Prescription Drug Advertising Creating Problems
Prescription drug spots on television are becoming as common as those for Budweiser and Dodge.The pharmaceutical industry has spent billions on print and media ads in the last year, and…
Prescription drug spots on television are becoming as common as those for Budweiser and Dodge.The pharmaceutical industry has spent billions on print and media ads in the last year, and…
…Trade Commission at a health care workshop. The topic was Direct to Consumer (DTC) advertising of drugs: is it helping or hurting? I came across a news piece recently titled,…
…Conclusion? Journal American Medical Association JAMA Vol. 283 No. 3, January 19, 2000 Editorial Full Text at http://jama.ama-assn.org/issues/v283n3/full/jed90098.html ————————————— Journal articles of flu vaccine adverse reactions http://www.whale.to/Vaccines/flu_d.html ————————————— Government urges…
by Michael Dorausch I’ve been meaning to post a photograph one of my chiropractic assistants took when phone books arrived at my ADIO Chiropractic office (in LA) earlier this year….
…score of 27 to 23 over the Arizona Cardinals but who won and who lost in the world of Super Bowl advertising? With Super Bowl commercials costing companies between $2.4…
…the topic is valuable to a number of people following the industries of print classified advertising and online classified advertising. Achieving these results on a weekly or even daily basis,…
…mail for advertising offline and online in the… Yellow Pages. Everybody has heard of the Yellow Pages, but who are they really? If you run a small or medium sized…
By Michael Dorausch, D.C. 1 in 8, that is the estimated number of Americans that seek out a drug after seeing it advertised in a television commercial. Drug advertising has…
By Michael Dorausch, D.C. I’m at the Las Vegas Airport and while doing some searches related to chiropractic I noticed a few chiropractor offices in the San Francisco area advertising…
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…Craigslist, Reuters, the New York Times, and Planet Chiropractic (a FeedBurner client). According to reports, one of the downsides for RSS publishers had been the inability to include contextual advertising,…
…Phone system Co-branded advertising on all regional advertising initiatives. Yellow page advertising. Access to clinical and practice management training with our group of doctors who train weekly to be the…
…marketing these directories, and it’s critically important to those considering advertising with any of them. Professions like Chiropractic, Dentistry, & Law, tend to do a fair amount of yellow page…
By Michael Dorausch, D.C. RSS feeds for news, chiropractic classifieds, and the chiropractic blog pages are going through a series of updates during the next few days. At least two…
I attended a one-day seminar today in Orange County California that was related to the chiropractic profession and the practice of chiropractic in the Orange County area of southern California….
…In addition to providing a public educational website: www.icpa4kids.org, the ICPA has long been running a public advertising program, benefitting the entire chiropractic profession (and of significant benefit to ICPA…
…10 web sites advertising via Google AdWords, hoping that consumers will click and visit their web sites. There is a National Directory of Chiropractic and they have both a web…
…the Los Angeles area. It feels good. I mentioned yellow pages in my 2007 post on advertising dollars for 2008 and I talked about split Metro advertising also in 2007….
…I gave one to everyone I came into contact with. Advertising Very costly, I got one bit of advise about advertising. Don’t bother unless you use your picture or your…
…Palmer (1882–1961), the “Developer” of chiropractic and son of its founder, Daniel David Palmer. As a visionary and marketer, B.J. transformed chiropractic from a fledgling practice into a widely recognized…
…As I often do while I’m in my hotel room, I’ve been doing research on local chiropractic advertising to see what’s popular in this area. I know that Dr. Gavin…
…post with 101 Ad Snippets For Chiropractic Advertising (I didn’t count 101). The single lines of chiropractic content may seem odd when read as an article, remember that most of…
…so obviously compromised. It is bad enough that television programming on the public airways is a vehicle of advertising for the few, but it is doubly bad when advertising is…
…of attorneys in the Illinois Metro area. The web site currently features several sources of advertising, including sponsored ads that are appearing at the top of general directory search results,…
By Michael Dorausch, D.C. I was watching the Pro Bowl today and a comment by one of the announcers reminded me to search Planet Chiropractic for a football related article…
By chiropracticclassifieds.com Rolling out classified advertising for 1 June, with what’s been posted to chiropractic classifieds in recent days. Summer is on its way, graduation ceremonies and Father’s Day take…
…always be prescription drug advertising, just like we have cigarette advertising, but is there a person on this planet that does not know the dangerous effects of smoking? Here is…
By Michael Dorausch, D.C. I woke up to a forwarded e-mail this morning from a chiropractor that was contacted by someone inquiring about a piece of chiropractic equipment he had…
…the card is a nice reminder. This approach won’t apply to all types of small businesses, but it’s been very effective in our chiropractic practice. 9) Call New Clients Daily…
Earlier this week, the Wall Street Journal and CNN, reported on a Federal Communications Commission (FCC) inquiry into the sponsorship and advertising practices of PBS. According to the CNN article,…
VERY SUCCESSFUL MEDICAL-LEGAL/FAMILY PRACTICE for sale in Ventura County, established in a large Medical Condominium complex. The future of chiropractic is integration with the healthcare community, not in isolation. Location…
…Selling your x-ray equipment or other equipment from your chiropractic office… free. Did we mention that commercial listings for the best chiropractic software, chiropractic Internet services, practice management products, and…
Planet Chiropractic added really simple syndication (RSS) feeds to the chiropractic classifieds section of the website over the Memorial Day weekend. The RSS feed (you can activate it by clicking…
…indices. Section 4. Recognition of Pioneers of Chiropractic: As president I will posthumously award doctors Daniel David and Bartlett Joshua Palmer (the discoverer and developer of chiropractic) with Presidential Medals…