Step Number One to a Hundred Per Day

Principle number one is perform a principled consultation which includes Preframing Subluxation. When you preframe subluxation to a new patient it should be a wonderful eye opening experience. It should take only 3.5 to 5.2 minutes and the patients eyes should light up, saying I am in the right place. It tells the patient everything they should know about subluxation, such as they can occur at birth, they can hide for years, they can effect every cell in the body, etc.

By Dr. Rick Wren

When preframing subluxation is done properly, the patient is anxious to be examined and x-rayed. They are very willing to pay the fee, which is explained during preframe and collected before the examination procedure begins. They also understand why they are not going to be adjusted until after the Report of Findings. It begins the process of getting the patient to think about long term care.

So Preframing Subluxation takes care of Principle #2 (always perform a thorough examination in ten to fifteen minutes), Principle #3 (always x-ray new patients), Principle #4 (do not adjust on the first visit), and Principle #5 (do a written Report of Findings including photos of x-rays) in the mind of the new patient. They understand what and why you are doing that visit and the next visit.

I have attached my approach for Preframing Subluxation. It has taken years to develop it, so I would not change it much. You should memorize it and use it at every consultation and every Report.

I will discuss more details of Principle #2, #3, and #4 next time. If you want more details, you can go to the Planet Chiropractic online store and purchase our 18 CD set that goes through all 21 Principles or our Video/Audio set that covers the first 3 days of a new patient. You can also get the list of all 21 principles HERE, by looking for my name under authors.