Category: websites

Free WordPress Theme for Chiropractic Websites

Guest Post By Don Campbell

Free WordPress Theme for Chiropractic Websites – Optimized for Local Search Results

We should never have watched that video. My friends and I got a hold of a video of the Korean National Tae Kwon Do demonstration team. These guys were absolutely amazing. Breaking boards, flying kicks, and acrobatics of all kinds. They were the best of the best in a nation where Tae Kwon Do is the national sport. After watching the video, my fellow Tae Kwon Do class mates and I had no choice but to put together our own black belt demonstration team.

The technique that stood out for me was the 540 degree jump spinning kick. In this kick, you have to jump in the air, and then spin around completely once – that’s 360 degrees, and then another 180 degrees, and kick a board and break it with your heel before landing.

It takes a while to get this one right. I must have practiced that kick 400 times over the course of 3 weeks. I was still was surprised when I developed a pain all along my back, like a high tension wire running from the base of my neck all the way down my spine. I’d never had back issues before, and had been training for years so I didn’t make the connection at first.

After a few days like this I went to see an orthopedic doctor. He gave me a prescription for Ibuprofen and offered to take some XRays, which wasn’t really the answer I was looking for.

Chiropractic Care to the Rescue – A good friend referred me to a chiropractor. I was not too excited about having someone work on my spine when I was in such pain, but she convinced me by telling me that she takes her kids in to see this doctor. I needed a solution so I went to see him. During the visit, he asked me a lot of questions and examined my back. He then performed an adjustment on my back, by having me cross my arms in front of me, and then “hugging” me and adjusting my spine. I thought to myself – “here we go…”

I felt almost instant relief. I could hardly believe it. I mean, the pain was not totally gone, but it made a huge difference right away. He told me it would take a few more visits to get the problems with my back corrected. And he was right. After 3 more visits, my back was back to normal again.

That’s when I became a believer in chiropractic care.

The Challenges of Chiropractic Marketing – In 2007 I left Microsoft to start my own company helping small business owners build an effective internet presence. Chiropractic practices quickly became a focus for me because I have several friends who are chiropractors and naturally I started with them. Once I started focusing on this specific type of small business, I learned quite a bit about the challenges chiropractors face getting the word out about their business. I found that many of them were struggling to get any kind of value out of the Yellow Pages, and were interested in the web but weren’t sure how to use it as a marketing channel for their business.


I found that almost every chiropractor I talked to fell into one of two camps:
1) They had a website, but it wasn’t doing anything for them. It was essentially an “online brochure” that wasn’t bringing them any new patients. Or,
2) They didn’t have a website, and weren’t sure how much it should cost, or where to get started.

Instant Chiropractic Websites – After helping many chiropractors build effective websites and optimizing them for top local search results, I created a WordPress Theme for chiropractic websites. The theme is essentially a website template specifically designed for chiropractic practices based on my experience in helping other practices get great results from the Internet. I’m excited to provide the Chiropractor2web WordPress Theme for free to help chiropractors get a “jump start” on their on-line marketing efforts. You can download the theme here: Chiropractic WordPress Theme.

Blogging made easy – WordPress Hosting from!

I’m a big believer in chiropractic care. I hope this WordPress website theme helps at least a few practitioners in the field get past one of the biggest challenges they face in getting started on the Internet, and it evolves into an “active” advertising asset and a significant source of new patients.

Let me know how it works for you!

About the author – Don Campbell is the publisher of Chiropractor2Web, a blog devoted to helping chiropractors build WordPress websites and get a steady stream of new patients from Google local searches. In his leisure time Don enjoys learning to play Jazz piano, skiing, and wake boarding (and visiting his chiropractor. He lives with his wife and two daughters in the San Jose, California where they enjoy traveling and exploring the Redwoods and the Pacific ocean beaches. You can follow him on Twitter here.

Checking Chiropractor Site Validity

By Michael Dorausch, D.C.

In last week’s chiropractic traffic report I mentioned that we’d be addressing a series of ways chiropractors can do a little bit more research on the chiropractic websites they are doing business with. When a chiropractic directory company calls your office or you get pitched at a chiropractic seminar, you should have ways to check and see if the claims they are making are at all valid.

I’m going to show one screenshot, and talk briefly about very easy ways chiropractors can check up on websites they are thinking about doing business with. The next time you get the call from someone representing the #1 Chiropractic Directory on the Internet, or a salesperson at a chiropractic conference tells you “thousands of people search our chiropractic site every day” you’ll at least be able to get some basic information by visiting a single website.


The above screenshot shows traffic reports for two chiropractic websites, and The results are provided by a company called Compete feels making data like this available helps to create a more trusted, transparent, and valuable Internet. I agree.

The service is very simple to use, you can check up on a single domain, or multiple websites at once. I believe you can search up to three if you’re not logged in, and up to five if you set up a free registration. They have paid monthly services, but I really don’t think it’s something the average chiropractor would have much use for. For webmasters and search engine optimization specialists, the Pro versions of Compete look like great tools to have.

Check the link above and visit the compete website. I’d suggest typing in your chiropractic domain to see what kind of results come back on your site. In my experience, none of the traffic checking websites are truly accurate when it comes to measuring information, but they do a pretty darn good job of at least giving us some rough estimates as to what’s going on with a website.

For example, checking the compete profile for I see that the traffic data is off by more than 50%, I know that because I check the traffic statistic logs on a regular basis. Here’s what we showed for April of 2009. This isn’t about visitors to Planet Chiropractic though, it’s about chiropractors not getting scammed when they’re being pitched online marketing hoopla.

If someone claims thousands of people are searching their site each and every day looking for chiropractors, wouldn’t it be at least suspect if a look up on their domain showed traffic at less than 10,000 people per month? Even if that rough estimate was off by 50%, 20,000 people in 30 days does not equal thousands of people per day. With tools like Compete you can view stats for the past year.

When a marketer tells a chiropractor they operate the #1 Chiropractic Directory on the Internet, shouldn’t there be some sort of traffic report to back that up? If someone told me they ran the #1 dentist directory on the Internet I’d expect to find it listed in the top of search results when I searched dentist directory or dental directory on Google, wouldn’t you? I would also expect it would be getting a significant amount of traffic, especially since it was the number one directory. I’d be surprised if it was only created a few months ago, and didn’t have many listings for actual dentists. If that were the case how could they be claiming they were number one? Maybe they ran an ad during the superbowl?

Some of this may seem real ranting like, but I’m getting tired of chiropractors e-mailing me after becoming disillusioned from questionable chiropractic marketing tactics, they’ve been solicited with.

Use the Compete website, and check up on any chiropractic directory or other website claiming to serve thousands of people, getting millions of hits, or anything of that nature. Let’s get this stuff out in the open. There are some great online chiropractic marketers out there, and I hate to see them get a bad rap, from all this other crap that’s being peddled.

7 Reasons a Chiropractor Should Hire a Local Webdesigner

By Michael Dorausch, D.C.

I’ve covered this seven reasons topic before, but Dr. Darrel Crain asked if I’d cover it again, with a greater emphasis on chiropractic web sites. You’d think I’d be a big fan of the companies pushing chiropractic web site templates, but that’s not the case. Issues like horrible search engine optimization (SEO) methods, duplicate content, secret linking schemes (that profit the company making the template), and reliability on paid search (PPC) for traffic, are some of the reasons why I tell chiropractors to stay far away from most chiropractic website companies.

I still think going local is best when hiring a web designer. Here are my top seven reasons why a chiropractor should do so…

1) They are local: This may seem all too obvious but it’s number one for a reason. I’ve had websites that were created in other states or countries and you may have heard stories of how much money one could save by doing so. After having several websites created I can say that the potential savings are just not worth it for the chiropractic office when creating a single website. Going local is nice because you get to meet the person you’re working with. They can come to your office and you can potentially visit their office.

2) Duplicate Content: I have yet to find a mass-produced chiropractic website that does not suffer from a duplicate content penalty. This affects a web site’s ability to rank high in search engines. Something a chiropractic office should be paying attention to (if they are hoping to get new clients from online).

Think about duplicate content this way. Imagine you had a Medicare patient named Sally Smith. In order to be paid you submit Sally’s file to Medicare for reimbursement. Now imagine the chiropractor down the street from you sends in the same exact billing to Medicare? Their billing includes the same patient name, identical Social Security number, identical complaint, and the name of their office instead of yours. Think that would raise a red flag eventually? Now imagine we duplicate that process a few hundred times but just change the name of the chiropractic office doing the billing. Red flag? You bet!

A local web designer is going to be sure your content is unique (unless they’re stealing content from somewhere else) to your chiropractic office only, giving you a significant competitive advantage over your neighboring colleagues, who have to all opted to share one website (unknowingly of course).

3) They know your community: Assuming your web designer has lived in your community for some time they should have a good understanding of the area. This is something that’s often overlooked but it can be a critical factor for the chiropractic office hoping to capture the local search market. It’s my experience that your local web designer is going to be more familiar with local zip codes, major area landmarks, neighboring cities, realistic driving directions, and will generally have a better feel for the geographic area your chiropractic office serves.

4) Promoting your business locally off-line: (valuable tip) Chances are your local web designer is going to want to show off what a great job they did on your chiropractic website. You’ll potentially be the small-business owner that people will desire to visit when the topic of referrals comes up. In my experience it never hurts to get face-to-face with more local business people, even if it is to discuss websites and marketing. Think outside the box for a moment here and imagine the possibilities if you and some of your local business buddies (real estate agents, attorneys, local bakery, favorite locally owned small business restaurants) linked to each other’s websites. One could argue this is really an online idea but it is far better if you have the discussion with other local small businesses off-line.

5) Promoting your business locally online: It’s likely your local web designer has their own website (and it’s likely they have more inbound links than your website) and they’ll probably want to display a screenshot of your web site along with a link to show examples for future clients. There is potential your chiropractor website will receive some “link juice” from your designers website, and that’s a good thing.

6) You are supporting your local community: You can electronically transfer your funds overseas or waste money monthly on companies providing cookie-cutter chiropractic template type sites or you can support a local, talented, artistic and often times independent web designer. Made in [Your City] adds a neat touch to a local site. I can tell you right now the outsourced project is not likely to provide you with any links and worse, the company giving you a template will likely suck your link juice right out of search engine rankings by keyword linking back to their main web site (without telling you they’re doing so). Even worse than that, I’ve witnessed three so-called chiropractic web site companies, selling links for profit (Google TOS violation) and not telling their clients there doing so.

7) Saved Money Invested in Proper SEO: The money you save by not making the mistake of going overseas the first time, or having to pay monthly fees for a template driven website, can be invested in proper search engine optimization practices. There is a chance that your local designer has enough talent (or more likely works with someone) to provide basic SEO services for your chiropractor website. This is where your monthly ongoing expenses should be invested, especially if your chiropractic office exists in a metro area, like my Los Angeles office.

If you have any specific questions about duplicate content, pay per click (PPC), or other things mentioned here, leave a comment and I’ll see if I can address them in a way you can best understand.

Matt Cutts 3 step process to building up a really good site and getting a ton of traffic

By Michael Dorausch, D.C.

This post is a combination of transcribed content from video recorded at a PubCon 2007 evening session that featured Matt Cutts, my organization of that content, and related resource links for websites or articles Matt spoke about during his presentation. The discussion was moderated by special guest host Guy Kawasaki, who was a keynote speaker at PubCon 2006.

Thursday morning photo of Matt Cutts(photo: Matt Cutts speaking at Thursday morning PubCon keynote presentation)

Matt Cutts: I’m sorry my mental gears are still making the shift, this is not your typical panel, I’m still kind of…

Guy Kawasaki: No it’s not, I’m not your typical moderator.

Matt Cutts: No you’re not. Um, OK. So here, here is Matts 3 step process to building up a really good site and getting a ton of traffic.

Step #1: Make a Compelling Service
If you’re trying to sell junk you’re going to have a much harder time. So spend the time, and the thing is you can start up a website really for a lot less money than you could even five or six years ago.

So, I think this has been a very useful theoretical discussion but let’s ground it a little bit, let’s take an actual specific example. Suppose you were going to start a site about, I don’t know, rumors about different companies, or something like that, OK?

Guy Kawasaki: (laughing) And you only have 12 grand.

Matt Cutts: And you only had 12 grand. First step is you make a compelling site, so imagine you’ve got that.

Step #2: Start a Blog
Seriously, blogs are one of the easiest ways to get links, engage in conversation, if people badmouth you on the web you can… defend yourself or badmouth them right back, depending on what your personality is like.

Step #3: Smart Marketing
Step number three is smart marketing and that can involve good SEO. If you do everything on WordPress you’re pretty much automatically covered as far as SEO, but you want to make sure things are crawlable. But the other aspect of marketing is having something interesting to say. So for example, valleywag, which is a Silicon Valley rumor sort of site, started out with a really juicy piece of gossip claiming that one person at a big company was dating another person at a big company. I’m not going to name them but they work at Google.

Um, and that helped propel that site up to a really big consciousness. So if I were doing, I don’t know, rumors about you know companies, or something like that, I would open it up to the public, but I would also try to do some investigating reporting, and get some really juicy tidbits or some really good scoops, because it’s not just controversy, it’s controversy backed by interesting facts.

And then I would think about broadening my scope a little bit. Start out with one or two companies that people are really interested in. Apple or Google or Yahoo or whoever. Dig down deep but also be open to new approaches. For example, what if you were to open up gossip and rumors about universities? Kids love to talk, right? People who are 20 years old will talk about all kinds of rumors about the university administration, other people on the university, classes, stuff like that. So looking for those kinds of niches in related areas can really help boost the buzz, boost the links, and boost the visibility to your website.

Guy Kawasaki: Matt, you said something very interesting and I don’t want to let it just slide by, you said that if you use WordPress, you basically have taken care of everything for SEO, can you support that?

Matt Cutts: Yeah sure, there was a really good article ah Stephan Spencer…

Guy Kawasaki: There you go pointing to an article again. (laughter)

Matt Cutts: All right so Stephan Spencer has talked about it but in general WordPress is pretty well SEO’d. Right? If you just start blogging you’ll pretty much be in good shape to get crawled by the search engines. In fact, WordPress 2.3 took some steps so that instead of having your content in three or four different places, they’re all unified on a single URL. So you can make your own HTML or you can pay some web designer to try to make a bunch of flash, but in some cases it makes sense to go for something that’s really cheap and really proven. And then if it works out you can always go with something custom down the road.

Stephan Spencer has a plug-in for WordPress: SEO Title Tag 2.1.2

I’m not certain, but I believe this is the Stephan Spencer article Matt Cutts was referring to.

Matt presented these tips as a result of Guy Kawasaki asking how they would game the search engines (there were five other search engine experts on the panel) if they were to leave their current employers (Cutts works for Google) and start their own business.

Other news from this last week’s PubCon include: Search and Blogging Reporters Forum, Matt Cutts on Directories and Links (from his Thursday morning presentation), Craig Newmark of Craigslist Kickoff Keynote (the first speaker of the four-day conference), Things I learned from Guy Kawasaki (the keynote speaker from PubCon 2006 who saw his blog move into the top 10 on Technorati as a result).

7 Reasons to Hire a Local Webdesigner

By Michael Dorausch, D.C.

I thought I wrote about this before but I can’t seem to currently find the post. A bunch of chiropractors were gathered around my ubuntu running laptop a few days ago and someone asked me the question I’ve been asked some thousand plus times before. Who should I hire to build my website? My first response is always “don’t hire me” because I’m far too busy doing other things (like making posts about cheeseburgers). For those of you non chiropractors that have ended up here seeking local webdesigner advice this will likely be helpful to you as well (especially if you run a local small business).

Mike’s Seven Reasons to Hire a Local Webdesigner

  1. They are local: This may seem all too obvious but it’s number one for a reason. I’ve done outsourced websites (built in other countries or at least not made locally) and you may have heard stories of how much money you can save by doing so. After having several websites created I can say that the potential savings are just not worth it for the individual or small business when creating a single web site. Going local is nice because you get to meet the person you’re working with. They can come to your office and you can potentially visit their office.
  2. They know your community: Assuming your web designer has lived in your community for some time they should have a good understanding of the neighborhood. This is something that’s often overlooked but it’s become really important for small businesses hoping to capture the local search market. It’s my experience that your local web designer is going to be more familiar with things like zip codes, major landmarks, neighboring cities, and will generally have a better feel for the geographic area your business serves.
  3. It’s easy to check referrals: Hopefully your local web designer has already completed other projects in your community. Not only can you check out those projects online (like you could in nearly any case) but you can also visit the local businesses that employed your potential web designers services and ask what they thought about the experience. Nice way to network too.
  4. Promoting your business locally off-line: (this one’s really valuable) Chances are your local web designer is going to want to show off what a great job they did on your web site. You’ll potentially be the small-business owner that people will desire to visit when the topic of referrals comes up. In my experience it never hurts to get face-to-face with more local business people, even if it is to discuss websites. Think outside the box for a moment here and imagine the possibilities if you and some of your local business buddies linked to each other’s websites. (that’s really an online idea but it works better if you ask local business owners off-line)
  5. Promoting your business locally online: It’s likely your local web designer has their own website (and I bet they have more inbound links than your website) and they’ll probably want to display a screenshot of your web site along with a link to show examples for future clients. That’s a big plus for you since they are delivering you local traffic!
  6. You are supporting your local community: You can electronically transfer your funds overseas or waste huge amounts of money on companies providing cookie-cutter template type sites for your industry or you can support a local, talented, artistic and often times independent web designer. “Made in [Your City]” adds a neat touch to a local site. I can tell you right now the outsourced project is not likely to provide you with any links and worse, the company giving you a template will likely suck your pages right out of search engine rankings by keyword linking back to their main web site (without telling you they’re doing so).
  7. They have other valuable ideas: Your local web designer is likely to know at least a little bit about search engine optimization. If they don’t (and even if they do) they’ll probably have better local connections for other Internet related services then some non-personal company. They could potentially become a resource for you when it comes to other topics such as e-mail newsletters, calendars, online promotions, web site updates, photo accounts, and a number of other areas web designers are typically knowledgeable of.

OK, there are my seven reasons to hire local web designer. If you have more feel free to post your comments. Local web designers, you are welcome to use this article as long as you provide a full follow link to it.

Lost chiropractor website post

Must have been the tequila, found the post I started and thought was deleted. Getting good feedback on the website idea (thanks) and slowly moving forward (at least moving). Going to load a template version of the website to a subdomain so you can login and play with the settings. Read post link below for complete story…

It’s either the 15 new patients I saw in my office this week, the 14 new patients I saw in my office last week, the gargantuan amount of love and support I’ve received from family, friends, chiropractors, patients, or the Tequila I’m enjoying while creating this post… Whatever it is, I’m feeling rather blessed.

I talk about Open Source all the time. I love Ubuntu (Linux) on my PC, run Fedora (Linux) on some of our Planet Chiropractic Servers, and use WordPress (this blog software, all thanks to a considerable number of people, most whom I’ve never met. It’s as if they give for the sake of giving, serve for the sake of serving, do for the sake of doing. Surely I can do that.

I’m giving away the design to one of my chiropractic websites… Giving away my chiropractic website

Giving away my chiropractic website

My first attempt at this post got back spaced and I inadvertently deleted all the content before I saved it. Lesson: incremental saves.

OK, you saw the title… I’m giving away a website. It’s late so I’m not getting into much detail now but I’ll update this as I move further along.

Simply, I spent about $3000.00 developing a site (Chiropractor Website) and numerous people have emailed me since saying they liked it, could they get one like it, etc…

Today I was doing some edits on a few pages and the thought arose to put the site into Creative Commons Licensing (see below) so other chiropractors could benefit from it.

Selling the template was an option but why not just make it available to chiropractors and students to use on their own domains without having to pay some internet company monthly fees to host a dog? Not that it’s perfect, it’s not, but it’s on par or better than much of the stuff I have seen out there.

Here are some key things…

  1. You’ll need your own domain name (costs less than $10 per year)
  2. You’ll require your own hosting. I’d recommend LAMP (Linux-Apache-MySQL-PHP)
  3. You’ll have to install the site yourself or hire someone to do so

I’ll provide links here for monthly hosting plans (for a website like this they will range from $4 to $7 a month) and I think we could get a group of volunteers together to streamline the website template so installation could be made easier. I know some hosting companies that would pay Planet Chiropractic a commission if you signed up for their hosting. That could be a win-win for those of you wanting to go that route.

If you look at the website you’ll see I have to pull lots of my chiropractic office info off of it but I plan to include nearly all the articles I authored, others I have permission to include, along with content from Planet Chiropractic and RSS feeds so that new articles can be added in an automated fashion.

I also have loads of professional photos of people receiving chiropractic adjustments, lying on tables, etc… which I own all rights to. I’ll include a package of those so your website will be ready to roll out with about an hours worth of effort.

Hows that sound so far?

What do I get from all this (other than you can’t out give the giver abundance and reward)?

  1. You continuing to support Planet Chiropractic
  2. You not emailing me looking for a website design for your office
  3. You agreeing to participate in kind so that students can have access to even better websites when they graduate

What do you say? I’ve got to run by my designs with my programmers so we can strip some items from the site template and make things easy to install, update, etc…

Want to know some cool features?

  1. All the basics right at the top of the page (Home, Location, About, Hours)
  2. All pages can be edited from an easy to use Admin Panel
  3. Can post Announcements to the homepage (like office closed for 4th of July)
  4. Patient testimonials display directly to the homepage

There is more (like Search Engine Optimized) but that we can address later. There are also some details I’d like to hash out like getting some standards for descriptions of subluxation, history of chiropractic, etc… I know some smart chiropractors will get together to help me hammer this out.

Who will get to use this? All chiropractors will have access to the finished template and all associated files. There will be no commercial use meaning no web design or hosting companies can sell the website. Chiropractors, of course, will be able to use the site to actively promote their practices.

You likely have questions so go ahead and email me with your thoughts and I’ll address them in future posts regarding this project.

So far, expect the licensing to be as follows…

Creative Commons License
Chiropractor Website by
Planet Chiropractic is licensed under a
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Based on a work at

Permissions beyond the scope of this license may be available at (they are not yet)

OK, let’s roll out some chiropractic websites!

Chiro a Bad Name Choice For Websites

I know someone is going to argue this but I have to say after over 10 years of purchasing domain names the term “chiro” is a poor choice when planning to create websites for patients and other consumers.

Notice I said developing websites for patients and not chiropractors. In chiropractic, there are many sites using the “chiro” prefix in their domain name. We chiropractors tend to see these terms and we say “KiRo.” However, consumers often say “cheero” like cheerios or cheer for me, yippie doodle day. Now in fairness I also hear some consumers say words that sound like “cheeropractic” instead of “KiRoPractic.”

Chiropractic PlanetIf you are building sites geared towards chiropractors than you may be just fine. If your website is geared towards the general public I’d suggest you stick with the term “chiropractic” in your domain. Whatever you do, don’t get kitchy and make a bonehead mistake like I did thinking anyone is going to know what “c1” stands for.

There are probably more domains available in the “chiro” area but if you get creative you’ll find there are still a large number of super chiropractic dot coms out there.

Recently I picked up some domains that will appear to be obvious choices when you read them but believe it or not they were available for purchase.

The first one is called Chiropractic Homepage and it is home to a project I am involved with. It’s a project website geared towards working out designs for homepages and other parts of websites. Some good information there if your looking to get into the guts of your web structuring.

If that one was not straight forward enough can you believe Chiropractor Website was available and I think I picked it up for eight dollars. Bought this last year and quickly threw up a template web to the domain. It has some major SEO issues (we’ll get into that another time) but the domain itself gets searched for everyday because people are searching for a “chiropractor website” instead of some complicated name we decided to use because I thought it sounded good (like adiola). If you visit the site you may notice it appears like an office website but it’s actually a template that is a work in progress. I don’t currently promote it in my local area.

I could go down a list of what I think have been great domain purchases which turned out to be duds and I can also count the no brainers that seemed too simple to even think they were available (they were).

So, get your thinking caps on and get searching for that great cheerio domain name that is going to just magnetically draw people to it. Let me know if you pick up something spectacular!

Chiropractic Website Design

By Michael Dorausch, D.C.

Tips for developing a successful chiropractors web space

Can you help me design my chiropractic Website? I’ve been asked that question so many times that it has me wondering whether there are more chiropractors in this world than we previously thought.

I’ve answered the question a thousand different ways and to cut back on the e-mails I receive I figured it was best to address some of the basics here.

Many of the design ideas and fundamentals going into the creation of a chiropractic website will be similar to many other service industry types of website design. There are standards to consider like types of HTML, PHP coding, mysql, hosting, selecting proper domains, and a really wide array of different things that you honestly don’t need much information about. As a chiropractor, (or any small business owner setting up a web site) you may choose to know some basic information to make sure your web site is doing what it was meant to do, the rest of the details are optional.

Listen, I wasn’t the first person to build a chiropractic web site. I’ve been at this since 1995 and I’ve amassed more details and information about web sites than I care to put online. All that information is out there anyway, if you only go seeking it out.

So let’s hit some basics which will be followed by some resources where you can get more granular information. By far the most common question I get asked is “can you build my chiropractic web site?” The answer is no.

Who can I get to build my chiropractic website?

If you’re in chiropractic practice, you’ve received the phone calls, the faxes, the e-mails, have seen advertisements online, and have visited those web site design booths at conferences and seminars. I’m going to suggest very strongly that if you want to build a web site that is successful, you go outside the circle. There are great people out there that will build your site but here are my tips.

Go local, go basic, be unique
When I say go local I mean hire a local web designer in your community. Why? Number one, you can sit down face-to-face and see who you’re working with. Number two, they are in your community! You’re now supporting a business that tends to rely on promoting their products and services by promoting work they’ve done for you. This is the complete opposite of what most chiropractic web hosting companies are doing. They (the chiro hosts) typically promote themselves using you, not the other way around.

Your local web designer will likely have their own homepage and there’s a very good chance they’re going to provide a link to your web site from their home page. They are also going to likely provide links to other businesses in your community and you know every business owner is going to check every other businesses web site.

Who you want your web site visited by? Different chiropractors from around the world that want to “borrow” your content, graphics, and videos to use on their web sites? Or would you like people in your local community visiting your web site? There’s no question, Go Local for Web Design!

Don’t use patients to build websites unless they are a professional design agency and you’ve got a really good relationship with them. While going the patient route can be easy, you lose some of that juice you’d get from going with somebody completely new in your circle. Think about who’s going to be hungrier, your existing patient or the web designer that wants to prove their product works?

Go Basic
What do you want your web site to do? Do you want to be educational? You want the whole world to know about DD Palmer and the first chiropractic adjustment on Harvey in 1895? Save yourself some trouble, I’ve already been down that road.

Most web sites have this information and it had better be on your checklist. Your phone number, your location, who you are. By that I mean are you a chiropractor (or are you something or someone else)?

What about my office hours, what about photos, what about where I went to school, what about the types of insurance I accept? Hold on Sparky, you can include all of those but they are not basics. The most basic successful local business web site will have a phone number, the name of the industry, and general location. Name, phone number, address.

John Smith, Chiropractor
Mount Washington, Nebraska

This is my million-dollar secret and I don’t want you to share it with anyone else. Look at the above information and tell me what you see. I’ll tell you what I see…

1) Existing patients finding you online because you’ve included your name and your profession. They will specifically type “John Smith chiropractor” when seeking you out (I have volumes of research on this). They will not be looking for a DC or D.C. in fact, many don’t even know what those letters mean.

2) New patients finding you online because you’ve included all three ways they will do so. The Terms Chiropractor Mount Washington, chiropractor Nebraska, chiropractor 12748 all come back to you (if you’ve done your work right – topic for another article).

3) Other chiropractors and often times also attorneys finding you to refer patients for the same reasons mentioned in #2.

I’ve helped chiropractors gets boatloads of new patients just by utilizing the basic information above.

You’re so bright that you figure you’ll use the methods above but will make it “even better” by including your e-mail address, complete business address, and office hours. Those are options but I’ll tell you what will happen, so make your choices accordingly. 1) You will receive e-mails as follows… Do you take my insurance? I have an itch near my rectum is that something chiropractic can help with? What are your fees? 2) Including your complete business address will allow someone to search you on a map, discovering you are “too far” for them to travel. 3) Office hours are great way to tell people you’re not available.

Be Unique
Express yourself but don’t be a lunatic, unless of course you are. Seriously, there are many things about you that people probably don’t know. They are often things that will allow you to bond with the people you serve.

As examples, I’ve been running long distance for years, mostly along the beach in Venice, California. I receive a steady volume of long-distance runners simply because we share common interests. If you’re a tennis maniac, soccer mom, active in a local church, computer guru, have young children, driving in traffic (finish this list yourself). In my experience, people are bored with seeing professional business photos that just show you sitting there like some sort of run-of-the-mill person.

I love seeing stuff like this on chiropractor’s web sites. They tell me something about the chiropractor.

If you’re a soccer mom, mention it on your web site, and mention it in detail. Talk about the league your kids are in, how you take time off from the office to get them to practice and games (mention locations such as Playa Vista field). If you provide chiropractic care to all the kids that are on the team include that information online. Your human, you are unique, tell us something about yourself! We can learn about BJ Palmer and DD Palmer in the office or a Planet Chiropractic.

Pages or new patients?
If you want hundreds of pages of duplicate content that will kill you in the search engines, almost ensuring that your web site will never appear for the most common search Terms in your community, go use a chiropractic template that has “hundreds” of pre written articles.

Photos not to use
I’ve done this so I am talking from experience. I’m still even guilty of it today as I have many hundreds of chiropractic photos floating around the Internet (they even appear on others’ web sites – nice if you folks sent me some link love). Don’t show photographs of empty adjusting tables, empty front offices, empty hallways, empty parking lots, and really bad pictures of yourself. The last one is subjective but it’s really important to your online image. I know you took the pictures when the office was closed because you are busy seeing patients during the day. What we are seeing though are pictures of an office we will never experience, unless we are coming in when you’re closed.

chiropractic office pennsylvania

I’ll post some examples of photos we found to be successful in our chiropractic office but I’ll likely put them into our blog and we’ll just link to that content from here.

I had about a thousand other things to discuss regarding chiropractic web site design but this article should at least have stimulated you to do some thinking. There are two places you can get regularly updated chiropractic web site tips authored by me (and some others). The chiropractic homepage project is a web site that focuses specifically on design, coding, meta tags, scripting, PHP, mysql database projects, and all sorts of intricate details that will help you improve your web presence.