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Marketing and Goals for 2008

Taking the time to prepare goals and marketing ideas is important for any business. Those that are self-employed and those that run small businesses typically have to take on these tasks themselves, as there is no one organizing corporate goal setting events or marketing strategy meetings for the upcoming year. Entrepreneurial small-business owners must remain disciplined, and take things into their own hands, in order to celebrate their victories at the end of the 2008 season.

Read More »

23 Surefire Small-Business Marketing Tips for 2008

By Michael Dorausch, D.C. Get your mind on your business and your business on your mind. This is the time of year I recommend you lay out your small-business marketing plan for 2008. Getting these ideas organized now will free you up to enjoy the holidays and hit the ground running at the first of

Read More »

Next Generation of Neurological Therapy

By Michael Dorausch, D.C. Among mail I received today was an advertisement for a Total Natural Health Seminar which is scheduled for December 8 in Costa Mesa, California. According to the flyer I received it appears that the seminar is focused on selling a electronic product that looks like a balance board and hooks up

Read More »

Two in the Morning and Your Daily Affirmations

By Michael Dorausch, D.C. Going to go through a stack of mail I’ve received in the last two days and offer up some of my thoughts (even if no one’s paying attention). For those of you that are not chiropractors, you’d be amazed at the number of advertisements we receive each and every day. Everyone’s

Read More »

Cracking the Motion Picture Industry

The Writers Guild of America strike has affected many businesses that you wouldn’t necessarily suspect had anything to do with the film industry. A chiropractor’s office located nearby a major studio would be one of those businesses.

Read More »

101 Words That Feel Good

By Michael Dorausch, D.C. Sticks and stones may break your bones but words can help you to feel good about yourself and those you share them with. Imagine yourself in a situation where you wanted to say something nice about someone. It could be a person right in front of you, it could be somebody

Read More »

WordPress Blogging Labrador

by Michael Dorausch (and Zoey Daisy Love) I HAD to change the name of this post from Thoughts after Thanksgiving to WordPress Blogging Labrador after what I caught my dog Zoey doing earlier. I had just finished eating a leftover turkey leg and was getting ready to do a blog post (about leftovers) but I

Read More »

Avoiding Potential Website Optimization Disasters

By Michael Dorausch, D.C. Managing the day-to-day activities of your small business can be tough enough, without having to be worrying about what you’ll have to do to get your website online, and stressing over what steps you’ll need to take to ensure your business appears in search engine results, when people are seeking your

Read More »

Historical Conference Data For Researching Future Events

By Michael Dorausch, D.C. I was noticing an increased number of 2008 chiropractic events are beginning to populate the seminars database and I was searching to see if there was any overlap on hotels being used to host conferences. I had forgotten there was an online archive for nearly every event posted since 2001, but

Read More »

Miscellaneous Mail before Thanksgiving

By Michael Dorausch, D.C. The mail never stops. There will likely be a large pile of it in the office on Monday. Received one of those really big boarding pass looking postcards from Southwest Airlines, you probably received one as well. I guess flying Southwest nearly every month for the past six years isn’t worth

Read More »

Thanksgiving Road Conditions and Flight Delays

I’m breaking from our traditional news today to cover some topics that are relevant to the Thanksgiving holiday activities going on the next few days in the United States. My office is located very close to LAX airport in Southern California and we’ve experienced a significant increase in travel related traffic.

Read More »

Karl does Vegas with X-Ray and Technique

By Michael Dorausch, D.C. I received another fax today from Karl Parker Seminars regarding a chiropractic event in Las Vegas on January 10-13, 2008. I checked the events pages and didn’t notice any information added by the folks putting on this event. Would be a great idea to they got their information listed. I believe

Read More »

Seminars Not Just for Chiropractors

Seminars for healthcare professionals typically focus on topics that are required for gaining continuing education credits in the state an individual is practicing in. For example, the state of California has a 12 hours per year requirement on continuing education for doctors of chiropractic that want to maintain active license status. While many of these 12 hour educational programs are typically taught over weekends in hotels, the chiropractic profession hosts a number of large events (some that also include education credits) that cater towards chiropractors and their families, other health-care professionals, and even the general public.

Read More »

Garden State Education Mobile Unit 1970s

By Michael Dorausch, D.C. Here is another historical newspaper clipping featuring chiropractic education in the 1970s, in the state of New Jersey. I recently posted similar photos, one was from an auxiliary fashion show, and the other from a 1973 fitness pageant. There are still a few more photos in the collection to upload. All

Read More »

Social Media Follow up Magic

By Michael Dorausch, D.C. In our interconnected world, the actions one takes online (after meeting someone face-to-face), can make the difference between another tossed aside business card and a potentially valuable relationship. In October, I mentioned how I was at an event with around 130 other people in the chiropractic industry, and the secret marketing

Read More »

Cervical Spine Trauma Symposium at SCUHS

By Michael Dorausch, D.C. Brochures, mailers, postcards, and faxes are increasingly coming into my chiropractic office with seminars and events taking place in the Southern California area during the first few months of 2008. There’s Dan Murphy’s nutritional neurology event taking place in Irvine in January, and I just noticed there’s going to be a

Read More »

Nutritional Neurology and Chiropractic in Southern California

By Michael Dorausch, D.C. There is a nutritional neurology and chiropractic event being held at the Irvine Marriott on January 19 and 20th in 2008. Event features Dr. Dan Murphy, a popular speaker on the chiropractic profession’s continuing education circuit. Details for the seminar are listed on the chiropractic continuing education pages (check the continuing

Read More »

Women’s Auxiliary Garden State Society 1970s

By Michael Dorausch, D.C. Recently I posted a photo from a World Posture event in Atlanta that was dated around 1973. This photo is from around the same time and it’s a clipping from a local New Jersey newspaper. The photo features two chiropractors accompanied by their wives. A placard in the photo reads Women’s

Read More »

Cell Phone Use in the Office

By Michael Dorausch, D.C. There was an article in this past Saturday’s Seattle Post-intelligencer regarding the use of cell phones in businesses. According to the article, businesses and organizations are increasingly posting signs and asking people to stop using cell phones during transactions. They mentioned banks, coffee shops, and doctors offices, as places where cell

Read More »

Ritalin and ADHD Drugs in This Weeks News

There’s been a number of Ritalin and ADHD drug related articles in the news this past week. Some articles suggest that the use of Ritalin shows no long-term benefit and others suggest ADHD drugs may be stunting the growth of children.

Read More »

2008 Chiropractic Schedules Populating Online

By Michael Dorausch, D.C. I noticed just about a week ago that there were very few chiropractic seminars posted for the 2008 season on the events pages. Checking the main page today I noticed conference dates are now available for Parker Seminars in Las Vegas, which will be at the Hilton Hotel in Las Vegas

Read More »

World Posture and Physical Fitness Pageant 1973

By Michael Dorausch, D.C. I located this and a few other newspaper clippings featuring chiropractors in the state of New Jersey. This photo is from around 1973 and it features Dr. Bob Sottile, along with other NJ chiropractors from the Garden State society. The newspaper clipping reads… FITNESS WAS THE THEME — The Garden State

Read More »

More Chiropractors Discovering Jobs Via Online Ad Systems

Not too many years ago, the search for employment as a chiropractor typically required contacting local chiropractic colleges for job postings, checking quarterly industry related health journals for back page advertisements, and scanning through classified ads of print publications and magazines geared toward the profession of chiropractic. Like so many other disruptive methodologies that have changed the way we do things, platforms that provide niche classified advertising in a centralized location are changing the ways we seek employment, products and services.

Read More »

Chiropractic for Veterans

By Michael Dorausch, D.C. When you’ve been managing content on your web site for nearly 10 years, you sometimes lose track of posts you have made in the past. There was a news article on Planet Chiropractic today regarding the Keep Our Veterans Healthy Act HR 1471 and I was thinking when I posted the

Read More »

8 GB Memory Stick from Patriot Memory

By Michael Dorausch, D.C. I came home from the office tonight and on the table there was this new 8 Gb USB memory stick I had ordered last week. It’s about that time of year that people start thinking about gifts, and personally, I think this is something most tech geeks would just love (I

Read More »

Software and Attorney Mail

By Michael Dorausch, D.C. A chiropractor in Little Ferry New Jersey sent me a brochure regarding some chiropractic management software. I’ve posted a few times that have been seeking out software that’s going to work for the types of chiropractic offices I’m familiar with. This particular software was made by a company called Eclipse and

Read More »

Chiropractors to Keep our Veterans Healthy Act

California Rep. Bob Filner has introduced vitally important legislation, HR 1471, the “Better Access to Chiropractors to Keep our Veterans Healthy Act (BACK Veterans Health Act),” which would provide for urgently needed reforms in the way veteran beneficiaries of the US Department of Veterans Affairs can access chiropractic services.

Read More »

Conferences near Airports

By Michael Dorausch, D.C. I live close to Los Angeles International Airport (LAX) and there are all sorts of conferences being held within a two-mile radius of the airport on a regular basis. Among some of the chiropractic conference notifications I received this past weekend there was one being held at the Doubletree Hotel near

Read More »

Photos from Anaheim Conference

By Michael Dorausch, D.C. I didn’t take many photos during the past weekend but I did get some of several chiropractors and others that were in attendance at a conference I was attending in Anaheim. This first photo is of chiropractors Michael DeNapoli and Michael Blum. Both Michaels practice in Southern California and I was

Read More »

Hysterectomy Conference And Other Invitations

By Michael Dorausch, D.C. I receive some interesting invitations to numerous conferences that are not related to the field of chiropractic, at least not directly. I was going through my mail and noticed I was invited to attend a November Hysterectomy Conference at the Westin Hotel in Pasadena. The conference was being put on by

Read More »

Seven Other School Locations

By Michael Dorausch, D.C. I’m still down at Disneyland in Southern California, attending a chiropractic conference. Conferences in this industry are typically held at hotel locations throughout the United States, but there’s quite a few continuing education programs that take place on chiropractic college campuses. Nearly every chiropractor that brought their family to the area

Read More »

7 Locations of Schools in USA

By Michael Dorausch, D.C. I was enjoying a Latte this morning with Dr. Russell Kun, who is moving from his office in San Lorenzo to Capital City in the Seattle area, and we got to talking about Life West and other chiropractic schools. Dr. Kuns office was not far from the college in Hayward and

Read More »

Golf Injuries and Neurokinetics

By Michael Dorausch, D.C. Received some literature today on a golf injury program that’s being held in the state of California. This injury event is related to understanding the Neurokinetics of golfers. Chiropractic seminar dates include November 29 and December 8, and they will be at the Mile Square Golf Course, which is located at

Read More »

Spanish Chiropractic Articles

By Michael Dorausch, D.C. A Chiropractor from West Palm Beach Florida, Dr. Edwin Cordero, has authored a number of chiropractic articles in Spanish. About a dozen of those articles appeared on Planet Chiropractic around 2002 and 2003, and some in 2004. I was checking search logs earlier today and noticed evidence of people seeking chiropractic

Read More »

Marketing and Goals for 2008

Taking the time to prepare goals and marketing ideas is important for any business. Those that are self-employed and those that run small businesses typically have to take on these tasks themselves, as there is no one organizing corporate goal setting events or marketing strategy meetings for the upcoming year. Entrepreneurial small-business owners must remain disciplined, and take things into their own hands, in order to celebrate their victories at the end of the 2008 season.

Read More »

23 Surefire Small-Business Marketing Tips for 2008

By Michael Dorausch, D.C. Get your mind on your business and your business on your mind. This is the time of year I recommend you lay out your small-business marketing plan for 2008. Getting these ideas organized now will free you up to enjoy the holidays and hit the ground running at the first of

Read More »

Next Generation of Neurological Therapy

By Michael Dorausch, D.C. Among mail I received today was an advertisement for a Total Natural Health Seminar which is scheduled for December 8 in Costa Mesa, California. According to the flyer I received it appears that the seminar is focused on selling a electronic product that looks like a balance board and hooks up

Read More »

Two in the Morning and Your Daily Affirmations

By Michael Dorausch, D.C. Going to go through a stack of mail I’ve received in the last two days and offer up some of my thoughts (even if no one’s paying attention). For those of you that are not chiropractors, you’d be amazed at the number of advertisements we receive each and every day. Everyone’s

Read More »

Cracking the Motion Picture Industry

The Writers Guild of America strike has affected many businesses that you wouldn’t necessarily suspect had anything to do with the film industry. A chiropractor’s office located nearby a major studio would be one of those businesses.

Read More »

101 Words That Feel Good

By Michael Dorausch, D.C. Sticks and stones may break your bones but words can help you to feel good about yourself and those you share them with. Imagine yourself in a situation where you wanted to say something nice about someone. It could be a person right in front of you, it could be somebody

Read More »

WordPress Blogging Labrador

by Michael Dorausch (and Zoey Daisy Love) I HAD to change the name of this post from Thoughts after Thanksgiving to WordPress Blogging Labrador after what I caught my dog Zoey doing earlier. I had just finished eating a leftover turkey leg and was getting ready to do a blog post (about leftovers) but I

Read More »

Avoiding Potential Website Optimization Disasters

By Michael Dorausch, D.C. Managing the day-to-day activities of your small business can be tough enough, without having to be worrying about what you’ll have to do to get your website online, and stressing over what steps you’ll need to take to ensure your business appears in search engine results, when people are seeking your

Read More »

Historical Conference Data For Researching Future Events

By Michael Dorausch, D.C. I was noticing an increased number of 2008 chiropractic events are beginning to populate the seminars database and I was searching to see if there was any overlap on hotels being used to host conferences. I had forgotten there was an online archive for nearly every event posted since 2001, but

Read More »

Miscellaneous Mail before Thanksgiving

By Michael Dorausch, D.C. The mail never stops. There will likely be a large pile of it in the office on Monday. Received one of those really big boarding pass looking postcards from Southwest Airlines, you probably received one as well. I guess flying Southwest nearly every month for the past six years isn’t worth

Read More »

Thanksgiving Road Conditions and Flight Delays

I’m breaking from our traditional news today to cover some topics that are relevant to the Thanksgiving holiday activities going on the next few days in the United States. My office is located very close to LAX airport in Southern California and we’ve experienced a significant increase in travel related traffic.

Read More »

Karl does Vegas with X-Ray and Technique

By Michael Dorausch, D.C. I received another fax today from Karl Parker Seminars regarding a chiropractic event in Las Vegas on January 10-13, 2008. I checked the events pages and didn’t notice any information added by the folks putting on this event. Would be a great idea to they got their information listed. I believe

Read More »

Seminars Not Just for Chiropractors

Seminars for healthcare professionals typically focus on topics that are required for gaining continuing education credits in the state an individual is practicing in. For example, the state of California has a 12 hours per year requirement on continuing education for doctors of chiropractic that want to maintain active license status. While many of these 12 hour educational programs are typically taught over weekends in hotels, the chiropractic profession hosts a number of large events (some that also include education credits) that cater towards chiropractors and their families, other health-care professionals, and even the general public.

Read More »

Garden State Education Mobile Unit 1970s

By Michael Dorausch, D.C. Here is another historical newspaper clipping featuring chiropractic education in the 1970s, in the state of New Jersey. I recently posted similar photos, one was from an auxiliary fashion show, and the other from a 1973 fitness pageant. There are still a few more photos in the collection to upload. All

Read More »

Social Media Follow up Magic

By Michael Dorausch, D.C. In our interconnected world, the actions one takes online (after meeting someone face-to-face), can make the difference between another tossed aside business card and a potentially valuable relationship. In October, I mentioned how I was at an event with around 130 other people in the chiropractic industry, and the secret marketing

Read More »

Cervical Spine Trauma Symposium at SCUHS

By Michael Dorausch, D.C. Brochures, mailers, postcards, and faxes are increasingly coming into my chiropractic office with seminars and events taking place in the Southern California area during the first few months of 2008. There’s Dan Murphy’s nutritional neurology event taking place in Irvine in January, and I just noticed there’s going to be a

Read More »

Nutritional Neurology and Chiropractic in Southern California

By Michael Dorausch, D.C. There is a nutritional neurology and chiropractic event being held at the Irvine Marriott on January 19 and 20th in 2008. Event features Dr. Dan Murphy, a popular speaker on the chiropractic profession’s continuing education circuit. Details for the seminar are listed on the chiropractic continuing education pages (check the continuing

Read More »

Women’s Auxiliary Garden State Society 1970s

By Michael Dorausch, D.C. Recently I posted a photo from a World Posture event in Atlanta that was dated around 1973. This photo is from around the same time and it’s a clipping from a local New Jersey newspaper. The photo features two chiropractors accompanied by their wives. A placard in the photo reads Women’s

Read More »

Cell Phone Use in the Office

By Michael Dorausch, D.C. There was an article in this past Saturday’s Seattle Post-intelligencer regarding the use of cell phones in businesses. According to the article, businesses and organizations are increasingly posting signs and asking people to stop using cell phones during transactions. They mentioned banks, coffee shops, and doctors offices, as places where cell

Read More »

Ritalin and ADHD Drugs in This Weeks News

There’s been a number of Ritalin and ADHD drug related articles in the news this past week. Some articles suggest that the use of Ritalin shows no long-term benefit and others suggest ADHD drugs may be stunting the growth of children.

Read More »

2008 Chiropractic Schedules Populating Online

By Michael Dorausch, D.C. I noticed just about a week ago that there were very few chiropractic seminars posted for the 2008 season on the events pages. Checking the main page today I noticed conference dates are now available for Parker Seminars in Las Vegas, which will be at the Hilton Hotel in Las Vegas

Read More »

World Posture and Physical Fitness Pageant 1973

By Michael Dorausch, D.C. I located this and a few other newspaper clippings featuring chiropractors in the state of New Jersey. This photo is from around 1973 and it features Dr. Bob Sottile, along with other NJ chiropractors from the Garden State society. The newspaper clipping reads… FITNESS WAS THE THEME — The Garden State

Read More »

More Chiropractors Discovering Jobs Via Online Ad Systems

Not too many years ago, the search for employment as a chiropractor typically required contacting local chiropractic colleges for job postings, checking quarterly industry related health journals for back page advertisements, and scanning through classified ads of print publications and magazines geared toward the profession of chiropractic. Like so many other disruptive methodologies that have changed the way we do things, platforms that provide niche classified advertising in a centralized location are changing the ways we seek employment, products and services.

Read More »

Chiropractic for Veterans

By Michael Dorausch, D.C. When you’ve been managing content on your web site for nearly 10 years, you sometimes lose track of posts you have made in the past. There was a news article on Planet Chiropractic today regarding the Keep Our Veterans Healthy Act HR 1471 and I was thinking when I posted the

Read More »

8 GB Memory Stick from Patriot Memory

By Michael Dorausch, D.C. I came home from the office tonight and on the table there was this new 8 Gb USB memory stick I had ordered last week. It’s about that time of year that people start thinking about gifts, and personally, I think this is something most tech geeks would just love (I

Read More »

Software and Attorney Mail

By Michael Dorausch, D.C. A chiropractor in Little Ferry New Jersey sent me a brochure regarding some chiropractic management software. I’ve posted a few times that have been seeking out software that’s going to work for the types of chiropractic offices I’m familiar with. This particular software was made by a company called Eclipse and

Read More »

Chiropractors to Keep our Veterans Healthy Act

California Rep. Bob Filner has introduced vitally important legislation, HR 1471, the “Better Access to Chiropractors to Keep our Veterans Healthy Act (BACK Veterans Health Act),” which would provide for urgently needed reforms in the way veteran beneficiaries of the US Department of Veterans Affairs can access chiropractic services.

Read More »

Conferences near Airports

By Michael Dorausch, D.C. I live close to Los Angeles International Airport (LAX) and there are all sorts of conferences being held within a two-mile radius of the airport on a regular basis. Among some of the chiropractic conference notifications I received this past weekend there was one being held at the Doubletree Hotel near

Read More »

Photos from Anaheim Conference

By Michael Dorausch, D.C. I didn’t take many photos during the past weekend but I did get some of several chiropractors and others that were in attendance at a conference I was attending in Anaheim. This first photo is of chiropractors Michael DeNapoli and Michael Blum. Both Michaels practice in Southern California and I was

Read More »

Hysterectomy Conference And Other Invitations

By Michael Dorausch, D.C. I receive some interesting invitations to numerous conferences that are not related to the field of chiropractic, at least not directly. I was going through my mail and noticed I was invited to attend a November Hysterectomy Conference at the Westin Hotel in Pasadena. The conference was being put on by

Read More »

Seven Other School Locations

By Michael Dorausch, D.C. I’m still down at Disneyland in Southern California, attending a chiropractic conference. Conferences in this industry are typically held at hotel locations throughout the United States, but there’s quite a few continuing education programs that take place on chiropractic college campuses. Nearly every chiropractor that brought their family to the area

Read More »

7 Locations of Schools in USA

By Michael Dorausch, D.C. I was enjoying a Latte this morning with Dr. Russell Kun, who is moving from his office in San Lorenzo to Capital City in the Seattle area, and we got to talking about Life West and other chiropractic schools. Dr. Kuns office was not far from the college in Hayward and

Read More »

Golf Injuries and Neurokinetics

By Michael Dorausch, D.C. Received some literature today on a golf injury program that’s being held in the state of California. This injury event is related to understanding the Neurokinetics of golfers. Chiropractic seminar dates include November 29 and December 8, and they will be at the Mile Square Golf Course, which is located at

Read More »

Spanish Chiropractic Articles

By Michael Dorausch, D.C. A Chiropractor from West Palm Beach Florida, Dr. Edwin Cordero, has authored a number of chiropractic articles in Spanish. About a dozen of those articles appeared on Planet Chiropractic around 2002 and 2003, and some in 2004. I was checking search logs earlier today and noticed evidence of people seeking chiropractic

Read More »