is sponsored by Ulan Nutritional Systems, Inc. (I receive a lot of mail from them, so I lose track if info has been posted previously).

Received e-mail for a chiropractic insurance company (one that provides liability insurance to chiropractors) but I’ve been planning to organize a post featuring a number of insurance providers, so I’m going to hold off on discussing this mailing.

Lastly I received a piece of mail from Schofield Chiropractic Training regarding a conference at the Arizona Biltmore this Saturday and Sunday. I love the Schofields, and I love the Arizona Biltmore Hotel (designed by Frank Lloyd Wright). Will be there on Saturday and looking forward to meeting up with some of the nation’s great chiropractors.

Two in the Morning and Your Daily Affirmations

By Michael Dorausch, D.C.

Going to go through a stack of mail I’ve received in the last two days and offer up some of my thoughts (even if no one’s paying attention). For those of you that are not chiropractors, you’d be amazed at the number of advertisements we receive each and every day. Everyone’s got some kind of magic solution to get new patients into our offices. I received a piece of mail that says I was cordially invited to attract two new patient referrals a day to my practice, starting next week. Problem is, I have to attend a teleconference, order a CD, and RSVP for the telephone event. I love attracting new business, and I love serving the people that come to our office, so don’t get me wrong on that.

Included in this letter I received is a mention that I will learn the single most important message I can tell my patients that will motivate them to refer people to my office.

I find this pretty funny and I want to put it into print, because I think that many people will gloss right over it, and give the information no attention. About three years ago I started an affirmation that I spoke out loud to myself daily. After about a month of doing so I shared the affirmation with my staff. I worked it out in my head, and it made sense to me, I picked a number of new clients I could see each day that would allow my business to grow at a consistent pace. The affirmation is as follows…

Two in the morning, Two in the afternoon.

While there are plenty of people that think affirmations are for nut jobs and kooks, I love them, and they’ve been very effective for me. There are a total of eight shifts in my office each week, which would mean 16 new clients per week, if that affirmation were to manifest itself into physicality each and every week.

Guess what my average is on new patients each and every week (and it’s remained steady for almost 2 years)? Guess where those new clients come from? Since the beginning of that affirmation, I have cut back dramatically on several forms of advertising, including yellow page ads.

You may be saying to yourself, that it’s impossible. If that’s your case, I say to you, it is. You may be saying to yourself two in the morning and two in the afternoon is too little, or too many, depending on your consciousness. We get what we ask for, and I’ll tell you I’m very happy with that number. There are a lot of other fine chiropractors in the area that want to see their businesses grow as well, and they do a spectacular job taking care of people in Southern California. My reality is that there are vastly more people living and traveling in this area than we can collectively handle, so I suppose I have to still work on that.

I have to give a big huge shout out to all the people that are consistently helping to grow my chiropractic practice, and I have to tell you that you’re all in my heart daily. May you all receive everything you ask for in life (hint: be specific).

I went off on a tangent, I’ll get back to the mail at another time.

Cracking the Motion Picture Industry

By Michael Dorausch, D.C.

The Writers Guild of America strike has affected many businesses that you wouldn’t necessarily suspect had anything to do with the film industry. A chiropractor’s office located nearby a major studio would be one of those businesses.

Two days into the writers’ strike visits from people in the motion picture and film industry increased significantly during morning hour shifts in our Los Angeles chiropractic office. The reason was a number shows had gone dark and people suddenly found themselves free to engage in other activities, rather than putting in typically super long days, that often prevented them from making it to the office.

We didn’t see many writers during that week. However, there were caterers, property masters, hair stylists, makeup artists, camera operators, and people involved at all levels of production, and moods were mixed as to what was going on in the industry. It was a reminder for me as to how entwined our small business was with the film industry, and then I realized outside of metro areas like Los Angeles and New York City, there probably were not too many chiropractic offices that served large groups of people in the motion picture business.

Healers come in all shapes and sizes Personally, I am thankful for the industry and the way we’ve been treated. Our office has been filled with many creative, talented, and hard-working folks, and I still enjoy the perks (like free craft service lunches) when I get called to stages at local studios. Those calls have decreased in the past three weeks, and even though people are making in office visits, I am looking forward to seeing everyone go back to their regular schedules.

I’ve written about LA before, but I don’t recall ever getting into any details regarding the motion picture industry, and how it relates to the health-care industry of chiropractic.

Unions and Insurance
There are currently three types of insurance typically used for coverage of chiropractic care in the film industry. These don’t include health-care plans commonly used by studio executives, office workers, and related companies that work independently of the industry’s unions. The 3 plans are…

Writers’ Guild – Industry Health Fund (based in Burbank, California)
Screen Actors Guild (based in Los Angeles, CA 90036)
Motion Picture Industry Pension and Health Plans (based in Studio City, CA 91604)

Insurance policies are different for each plan, and as a result chiropractic care is reimbursed differently for each of these three major funds. For example, the Screen Actors Guild (SAG) typically involves deductibles of $500-$750 per calendar year for active members, with as many as 12 chiropractic visits per quarter applied to coverage. The Motion Picture plan rarely has deductibles and services such as x-rays and examinations are likely to be covered through a members benefits. Generally, all three of the plans provide for chiropractic services to all active members of the above-mentioned groups.

Writers are those that create content for the television shows and movies we enjoy, screen actors are those working on camera (including your Hollywood celebrities), and people in the Motion Picture Industry (MPI) are most frequently those behind the scenes. One example is the International Alliance of Theatrical Stage Employees (IATSE) such as the Local 44 (these folks work hard).

Studio Locations
I’m not too familiar with filming locations outside of the Los Angeles area but here are some of the more common locations that have involved calls for stage services.

Sony Picture Television Studios (Culver City, CA 90232)
Twentieth Century Fox (Los Angeles, CA 90035)
CBS Studios (Los Angeles, CA. 90036)
NBC Studios (Burbank, CA 91505)
Paramount Studios (Hollywood, CA 90038)

There is also a sprinkling of smaller filming locations in places such as Manhattan beach and adjacent to Playa Vista. I am most familiar with those since these are all within a 25 mile radius of my office. I see quite a few people that work in the Santa Clarita area and other outlying areas of Los Angeles County, but I’m grateful that they choose other chiropractors when services are required in those areas. If you don’t know, traffic in Los Angeles can be hell.

Hollywood Celebrities
Don’t think that all of us in Los Angeles and New York City are chiropractors to the stars, there are far less celebrities working in the industry than there are writers and the others that I mentioned above. That being said I do always ask celebrities I care for to consider thanking their chiropractor (after they thank their mom) when making acceptance speeches at the Academy Awards. Doesn’t hurt to ask. 🙂

On Location
Chiropractic services for the film industry breakdown into three categories that I could think of. There are those services that are provided inside one’s chiropractic office (these are the easiest), services provided at a studio (such as a stage on a lot) or location (I’ve been to downtown LA more times than I can count), and house calls (mostly for celebrities but it’s not exclusive). If you are thinking house calls to homes of celebrities is exciting, remember the traffic factor and the situation factor (like someone wanting to be adjusted with less than an hour’s notice because they’ve got a plane to catch), and the excitement fades.

If you are a chiropractor and it comes to stage settings and location calls, it’s a good idea to check with the production office as work may be billed to the show, the studio, or even a third-party agency, rather than an insurance company. It’s also a good idea to know you have a Lot Pass so you don’t appear like a nut job at the security gate, when you get called out to the set. Also, if you’re adjusting someone while the red light is on, you’d better be very very quiet.

Spoils of War
With all the above being said I can’t express enough how much fun the whole experience can be. I’m still like a little kid with bottled up excitement when I get invited to particular sets and locations. The generosity shown from the people we serve is immense. There’s always lots of promotional schwag and other things to be shared, and I still get a kick out of those kinds of things.

For the record, not all chiropractors are fond of the term crack (or any variation of the term) when associated with one’s spine. In many cases a more appropriate term would be adjustment, relating to a specific adjustment to a spinal segment of one’s vertebral column.

Call your local chiropractor today, they’d be happy to see you’re back! @ 1:12 pm | Article ID: 1196197952

Fluoride Fanatics Beginning to Appear More Mainstream

By Michael Dorausch, D.C.

News over the weekend regarding fluoride in tap water is evidence that the debate regarding the safety and effectiveness of the chemical process continues to be heated discussion.

There was a news report in Friday’s Globe and Mail, the Canadian publication, regarding a nearly half-century use of water fluoridation, and growing numbers of reports for medical officials and environmentalists regarding the process that has become so commonplace in many industrialized areas.

According to the news, recent research is suggesting that fluoride may be connected to a number of serious conditions, which includes the development of a rare bone cancer (osteosarcoma) in teenage boys, reduced levels of intelligence in children, and the impairment of thyroid function.

The article mentions that those complaining about water fluoridation were often portrayed as a “kooky fringe” and not taken very seriously. That view is changing as scientists have began to look at research that suggests the main protective action from fluoride does not come from ingesting the chemical, but rather from direct absorption through topical application to the teeth. Basically, they’re saying brushing one’s teeth (with toothpaste that contains the chemical), and then rinsing, appears to be more effective than adding fluoride to municipal water supplies.

The Globe and Mail article is titled: Critics raise red flag over fluoride in tap water

Some related articles have appeared on Planet Chiropractic since August of 2000. Those articles include Fluoride in your Drinking Water which was published in March of 2006.

“An independent panel of experts commissioned by the US Environmental Protection Agency (EPA) reviewed the effect of fluoride in drinking water on public health and released a report this past week saying that the fluoride level in tap water allowed by the EPA should be lowered to protect from several health related conditions.”

Fluoride in the Fountain was published in September of 2007 and it discusses fluoride enthusiasts and California laws that stipulate all municipal water shall soon contain a form of fluoride.

“For governmental and other organizations to continue to push for more exposure in the face of current levels of over-exposure coupled with an increasing crescendo of adverse toxicity findings is irrational and irresponsible at best,” — scientists at the EPA (Environmental Protection Agency)

Also from March of 2006 was an article titled: California state law now requires fluoridation of municipal water.

From the article… California state law now requires fluoridation of municipal water. A large portion of San Diego County will begin receiving fluoridated water within a year or two, in spite of strong public opposition. The scientific and ethical arguments against fluoridation are so overwhelming, one must ask, how is it possible that fluoridation retains enough support that laws are enacted against popular will? The apparent answer was well stated by Upton Sinclair, “It is difficult to get a man to understand something when his salary depends on not understanding it.” In order for the rest of us to understand fluoridation, let’s all go take a hike and follow the money trail!

The oldest article I could locate in the archives was from August of 2000, a report that was initially printed in the Mesa Tribune in Arizona. The article is titled Fluoridation Folly and the author asks Is it possible that we could all be nothing more than expendable guinea pigs with fewer fillings?

“To raise the natural fluoride levels of the water supply, Gilbert City Council proposes to dump in fluorosilicates, a waste by-product of the fertilizer industry. Fluoride apologists – led by dentists and 1 stray city council member – consistently fail to mention this toxic little fact. Instead they conveniently bury it under the “spit n’ rinse” category.”

Search news archives for all fluoride related articles. @ 1:06 pm | Article ID: 1196111211

101 Words That Feel Good

By Michael Dorausch, D.C.

Sticks and stones may break your bones but words can help you to feel good about yourself and those you share them with.

Imagine yourself in a situation where you wanted to say something nice about someone. It could be a person right in front of you, it could be somebody you’re introducing to another, it could be a comment you’re wanting to leave on someone’s blog, it could be someone you’re wanting to write a thank you card for, it could be text to be included in an e-mail, it could even be a note to yourself. The possibilities are unlimited.

think about bring aboutIt’s long been part of my philosophy that one is far better off being positive than they are in being negative. That applies to words you say to yourself as well as words you use when speaking to others. I like to start each day with a personal affirmation and I’ve discovered a number of words that help me to feel good about myself. Throughout the day I make a conscious effort to utilize these feel-good words when having conversations with others, as they appear to have the same effects on others as they do on me.

I compiled this handy list of 101 feel-good words (complete list is below) that can be used in a number of different situations. Not every word is suitable in every situation, but with practice, you can combine many of them into feel-good statements and affirmations.

Speaking good about yourself is important, even if you’re the only one listening. Start your day with the statement I am and follow it up with words that feel good to you.

Some examples…

I am imaginative, talented, and disciplined.
I am considerate, deserving, encouraging, and compassionate.
I am intelligent, optimistic, energetic, and persistent.
I am attentive, articulate, open-minded, and trustful.

I am imaginative talented and disciplined

Scoring Points
This list can be a great resource when thinking of ways to say thank you. Imagine, your spouse or significant other has just purchased you an 8Gb iPod Touch as a gift and you respond by saying… “It’s nice but did you know there was a 16 gig model?” That’s probably not the best way to go about saying thank you. Never fear, access this handy word list and put together a feel-good thank you. “You are so thoughtful. I’m so jazzed, this is perfect.”

Suppose your friend or colleague is wearing a new outfit, you can use a combination of feel-good words on this list, and help them to feel like a celebrity.

Some examples…

You look marvelous.
That top looks fabulous on you.
Your new shoes are divine.
That new suit is impeccable, it gives you a confident and powerful look.

Positivity Rules
It’s my opinion that you can’t go wrong when using feel-good words to describe others, and it’s so easy to do. Select some of your favorite words from the list and use them when introducing your friends to others.

Some examples…

He’s the most considerate, passionate, encouraging and selfless guy you’ll ever meet.

Not only is she intelligent and resourceful, she’s incredibly kindhearted and helpful.

He’s the perfect leader. While having a powerful and confident nature, he’s empathetic and open-minded as well.

Charming would be one way to describe her. She is a delightful and motivating person to be around.

Words That Feel Good
Here’s the list of 101 words that feel good, put them into action and let me know what you think.

  1. accomplished
  2. admirable
  3. amazing
  4. amusing
  5. approachable
  6. articulate
  7. attentive
  8. benevolent
  9. blessed
  10. bold
  11. bountiful
  12. bright
  13. brilliant
  14. captivating
  15. caring
  16. charismatic
  17. charming
  18. cheerful
  19. comfortable
  20. compassionate
  21. congenial
  22. conscious
  23. constant
  24. courageous
  25. courteous
  26. dedicated
  27. delightful
  28. deserving
  29. determined
  30. disciplined
  31. earnest
  32. ecstatic
  33. effective
  34. eloquent
  35. empathetic
  36. energetic
  37. engaging
  38. entertaining
  39. enthusiastic
  40. equitable
  41. expressive
  42. exquisite
  43. extraordinary
  44. fascinating
  45. fearless
  46. flexible
  47. fortunate
  48. friendly
  49. generous
  50. genuine
  51. gifted
  52. glorious
  53. gracious
  54. gregarious
  55. gutsy
  56. helpful
  57. honorable
  58. immaculate
  59. immense
  60. impeccable
  61. incomparable
  62. incredible
  63. ingenious
  64. inspiring
  65. intelligent
  66. intuitive
  67. inventive
  68. jazzed
  69. kindhearted
  70. loyal
  71. magnanimous
  72. majestic
  73. marvelous
  74. motivating
  75. optimistic
  76. original
  77. passionate
  78. peaceful
  79. perceptive
  80. persistent
  81. pleasing
  82. poetic
  83. powerful
  84. quick-minded
  85. remarkable
  86. resourceful
  87. respectful
  88. rousing
  89. selfless
  90. sensational
  91. sincere
  92. spirited
  93. stable
  94. steadfast
  95. steady
  96. stunning
  97. stupendous
  98. trustful
  99. understanding
  100. unique
  101. venturous

Know any feel-good words that I may have missed?

UPDATE: This post has been one of the most visited on this blog. That is stupendous!

WordPress Blogging Labrador

by Michael Dorausch (and Zoey Daisy Love)

I HAD to change the name of this post from Thoughts after Thanksgiving to WordPress Blogging Labrador after what I caught my dog Zoey doing earlier. I had just finished eating a leftover turkey leg and was getting ready to do a blog post (about leftovers) but I had to get up because my dog (who thinks she rules the earth) was barking at the plate on my desk.

I got up to take the plate to the kitchen and returned to discover my Labrador was blogging on my saved post! It’s pretty obvious now that I’m a slob that eats and types at his computer (don’t tell me you’ve never done that) but I don’t care because my dog can blog!

You may be wondering why I didn’t just yell at Zoey or push her aside (spare me the dog training lectures). She’s getting older and lately she’s gotten real confident, helping herself to scraps in my George Foreman grill tray (I’ve had to move it), licking plates on the kitchen countertop, and even grabbing a chunk of butter off the counter on Thanksgiving day.

So when I came back in the room I was thinking “holy shit” and I went to go grab my video camera. She stopped when she noticed I was in the room and I thought I had missed the opportunity, but then right in front of me she jumps up and starts licking away at the keyboard like she did not care if she got in trouble.

The video is choppy because I was trying to capture the text as it was appearing on the screen. If you turn your speakers up you can hear her hitting the keyboard with her tongue. I’ve heard of user generated content before but never labrador generated content (LGC). Here is the video, which I posted to YouTube…


———- this is the text posted by my dog (minus the It’s and Saturday and I’m still eating Turkey.) ———-


|b vv bc v cvxcxcddcv vbc vbvbvbbgbhgbhgbhj bn bnm ,, ,mk,jmnjnb nvbbvggvhfbhfg bnv nm , mm j bnmnh knhhjnm nmbn bmmf
” Saturday and I’m still eating Turkey. jkcccccv jj azxcfgcv bn


———- end dog blogging message ———-

Now I don’t know of any words like bnmnh or nvbbvggvhfbhfg, but who’s to say it’s not some kind of communication language used among dogs? Maybe you should have your dog watch the video and see how they respond. It’s impressive that she got some spaces, commas, and carriage returns into her post. If I could only figure a way to get her to blog regularly we may be onto something. Time to modify the dog dish!

Avoiding Potential Website Optimization Disasters

MichaelBy Michael Dorausch, D.C.

Managing the day-to-day activities of your small business can be tough enough, without having to be worrying about what you’ll have to do to get your website online, and stressing over what steps you’ll need to take to ensure your business appears in search engine results, when people are seeking your products or services.

For the average small business owner, approaching the task of Search Engine Optimization (often referred to as SEO) for online presence of your company, can quickly become a major pain in the neck. To make things more difficult, it’s likely your small business has been pressured by yellow page representatives soliciting online marketing services, telemarketing companies offering lofty promises and guarantees of search engine placement, and even direct-mail pieces with promises of submitting your office website to hundreds of popular Internet directories.

While reputable experts in the field of search engine optimization and marketing can do wonders for the success of your business, you’d be best advised to do some research to avoid pitfalls and potential disasters that could quickly drain your bank account and/or reputation of your business online.

The other day I received another telemarketing call from a company offering superior internet solutions (I believe this was the sixth time). I blogged about this San Diego-based company back in August when a sales representative name Sarah called and told me their company had back end access to Google. This time the call came from a representative named John Vasquez and he was excited to tell me the company was specializing in chiropractic marketing. I found his statement interesting since I host one of the authoritative sites in the industry, and I personally know nearly all of the major (and even minor) players engaged in the industry’s online marketing efforts.

I know what it’s like to work hard at promoting your small business. I’d hate to see anyone get swindled by less than ethical companies involved in the field of search engine optimization, and I’m not alone. In September, I wrote an article about evangelizing SEO and some reputation issues the industry was facing. Reputable professionals in the field, such as Marty Weintraub, recently referred to bad SEO companies as Predatory Jerks. Marty Weintraub’s article is significant (and a recommended read), as the “jerks” specialized in SEO services for lawyers.

Chiropractors, attorneys, and real estate agents all seem to be common potential targets for these unsavory types of Web marketing practices. I’m sure many other industries are similarly targeted as well. There was a popularly discussed article on a search marketing web site earlier this week suggesting Real Estate SEO is a Joke. Regardless of the type of business you are in, there’s much to be learned by reading the commentary on the article, as a number of industry experts such as David Wallace, Andrew Shotland, Jill Whalen, and Matt McGee weighed in with their opinions.

Regardless of your industry, invest some time in doing your homework to avoid any costly mistakes when making choices regarding an individual or firm to work with in the field of search engine optimization and/or marketing.

Historical Conference Data For Researching Future Events

By Michael Dorausch, D.C.

I was noticing an increased number of 2008 chiropractic events are beginning to populate the seminars database and I was searching to see if there was any overlap on hotels being used to host conferences. I had forgotten there was an online archive for nearly every event posted since 2001, but when I came across it I was reminded of a few related topics.

Sometimes current events are not yet listed. For example, I did not find any continuing education information from the Florida Chiropractic Society for the 2008 season. Checking the archives I noticed a FCS Continuing Education Convention that was hosted December 7 through December 9, of 2001. The event was at the Hyatt Regency Orlando International Airport (9300 Airport Blvd., Orlando FL 32827), and it was a 20 hour continuing education program for chiropractors in the state of Florida.

Most organizations and societies typically host their events the same times of year (often at the same hotel) and there was contact information available for the FCS. Reason I bring this up is that it’s likely the FCS will be hosting a similar event this December and if I’m a chiropractor practicing in that state, I at least have a lead to get more information.

Dorausch-Michelle-Ehrlich Slightly off topic for a moment but still related to events, I posted a batch of Anaheim photos from seminar there are a few weeks ago and I’ve been meaning to upload select photos from a number of past conferences as well. This one here of me, Candace Michelle, and her husband Ken Gee, was taken at a hotel in Southern California at that same conference. I’m overdue for uploading the video interview we shot that day. Candace (often referred to as the GoDaddy girl) is actually quite popular, when it comes to keyword search.

Back to conferences and archives I discovered there was event information for the New Jersey New Beginnings conference from as far back as October 2001. This four-day intensive chiropractic weekend, which is focused on fellowship, was being held at the Sheraton Eatontown Hotel near red Bank, New Jersey. My above-mentioned theory worked because when I searched the current database for conferences at the same hotel there was information for a New Beginnings conference in January 2008.

I had attended that 2001 event and it brought back some memories. I remember helping Dr. Jay Handt organize a Firewalk in the parking lot of the hotel, back in April 2001, and then again in April of 2003. Two days after that first firewalk I met Lou Ferrigno in Newark Airport, on our way back to Los Angeles. He was in town for a promotional of the King of Queens (and that became an entire story of its own that I may cover someday).

A number of chiropractic events are taking place in Las Vegas in 2008 (I will be stopping by the ICA Innate Summit in less than two weeks) and you can get an idea regarding previous hotels used by scanning through the archives (this can also be helpful for those planning events). For example, there was a 2001 SuperConference at the Luxor Las Vegas (3900 Las Vegas Boulevard South) but I don’t see any current events listed for that hotel. I did find one at the Hilton on February 7th.

One more comparison between the archives and current events, I noticed a 2001 Get the BIG IDEA Seminar with Dr. Robert Schiffman, which was held in Newark. Dr. Schiffman’s seminars for 2008 are titled Get The Big Idea (GTBI) Principled Revolution Seminar and it appears that they’re all being held at the Cobb Galleria Centre (Two Galleria Parkway) in Atlanta, GA. Great attendance opportunity for chiropractors practicing in that state, as well as students attending Life (in Marietta).

If you can’t locate seminar information you were searching for, leave a note, and I’ll have someone check it out.