Month: December 2007

Addicted to Ron Paul

By Michael Dorausch, D.C.

Los Angeles, CA: Don’t expect to read an article like this in the mainstream media. In the past three months internet supporters of 2008 presidential hopeful Ron Paul have worked tirelessly to push the Texas congressman’s website into the status of most popular among all those in the race for the 2008 US presidency. Had I not performed the research and recorded the data back in September of 2007, I may not have believed what I discovered today, people are increasingly becoming addicted to the Ron Paul Revolution.

To understand the data I am going to address in this article we have to go back to Saturday, September 8, 2007 for a post regarding Presidential Campaign Website Success Secrets and the information I presented in that article, as it related to the websites of Barack Obama, Hillary Clinton, and Ron Paul. I’d suggest you read the September article first, or open it in a new tab (Firefox and IE 7 browsers), so you can view the comparisons for yourself.

Ron Paul Website screenshot 12 million Ron Paul Revolution is Addicting
According to the most current figures that I gathered earlier today, web site traffic for RonPaul2008.com is eclipsing traffic for all other presidential hopeful websites. I used the same independent data, from a website popularity and analytics company known as Quantcast, to get the results I am about to share with you. View the September article for source information. I have presented the websites in the same order I did in the previous article, beginning with the website data for Barack Obama.

Barack Obama – September 2007
quantcast.com/barackobama.com
Estimated Monthly Uniques (US) = 199,369
Stickiness: 37% of visitors are regulars; 20% are addicts
PR: 7

Barack Obama – November 2007
quantcast.com/barackobama.com
Estimated Monthly Uniques (US) = 233,286
Stickiness: 43% of visitors are regulars; 16% are addicts
PR: 6

Changes: Estimated Monthly Uniques has increased slightly; number of regular visitors has increased; number of addicts has decreased; PageRank has decreased from a 7 to a 6.
Quantcast says: The site is popular among a primarily older, more educated, more female, more African American following. The typical visitor follows Hillary Clinton, reads democrats.org, and subscribes to In Style.

Hillary Clinton – September 2007
quantcast.com/hillaryclinton.com
Estimated Monthly Uniques (US) = 139,649
Stickiness: 42% of visitors are regulars; 14% are addicts
PR: 6

Hillary Clinton – November 2007
quantcast.com/hillaryclinton.com
Estimated Monthly Uniques (US) = 255,945
Stickiness: 49% of visitors are regulars; 0% are addicts
PR: 6

Changes: Estimated Monthly Uniques has increased significantly; number of regular visitors has increased; number of addicts has decreased; PageRank has remained the same.
Quantcast says: The site attracts a primarily older, more educated, mostly female audience. The typical visitor follows Rudy Gulliani and reads democrats.org.

ronpaul 2008 daily US Uniques (photo: Quantcast screenshot for November 2007 ronpaul2008.com Estimated Monthly Uniques and other factors)

Ron Paul – September 2007
quantcast.com/ronpaul2008.com
Estimated Monthly Uniques (US) = 102,053
Stickiness: 55% of visitors are regulars; 6% are addicts
PR: 2

Ron Paul – November 2007
quantcast.com/ronpaul2008.com
Estimated Monthly Uniques (US) = 340,403
Stickiness: 41% of visitors are regulars; 29% are addicts
PR: 7

Changes: Estimated Monthly Uniques has more than tripled; number of regular visitors has decreased; number of addicts has dramatically increased; PageRank has gone from 2 to 7 (the highest for any presidential hopeful website).
Quantcast says: The site caters to a somewhat male, more educated, primarily older, fairly wealthy audience. The typical visitor reads townhall.com and follows Mitt Romney.

To get comparative figures I would suggest someone do even more independent research but according to the data I reviewed today, traffic to the Ron Paul 2008 website has more than tripled since I last reported on the three websites in September of 07′. It is also impressive to note that PageRank, a Google measurement of website popularity, for the Ron Paul site has increased from a PR2 to a PR7. In the world of search engine optimization and/or search engine marketing, the significance of a five point increase in PageRank in a period of less than 90 days, is a reason to celebrate.

In the September post I mentioned some website success secrets. Perhaps someone from the Ron Paul Camp noticed my earlier recommendations on improving search engine optimization for presidential hopeful web sites, as the Ron Paul site has successfully implemented the 301 redirect technique I suggested. The Hillary Clinton website continues to split PageRank, resulting in duplicate content presentation on its root domain and www subdomain.

In the September article I mentioned that unique names ranked easier in search results and that Barack definitely had the upper hand in this category. Performing a Google search, Barack Obama still ranks among the top results when searching the term barack, but a search for the term Ron currently returns the Ron Paul 2008 web site as the #1 result, making him the most relevant Ron (according to Google search) in the world.

I took the search data a bit further and checked Wordtracker, a paid keyword tracking service, for more information. According to keyword tracking research the term “Ron” currently returns more searches for Ron Paul than any other related term. Amusingly, Ron Paul searches outperform by almost triple (7,504 to 2,803), searches for the Web’s second most searched for Ron, which is Ron Jeremy (a former adult film star).

When the nation’s internet users are more interested in a presidential election than they are adult entertainment, I’d say you’ve got a revolution.

Editors Note: While comments are not supported in news related posts, a RonPaul2008 Quantcast November Report blog post has been created that is related to this topic and includes secondary data to support my posted findings. Feel free to post related comments there.

planetc1.com-news @ 6:16 pm | Article ID: 1197771423

West LA Chiropractors See Many of These

By Michael Dorausch, D.C.

I don’t know about the rest of the world but here in West Los Angeles there is an abundance of tattoo parlors and related facilities. In this area it’s not uncommon to see tattoos of all sorts of colors, shapes and sizes, on people from all different age groups and backgrounds.

Below is a photograph of some sort of artistic tattoo appearing on a young womans spine, in the area of her sacrum, iliac crests, and lower lumbar vertebrae. That L4, L5 and S1 for those of you that want to be technical.

maroon sweater spinal tattoo

I don’t know what this is a tattoo of but we’re going to begin collecting photos of tattoos that appear on people’s backs and put together a spine focused tattoo page.

tattoo girls back

Here is another view of the same tattoo but I can’t make out what it is. It’s a nice design that uses a single color. I can say that the table she is lying on is a Lloyd 402 chiropractic drop table (any chiropractor can see that).

I’ll likely be posting all of photos of tattoos I receive to the photo category on this blog.

SCT Hotel Information – AZ – NV – NY – CA – FL

By Michael Dorausch, D.C.

This post relates specifically to chiropractors attending Schofield Chiropractic Trainings in 2008. I do most of our chiropractor interviews for Planet Chiropractic while attending these events so you can expect to find me at these locations throughout the year.

Candace KenGee MichaelTempe Mission Palms – Arizona
Tempe is one of my favorite places to visit since its a college town and there’s plenty to do. There are going to be events there on February 16, October 4, and December 6, of 2008.

LaGuardia Marriott – New York
I’m less frequently at the LaGuardia Marriott since I’m not crazy about flying from Los Angeles and back on the weekends. It’s a well attended event and I do plan to be there for at least two of the four scheduled weekends. There are chiropractor trainings on February 9, May 3, September 13, and November 8, of 2008.

There is a training event in Florida at the Howard Johnson Hotel in Deerfield Beach on March 8, 2008. Weather the last three years has been great during this weekend and I’ll be hoping for some warm sunshine again, especially for those of you coming down from the East Coast and the Midwest. There’s also going to be another training in 2008 at the Westin Casuarina in Las Vegas during the weekend of April 11, 2008. I’ll definitely be in Vegas and we’re planning to do a number of video shoots that weekend. Get in touch with me in advance if you’ll be in town.

Two more chiropractic trainings taking place in Arizona include a June 7 date at the Carefree Resort in Carefree, Arizona. There is also an event at the Arizona Biltmore Resort and Spa on August 2, 2008. Biltmore is located in Scottsdale and it’s a spectacular hotel. It will be hot in August but it’s sure to be good times.

There is only one training scheduled in the state of California for 2008 and that’s going to be at the Waterfront Plaza in Oakland, California, on September 20. If my luck goes well they’ll be a Raiders home game on Sunday, September 21, 2008. Will have to just wait and see.

These are not the only conferences I’m attending in 2008, but they are ones I am already planning to be at. Some related posts include information about 2008 chiropractic schedules, summer education, and details on chiropractic continuing education. As far as this chiropractic blog is concerned, two categories to pay attention to when it comes to conferences are the events category and seminars category. Check out the seminars and events database for the complete list of 2008 conferences and events.

January 2007 Chiropractic News Flashbacks

By Michael Dorausch, D.C.

I’ve noticed an increased amount of lists from 2007, top 10 articles of 2007, “best of” styled articles, and reviews from the year gone by on various websites. We’ve never really done month end reviews on Planet Chiropractic but after taking a look at some of the articles that appeared at the beginning of this year I noticed several that new readers may have passed up. Don’t expect me to do a review of every month in 2007 (I’m getting ready to go on vacation) but I’ll scan through some of the years previous articles and compile some kind of a list.

hands on spinal check I don’t know what we were thinking on the first of January of 2007. It was the first Monday of the year (and a holiday) and we managed to put out an article. The article was authored by Michael Moore and the topic was making Chiropractic Health choices in 2007. The piece is just as good today as it was the first day of this year. Michael wrote about the importance of oxygen, water, nutrition, elimination, and homeostasis in 2007. Certainly worth a reread.

On January 16, 2007 there was an article regarding the top 10 chiropractic states according to site search data found after reviewing log files on Planet Chiropractic. I haven’t yet checked State data for the end of the year but I believe this would make a good follow-up. Interesting to see how yellow page representatives will handle advertising for small businesses like chiropractic offices in the early 2008 season. My gut says they will focus even more heavily on Pay per Click and directory advertising, and will focus less on marketing of their print publications.

There was a related post appearing in the chiropractic blogs regarding state results, with a greater focus on the state of California, and a review of related local search data.

On January 22, 2007 there was an article published by Dr. Darrel Crain of San Diego. Crains article on The germ theory of life drew the attention of many (as his articles often do) as Dr. Crain has a different viewpoint on the theory of germs, than one may typically expect.

Nothing like some good old-fashioned Chiropractic and Chocolate for a Healthy Heart, a January 25th article talked about the upcoming Valentine’s Day, some recent research on the benefits of consuming dark chocolate, and the role chiropractic plays in maintaining a healthy heart and nervous system.

The end of January is a great time to feature articles related to the Super Bowl and on January 26th Planet Chiropractic had a piece on Super Bowl XLI and how chiropractors were keeping super busy. The article was spurred by a recent interview that had appeared in the New Yorker, which featured former New York Giants running back, Tiki Barber, and his biweekly schedule of chiropractic care.

A jump back over to the chiropractic blog section I noticed there was a January 29 post regarding an open-source software platform that provided Synergy for Better Ergonomics. I remember when the piece was created I was testing out some new voice dictation software and the title was recognized as synergy-for-better-economics (instead of a ergonomics). Synergy is still available via open source, check the blog post for details.

In the beginning of 2007, did you have an answer to What does RSS stand for? While chiropractors may have been referring to Really Subluxated Spine, the blog post was meant to educate those new to Really Simple Syndication and how it was being used on the web site. RSS use grew throughout the year and Planet Chiropractic continues to provide at least 3 types of Chiropractic RSS Feeds. There are currently feeds for news, feeds for classified ads, and feeds for blogs.

I’m checking the February and March archives to see what else we may have passed up from earlier in the year.

planetc1.com-news @ 8:11 am | Article ID: 1197562308

2008 Hotels Hosting Chiropractic Conferences

by Daria Belov

Small-business industries (like the chiropractic industry) are finalizing their conferences and continuing education seminars for the 2007 season. This is the time of year hotels are booked for holiday parties and festivities rather than professional advancement and educational seminars. Before you know it we’ll be in January of 2008 and business professionals will be scheduling out plans for conferences to attend. While it’s early bird time and not everyone has yet posted schedules, an increasing number of 2008 chiropractic conferences are appearing in the Planet Chiropractic Seminar Database. Events can not only be searched and browsed via areas of interest, continuing education value, and title, users can select by hotel or resort.

Imagine you’re wanting a getaway to a nice hotel and you want to combine that trip with a value added conference, required hours of your continuing education credits (if you’re a chiropractor), or just network with old colleagues and friends. Here is a brief list of some of the hotels and locations I noticed were hosting chiropractic conferences in the 2008 season.

Las Vegas Hilton
2008 Las Vegas Parker Seminar

The 2008 Las Vegas Parker chiropractic seminar is going to be held on February 7 through February 9, 2008 at the Las Vegas Hilton. For those looking for a getaway (besides attending a great chiropractic conference) the Hilton features spa packages that include massage therapy, soothing body treatments, refreshing facials and skin care, and other services that will leave you feeling pampered and refreshed.

The Las Vegas Monorail is directly accessible from the Hilton Hotel and it allows travelers to quickly and efficiently move up and down the Las Vegas strip, putting many of the city’s favorite hotels and casinos in walking distance. Visit the Las Vegas Hilton Spa page and the conference and meeting room on the Hilton web site, for detailed information regarding spa services and conference center styled events.

Arizona Biltmore Grounds (photo: a view of the luscious grounds at the Arizona Biltmore and Spa in Scottsdale, Arizona)

Arizona Biltmore Resort & Spa
Schofield Chiropractic Training 2008

The annual summer event put on by Schofield Chiropractic Training is taking place at Scottsdale’s Arizona Biltmore in 2008. Event is scheduled for August 1 and August 2, and while it’s expected to be hot (its Phoenix) this hotel makes a spectacular summer getaway. The Arizona Biltmore Resort & Spa is known to many as the “Jewel of the Desert and the hotel is built upon 39 acres of property, which includes lush gardens, glistening swimming pools, and Frank Lloyd Wright-influenced architecture. Expect the main pool to be filled with vacationing chiropractors throughout the week, as many will bring staff and families to enjoy relaxing time in Arizona. The Biltmore features an award-winning spa, golf, resort dining, and plenty of shopping opportunities in neighboring Scottsdale. When visiting, be sure not to pass up viewing several of the $10 million+ homes that line the gateway to the resort.

During your visit, be sure to tell the management at the Arizona Biltmore that the staff from Planet Chiropractic says hello.

The Columbus
Arnold Sports Festival

The 2008 ICA Fitness Symposium and the The Arnold Sports Festival is being held on February 29 through March 2, 2008 at the Columbus (a Marriott Renaissance Hotel) in Columbus, Ohio. Not only do attendees have an opportunity to meet and take photos with Arnold Schwarzenegger, the current governor of California, they’ll have an opportunity to spend a few days at the luxurious Renaissance Hotel, located in downtown Columbus, Ohio.

This non-smoking hotel is located in the heart of the city’s business district, and it’s located near the Brewery District, the City Center Mall, and the Columbus Convention Center. If you’re into sports, body building, chiropractic, nutrition, or fitness, you’ll want to put this once a year event on your list of conferences to attend. Visit the Marriott Columbus Renaissance pages for more hotel related information.

Tempe Mission Palms
Schofield Chiropractic Training Tempe

Arizona’s Schofield Chiropractic Training program is holding three separate events at the Tempe Mission Palms in 2008. There will be a chiropractic meeting on February 16, October 4, and December 6, of 2008. The Mission Palms is located adjacent to Sun Devils Stadium and the hotel is a short trip from the Phoenix airport (PHX). There’s plenty of restaurants, clubs and bars (Tempe is a college town) within walking distance of the hotel property. The Tempe Mission Palms is located at 60 E 5th St, Tempe, AZ 85281

Sheraton Eatontown Hotel
New Beginnings for a New Future

The New Beginnings for a New Future Weekend is being held April 24 through April 28, 2008. This event is the premiere philosophy event of the chiropractic profession and it features dozens of chiropractor focused talks and presentations. The hotel and conference center is located nearby the New Jersey shore line and neighboring community of Red Bank. If you’ve never been to this part of New Jersey before and you’re driving, be sure to plan ahead for the jug handle turns that are typically made from the right lanes, when you want to go left. The Sheraton Eatontown Hotel is located at 6 Industrial Way East, Eatontown, NJ 07724

Dr. Michael Dorausch had a blog post regarding the 2008 chiropractic schedules back in November, and the number of conferences added has been increasing since.

If you are hosting a chiropractic conference in 2008, you may want to consider including information in the events database. Adding seminar, continuing education, and events information is free, giving your next chiropractic event the exposure it deserves, at a more than affordable rate.

planetc1.com-news @ 1:47 pm | Article ID: 1197496058

Chiropractic Wellness Certification series for 2008

ICA Wellness News

Council on Wellness Science
ICA educates new corps of chiropractors as wellness certification shifts in 2008 to Dallas, Portland and Philadelphia

The International Chiropractors Association is pleased to announce it will conduct its landmark Chiropractic Wellness Certification series for 2008 in Dallas, Portland and Philadelphia. “This groundbreaking educational program has proven to be one of the most successful certification offerings in chiropractic, with well over 3,500 chiropractors, students and chiropractic assistants having taken one or more of the four on-sire modules since its inauguration in 2004,” said ICA President Dr. John K. Maltby.

ICA will conduct the onsite instruction in four weekend modules as follows: Dallas, Feb. 23-24, April 5-6, June 28-29 and Oct. 4-5; Portland, March 8-9, May 31-June 1, Sept. 13-14 and Oct. 18-19 and Philadelphia, May 17-18, July 12-13, Aug. 23-24 and Nov. 1-2.

ICA Council on Wellness Science Chiropractors A program of the ICA Council on Wellness Science, the certification series is taught by James L. Chestnut, B.Ed., MSc., D.C., C.C.W.P, and Richard A. Baxter, B.Eng., D.C., both of whom practice in Victoria, B.C., and are highly acclaimed for their grasp of the subject and understanding of its relevance to the practitioner.

“There is information in this program linking the importance of every arena of your life,” said Craig McDowell, D.C., Gafney, S.C. “Too many people think it is one area only. What wellness does is show how everything fits together to bring total wellness with scientific data to back it all up.” Guy Lasich, D.C., of Marquette, MI., declared that the certification “is so needed in the profession at large. We need many more of these.” Brandon Cooper, D.C., of New York City, added: “I love the ways that this teaching can be applied to my practice on a daily basis.”

Instruction emphasizes validation of the chiropractic wellness paradigm plus wellness nutrition and natural health, wellness physical fitness and spinal hygiene and wellness state of mind, emotional health and secrets of eliciting patient lifestyle change.

The certification plan consists of an eight-part program taught in four twelve-hour on-site modules and four at-home sessions. A final examination is required for postgraduate wellness accreditation as a Certified Chiropractic Wellness Practitioner (C.C.W.P.), by the ICA Wellness Council. The program is open to chiropractic students and chiropractic assistants under special guidelines.

“The Chiropractic Wellness Certification gives practitioners practical research and science-based data in a growing field that is increasingly relevant because it addresses important health issues in which chiropractors can or already do excel,” said Dr. Maltby. “Those who complete the curriculum build genuine understanding of the founding philosophic principles of chiropractic. They also are equipped to fill an important lifestyle and public health gap in their communities by becoming a sound source of evidence-based wellness living.”

Dr. Chestnut operates a chiropractic wellness practice in Victoria, B.C.. He received his Doctor of Chiropractic degree from Canadian Memorial Chiropractic College in 2000, and holds a Master of Science in exercise physiology and Bachelor of Education with distinction from the University of Victoria. The author of four books and several peer-reviewed scientific articles, he speaks worldwide on the scientific validation of chiropractic family practice and on genetically congruent living, The Innate LifestyleTM.

Dr. Baxter holds a degree in mechanical engineering from the Royal Military College of Canada and a Doctor of Chiropractic (cum laude) in 2000 from CMCC. He was awarded his FICPA designation in 2000. Together with Dr. Chestnut, he co-founded Discover Chiropractic Family Wellness Centre in Victoria, where he practices full-time.

For Wellness Certification seminar information and registration, visit ICA”s website at www.chiropractic.org, or call ICA at 800/423-4690. For certification and membership benefits visit the ICA Council on Wellness Science at www.chiropractic.org/wellnesssciencecouncil. For Dr. Chestnut”s lecture schedule and practice resources, go to www.thewellnesspractice.com.

– – – – – – – – – –
International Chiropractors Association (ICA)
1110 North Glebe Road, Suite 650, Arlington, VA 22201
(703) 528-5000

Planet Chiropractic: Chiropractic Continuing Education, Seminars & Events

planetc1.com-news @ 10:31 pm | Article ID: 1197354695

Matt Cutts 3 step process to building up a really good site and getting a ton of traffic

By Michael Dorausch, D.C.

This post is a combination of transcribed content from video recorded at a PubCon 2007 evening session that featured Matt Cutts, my organization of that content, and related resource links for websites or articles Matt spoke about during his presentation. The discussion was moderated by special guest host Guy Kawasaki, who was a keynote speaker at PubCon 2006.

Thursday morning photo of Matt Cutts(photo: Matt Cutts speaking at Thursday morning PubCon keynote presentation)

Matt Cutts: I’m sorry my mental gears are still making the shift, this is not your typical panel, I’m still kind of…

Guy Kawasaki: No it’s not, I’m not your typical moderator.

Matt Cutts: No you’re not. Um, OK. So here, here is Matts 3 step process to building up a really good site and getting a ton of traffic.

Step #1: Make a Compelling Service
If you’re trying to sell junk you’re going to have a much harder time. So spend the time, and the thing is you can start up a website really for a lot less money than you could even five or six years ago.

So, I think this has been a very useful theoretical discussion but let’s ground it a little bit, let’s take an actual specific example. Suppose you were going to start a site about, I don’t know, rumors about different companies, or something like that, OK?

Guy Kawasaki: (laughing) And you only have 12 grand.

Matt Cutts: And you only had 12 grand. First step is you make a compelling site, so imagine you’ve got that.

Step #2: Start a Blog
Seriously, blogs are one of the easiest ways to get links, engage in conversation, if people badmouth you on the web you can… defend yourself or badmouth them right back, depending on what your personality is like.

Step #3: Smart Marketing
Step number three is smart marketing and that can involve good SEO. If you do everything on WordPress you’re pretty much automatically covered as far as SEO, but you want to make sure things are crawlable. But the other aspect of marketing is having something interesting to say. So for example, valleywag, which is a Silicon Valley rumor sort of site, started out with a really juicy piece of gossip claiming that one person at a big company was dating another person at a big company. I’m not going to name them but they work at Google.

Um, and that helped propel that site up to a really big consciousness. So if I were doing, I don’t know, rumors about you know companies, or something like that, I would open it up to the public, but I would also try to do some investigating reporting, and get some really juicy tidbits or some really good scoops, because it’s not just controversy, it’s controversy backed by interesting facts.

And then I would think about broadening my scope a little bit. Start out with one or two companies that people are really interested in. Apple or Google or Yahoo or whoever. Dig down deep but also be open to new approaches. For example, what if you were to open up gossip and rumors about universities? Kids love to talk, right? People who are 20 years old will talk about all kinds of rumors about the university administration, other people on the university, classes, stuff like that. So looking for those kinds of niches in related areas can really help boost the buzz, boost the links, and boost the visibility to your website.

Guy Kawasaki: Matt, you said something very interesting and I don’t want to let it just slide by, you said that if you use WordPress, you basically have taken care of everything for SEO, can you support that?

Matt Cutts: Yeah sure, there was a really good article ah Stephan Spencer…

Guy Kawasaki: There you go pointing to an article again. (laughter)

Matt Cutts: All right so Stephan Spencer has talked about it but in general WordPress is pretty well SEO’d. Right? If you just start blogging you’ll pretty much be in good shape to get crawled by the search engines. In fact, WordPress 2.3 took some steps so that instead of having your content in three or four different places, they’re all unified on a single URL. So you can make your own HTML or you can pay some web designer to try to make a bunch of flash, but in some cases it makes sense to go for something that’s really cheap and really proven. And then if it works out you can always go with something custom down the road.

Stephan Spencer has a plug-in for WordPress: SEO Title Tag 2.1.2

I’m not certain, but I believe this is the Stephan Spencer article Matt Cutts was referring to.

Matt presented these tips as a result of Guy Kawasaki asking how they would game the search engines (there were five other search engine experts on the panel) if they were to leave their current employers (Cutts works for Google) and start their own business.

Other news from this last week’s PubCon include: Search and Blogging Reporters Forum, Matt Cutts on Directories and Links (from his Thursday morning presentation), Craig Newmark of Craigslist Kickoff Keynote (the first speaker of the four-day conference), Things I learned from Guy Kawasaki (the keynote speaker from PubCon 2006 who saw his blog move into the top 10 on Technorati as a result).

479 Chiropractor Practices for Sale

By Michael Dorausch, D.C.

I was checking in on Planet Chiropractic classifieds today and noticed we have reached 479 advertisements related to selling chiropractic practices. That puts us 21 advertisements away from 500 current ads in the space of office sales. The practice for sale category has always been a popular one but growth has increased significantly since we opened up the ad network back in June of 2007.

female chiropractor adjustmentWith the holiday season upon us, I’m not so sure how many advertisements will be placed throughout the remainder of December. At the pace new advertisements are being placed in the for sale category, I wouldn’t be surprised to see that number hit 1000 by December of 2008.

Browsing through the US for sale category I’m seeing offices listed in Conway Arkansas, Farmington New Mexico, Orange City Florida, Cottonwood Arizona, Forest Hills New York, Southeast Missouri, Van Nuys California, Ann Arbor Michigan, Morgantown West Virginia, Tucson Arizona, Youngstown Ohio, and Tulsa Oklahoma. That’s just advertising appearing on the first page of 20 listings I was browsing.

I did a chiropractic practice selling interview in September of 2007 with a chiropractor from Washington, that moved to the state of California. I saw him recently at a conference and was reminded to do a follow-up interview about purchasing a chiropractic office in the state of California. When I spoke to him he mentioned he may be converting a medical office in the local-area into a chiropractic clinic.

If you have specific questions regarding buying or selling chiropractic practices, let me know and I’ll see if I can get a guest expert to answer some of those questions.

Summary of Chiropractic Employment Resources

By Michael Dorausch, D.C.

Among the most popular content searched on Planet Chiropractic is information regarding chiropractic employment, chiropractic jobs, salaries, income, and other career related topics. Those searches range from people seeking basic information about becoming a chiropractor, to specific resource information regarding job applications and hiring. The profession of chiropractic was ranked #4 among top jobs for 2005-2009 by Fast Company, and the industry was recognized as a popular choice for many young adults.

patient receiving education from a doctor of chiropractic Careers, employment, salaries, jobs, schools, income, and education all fall into similar categories. The following is an organized list of resources available that will enable you to directly visit pages of related interest.

Salaries
Assessing the Salary of a Chiropractor is a four-page article that discusses the big question (How much money can a chiropractor make?) and gets into topics related to chiropractor income, statistics on salaries, employment, and determining location for one’s practice.

The section of the chiropractic blog dedicated to salaries features posts with e-mails sent in from users, 4 step business tips, and promotional mailings.

Careers
Those new to the industry that are seeking career information related to the profession of chiropractic should be contacting a chiropractic school for education related details. There are 18 schools that teach chiropractic in the United States, with two additional institutions in Canada. Outside of the US, chiropractic is taught in Australia, New Zealand, Mexico, the United Kingdom, Japan, and South Africa.

For those that are already attending college or have recently graduated, there are classified resources that focus on jobs (such as associate positions in doctor of chiropractic offices) and employment (including a career as a chiropractic assistant, positions for exam doctors, marketing directors, in-house insurance billers, and customer service representatives).

Other information available includes articles such as a chiropractors thoughts, as well as blog categories related to seminars and events.

Besides this Summary of Chiropractic Employment Resources, you may be interested in performing direct keyword searches for news related content that includes terms such as: career, business, education, and employment.

planetc1.com-news @ 4:12 pm | Article ID: 1197245572

Chiropractic Continuing Education

By Michael Dorausch, D.C.

This post is intended to serve as an online continuing education resource for chiropractors seeking information regarding postgraduate studies, license renewal, and other sources of training available to the chiropractic profession.

The phrase Chiropractic Continuing Education typically refers to educational studies that are required for license renewal, for already licensed doctors of chiropractic. This form of education may also be referred to as relicensing courses, postgraduate studies, license renewal seminars, and CE (short for continuing education).

woman receiving chiropractic checkupTypes of Continuing Education
In the industry of chiropractic, postgraduate education typically focuses on core topics such as chiropractic technique, chiropractic based radiology, and ancillary services (such as nutrition or sports therapy).

In the US, the amount of hours required for continuing education varies from state to state, with 12 to 24 hours per year being a common number of hours required in many US states.

Some of the most common programs available as postgraduate studies are one and two-day seminars. These types of events are typically held on weekends because chiropractors tend to work Monday through Friday, allowing greater attendance during weekend scheduled programs.

Most of these events are held in classrooms style settings, and educational events can range from small groups of chiropractors with a single presenter, to large groups (often held and conference centers and resort hotels) that feature a number of educational chiropractic speakers.

Postgraduate Terminology
It’s not uncommon to see the term CE for DC which is an abbreviation for Continuing Education for Doctors of Chiropractic. The term accredited is used to describe whether a particular program has been approved as a valid source for relicensing credits in a specific state. Accreditation varies from state to state so it is recommended that all doctors of chiropractic check the accreditation status for programs they are attending, if they are planning to apply the educational hours as relicensing credits.

The term continuing education credits refers to those hours that may be applied to renewing licensure. Most educational seminars that provide credits break them down into varying categories. As an example, a doctor of chiropractic could attend a 12 hour relicensing event, with four of those hours going toward continuing education credit for chiropractic technique (such as Gonstead, Thompson Drop, Upper Cervical Specific).

Not all postgraduate studies all are applied towards license renewal. Chiropractors may attend training courses, often referred to as modules, that can take up to a year or more to complete. These modules can focus on a number of different topics, including sports chiropractic, biomechanics, orthopedics, diagnosis of particular conditions, pediatrics, philosophy, and others. These types of programs are usually taught separate from license renewal styled continuing education courses, as their attendance is voluntary, and educational hours are not recognized by health-care related state boards. These modular programs oftentimes allow a chiropractor to add additional initials to their title of DC (short for doctor of chiropractic). DACBR is an example as it stands for Diplomate, American Chiropractic Board of Radiology.

CE Sponsors
Relicensing courses are almost always sponsored by a chiropractic college (sometimes a single course is sponsored by more than one school). These programs may or may not be held on chiropractic campuses, but the school’s continuing education staff will typically handle the processing of paperwork relating to the courses being provided. When chiropractors receive brochures and fliers in the mail, it’s not uncommon to see messages that say Sponsored by Texas Chiropractic College, Sponsored by Life Chiropractic College West, or something similar. Event sponsorships are sometimes also provided by equipment manufactures, nutritional companies, medical orthopedic groups, MRI centers, and even surgical facilities.

Relicensing Courses
I mentioned earlier that these courses may also be referred to as seminars, events, and training. Before one attends one of these courses, it’s advisable to check that continuing education credits can be applied as valid in one’s particular state of practice.

Three related resources include the Chiropractic Continuing Education Database (features CE related as well as non accredited seminars), education related archived news, and a list of accredited colleges that provide chiropractic education in the United States.

Other Considerations
Some Chiropractic Continuing Education programs, seminars, and events, can be attended by non-chiropractor’s. While no licensing credit is given, it’s not uncommon to find medical doctors, attorneys, nurses, nutritional experts, physical therapists, and acupuncturists attending chiropractic relicensing programs. For these attendees, it’s often that these programs are provided at a discount, as there is less paperwork involved for the event organizers, and records do not have to be kept for national or state board departments.