Dear Colleagues and Friends, School is starting back here August 7th. (My 45th Birthday) Most families have completed their vacations. It is a good time to bring the Chiropractic clinic back to full focus. (on purpose) Four years ago we started the “Referral Race” to create some excitement and break the monotony.
We use a large piece of plywood and cover it in felt with a race track on it. As patients refer in friends and family we take digital picture of them sitting in their car, laminate it, cut it out, and Velcro it to the felt race track. We hand out flyers each week to the patients. The first flyer announces that the “Race is On” and it will last 6 weeks.
The flyer states that the 1st place winner receives a 19″ color TV, 2nd a cordless phone, and 3rd a phone recorder. We also hand each patient a race card, that allows the patient to refer in friends and family at a substantial reduction in cost. Of course the doctor orally explains to each patient or you will have poor results.
Each week we hand out a new flyer stating the race standings. (1st,2nd,and 3rd) At the end of the Race we have a “Final Lap Party” during normal adjusting hours. We provide snacks and refreshments and announce who the winners are.
The interesting thing is that the competition drives the patients as much as the prizes. Seeing their name posted on those flyers, makes them so proud. One year our 1st place winner immediately gave the TV to his church. He just wanted to say he won.
Remember, if you do what you always did, you will get what you always got. Consider stepping out of your comfort zone and breaking the monotony. Hope to see you in San Francisco at the Parker Seminars.
LLL, Rick (Founder of the Society of Chiropractic Masters)
planetc1.com-news @ 3:03 pm | Article ID: 965081008