Planet Chiropractic added really simple syndication (RSS) feeds to the chiropractic classifieds section of the website over the Memorial Day weekend.

The RSS feed (you can activate it by clicking the image to the left – requires ability to view XML) indexes the 50 most recent advertisements posted to the classified section of the website resulting in an always fresh and up to date syndicated content page featuring the latest ads from the site. The feed includes listings for both free and paid ad categories such as chiropractic practices for sale, associates available, associates wanted, chiropractic tables for sale, income opportunities, internet and web related services, and employment opportunities.

Syndication of classified advertising content is a win for both buyers and sellers since classified ad data can now appear on any number of websites across the internet. For example, a chiropractor first posts a practice for sale ad on Planet Chiropractic. Another chiropractic website, health-care portal, business or real estate site, or RSS aggregation site can display the contents of the ad locally, potentially increasing the number of people to view the ad. To see this in action you can view chiropractor directory and see the latest classifieds being displayed.

A website wanting to display classified advertising can simply add a JavaScript to their web page which will create the initial ad content and update the ads are regular basis.

ABOUT RSS
RSS is a family of web feed formats typically used to publish frequently updated content such as blogs, news headlines or podcasts. Thanks to a team of crackerjack programmers, classified ads can now be converted into RSS and updated in a similar fashion. An RSS document, which is called a “feed,” “web feed,” or “channel,” contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually.