Category: Alternative Health

Living in Harmony with Coronavirus

By Michael Dorausch, D.C.

In nearly 25 years of chiropractic practice I’ve yet to miss a day in the office due to illness. This isn’t a brag, it’s not boastfulness, and I’m not saying I won’t die. I am fully aware of the impermanence of my flesh, and I know my physical death will come.

What this is, is my truth. I don’t expect anyone to eat as I do, live as I do, or talk as I do. I mention this now as I hear more people speak (think) of Coronavirus.

I’ve long lost count of how many people have asked if I’ve had a flu vaccine, or other vaccines (as I’ve traveled extensively providing chiropractic care to people and animals in other countries). The answer has always been the same.

vibration attuning

I’ve been asked what types of medications I would take and what nutritional supplements I consume. This answer too has always been the same.

This is not about me, I hesitate to even share the following, for concern of misunderstanding and disbelief. I ask no one to believe anything. This is how I live.

Mindfulness, Meditation, Nutrition, Chiropractic Care

My heart is at peace with all of creation. To me, that means I have no desire to battle anything (including you), at anytime. I am at peace with the seen as well as the unseen. Viruses and bacteria are not out to get me, if I become a host to their environment, it’s nothing personal.

As a chiropractor who adjusts the cervical spine mostly supine, I make close face to face contact with people each day.

For years people have coughed in my face, apologizing for the cold or flu they have, or are getting over. I’ve never said this, but it’s like them apologizing for having dirty feet, when I am here to wash them.

That’s my number one, my purpose to serve is bigger than anything else known.

I eat a mostly raw and primarily plant based diet (but haven’t always). My main philosophy is to eat minimal to no commercially made products (things with more than one ingredient). I consume little to no sugar and barely drink alcohol.

I eat with gratitude (as maximal as possible) and without emotion (as minimal as possible).

I meditate on what I consume. I give thanks to the food, I give thanks to those who harvest it, I give thanks to those who transport it, I give thanks to those who brought it to market. I do my best to visualize the families of those who have provided me with this nutrition, and I wish them and their family my deepest gratitude.

For example: I visualize a big rig truck driver sitting at dinner with their family, eating with money provided somehow connected to the purchases I make. I visualize them being healthy, prosperous and safe. I visualize the family gathered together in a state of joy. This takes only seconds to do.

So for me, it’s not only what I eat, but what I think about what I eat.

I see my chiropractor at least two times per week. I don’t expect everyone else to do this, I don’t even expect other chiropractors to do this, it’s just what I do and have done for more than 20 years.

Isn’t that supposed to be my number one? Nope. My truth tells me that if I had 100% mindfulness manifesting in matter, there’d be no interference to correct. I’m not there yet.

I do daily practices to be mindful of my thoughts. I hold no hate for anyone or anything. I watch no television. I participate in nearly zero social media. I have no gym membership.

When not in the office I shovel dirt, chop wood, and carry water. I live on large acreage and can be up at 4 am doing morning chores. It’s not uncommon that I’m in bed asleep before 8 pm.

I meditate about as many hours a day as the average person watches television.

Ultimately, it’s not the chiropractic care, it’s not the nutrition, it’s not the meditation, and not even the mindfulness. It’s rather paradoxical, and yet it is.

I wish you boundless health, and I wish you everlasting happiness.

Motrin Video Campaign May Cause Major Headache

By Michael Dorausch, D.C.

The problem with taking medications, is there are always side effects, and sometimes they’re not the kind of side effects one would expect. With the growth of social media, we are increasingly seeing undesired side effects, from companies seeking to market their brands to consumers. An example playing out today on twitter, is a major fail for the manufacturer of Motrin, as evidenced by the backlash coming from a #motrinmoms discussion, taking place basically all day today.

It all started out rather innocently enough, with manufacturers of Motrin launching a video ad campaign related to wearing your baby (as they say, it seems to be in fashion). There is talk about it being a great idea in theory, but the remainder of the video pokes fun at the entire concept of bonding with one’s baby (at least that’s how I took it). The pitch comes with talk of babies causing a ton of strain on one’s back, neck, shoulders, and again, ones back. There’s thousands of different opinions on this video, you can watch it here.

Now I understand Motrin is in the business of selling people drugs, that’s how they make their money. But did they even consider who they were marketing to? I mean let’s think about it, moms (and dads for that matter) are carrying babies closer to their bodies. As an expert in spinal integrity and postural balance, I think that’s a good thing (not to mention the psychological and other benefits).

So if you’re like me, you may have noticed that this video appears as an attack on bonding with one’s child. It’s all meant to be light humored I suppose, with babies in the video being referred to as “these things” that put a ton of strain on your back, your neck, and your shoulders.

Andy Beal over at Marketing Pilgrim has his suggestions on reputation management for the Motrin video campaign. He offers some pretty solid thoughts on what they should do now.

I guess Motrin’s whole point is that you shouldn’t have to put up with the pain, even though it’s a “good pain.” Excuse me, but are they freaking retarded in the Motrin ad department? I wonder which marketing genius could tell me what’s good about degenerative joint disease, osteoporosis, early onset of arthritis, and other major health risks moms could likely be covering up in order to look like an “official mom”?

That last part really has me wondering why they launched this campaign in the first place. In my experience, moms and dads that are choosing to carry babies close to their body, are also doing other things to maintain good health such as: attending yoga classes, taking Pilates, incorporating meditation techniques, purchasing organic foods (for themselves and their children), utilizing natural chiropractic care, acupuncture, and other holistic ways of living. Taking pills just doesn’t seem to fit.

I’m biased towards chiropractic care, just as a drug dealer would be biased towards chemically duct taping one’s body’s natural communication, when it comes to the symptoms related to baby carrying activities. I understand that. I’m sure they’ll get plenty of people using the product for this purpose, but I have to imagine there’s a great number of moms and dads out there that don’t want to medicate their lives away in ignorant bliss.

Autism Awareness Event October 3rd in Orange County

By Michael Dorausch, D.C.

My Los Angeles chiropractic office will be closing a bit early this upcoming Friday so my staff and myself can drive to the St. Regis Hotel in Dana Point California for an event intended to raise funds and awareness on the topic of autism.

Jenny McCarthy Lance Armstrong The event (Ante Up for Autism 2008) features celebrity guests Jenny McCarthy, Lance Armstrong, Tony Hawk, Ryan Sheckler, Jim Everett, and others.

Planet Chiropractic is one of the event sponsors and I’m looking forward to this being a successful event.

I have to imagine Jenny McCarthy has faced some interesting challenges as a celebrity spokesperson for autism awareness. From what I’ve followed she has been incredibly persistent in educating others regarding topics such as autism and vaccination.

While has published dozens of autism articles and more than 100 vaccine articles it wasn’t until September of 2007 that we featured an article on Jenny McCarthy speaking about vaccines and autism on Oprah.

She had recently published a new book(Louder Than Words: A Mother’s Journey in Healing Autism) and she was on the Oprah Winfrey show September 18, 2007 discussing the book and her experience raising a child with autism.

She has a new book out (Mother Warriors: A Nation of Parents Healing Autism Against All Odds) and I’m hoping she’ll be autographing copies at Friday night’s event.

I don’t know if I’ll have a chance to speak with Lance Armstrong regarding his decision to compete in next year’s Tour de France (and his thoughts on chiropractic care during training) but I’m remaining positive that we will have at least a few minutes to discuss it for planet chiropractic news.

For those considering attending the event, it’s for a great cause, and the casino style atmosphere promises to be loads of fun.

Hotel address is…

The St. Regis Monarch Beach Resort
1 Monarch Beach Resort – Dana Point, CA 92629

There is a $500 per person buy in for general admission tickets and a $1000 per person buy-in for poker tournament tickets. Visit the event website for more details.

Jenny McCarthy and Jim Carrey in Fall Pathways

By Michael Dorasuch, DC

Jenny McCarthy and Jim Carrey are featured on the cover of the fall issue of Pathways Magazine. The couple has been actively engaged in promoting lifestyle and family wellness with Jenny speaking out and authoring books on Autism and Nutrition. Jenny McCarthy spoke regarding Vaccines and Autism on Oprah just about one year ago today.

Pathways Jenny McCarthy I’ve written about Pathways (Family Wellness Lifestyle Magazine For Better Education) Magazine in the past and I genuinely get excited whenever issues arrive. We get copies for my LA Chiropractic office by the case and our patients LOVE Them!

Articles are written by Doctors of Chiropractic, Holistic Pediatric Practitioners, Midwives, Doulas, and progressive thinking MDs. This is a magazine that every chiropractor and holistic healthcare practitioner should consider having in their office. It’s not your typical drug advertising filled, mask the pain baloney ad filled publications, it’s chock full of useful and informative articles.

The fall issue features topics like: The Paradigm Shift in Medicine and Science, An Inconvenient Cancer Truth, To Empower! Not Control!, A Holistic Approach to ADHD, What is Sensory Processing Disorder?, and more.

I really love that there is no trash advertising and the articles have been well received by our practice members. I feel confident in the message behind this publication and I wouldn’t hesitate a moment in handing a copy to anyone coming through our door.

You can get a glimpse of what’s coming in the October (Fall) issue here but you really should consider getting subscription for yourself or your business.

Non Prescription Viagra Fax Spam

By Michael Dorausch, D.C.

I mentioned to some friends that I received my first Viagra (non-prescription alternative) Spam message via my Fax machine. Apparently this was meant for Bret Z from Len. Len must have been talking to Bret on his cell phone when his battery died, hence the need to fax this info (to me).


Clicking the image will load one much closer to the original doc which I scanned as a pdf. Gotta give the spammers some credit for handwriting messages and using some creativity. And yes, I deleted the website information. No spammer links here.

Alternative and Natural Cancer Remedies

By Michael Dorausch, D.C.

Cures for Cancer promoted online? Whoa! Had a bit too much caffiene tonight and found myself up late viewing health news. Came across several stories regarding the FDA and a warning the government agency has sent out to some 25 companies regarding advertising of Cancer Cures.

Honestly, I was floored. Are companies really advertising online for cures to cancer? I had to check it out. Appears as though there is quite a bit of activity in this space, not only among mainstream cancer agencies (marketing things such as proton therapy) but there’s a bunch of alternative health type products and services being marketed online as well.

cancer-remediesI picked a search term Cancer Remedies and checked to see what was appearing in sponsored results. Top placed advertisers included: St. Joseph Hospital in Los Angeles, San Diego Cancer Center, a dietary supplement called Fucoidan Umi No Shizuku (with ad copy reading… Alternative medicine from Japan helps curb malignant tumor growth), Kaiser Permanente in Los Angeles, Proton Cancer Treatment at Loma Linda, a website dedicated to natural cancer remedies, a book about cancer fighting strategies, and a site promoting Cutting Edge University Research.

I honestly was not expecting so many paid results. Call my naive but I can’t recall ever doing a cancer related search. Maybe a few times to check facts for cancer related articles on Planet Chiropractic, but other than that I have not actively studied the space.

I’m not one to lean on the side of BigPharma but a few of the paid search ads look questionable (at least at first glance). For example the Fucoidan Umi No Shizuku supplement seemed out of place amonst the local LA and San Diego Treatment centers vying for my click-through attention. And why does this “alternative” stuff always come from places far away from where I live? Isn’t there an local miracle product I can take? Hecho in Venice maybe?

For all I know even the drug based cancer remedies may be as bogus as an affordable insurance plan with no co-pays or deductibles.

What I really found interesting is that I remembered a similar news post involving the FTC that I authored nearly 9 years ago today. Agghhh, I’ve been posting articles a long time, going back to bed.

Popular Keywords in Alternative Medicine Category

By Michael Dorausch, D.C.

I was investigating some popular search keywords yesterday which led me to do a search for the term medicine. Scanning through the results, I found it interesting that six out of the top 21 searched keyword phrases, were related to alternative methods of healing. Even more so, I found it really interesting that the term alternative medicine ranked so high on the list.

popular keywords related to medicine

I took a screenshot of the 21 most popular terms related to the root term medicine, and highlighted the ones I feel fit into a similar category.

It shouldn’t come as any surprise that terms related to alternative medicine have grown in such popularity. It was Thomas Edisons prediction that doctors of the future would give no medicine, but would interest their patients in care of the human frame, diet, and in the cause and prevention of disease.

While many turn to the Internet for traditional information about drugs, topics such as nutrition, homeostasis, naturally boosting immunity, continue to grow in popularity.

Alternative medicine is a broad category, and while many chiropractors would not consider the practice of chiropractic as alternative medicine, search results have shown consumers likely feel otherwise. A quick glance through Planet Chiropractic news archives, and I notice there are dozens of articles including the term alternative medicine.

Interestingly, there is little talk in this year’s presidential race about alternative health care, with Texas Republican Ron Paul being the only candidate I’m aware of to openly talk about it.

The search results speak for themselves, people are seeking holistic alternatives to traditional medical practices. That’s not to say that medically related searches have decreased, it appears more that the search for all health-related topics is on the rise.

When we say homeopathic medicine or herbal medicine, I wonder if medical marijuana falls into the category amongst those searches. Medical marijuana in West Los Angeles has grown in popularity, but that only represents a tiny area within the United States. I’m assuming most people would be expecting to find results such as Chinese herbs, such as ginseng, rather than cannabis.

While not appearing on the search list, I would assume topics such as home births with midwives, would fit into the category of alternatives. It has been funny to notice how many searches for tushy massage there are. Searches such as that are likely coming from an audience with a completely different intention than reading about articles of alternative health and healing.

Dr. Smoothie Amino Repair and Bio Bars

By Michael Dorausch, D.C.

A territory manager for a company called Dr. Smoothie dropped by my Los Angeles chiropractic office just before the Christmas holidays. He left me with some nutritional products to try out. The sample packs were called Amino Recovery, Amino Hydrate, and Amino Repair. He also included a peanut butter crunch flavored Bio Bar.

Dr. smoothie nutritional products

I haven’t had a chance yet to try out the products as I have been out of town for the past two weeks. I did tell Adam Lasko at Dr. Smoothie that I would try out the products and let him know what I thought.

While my LA chiropractic office doesn’t sell nutritional products, I do think nutrition is an important part of anyone’s health care regimen. I personally love stuff like this and I’ve long been a fan of number of nutritional products that can be easily blended with water, or other liquids.

Checking the packets on all the beverage mix formulas, it looks like all are recommended to blend, shake or mix vigorously, and are best served chilled. The three different products had differing amounts of water recommended. Amino recovery was suggested with 4 ounces of water, amino hydrate was suggested with 12 ounces, and amino repair was suggested with 6 ounces of H2O.

Adam provided me with several pages of promotional information as well as nutritional information on all the products they sell. I’ll be trying everything out and will follow up this post with a taste test report.

If you are a product vendor or representative, know that we at Planet Chiropractic love receiving free stuff to test out and report on, our mailing address can be found on the main website.

Hysterectomy Conference And Other Invitations

By Michael Dorausch, D.C.

I receive some interesting invitations to numerous conferences that are not related to the field of chiropractic, at least not directly. I was going through my mail and noticed I was invited to attend a November Hysterectomy Conference at the Westin Hotel in Pasadena. The conference was being put on by the HERS Foundation, which was established in 1982 to meet the need and demand for information and services concerning hysterectomy and castration.

I didn’t get to attend the conference as it was held last weekend and I was at BarCamp. It did look rather interesting and along with the information I was sent about the conference there were some statistics related to hysterectomy surgeries. According to the information I was sent, an ongoing survey that began in 1991 has found that 99.7% of women had reported they were not informed of the functions of the female organs or the consequences of their removal and respondents said they would not have proceeded with hysterectomy surgery had the information been provided to them.

There was another statistic that suggested that among 622,000 hysterectomies performed on average in the United States over the past 10 years, only around 2% were life-saving. According to the information I received, of the women that were counseled by HERS, 98% of those who were told they needed a hysterectomy discovered that in fact they did not. The information reminded me of an article related to estrogen and hormones by chiropractor Madeline Behrendt.

I did a bit of online research, and it appears the HERS Foundation is located in Bala Cynwyd, Pennsylvania and they do have a web site, as well as a blog. Visit either of their online destinations for more information.

Buzz People Noticed Yoga Was Popular Too

mikedby Michael Dorausch

I just noticed today someone from Yahoo! found Yoga Topics were growing in popularity.

I blogged about naked yoga last week after I did some keyword research and found a number of funky yoga and massage terms appearing in SERPs. That research was a result of extended searching I was doing related to 1895 chiropractic search terms. Tonight I was visiting a Yahoo! page and saw a buzz article on a similar topic (Yoga, not chiropractic).

According to the article, yoga searchers are in the 35-44 age range and are primarily in the coastal states of New Jersey, New York, Florida, and California. The authors findings suggest most are interested in finding online yoga offerings, teachings, mats, and poses.

With all this increasing popularity in Yoga related searches, someone really clever and smart should see about procuring an easy to spell and remember domain name such as Imagine you owned that? You could clean up selling it to the right person or company.

Valuable domain?