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ICPA Volunteering Opportunity – Whole Children Whole Planet Expo

The International Chiropractic Pediatric Association (ICPA) will be having a booth at the Whole Children, Whole Planet Expo in Northridge, CA on May 17-18, 2008. We are seeking a few ICPA members to volunteer to run the booth (we will be handing out Pathways and promoting the magazine and the ICPA). This promises to be a wonderful expo and is a great networking opportunity.

Read More »

101 Ad Snippets For Chiropractic Advertising

Chiropractors across the United States are increasingly adding Pay Per Click (PPC) marketing as a way to attract new clients into their local chiropractic offices. Like any other business engaged in PPC, the goal in most cases is to get viewers to click ads that match the products/services they are seeking. Just like magazine or newspaper advertising requires creative ad copy, online PPC campaigns require creative content that will motivate viewers.

Read More »

Non-Surgical Spinal Decompression San Jose

By Michael Dorausch, D.C. Was that a chiropractor you were looking for? Sometimes I see the strangest advertising results. I am in Santa Clara California for a three-day Internet conference. As I often do while I’m in my hotel room, I’ve been doing research on local chiropractic advertising to see what’s popular in this area.

Read More »

Fire it Up at DCS with Philosophical Comedy

Dr. Brian Porteous & Dr. Terry Rondberg are upcoming speakers at the Dead Chiropractic Society Clubhouse, in Newport Beach, California. Dr. Porteous has published over one hundred articles in professional journals, and has made numerous presentations regarding “Patient Centered” healthcare to professional and lay audiences nationwide.

Read More »

Career and Contininuing Edu

By Michael Dorausch, D.C. I’m at an internet conference in Santa Clara today and someone from the platform was speaking about image in search. They were saying that sometims people find articles based on image searches and that people should be paying closer attention to the images that exist inside their content. I performed some

Read More »

Doctor Gorman Wants You Focused on Chiropractic

Chiropractic philosophy events are nothing new in the Pennsylvania area and Dr. Sharon Gorman wants to make sure chiropractors are getting a chance to fellowship regularly. There was an email in my inbox today regarding an event coming up next week, and while I cannot attend, it motivated me to dig into some Sharon Gorman articles and messages from the past.

Read More »

Flu-like illness – Calling your own shots

I recall vividly a couple of years ago when my body suddenly erupted into the explosive symptoms of the flu. I felt as a milk carton must feel being knocked down and repeatedly run over by the wheels of a large truck, contents gushing in every direction. I spent a long, miserable night in the bathroom on that occasion, and the next day sleeping fitfully in bed.

Read More »

I Still Like Dry Erase Boards

By Michael Dorausch, D.C. I still like using dry erase boards to get my thoughts out where I can view them. I don’t know what it it but the whiteboard still does it for me. I’ve tried mindmaps and other computer based applications but I’m not sold yet. Starting looking online to order a new

Read More »

Quick Peek Sunday Ads for the Week of February 24, 2008

Whether you are seeking Chiropractic Supplies and Equipment for Sale or Job Opportunities and Practices for Sale, this post is a weekly round up of the most recent advertisements placed in the Classifieds section on Planet Chiropractic. Featured are selected ads that were placed for the week of February 24, 2008.

Read More »

Continuing Education Seminars February and March 2008

February 2008 is nearly complete but chiropractic events and conferences are continuing throughout the month, with many upcoming seminars in the month of March, April, and May. Whether you seeking chiropractic seminars in the sun, state relicensing information, or a conference that will help you get your continuing education credits for technique and even x-ray, there’s a chiropractic program that’s got your back.

Read More »

Bar Camp LA 5 at AOL in Beverly Hills March 1-2, 2008

By Michael Dorausch, D.C. BarCampLA-5 is scheduled for next week, March 1 and 2, 2008, at the AOL Beverly Hills Campus in Los Angeles, California. I’m looking forward to attending my second Los Angeles based Barcamp (see Barcamp LA 4) and getting reconnected with other tech minded folks in the LA area. The March BarCamp

Read More »

2008 Rugby Sunshine Tour with Dr. Fred Schofield

Dr. Fred Schofield of Phoenix, Arizona is speaking in Deerfield Beach, Florida this weekend for the 2008 Sunshine Tour. The event is an approved Palmer College of Chiropractic educational program that allows doctors of chiropractic to receive up to 12 hours of continuing education credit.

Read More »

Little Steps and Going Local

By Michael Dorausch, D.C. Note: I had to kill the JavaScript that was auto loading this video as it was driving me crazy. I figure everyone else coming to visit this page was probably equally being annoyed by the automatically playing audio. That stuff just drives me nuts and I didn’t wanna put anyone else

Read More »

Bakersfield Chiropractor Scores with Kid Video

There’s something about excited and likable kids that gets our attention in advertising. They come across so innocent and often times just tell it like it is. I know one Bakersfield father that’s pretty impressed with the results of an online video, which features one of his three daughters talking about the benefits of chiropractic care, and how her dad is the greatest.

Read More »

Price Listed in Online Contextual Ads

Knowing the cost of a first chiropractic visit is certainly something a consumer may like to have information of, especially when not relying on health insurance for reimbursement. Beyond that first visit, consumers often times want to know the fees associated with follow-up visits for chiropractic care and any potentially related services. You may think chiropractors would be quick to post prices in their online ads but I discovered that was rarely the case. A review was performed of various contextual ads that included price information for chiropractor offices in different parts of the United States.

Read More »

ICA to hold National Conference on Chiropractic in Medicare

A national conference focusing on the future of chiropractic in the federal Medicare program will be hosted by the International Chiropractors Association (ICA) in Washington, DC on Thursday, April 24, 2008, with all organizations within the chiropractic profession invited to participate. The objectives of this day-long, Medicare forum will be to focus the attention of the chiropractic profession on this struggling but vital program, and foster a positive dialogue on how chiropractic’s vital role in Medicare can be strengthened.

Read More »

Mixed Valentine’s Day Messages

Start looking for love on this chiropractic website, and you’re bound to find many topics. Earlier last week, the staff, and I were going through Valentine’s Day posts from previous years, and doing some searches for topics related to a love for chiropractic, and/or love for life. Many heartwarming messages were discovered amongst the millions of 0s and 1s of data stashed away in our news archives. Here’s a brief collection of articles from years past that touch on these topics.

Read More »

Wild Wednesday Chiropractic Ads for February 13, 2008

It’s the day before Valentine’s, not too late to find your honey a used Universal x-ray unit or Myovision thermal scanner. Whether you are seeking Chiropractic Supplies and Equipment for Sale or Job Opportunities and Practices for Sale, this post is a weekly round up of the most recent advertisements placed in the Classifieds section on Planet Chiropractic. Featured are selected ads that were placed before midweek of February 13, 2008.

Read More »

Look and Feel Great Postcard Marketing

By Michael Dorausch, D.C. Back in December of 2007, I received a postcard from a chiropractic office in Northern California. I’d been meaning to do a post regarding what I thought was an effective postcard campaign, but I got sidetracked, until I saw the postcard again today. The office of Sacramento chiropractor, Dr. Jeri Anderson,

Read More »

5 Valentines Day Ideas Your Chiropractor Will Love

Valentines 2008 is quickly approaching, and while people are primarily focused on making plans with their loved ones, there’s no reason to count out that special chiropractor in your life. I am not talking about those of you married to chiropractors, but you’re certainly invited to participate. These are tips for anyone who loves the chiropractic care they receive and wants to do something nice that their chiropractor will appreciate.

Read More »

Popular Anti-Wrinkle Drug Botox Gets FDA Warning

The Food and Drug Administration (FDA) has issued a warning on the use of Botox and Myobloc, two drugs, made popular for their anti-wrinkle effects. The FDA has reported that the drugs, have been linked to dangerous botulism symptoms in some users, with cases so bad that a few children have died.

Read More »

2008 IFBB Iron Man Pro at Los Angeles Convention Center

The 2008 IFBB Iron Man Pro XIX and NPC Figure will be held February 15th through 17th at the Los Angeles Convention Center in downtown LA. The event features more than 30 men competing in the 19th annual Iron Man Pro and more than 20 women competing in the NPC Women’s Figure championship. A Fitness Expo will be held in conjunction with the events at the LA convention Center.

Read More »

Chiropractic Website Statistics Show Surge in Traffic for February 2008

When you measure performance, performance tends to improve. When you measure performance and you share those measurements publicly, performance tends to improve even more. A quick review of statistics on this chiropractic website shows a surge in traffic the day after Super Bowl Sunday. In this article we will be looking at a few measurement components that display the growth in traffic to its peak, and then it’s drop off throughout the week.

Read More »

Google News rolls out local stories near you

By Michael Dorausch, D.C. The Google News blog yesterday announced that all news is local, with a post that explains a new feature which helps readers find local news by simply typing in a city name or zip code. I caught a screenshot on my Google News page before I began searching for content in

Read More »

Collection of Chiropractic Love Stories

By Michael Dorausch, D.C. While preparing an article for this morning’s chiropractic news, I was reviewing about nine years of chiropractic content related to topics like Valentine’s Day, service inside the office, thoughts on the profession, and general topics of love and happiness. With Valentine’s Day 2008 approaching, I thought I’d put together a collection

Read More »

Chiropractors are Great Lovers of Life

Nothing warms the heart like old love stories. While enjoying morning room service at the luxurious Hyatt Regency La Jolla I was reviewing Planet Chiropractic news articles related to the topic of love and service. I thought I’d find two or three articles from Valentines past, but that was not the case. Instead, I discovered dozens of articles by chiropractors (and chiropractic assistants) on topics ranging from a love for practice, a love for service, a love for life, and a love for each other.

Read More »

Ron Paul on Immunization and Vaccines

The topic of vaccines and aggressive vaccination policies is no longer a subject discussed only amongst small groups of people. It’s a topic that’s made its way to mainstream media and television. In many cases, proponents of mass vaccination are continually portrayed as saviors of the people, while those wanting greater transparency from government and big Pharma, are shown to appear as unscientific cultists, radicalists and fanatics, and uneducated religious nuts. Then there is Ron Paul.

Read More »

Vickie Palmer Passes Board of Trustees Gavel

After an illustrious 20-year legacy as chairman of the Palmer College of Chiropractic Board of Trustees, Ms. Vickie Palmer announced to Board members on Jan. 15, 2008, that she would officially conclude her tenure as chairman at the Feb. 1-2, 2008, Board meeting in San Jose, California. Ms. Palmer continues serving on the Board as a Board officer and member of the executive committee.

Read More »

Being a Professional Chiropractor

What does being a “Professional Chiropractor” mean to you? Is it merely passing the national board exam? Getting your name scribed in calligraphy on a fancy sheet of parchment paper? Having the freedom to provide an unsupervised adjustment? Getting 40% off Select Comfort airbeds?

Read More »

Marketing after 30 Seconds of Superbowl Fame

By Michael Dorausch, D.C. What happens when millions of people view a hot girl in a television commercial during the Super Bowl? Many go online and start searching in hopes of finding out more information about her. But what if they don’t know her name? Research shows us people will connect generic terms with whatever

Read More »

ICPA Volunteering Opportunity – Whole Children Whole Planet Expo

The International Chiropractic Pediatric Association (ICPA) will be having a booth at the Whole Children, Whole Planet Expo in Northridge, CA on May 17-18, 2008. We are seeking a few ICPA members to volunteer to run the booth (we will be handing out Pathways and promoting the magazine and the ICPA). This promises to be a wonderful expo and is a great networking opportunity.

Read More »

101 Ad Snippets For Chiropractic Advertising

Chiropractors across the United States are increasingly adding Pay Per Click (PPC) marketing as a way to attract new clients into their local chiropractic offices. Like any other business engaged in PPC, the goal in most cases is to get viewers to click ads that match the products/services they are seeking. Just like magazine or newspaper advertising requires creative ad copy, online PPC campaigns require creative content that will motivate viewers.

Read More »

Non-Surgical Spinal Decompression San Jose

By Michael Dorausch, D.C. Was that a chiropractor you were looking for? Sometimes I see the strangest advertising results. I am in Santa Clara California for a three-day Internet conference. As I often do while I’m in my hotel room, I’ve been doing research on local chiropractic advertising to see what’s popular in this area.

Read More »

Fire it Up at DCS with Philosophical Comedy

Dr. Brian Porteous & Dr. Terry Rondberg are upcoming speakers at the Dead Chiropractic Society Clubhouse, in Newport Beach, California. Dr. Porteous has published over one hundred articles in professional journals, and has made numerous presentations regarding “Patient Centered” healthcare to professional and lay audiences nationwide.

Read More »

Career and Contininuing Edu

By Michael Dorausch, D.C. I’m at an internet conference in Santa Clara today and someone from the platform was speaking about image in search. They were saying that sometims people find articles based on image searches and that people should be paying closer attention to the images that exist inside their content. I performed some

Read More »

Doctor Gorman Wants You Focused on Chiropractic

Chiropractic philosophy events are nothing new in the Pennsylvania area and Dr. Sharon Gorman wants to make sure chiropractors are getting a chance to fellowship regularly. There was an email in my inbox today regarding an event coming up next week, and while I cannot attend, it motivated me to dig into some Sharon Gorman articles and messages from the past.

Read More »

Flu-like illness – Calling your own shots

I recall vividly a couple of years ago when my body suddenly erupted into the explosive symptoms of the flu. I felt as a milk carton must feel being knocked down and repeatedly run over by the wheels of a large truck, contents gushing in every direction. I spent a long, miserable night in the bathroom on that occasion, and the next day sleeping fitfully in bed.

Read More »

I Still Like Dry Erase Boards

By Michael Dorausch, D.C. I still like using dry erase boards to get my thoughts out where I can view them. I don’t know what it it but the whiteboard still does it for me. I’ve tried mindmaps and other computer based applications but I’m not sold yet. Starting looking online to order a new

Read More »

Quick Peek Sunday Ads for the Week of February 24, 2008

Whether you are seeking Chiropractic Supplies and Equipment for Sale or Job Opportunities and Practices for Sale, this post is a weekly round up of the most recent advertisements placed in the Classifieds section on Planet Chiropractic. Featured are selected ads that were placed for the week of February 24, 2008.

Read More »

Continuing Education Seminars February and March 2008

February 2008 is nearly complete but chiropractic events and conferences are continuing throughout the month, with many upcoming seminars in the month of March, April, and May. Whether you seeking chiropractic seminars in the sun, state relicensing information, or a conference that will help you get your continuing education credits for technique and even x-ray, there’s a chiropractic program that’s got your back.

Read More »

Bar Camp LA 5 at AOL in Beverly Hills March 1-2, 2008

By Michael Dorausch, D.C. BarCampLA-5 is scheduled for next week, March 1 and 2, 2008, at the AOL Beverly Hills Campus in Los Angeles, California. I’m looking forward to attending my second Los Angeles based Barcamp (see Barcamp LA 4) and getting reconnected with other tech minded folks in the LA area. The March BarCamp

Read More »

2008 Rugby Sunshine Tour with Dr. Fred Schofield

Dr. Fred Schofield of Phoenix, Arizona is speaking in Deerfield Beach, Florida this weekend for the 2008 Sunshine Tour. The event is an approved Palmer College of Chiropractic educational program that allows doctors of chiropractic to receive up to 12 hours of continuing education credit.

Read More »

Little Steps and Going Local

By Michael Dorausch, D.C. Note: I had to kill the JavaScript that was auto loading this video as it was driving me crazy. I figure everyone else coming to visit this page was probably equally being annoyed by the automatically playing audio. That stuff just drives me nuts and I didn’t wanna put anyone else

Read More »

Bakersfield Chiropractor Scores with Kid Video

There’s something about excited and likable kids that gets our attention in advertising. They come across so innocent and often times just tell it like it is. I know one Bakersfield father that’s pretty impressed with the results of an online video, which features one of his three daughters talking about the benefits of chiropractic care, and how her dad is the greatest.

Read More »

Price Listed in Online Contextual Ads

Knowing the cost of a first chiropractic visit is certainly something a consumer may like to have information of, especially when not relying on health insurance for reimbursement. Beyond that first visit, consumers often times want to know the fees associated with follow-up visits for chiropractic care and any potentially related services. You may think chiropractors would be quick to post prices in their online ads but I discovered that was rarely the case. A review was performed of various contextual ads that included price information for chiropractor offices in different parts of the United States.

Read More »

ICA to hold National Conference on Chiropractic in Medicare

A national conference focusing on the future of chiropractic in the federal Medicare program will be hosted by the International Chiropractors Association (ICA) in Washington, DC on Thursday, April 24, 2008, with all organizations within the chiropractic profession invited to participate. The objectives of this day-long, Medicare forum will be to focus the attention of the chiropractic profession on this struggling but vital program, and foster a positive dialogue on how chiropractic’s vital role in Medicare can be strengthened.

Read More »

Mixed Valentine’s Day Messages

Start looking for love on this chiropractic website, and you’re bound to find many topics. Earlier last week, the staff, and I were going through Valentine’s Day posts from previous years, and doing some searches for topics related to a love for chiropractic, and/or love for life. Many heartwarming messages were discovered amongst the millions of 0s and 1s of data stashed away in our news archives. Here’s a brief collection of articles from years past that touch on these topics.

Read More »

Wild Wednesday Chiropractic Ads for February 13, 2008

It’s the day before Valentine’s, not too late to find your honey a used Universal x-ray unit or Myovision thermal scanner. Whether you are seeking Chiropractic Supplies and Equipment for Sale or Job Opportunities and Practices for Sale, this post is a weekly round up of the most recent advertisements placed in the Classifieds section on Planet Chiropractic. Featured are selected ads that were placed before midweek of February 13, 2008.

Read More »

Look and Feel Great Postcard Marketing

By Michael Dorausch, D.C. Back in December of 2007, I received a postcard from a chiropractic office in Northern California. I’d been meaning to do a post regarding what I thought was an effective postcard campaign, but I got sidetracked, until I saw the postcard again today. The office of Sacramento chiropractor, Dr. Jeri Anderson,

Read More »

5 Valentines Day Ideas Your Chiropractor Will Love

Valentines 2008 is quickly approaching, and while people are primarily focused on making plans with their loved ones, there’s no reason to count out that special chiropractor in your life. I am not talking about those of you married to chiropractors, but you’re certainly invited to participate. These are tips for anyone who loves the chiropractic care they receive and wants to do something nice that their chiropractor will appreciate.

Read More »

Popular Anti-Wrinkle Drug Botox Gets FDA Warning

The Food and Drug Administration (FDA) has issued a warning on the use of Botox and Myobloc, two drugs, made popular for their anti-wrinkle effects. The FDA has reported that the drugs, have been linked to dangerous botulism symptoms in some users, with cases so bad that a few children have died.

Read More »

2008 IFBB Iron Man Pro at Los Angeles Convention Center

The 2008 IFBB Iron Man Pro XIX and NPC Figure will be held February 15th through 17th at the Los Angeles Convention Center in downtown LA. The event features more than 30 men competing in the 19th annual Iron Man Pro and more than 20 women competing in the NPC Women’s Figure championship. A Fitness Expo will be held in conjunction with the events at the LA convention Center.

Read More »

Chiropractic Website Statistics Show Surge in Traffic for February 2008

When you measure performance, performance tends to improve. When you measure performance and you share those measurements publicly, performance tends to improve even more. A quick review of statistics on this chiropractic website shows a surge in traffic the day after Super Bowl Sunday. In this article we will be looking at a few measurement components that display the growth in traffic to its peak, and then it’s drop off throughout the week.

Read More »

Google News rolls out local stories near you

By Michael Dorausch, D.C. The Google News blog yesterday announced that all news is local, with a post that explains a new feature which helps readers find local news by simply typing in a city name or zip code. I caught a screenshot on my Google News page before I began searching for content in

Read More »

Collection of Chiropractic Love Stories

By Michael Dorausch, D.C. While preparing an article for this morning’s chiropractic news, I was reviewing about nine years of chiropractic content related to topics like Valentine’s Day, service inside the office, thoughts on the profession, and general topics of love and happiness. With Valentine’s Day 2008 approaching, I thought I’d put together a collection

Read More »

Chiropractors are Great Lovers of Life

Nothing warms the heart like old love stories. While enjoying morning room service at the luxurious Hyatt Regency La Jolla I was reviewing Planet Chiropractic news articles related to the topic of love and service. I thought I’d find two or three articles from Valentines past, but that was not the case. Instead, I discovered dozens of articles by chiropractors (and chiropractic assistants) on topics ranging from a love for practice, a love for service, a love for life, and a love for each other.

Read More »

Ron Paul on Immunization and Vaccines

The topic of vaccines and aggressive vaccination policies is no longer a subject discussed only amongst small groups of people. It’s a topic that’s made its way to mainstream media and television. In many cases, proponents of mass vaccination are continually portrayed as saviors of the people, while those wanting greater transparency from government and big Pharma, are shown to appear as unscientific cultists, radicalists and fanatics, and uneducated religious nuts. Then there is Ron Paul.

Read More »

Vickie Palmer Passes Board of Trustees Gavel

After an illustrious 20-year legacy as chairman of the Palmer College of Chiropractic Board of Trustees, Ms. Vickie Palmer announced to Board members on Jan. 15, 2008, that she would officially conclude her tenure as chairman at the Feb. 1-2, 2008, Board meeting in San Jose, California. Ms. Palmer continues serving on the Board as a Board officer and member of the executive committee.

Read More »

Being a Professional Chiropractor

What does being a “Professional Chiropractor” mean to you? Is it merely passing the national board exam? Getting your name scribed in calligraphy on a fancy sheet of parchment paper? Having the freedom to provide an unsupervised adjustment? Getting 40% off Select Comfort airbeds?

Read More »

Marketing after 30 Seconds of Superbowl Fame

By Michael Dorausch, D.C. What happens when millions of people view a hot girl in a television commercial during the Super Bowl? Many go online and start searching in hopes of finding out more information about her. But what if they don’t know her name? Research shows us people will connect generic terms with whatever

Read More »