Month: December 2007

Top 10 Pool Rules and No Peeing in the Pool

By Michael Dorausch, D.C.

Broken any pool rules lately?

Growing up in Long Island, there were many summers I spent swimming in the pools of neighbors, relatives, and friends. We had a pool at my parents home in Huntington and the only rule I can remember was that there was to be no peeing in the pool (that’s what that cabana was for).

Hotels and resorts all had signs and I don’t remember what the rules were for those pools in the 70s, but staying at a resort this past week in Maui I snapped a photo of a Pool Etiquette sign which shows how much things have likely changed in the past 30 years.

Private Property Pool EtiquetteCounting the bullet points on the sign you can see that there are 10 “rules” of Pool Etiquette.

No lifeguard on duty and swimming at your own risk seems pretty standard. Children requiring an accompanying adult also seems rather standard and commonsensical. No glass allowed in the pool area is probably something that you’d see around any pool, it just makes good sense. The rest of the rules get a bit more interesting.

Anyone entering the pool is required to shower first. Is that to mean that people are supposed to shower immediately before entering the pool? In the week that I was hanging around the pool in Maui I can’t recall seeing anyone take a shower before getting in. It was common to see people get all hot and sweaty after a couple of hours of tanning and jump in the pool to cool off.

If you leave the pool to use the toilet you must shower before reentering. I wonder if anyone actually does this and does that include going pee?

Persons with infectious or communicable diseases are not permitted in the pool. There is probably a long list of all sorts of diseases that could put people at risk but how in the world would this be enforced?

Persons having open wounds are advised not to use the pool due to possible infection. You think?

Spitting, spouting of water or blowing your nose is strictly prohibited. Spitting in the pool is gross but don’t tell me you’ve never hocked a luggie into the poolside bushes after taking in an unexpected gulp of pool water. I’m assuming spouting of water is when you fill your mouth up and spray it on your unsuspecting siblings or friends. Pretty gross but undoubtedly still a popular practice among kids.

Infants and toddlers are required to use swim diapers. So much for the little ones getting naked and taking a dip.

In the event of human discharge, the pool shall be immediately closed for cleaning and shall remain closed until quality standards are met. We are left wondering what is meant by human discharge. Does that mean poop? What about boogers, spit, pee-pee, and other forms of discharge? It’s likely all of those, but aside from a caddy shack like chocolate bar event, probably difficult to determine that any human discharge has been made. While not mentioned, farting in the pool is probably also strictly prohibited.

Oh yeah, pets are not allowed in the pool.

Ronald McDonald Gets Chiropractic Adjustment

By Michael Dorausch, D.C.

I don’t know if they still do this in the USA but in Panama Ronald McDonald still goes around to hospitals and orphanages to visit kids there. During one chiropractic mission to Panama (I think in 2003) a chiropractor from Florida met crossed paths with Ronald at one of the child centers.

Ronald McDonald Gets Adjusted

What Nice Red Hair You Have
Childrens volunteer gets a chiropractic checkup and adjustment while outside a child center in one of Panamas many provinces. The facility in the background is a gymnasium and they are interesting in the way they are designed and built. The walls feature cinder blocks that let the air flow through the gym and the roof is constructed of metal sheets.

Imagine playing basketball (or adjusting) in that gym when it’s 102 degrees outside, rain is pouring down, and there is no wind. Talk about hot and muggy!

Hence the Towel
You’ll notice the chiropractor has a towel on her right hip. That was common attire for chiropractors working in the area. They had to keep their hands dry between adjustments and the towel on hip turned out to work better than the hands on shirt method.

antoher panama adjustment photo

While shorts are uncommon (especially on women) in Panama, most preferred to wear them while seeing patients. During these trips it was not uncommon for a single chiropractor to check and adjust 600 or more (sometimes many more) people per day. They came in bus loads by the thousands.

There are some related articles here, here, and here. To my knowledge, nearly every chiropractor listed on the Florida Chiropractic page has participated in at least one mission trip to Panama.

Blogging SOAP Note Taking Laptop Stations

By Michael Dorausch, D.C.

More photos that I found on the front desk computer. These may not be of too much interest to non-chiropractors but they are actually nice and efficient workstation setups that we’ve used successfully for a few years now.

3 Foot Efficient Laptop Workstation
There are 3 setups like this in my LA chiropractic office and they have served us very well. The space measures a bit more than 3′ but we’ve got everything needed all in one space.

The counter has no edges which is safer for patients. There is a clipboard that has blank SOAP sheets (note taking for chiropractors), some Pilot black pens (for nice notes), Altoids, business cards, tissues, some sticky notes, an atlas vertebra, exercise handouts (under the counter) and one of three Dell laptop computers.

Blogging SOAP Note Taking Laptop Stations

These are the smaller 12″ Inspiron 700m models, recently replaced with XPS 1210’s (all running ubuntu), which serve several functions in the office.

The laptops get used for note taking, report writing, web browsing and such, but they also are great blogging stations. All run skype and other messengers so we can keep connected with our friends in social media circles.

Chiropractic Posters Cheat Sheets
Here is another view that shows some of the posters on the walls.  In my experience posters like this work great for educating people about chiropractic care and the office.

twitter station

Posters like the one on the left wall also come in handy as there are dozens of conditions listed along with information about nerve pathways, the spinal column, and associated complaints/symptoms.

Lot’s of discussion involving vertebral subluxation and corrective chiropractic care in this office. I don’t include subluxation info in my twitters but maybe I’ll begin doing that soon.

Chiropractors can sit or stand while using these stations and that’s worked really well for helping to avoid neck and back strain. Last thing we want is chiropractors sitting at the computer all day and developing poor posture.

Plastic Spine Keychains

By Michael Dorausch, D.C.

There was a Chiropractic Christmas Tree news post on Planet Chiropractic today with a mention about spinal keychains that we hand out in my LA office. The photos shown did not show the keychains so well and someone had emailed me asking about them. I found photos I already took of the key chains so here is one below.

Spine Keychains – I don’t have the info handy as to where we purchase these but they are not expensive. I’ve searched online and there are at least 3 different companies selling these. If you are ordering them make sure you get the larger sized keychains (shown below) vs the small ones. The smaller spine keychains look odd (at least to me) and don’t have as much room for text either.

Plastic Spine KeychainsPlastic Spine Chiropractic Keychains

They go really quick and some patients have asked to get replacements as they use them until the information wears off. That’s one of the down sides (that the phone numbers eventually wear off). They are made of hard plastic and have been really durable. Great for branding. Great as unique gifts. Great for all those single keys you have laying around.

We’ve also done custom neck pillows and a number of other products. I’ll search out some of my old photos and post them so you can get some marketing ideas.

WGA Strike Affecting Stress Levels

By Michael Dorausch, D.C.

I’m not the only chiropractor in West LA that has been effected by the writers strike. I’ve spoken to a number of my colleagues and have heard similar reports: an increase in office visits the first two weeks of the strike, a decrease in visits to studios and filming locations, a growing number of stress related complaints from those working in the industry (not necessarily writers).

adjusting with poodles

In the beginning several of our patients were excited about the time off, with some even bringing their poodles along for visits, since they were out doing errands instead of working 16 hour days.

Last week many of those that work in the film industry began telling me they were leaving Los Angeles for the holidays and would not be returning until the strike was over. These are the welders, painters, property masters, prop makers, and others that own homes and/or have family in places like Oregon, Colorado, Utah, Nevada, Arizona, and other nearby states.

I did not realize how many people lived in LA for work only who had primary residences in other states. That’s got to be affecting businesses that relied on traffic from those who have left town for the holidays (and after).

I wrote about it last month but it’s more apparent now, many LA based businesses are intertwined in the industries of entertainment and media, and we are beginning to feel the effects.

I had someone this morning use the term Holiday Stress Allergy Syndrome as she was feeling the stress of less work, preparing for the pending Christmas week, cleaning the home for guests, and shopping in the rain (two days of rain now in SoCal).

One of our patients from the Local 44 mentioned that some may not get enough hours logged to qualify for health benefits in 2008. For those with families, that can mean additional stress.

It’s easier said then done but if you are in the film industry, rely on the film industry, or have family/friends in the industry, getting stressed is not going to help your situation.

I’m about as biased as you can get on visiting your chiropractor regularly to unstress your spine so you know I’m giving a thumbs up to that activity. Beyond that, I’d suggest you do something that’s productive, does not increase your stress levels, and gets you in good spirits. Make the most of this time and enjoy the holiday season.

All the best!

Chiropractic Christmas Trees

By Michael Dorausch, D.C.

There is likely not many places you’ll go this holiday season where you can find bones hanging on the Christmas tree. They may be made of plastic, but this crazy chiropractor in Los Angeles likes to decorate the chiropractic Christmas tree with little spine key chains, which get handed out to patients during the upcoming week of Christmas. It beats giving them sugary candy canes.

chiropractic Christmas tree with spinal ornamentsThe pint size models of a spinal column, complete with pelvis, are branded with the office name and phone number. They’ve been a tradition in our office for the past four years. Underneath the tree are the kinds of gifts you’d expect from your local chiropractor. We have orthopedic pillows, inflatable exercise balls, chewable vitamins, daily vitamin packs, cervical neck rolls (so you don’t have to use a towel), and even some digital cameras. You have to be at the top of Santa’s list if you’re receiving digital cameras from your neighborhood chiropractor.

Things get busy in our ADIO office this time of year but chiropractic news will likely quite down until after the New Year’s. I do know there will be some posts made to the chiropractic blogs section throughout next week, for those of you that like to get a fix of fresh content daily.

I notice there’s been a number of search queries for Christmas related content on this web site over the past two weeks so I scanned through some previous news articles to see what could be shared. There was this Twas the Night Before Christmas poem that was posted in December of 2000. It’s from a vaccine awareness advocate and it’s not the kind of holiday poem you may expect.

A year later, in December 2001, someone forwarded us this T’was A Chiropractic Christmas poem. This is a good one for the office.

Also from December of 2001 is A Christmas Wish from Dr. James Sigafoose. Back to December of 2000 and an audio presentation that’s now seven years old (man time flies) which was recorded in a small town in Pennsylvania. The article is called Christmas with Sigafoose and it includes a link to a 30 minute audio file from a holiday based patient appreciation event that was given on the day of the recording. We’ve got that audio somewhere in MP3 format, I’ve just got to locate it.

orthopedic pillows underneath the Christmas treeDecember of 2005 and chiropractic offices across the planet were hard at work to make sure Santa made it to all of his scheduled stops. Chiropractors Worldwide Help Keep Santa Going is the article which features a few chiropractors from throughout the US. With all the iPhones, Wii game systems, Xbox 360s, bicycles, model trains sets (do kids still get those?), and fire trucks built for five year olds, Santa’s going to require a very healthy spine and optimal functioning nervous system this year. Good thing he’s got lots of choices for great chiropractors that will help keep him going.

Lets not forget those fabulous and incredible Chiropractic Assistants that are changing lives. A quality chiropractic office is going to have at least one Super CA working the front desk. Lets not forget the back desk, the billing department, those that assist in adjusting rooms, massage therapists, staff that make reminder phone calls, the ones that hand filled out those hundreds of holiday cards, and numerous other tasks they manage to complete on a daily basis. I am extremely grateful for our staff and am appreciative to have them in the office.

Let’s all have a safe and happy holiday season, Merry Christmas to everyone! @ 1:03 pm | Article ID: 1198098204

Chiropractor Front Desk Photo Directory

By Michael Dorausch, D.C.

One of my staff members is out of the office on vacation and I’ve just sat down at her computer to do some upgrades like installing FireFox and Picasa.

After doing the Picasa install the software scanned the drive for images and I discovered hundreds of photos (some almost NSFW) on the hard disk so I’ll be uploading a few over the next 3 days. With Christmas approaching I don’t think I’ll be doing much writing anyway so this is an easy way to get some new stuff online.

Here comes some photos…

Chiropractor Table Malibu Beach

Chiropractic on the Beach in Malibu
This photo was taken a few years ago while I was volunteering at the Malibu Surf Classic in California. This was on Surfrider beach and was shot not long after the sun came up. We were out there for 2 days getting surfers aligned and adjusted for the weekend competition. Besides my office, this was a nice place to be adjusting.

surfer girl malibu beach

Surfer Girl
No point in mentioning surfing and the beach without including any photos of surfers. This was on of the lucky people that got adjusted during the weekend. It was a longboard event. I always want everyone to be in the best of shape to carry those boards. Beats sitting in the office with your head leaned forward into the computer screen.

Signs on Walls

Believe in Miracles
Last photo for this post. A colorful wall in an LA chiropractic office. I like posters and it’s common to see them in many chiropractors offices. The upper signs read… Chiropractic Works… Tell Your Friends, Believe in Miracles, Keep the big things BIG and the small things small.

The 7 posters below are all related to nervous system and spinal nerve function. There is a poster on elimination/excretion, the lymphatic system, the musculoskeletal system, sympathetic and parasymathetic systems, autonomics, and general nerve pathways.

Googling Others Beats Being Self Googled

By Michael Dorausch, D.C.

Have you been googling yourself lately? If so, there’s no reason to be ashamed? According to a Digital Footprints report released today by Pew Internet, many are doing it, and they’ve even googled others as well.

By the time I sat down to write this post there were more than 360 articles appearing in Google News related to the report, which addressed googling, online identity management, and the ways we search for ourselves and others while online. I’m sure in the days and weeks to come there will be dozens of well-written and insightful articles regarding privacy and identity management, this isn’t one of those articles.

I believe it was in 1998 or 1999, at an Internet World conference in Los Angeles, California, that I heard one of the authors of a book known as The Cluetrain Manifesto addressing issues of privacy and transparency. That was nearly 10 years ago but I believe the jist I got from the discussion was that one would have to give up a certain amount of privacy in exchange for a certain amount of recognition.

This being a chiropractic blog I’m going to use several names of chiropractors as examples to demonstrate why being Googleable can be a good thing. If you’re a small-business owner, or someone that wants to be found on the Internet, you may find some valuable tips hidden in this post.

I’m presenting 7 screenshots (some have been cropped and resized to fit this blog) for names of chiropractors I know would not mind me googling them (maybe they’ll google me back).

Thomas Bossart

1) Thomas Bossart: Dr. Bossart is a chiropractor I’ve known for several years. He has a thriving chiropractic practice in Fargo, North Dakota. I don’t know how many people would actually be googling that part of the US but a search for his name currently brings up information about his business and a way to get in touch with him. Being listed at the top of the results is an added bonus.

Jeanine Golden

2) Jeanine Golden: Dr. Golden is another chiropractor that I’ve known for several years. A search for her name brings up information about the Jeanine I was searching for with information about her in the Google snippet. As a bonus the second listing also has information regarding the Jeanine I was searching for. According to that listing, Dr. Jeanine Golden received a bachelor-of-science degree and a doctor of chiropractic degree at Life Chiropractic College in Atlanta Georgia in 1999.

There is a certain amount of privacy given up in the second listing but it’s information that could benefit her business in a positive way.

Brandon Takahashi

3) Brandon Takahashi: I’ve gone on chiropractic missions to Panama with this West Los Angeles practicing chiropractor. Both living in West LA, we’ve also traveled together to numerous chiropractic conferences out of the local LAX airport. One of the search results shows his business phone number in the snippet. Taking a look at that page I see that his corresponding business address is: 11340 W. Olympic Blvd., Suite 340, West Los Angeles, CA 90064. That information could certainly come in handy as I may want to visit him and get adjusted.

Kathy McAuliffe

4) Kathy McAuliffe: I met this spectacular Illinois practicing chiropractor at a Dynamic Essentials conference in Atlanta, Georgia many years ago. She is one of the five fantastic females that received some press earlier this year in Planet Chiropractic news. Both the #1 and #2 results contain information to help me locate her business in Colombia Illinois.

Michael Gabrielson

5) Michael Gabrielson: This chiropractor is located in Pleasanton, which is basically Google country. Very close to Mountain View. Not only do we find information for the Michael we were seeking, we are presented with a Google map embedded into the search results, with information that includes his business address and telephone number.

Makes it easy for potential telemarketers and stalkers to get in touch with him but imagine if someone were actually looking for information about him and/or his chiropractic office in the Northern California area of Pleasanton. As I mentioned in the beginning of this post, we are trading some privacy for some transparency. In my opinion, a nice trade.

Steven Silverston

6) Steven Silverston: This chiropractor and I both grew up in Queens, New York. He now practices in Ellicott City Maryland but I’ve yet to visit his office there. Thanks to Google I can easily search his name and get his business address and phone number as they are embedded into the snippet results. Notice that this is not happening for everyone, and I’ve been given an opportunity to search for another Steven in case I may have misspelled the name (Did you mean in screenshot).

John Gehnrich

7) John Gehnrich: There is my rhino friend in Long Island, New York, Dr. John Gehnrich. I’m glad relevant information appeared when I googled his name since I have lots of old friends in Nassau County that could use a good chiropractor. He’s one of those East Coast guys I refer to on a regular basis, since I grew up in the area and keep in touch with lots of old pizza and bagel eating buddies there. No phone number in the snippet but it was only a click away.

So there are 7 cases (applied to a vertical niche industry) where it may be good for someone to be able to google your information online. Not much personal information was shared, but in all cases there is enough info to be able to make contact by telephone or even by mail.

Top American Healthcare Associations Based on Search Popularity

By Michael Dorausch, D.C.

Health-care related topics are often times reported to be one of the most researched topics on the internet, especially when one suspects they have symptoms of a particular disease or condition. A brief scanning of today’s health related news returns headlines related to carcinogens, bird flu, cancer risks, over-the-counter drug safety questions, prescription medication safety concerns, breast cancer and chemotherapy, vaccine recalls, reports of Creutzfeldt-Jakob disease in hospitals, and stories of mercury found in eye products like eyeliner and mascara. Nearly every major media web site features at least one health section that provides original health-care related content, or aggregates syndicated content from other popularly known health resources.

Well-known hospitals, medical associations, and prestigious journals are commonly mentioned in these news articles, and readers are sometimes given an opportunity to click through on articles, taking them to websites that focus more specifically on the published topic, whether it be condition related, drug related, or disease related. But links are not always provided, which leaves users with the requirement of searching (often via one of the major search engines) for more information. The ability to track search queries provides us with an opportunity to study the popularity, consumer consciousness, and/or brand awareness of various healthcare associations and organizations in the United States.

American chiropractor giving an adjustment Taking a single keyword term we were able to determine which groups currently command the greatest amount of search traffic related to their association, organization, or society names. I believe all of the health-care organizations and associations addressed in this article rely on donations, membership, and financial grants as a source of income, making this a significantly important topic when it comes to branding and overall share of mind.

The parameters set out for this research were to use a single keyword term and to limit results to the top 100 searches. We incorporated the use of a third-party application that periodically compiles a database of over 300 million terms, which is updated on a weekly basis, so we could pull from a wide array of results.

Results below are listed in order of most searches performed for a particular keyword phrase, to the least searched phrase, which still had results appearing in the top 100 search queries. The average number of searches (for each key phrase) for the past 90 days is listed to the right of the term. Results came from US-based search queries.

Search Term: American
Results: 9 health-care related results in top 100 search queries.

1) American Heart Association — 1,557
2) American Cancer Society — 1,490
3) American Red Cross — 1,367
4) American Diabetes Association — 863
5) American Medical Association — 859
6) American Dental Association — 366
7) American Lung Association — 323
8) American Psychological Association — 288
9) American Academy of Pediatrics — 271

In reviewing the terms we can group Heart, Cancer, Diabetes, and Lungs, into a category of disease and/or condition focused organizations. The remaining five can be categorized into various specialties of medicine, with the possible exception of the American Red Cross, which is likely best known in the US for blood drives.

For those interested, if we dipped into the top 200 search terms (that included the word American), results included: American Journal of Nursing (227), American Diabetic Association (177), American Nurses Association (174), and American Psychological Association Publications (154).

Three things I discovered from performing this research is that “American” is a commonly used term amongst US-based healthcare associations and organizations, and all of the nine listed have strong brand recognition amongst consumers, with the American Heart Association being the most searched of the group.

If you’re curious, perform a Google News query for any of the above search phrases (here are two examples: American Heart Association News Search and American Red Cross News Search), you may be surprised to discover the great number of relevant results returned.

Have a term you’d like to see related research on? Contact the editor (yellow envelope image under title of this article) with your request. @ 9:18 pm | Article ID: 1197868757

Ron Paul Revolution Quantcast November Report

By Michael Dorausch, D.C.

Earlier today I posted news to Planet Chiropractic (Addicted to Ron Paul) regarding a significant change in web related data, when comparing web site traffic from September through November, for,, and

ronpaul 2008 web siteThe news section of the Planet Chiropractic website does not support comments so this post was created for those that have been e-mailing me. I’ll go into more specific details on the news post here, and this is the place to post your related comments.

Other Ron Paul related articles on this site include: Why Chiropractors Should Support Ron Paul and Chiropractors Voting for Ron Paul, which appear on this blog, and Ron Paul Revolution in Tempe Arizona which appeared on the web sites main news page.

Just in case someone wanted to question my methods in gathering data for todays news article, I checked a 2nd popularity measuring website (compete) for additional data that would refute or support my findings.

The numbers coming from are even higher than those coming from Quantcast, and that’s for the single domain. I have yet to see a major media outlet perform a detailed site traffic analysis on 08′ presidential campaign websites, how about it?