By Michael Dorausch, D.C.
I emptied an online folder today that I was canceling a yearly subscription on. I found some photographs in there that I had not seen since they were uploaded back in 2006, which motivated me to create this post (can’t just let photos sit on the hard drive). I use chiropractic photos regularly for marketing, postcards, news articles, etc. I’ve had photos that I’ve taken appear in magazines, newspapers, numerous websites, and even CNN. While I consider myself a hobbyist and amateur, I know the importance of having good quality photographs available for others to use. You cannot always take your own photos, and if you want good quality stuff, my experience has shown that hiring professionals is well worth the investment.
2006 Photo Shoot – Los Angeles, CA – ADIO
Chances are (especially if you’re practicing in a place like New York City or Southern California), there are numerous professional photographers that are already clients in your chiropractic practice. I’m fortunate that several professional photographers are regulars in our office (and there’s probably three times as many video professionals), so when the need arises, I’ll typically ask for advice on hiring. Back in 2006, I had a world-class photographer offer to do several photo shoots in the practice on a weekend (these photos are from that shoot). The rewards have been tremendous.
There’s been the frustrating situations where chiropractors have used pictures of me for designing their websites (don’t you think you’d want a photo of yourself on your own site?) but there’s not much point chasing them down and bitching about it (although none have asked permission or offered a link to any of my chiropractic sites). End rant.
Even though these photographs are now four years old, there’s plenty of opportunities to still use them today. We’ve also gotten a really great system down for shooting photography and video in the office. We have had video crews as large as two dozen people, and we’ve done photo/video shoots with individual photographers. The office itself has been used several times now for other businesses to shoot video as well. I like to think we’re a good neighbor to the social media and Web community.
A photograph like the one above could be used by many a chiropractor, especially if they want to photographically demonstrate chiropractic technique or a chiropractic adjustment such as a lumbar spine side posture setup. We’ve had chiropractors occasionally e-mail, asking if they can use photos, but more commonly we receive inquiries from other website owners, journalists, news agencies, and such. We’re perfectly happy with that, and we do whatever we can to accommodate the needs of content creators seeking good-quality chiropractic images.
I don’t mean to infer that there are not great photographers outside of Los Angeles and New York. Thanks to the Internet and social media, I’ve met scores of great hobbyist and professional photographers, living all over the world. Getting a pro-quality photo shoot done inside a person’s chiropractic office (or any small business for that matter) is probably far easier than you may think. Keep your local photographers employed, schedule a small business photo shoot this summer.