By Michael Dorausch, D.C.
There were several news reports earlier this week with findings that some presidential candidate web sites are receiving more user traffic than others. It’s easy to assume that the most popular candidates are going to naturally have the most popular web sites, that’s not necessarily the case.
After reading a few of the news articles I came to the conclusion that someone was possibly spinning a press story based on analytics data from a single source. In the case of the presidential candidate web sites, the data was provided by The Nielsen Company. Being a good American, rather than go out partying on a Friday night, I decided to do a bit of my own 2008 election websites research.
I may not be the sharpest tool in the shed, but I know at least a couple of things about Search Engine Optimization (SEO). In less than 30 minutes I discovered a few techniques that were being utilized by the presidential candidate website with reportedly the most inbound traffic. These were simple SEO techniques which were not being utilized by the others. I did not expect to find such differences as I had assumed (maybe wrongfully) that all presidential hopefuls would be employing the very best SEO professionals their campaigns could afford.
Listen up! If you are running for President of the United States of America in 2008 and you don’t have a sharp shooting SEO team on your payroll, covering your assets online, you may as well pack it up. You are better off volunteering to make campaign buttons for someone else in your party. Call me crazy, but I believe the next president of the United States is going to be the one whose team best utilized Search Engine Optimization, Search Engine Marketing, and Social Media on the Web.
Just as you wouldn’t rely on an amateur to write your acceptance speech, don’t simply rely on volunteers for your online SEO efforts. You’re going to need real professionals. While I’d be flattered, don’t call me. My chiropractic colleagues and I are busy working to keep Americans healthy and productive.
Several million dollars invested for any presidential candidate towards search engine marketing and SEO is a good start. I even took the time to put together a list of some of the people I feel are the best in the industry. If you haven’t already done so, teams for presidential hopefuls should get in touch with Danny Sullivan, Michael Gray, Rand Fishkin, Lee Odden and Glen Allsopp, just to name five. If they’re not interested I’m sure they can put you in touch with people that can get the job done. While you’re at it, you’ll also want to contact Brian Clark, the best of the best in the world of blog content authoring. Tell them that chiropractic guy sent you.