Saying no to drugs has been the mantra of many an anti-drug advocate. But most of those advocating saying no have not differentiated between medications like marijuana and drugs like Ritalin. There are drugs and then there are DRUGS. How are innocent children to know the difference?
A group of chiropractic students were having that very discussion back in 1997 and a chiropractic classmate of mine later penciled the image shown here, which depicted a school kid wearing a “Just Say No” T-shirt while stoned on antipsychotic medications (such as Ritalin or Adderall).
I was recovering data from an old 1990s hard drive and on it was the GIF image file (along with lots of other chiropractic memorabilia for my school days).
More than 10 years later I feel the image applies well, except the kid would likely be holding a cell phone or some other electronic gadget.
In 2008 are we drugging our children like we did in 1997? Part of me is thinking no, but I suspect my opinions are biased since most of the people I see day to day, are more likely candidates for a drug-free lifestyle (excluding caffeine, alcohol, and other socially accepted recreational drug use).
If anyone has some recent research on children and the uptake of medications like cough syrup, Prozac, Ritalin, pain relievers, antibiotics, and any other drugs that may be prescribed or marketed to grade school-age kids, I’d like to view some sources.
Has consumption gone up? Has consumption gone down? Lets see some data.
Vitamin A deficiencies in Africa, technology bringing us closer to quantum computing, and reports that plastic bags can be decomposed in three months, all have the topic of scientific breakthroughs in common (according to search results). If the Federal Trade Commission (FTC) had its way, based on a report I blogged about nearly 9 years ago today, we may not be reading about these breakthroughs, as well as others.
It was June 20, 1999, when I authored the first post announcing the beginning of a Planet Chiropractic News Service. It wasn’t much of a post by today’s standards, but it was the first official archived post announcing the service. Only days later, on Friday, June 25, 1999, there was something more right up our alley to report on. At that time, the director of the FTC’s Bureau of Consumer Protection had announced the launching of a consumer education campaign, as a result of their growing concerns regarding 20 million Americans looking to the Internet for health information.
According to the article, the FTC’s consumer education program was recommending that consumers interested in gaining medical advice online begin with US Government owned web sites, that provided links to reputable sources of information. Frankly at the time, I was surprised that more people were not in an uproar over the campaign. That article became one of the driving forces that motivated me to continue moving forward, and publish fresh chiropractic news content daily. It’s been over 3825 days, and I’m happy to still be moving, and see how things have changed (or remained the same).
In the initial campaign, FDA officials reportedly recommended that consumers should stay away from sites that used phrases like “scientific breakthrough” or included impressive sounding terminology to disguise a lack of scientific proof. They also warned consumers stay away from sites that claimed the government or other groups had conspired to suppress a product. Seen any websites like that in the search indexes lately?
Fast-forward nine years later and there are about 536,000 results indexed in Google (in June 1999 Google was in its infancy, and it had just secured a round of funding from Sequoia capital and another firm) for the term: scientific breakthrough. Websites in the index include many dot-coms (such as Reuters and CNN), dot-orgs (like the International Food Policy Research Institute), newspapers (like the UK’s Independent, The Guardian, and the New York Times), news magazines (like Time), and even dot-gov domains (scroll through the search results to see which ones).
In 2008 it almost seems ludicrous that a federal entity would suggest consumers what keywords not to be using when performing searches online. Or maybe it’s not, they may still be doing so, for all I know. I honestly haven’t been paying as much attention as I had back in 1999. I’m too busy blogging about curing cancer.
Terms like social media and Web 2.0 are some of the most overused phrases being passed across the Internetz, as people try to grab a grip of understanding, and explain the phenomenon to others, regarding the millions of seemingly meaningless discussions and often times one-way conversations, taking place on the web today. Following up on yesterday’s blog post by Dr. Michael Dorausch regarding someone’s first chiropractic appt I scanned vast databases of human conversation, in search of some sort of relevance that could be applied to chiropractic.
We’ve already established that millions are engaged in conversations across the Web, with services like Twitter providing us to follow people from all over the globe, and tune in to what they are doing. Someone may be celebrating their dog’s birthday, having chocolate chip cookies for lunch, or tuned in to share that they just liked 5 miles to the bank to deposit a cashier’s check. Whatever it is they’re doing, there’s a lot of it going on, and in the chaos of the net, it would likely appear as a meaningless mix of mumbo-jumbo, until we tune in and filter out the noise.
What if that person celebrating their dog’s birthday was taking it to the chiropractor for its first adjustment? And the person going to the bank, what if they messaged that they were in their chiropractors reception area, when sending that message? The point is people are clicking, tapping, and talking on mobile devices all over, and communicating from their home computers, work computers, and even laptops. How do you know they’re not talking about you?
Before you shake this off as something likely not very interesting (that mumbo-jumbo of meaningless information), let’s take a look at several one-way conversations that took place during the past 24 hours or so, that involved a single term: chiropractor.
Some of these messages were received as recently as two minutes ago (while preparing this article) and some are as old as 16 hours. The messages have been filtered out from a ginormous database of discussions taking place. Each message is on a line of its own. Let’s take a look…
1) Off to the chiropractor. Maybe he can cure my cold! 2) At the chiropractor…my back is jacked up! 3) Just visited my chiropractor for some work on neck and back – hope this helps. Also going to try acupuncture for the 1st time next week 4) off to chiropractor! 5) so, my boss’s boss goes to a chiropractor for “carpal tunnel”; she gives me grief for being in pain and being incapable of sitting still. 6) chiropractor: (n.) Someone you pay to be a pain in the neck. 7) I wonder if chiropractor’s ever say, “Oh Snap!”…? 8) my chiropractor thinks the dysmotility is a result of my back injury. 9) An unheralded member of Team Pemba is Brad’s chiropractor. Today in particular we wish to thank him. 10) Wondering whether it was the Claritin or the chiropractor that made me so thirsty. Drank a liter of water on my way into work. 11) Chiropractor today! I can’t wait!! 12) just finished feeding JD and now have a few minutes before I go to the chiropractor! Back is really bothering the past few days! 13) To call the chiropractor a snake oil salesman would be making her sound too noble. I’ll blog about it later–crazy. And my hand is still numb. 14) Four clients plus a trip to the chiropractor equals lots of driving today. 15) Loving my chiropractor!
That’s 15 messages in all, and there is a lot I think can be learned from them. In reality, they represent a tiny microcosm of the thoughts people are having about their chiropractors worldwide. The first one is thinking about something other than back pain, and the second one is thinking only about their back pain. Number 3 is considering acupuncture for the first time and #4 just wants us to know where they are going. There is a concern about work, two messages from comedians, someone having questions about medications and chiropractic, someone in great anticipation of their visit, someone not happy at all (and planning to write about it) with their chiropractic experience, someone driving, and someone in love… with their chiropractic care.
The messages will mean different things to different people, so I don’t want to overanalyze them. Best to simply read through them objectively and view them as they snapshot of conversation in time. 15 thoughts on chiropractors for June 18, 2008.
Cures for Cancer promoted online? Whoa! Had a bit too much caffiene tonight and found myself up late viewing health news. Came across several stories regarding the FDA and a warning the government agency has sent out to some 25 companies regarding advertising of Cancer Cures.
Honestly, I was floored. Are companies really advertising online for cures to cancer? I had to check it out. Appears as though there is quite a bit of activity in this space, not only among mainstream cancer agencies (marketing things such as proton therapy) but there’s a bunch of alternative health type products and services being marketed online as well.
I picked a search term Cancer Remedies and checked to see what was appearing in sponsored results. Top placed advertisers included: St. Joseph Hospital in Los Angeles, San Diego Cancer Center, a dietary supplement called Fucoidan Umi No Shizuku (with ad copy reading… Alternative medicine from Japan helps curb malignant tumor growth), Kaiser Permanente in Los Angeles, Proton Cancer Treatment at Loma Linda, a website dedicated to natural cancer remedies, a book about cancer fighting strategies, and a site promoting Cutting Edge University Research.
I honestly was not expecting so many paid results. Call my naive but I can’t recall ever doing a cancer related search. Maybe a few times to check facts for cancer related articles on Planet Chiropractic, but other than that I have not actively studied the space.
I’m not one to lean on the side of BigPharma but a few of the paid search ads look questionable (at least at first glance). For example the Fucoidan Umi No Shizuku supplement seemed out of place amonst the local LA and San Diego Treatment centers vying for my click-through attention. And why does this “alternative” stuff always come from places far away from where I live? Isn’t there an local miracle product I can take? Hecho in Venice maybe?
For all I know even the drug based cancer remedies may be as bogus as an affordable insurance plan with no co-pays or deductibles.
What I really found interesting is that I remembered a similar news post involving the FTC that I authored nearly 9 years ago today. Agghhh, I’ve been posting articles a long time, going back to bed.
Culver City: Summer is officially only a few days away here in the United States and one of America’s favorite forms of entertainment is in full production. Sellout movie releases have already been heating up the sacroiliacs of moviegoers nationwide, as they enjoy improved ergonomic seating and air-conditioned theaters across the country. Here in the moviemaking capital of the world, we like doing things that support our community. I’m a nut for movies, and even after more than a decade of providing chiropractic care to people at all levels of film production, I still get excited going to see a movie that I’ve worked on.
I’ve said it before that you cannot out give the giver, and for a chiropractor practicing in the Culver City area of Los Angeles, the giving (source of our clientele) often comes from the Motion Picture Industry, Screen Actors Guild, Writers Guild, and the hundreds of independent companies that have a symbiotic relationship in the Los Angeles area film and television industry.
It’s no surprise to me that just about a year ago this week I reported on summer movies and chiropractic, Die Hard, the beginning of summer really is an exciting time of year here in LA. Spreading that excitement got a bit easier for our chiropractic office as we tried something new this month. Rather than invest our marketing money in newspapers, coupon books, phonebook ads and such, we decided to buy movie tickets for our existing clientele. Not a single person has failed to express enthusiasm about going to the movies, and we’re feeling good knowing we are helping support the cycle in an industry that provides us with much business.
The purchasing of movie tickets in quantity is less expensive then you may think. We purchased our tickets in bulk from Regal Entertainment Group, which is the company behind United Artist (UA) theaters, and I’m sure that AMC and other theaters have similar packages available as well. We went with premium tickets so that our patients could go see their favorite movies without any restrictions. We have an added bonus of having a UA Marina Del Rey 6 (4335 Glencoe Ave.) theater less than 2 miles from our office, which was reported by most of our clients, to be the neighborhood theater they go to most.
A really interesting thing has happened as a result of handing out all these tickets. Summer movies have become the hot topic in our LA chiropractic office, and I’m A-OK with that. Don’t get me wrong, I love being a chiropractor and I can talk about it all day long, but this is LA, where movies and television is a topic many are comfortable talking about. As I mentioned earlier, I’m a nut for movies, so I’ve been going to see lots of stuff in the theater. The past few weeks we’ve been talking about Iron Man (loved it) and I’ve been reminding clients that until science offers them a powered exoskeleton, they’d better be taking care of their spine and posture, if they intend to perform like a technologically advanced superhero (or drive on the 405 freeway).
Another cool thing about Iron Man is that production took place in the former Hughes Company soundstages, located about a mile from my office, in Playa Vista. That same space is being used currently for the production of Transformers II (expected to be released summer 2009).
(photo: the tickets we had printed from Regal Entertainment Group included a custom thank you message from our office)
This weeks chiropractic movie topics have revolved around The Incredible Hulk, Kung Fu Panda, and You Don’t Mess With the Zohan (Adam Sandler is one of my favorites when it comes to comedy). The Hulk has been getting rave reviews from folks in our practice, and I’ve been reminding them that chemical imbalances in the body magnify significantly when stressed or enraged. Some meditative breathing is a nice addition to a chiropractic adjustment. I haven’t seen Kung Fu Panda yet but I’m hearing good things from visiting patients. It’s on the list of movies to check out this weekend.
Hancock, starring Will Smith, is expected to be in some theaters July 1, and it was filmed in Los Angeles. I watched the previews when going to see Indiana Jones and the Kingdom of the Crystal Skull (theater was sold out) and Prince Caspian: Chronicles of Narnia. Films like Hancock and Wanted (starring Angelina Jolie) provide health-care providers great opportunities to remind their patients to buckle up.
The Love Guru, starring Mike Myers, is due for release on Friday and from the previews I’ve seen it looks very funny. Looking forward to lots of laughter with that film. So spread the love and take someone to the movies this summer. If you are a business owner there’s plenty of time to order tickets (search terms like corporate movie tickets or bulk theater tickets) so that you can share them with your favorite clients. When they go to the movies, they’ll be supporting many of the people that have helped my business thrive, and I’m thankful for that.
The following is a collection of Twitter messages (follow me here) of people expressing their thoughts on chiropractic. These are all from yesterday (except for the last one, which was on June 13). They make for an interesting collection of image captures on what’s going through the minds of five people going to the chiropractor.
my first chiropractic appt was awesome. i was nervous but now i can’t wait to go back
lunchtime chiropractic will hopefully be a godsend.
chiropractic adjustment felt so good after missing appt for 2 mos.
Experiencing improved spinal health
Chiropractic visit was the best thing all week. I have center again!
These tweets were not intended for anyone in particular to view, they are just one example of what we can find out about a particular topic (such as chiropractic) when we filter out all the other noise constantly being produced in social circles.
Checking your website log files is a great way to discover what kinds of searches are resulting in visitors to your site or blog. You can optimize your site for particular words you want to be found for and you can incorporate popular terms to easily drive new traffic. I grabbed a screenshot over the weekend of the top 10 search keyphrases (from last week) appearing in the log file for this blog. Let’s take a look at those results in greater detail…
The number one result was for the term chiropractic, which is pretty much typical when checking log files on this website.
At first I thought people were mistaking tushy massage for tissue massage but I see now that’s not the case. Maybe I’ll come across some massage therapists that do deep gluteal (muscles of the butt) work. Not really a valuable keyword in my opinion.
3. chiropractic blogs
Searches for the term chiropractic blogs resulted in visitors hitting this blog’s homepage. The same applies to more specific searches for chiropracticblogs.com. That’s a relevant search and I’m not at all surprised to see it as the number three result.
Personally, I don’t think any of those results are really well targeted. The search marketing post relates computers, the Internet and blogging, of my guess is that most people were searching for something else.
5. chiropractic blog
Number five may seem redundant to number three but there is a difference between chiropractic blogs (pleural) and chiropractic blog (singular). Both those search terms results in visitors landing on the blog homepage.
This key phrase is a good example of why it’s important to research what terms are resulting in traffic to your site. The related article, 101 Words That Feel Good, is a perfect match (in my opinion) for people searching for feel-good words. Another post that shows up in the results, Dirty Little Marketing Secret Number 731, is not quite as relevant. I’m not even so sure why it is showing up for that search key phrase.
7. used chiropractic tables
I would bet almost everyone making a search for used chiropractic tables is a chiropractor or chiropractic student (or maybe an equipment vendor). A blog post by the same title (see the link above) is the most relevant result, and there’s a fairly detailed post about different styles of chiropractic adjusting tables getting some user traffic as well. Personally, the most relevant result I know of for somebody seeking to sell or buy an adjusting table is the used equipment adjusting tables category in the classified ad section. Technically, that’s not part of this blog so the link is not going to show up in log files on search results.
8. Win a Wii Fit
I don’t expect to see this search term appearing next month. Last week it was dead on relevant since you could win a wii fit from planet chiropractic in a blog commenting contest we had. Kimberly Bock won the Wii Fit and it turned out to be a great contest. I was happy with the amount of people that participated and I thought the comments were great.
I scanned over 50 business cards after seeing this keyword in the search results and I’ll be providing a much more detailed post on a wide range of different chiropractic business cards so those of you seeking ideas can have them available to you.
Oh boy where do I start. I love being a chiropractor because I have the opportunity to change people’s lives by sharing the truth with them about Chiropractic. I love when the lightbulb goes off over their head. I love it even more when they demonstrate that they get it by bringing in their whole family and by staying under regular care year after year. I love sharing Chiropractic because I believe that every man, woman and child should know the truth and then be able to make a choice about how they want to take care of their own health. I can’t control or change their actions but I can get better at communicating my truth and do get better every year. I love that when I grow then my practice grows.
Yes there are parts of practice that really frustrate me like the people who don’t get it. Sometimes I struggle not to take it personally when a patient walks away and doesn’t get it. I have trouble with insurance companies that are business entities designed to make profits and cut their bottom line. I really can’t stomach the Medical Doctors who tell their patients that they don’t need Chiropractic or the mother-in-laws who do the same. I hate when patients disappear when their symptoms disappear. All that said, this article isn’t about them.
This article is about all of the pregnant women who I take care of and the especially the families who make their first outing after the baby is born to my office to get their baby checked.
This article is about the miracles that happen in my office, many of them that I don’t even know about. A couple of weeks ago I printed out testimonial sheets and brought out my digital camera. My walls of my office are covered with the miracles. I love when the new patients walk up and down reading them. When I have a free moment I love to read them. I love how proud the patients are when they hand me back the forms and brag to me how their lives have been changed since they have been getting adjusted. I love when they are amazed that symptoms they didn’t bother telling me about when they first started care mysteriously disappears.
This article is also about all of you male Doc’s who have been getting women pregnant for years. Take a second and count all of the women who were told that they couldn’t have children and got pregnant after they were under your care. Pretty amazing, even more amazing that I help women get pregnant and I am a woman.
This article is also about all of the horrific things that didn’t happen. I see hundreds of people a week and on one hand I can count how many of my active patients have been diagnosed with cancer. Of my regular lifetime patients I only know of 1 who had a heart attack while under regular care. I have been in practice 24 years and I can only think of 1. I don’t know of 1 person under regular care in all those years that had a stroke, not 1.
People’s lives depend on whether they get under regular care or not. This isn’t a big joke. I tease the patients, “I might be white and flaky but I’m not aspirin.” Those that use chiropractic adjustments as a quick pain reliever are putting their lives at risk.
So I got one story to share with you. Many of you can tell a similar story and I have at least a dozen similar stories but I am going to tell you this one because it happened again this week. I have been taking care of this lady who is now in her mid 60’s for about a decade. She comes in every week, has hardly missed one in all these year. Her husband is usually with her and hasn’t missed one of our in-office parties in years. He has never been adjusted, doesn’t think that he needs it. He loves the office, tells the front desk girls jokes and wouldn’t leave without saying hi to me and giving me a smile. Brace yourself, you know what’s coming – he died last week – lung cancer. His wife came in the next morning to get adjusted and cry on our shoulders. She didn’t hold us responsible but I can’t help but wonder if I should have tried harder. Maybe I should have nagged him a little. Maybe I should have done something. I don’t think she even gets it. If she didn’t have chronic back pain she might have quit coming years ago. Maybe her back pain is saving her life.
Sometimes I feel like I am talking swaheelee to my patients. They don’t get it aaaaannnnnddddd sometimes I change their lives! That’s what I love about being a chiropractor.
Last but not least, I love having a 2 Chiropractic Families. I love my husband and my kids, most of which are thinking about being Chiropractors too and then there is you. I love my friends in Chiropractic. We come from all walks of life and unite to CHANGE THE WORLD!
The image shown below is a scan from a supersized postcard I received from Denver Chiropractor Steve Visentin, and it features an automobile accident checklist to be put in a person’s glove compartment.
The postcard was made out of heavy card stock and the opposite side had information about chiropractic care, symptoms associated with automobile collisions, and information on contacting Dr. Steve’s office in Colorado. The web site associated with the card is titled Whiplash Denver. It’s a large image and it may load slowly.
I’ve seen several variations of this type of checklist in the past and I think it’s a great idea, not only from a marketing standpoint, but from a practicality standpoint. I’ve met far too many people that have shown up for a first visit chiropractic appointment as a result of an automobile accident and they had failed to gather adequate information after the collision.
Something I would add to the list on this card would be to take photographs of all vehicles involved, any nearby visible street signs, intersections, landmarks, evidence of road conditions, and passengers (at least those in your vehicle). I know that can seem like a considerable amount of effort after having been an accident, but photos can be particularly valuable in certain situations.
The Story of Geri Carlson and the book she’s written about chiropractic care, after an upper cervical adjustment received in February 2004, changed her life.
Chronic suffering is enough to torment any individual, and Geri Carlson lived that misery. As Geri puts it, she was trapped in a cycle of suffering until a hand reached down and showed her the way out. The “cure to her medical ailment” was a chiropractic adjustment from a subluxation based chiropractor practicing in South Bend Indiana. She remembers the visit, it was Wednesday, February 4, 2004. Geri said the adjustment given that day changed and saved her life, leaving her amazed with the results of chiropractic care.
Since that time Geri Carlson has become an advocate for chiropractic. She’s been so inspired by the changes she’s experienced under chiropractic care that she’s authored a book (I Stand Amazed: How Chiropractic Saved My Life, paperback, ISBN:1-60034-874-2) and launched a website to spread the message to others.
According to Geri Carlson, an upper cervical chiropractic adjustment was the procedure performed by the chiropractor she visited. Earlier this year, we reported on Montel Williams giving a testimonial of upper cervical chiropractic care, and the positive effect it has had on his health and well-being.
Geri Carlson has a mission of “reaching the world till we get on every last nerve.” With her books, website, speaking engagements, and other activities, she intends to spread the truth about reputable, subluxation based chiropractic care to all those that are willing to listen. Not only did chiropractic save her life, it ultimately changed her life in ways she did not expect, and she says it’s been a tremendous blessing to her. Geri doesn’t want anyone tormented by the suffering that can be caused by ill health, especially when it can be prevented or helped in some way. She is passionate about advocating subluxation based chiropractic care, and she is not alone.
Add Geri Carlson to a long list of chiropractic advocates. She is referred to by some as an Ambassador for Chiropractic and the chiropractic professions MVP. She now works full time to help educate and bring awareness to others about the benefits of chiropractic care.
Why write a book on ones experience in chiropractic when it’s already such a popular field of health care? Carlson says, “This is important information that should be shouted from every rooftop. We’re talking about changing people’s lives! It is my hope that anyone who reads this book will learn how I went from torment to solace in a matter of seconds. But I didn’t just hit the lottery. Amazing results are happening in chiropractor offices all across the country! If someone is suffering physically or mentally, and they need relief now, this is a must-read.”
On her website Geri mentions how many people she knows or has met that are in wheelchairs, or are incapable of performing activities of daily living. She also knows those that are deeply depressed or inflicted with chemical imbalances that have robbed them of good health. She acknowledges the reality that for some reason there are those that will decline to try chiropractic, possibly assuming that the position they are currently in is the best they can hope for. She acknowledges that our society has been conditioned to believe they need a medical doctor’s permission to visit a doctor of chiropractic, or receive any form of alternative health care. She also knows that the choice is up to the individual if they want to seek care. She urges others to do their research on chiropractic and find out what choices are available, and to make an informed decision when it comes to ones health.
Often they tell us that their medical physician didn’t think chiropractic could help. Our society has been conditioned to think they need their Medical Doctor’s permission to visit a Doctor of Chiropractic, or any alternative healthcare. But it’s our choice; and I urge you to make an informed decision.
The website of Geri Carlson is in its early stages, having just recently launched. You can visit it by clicking on the following link: I Stand Amazed