By Michael Dorausch, D.C.
I am absolutely delighted to announce the 2019 Communicating Chiropractic Award goes to Dr. Tanya Reynolds of Los Angeles, California.
Communicating Chiropractor of the Year 2019
When it comes to communicating with Millennials (Generation Y) the chiropractic profession has much to learn. So much of our communication follows patterns established throughout or chiropractic history. Symptom based marketing, brand pumping, and old school ads have crudely been transformed into clunky social media campaigns, in hopes of reaching the next generation of patients or future chiropractors.
Tanya Reynolds, D.C.
Meet somebody doing things different. Dr. Tanya Reynolds is an expression of life and love from the inside out.
I have traveled the planet throughout my years in chiropractic and Dr. Tanya (often refereed to as Dr. T by her patients) and I have crossed paths many times. Our first encounter was working side by side providing chiropractic care during the 2004 Chiropractic Panama Mission. She adjusted like the best of them and exuded a passion for serving humanity.
I’d be in Atlanta for a conference and see her there. I’d be in Florida for a conference and see her there. I’d be in Phoenix for a conference and see her there. When the notification on her winning this award hit my inbox, I smiled and thought “of course.”
Dr. Reynolds online presence shows a practice that is loving, warm and friendly (and she is very effective at delivering results). Her use of Instagram shows a simple yet effective way to share the benefits of Chiropractic in a way that works for our younger generations.
Dr. Reynolds is a 2001 graduate of LIFE University.
I sent off a few questions for Dr. Tanya and I’m sharing them here.
How would you describe your style of practice?
I would say my style of practice goes beyond the modus operandi of many other chiropractors in that it is focused on structured correction – utilizing x-rays, motion studies and post x-rays. Even more important for me, however, is connecting to the emotions and long-term goals of the patient – teaching them that mindset and positivity play a huge role in living a full life and that chiropractic is preventative, rather than simply a band-aid for when they’re in pain. To my mind, using chiropractic to chase the symptom is just taking an expensive aspirin.
Millennials seem to understand that they can take an active role in their health much better than my generation does, so I’ve made it my focus to teach them now how to take care of their bodies so that they can educate their friends and family members that on-going chiropractic care is critical to a body’s optimal performance. I hope to help them realize (make a true shift in their paradigm) that taking their future children to see a Chiropractor is just as important (if not MORE) as taking them to see a Pediatrician.
I’ve always subscribed to the adage, “give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” Once someone becomes our patient, we empower him or her with the tools to take control of their health and well being. We do this by embracing a holistic approach – offering workshops on nutrition, breath work, yoga and meditative practices, etc. to educate our patients in a comprehensive way about how integrating all of these factors will allow them to be the best versions of themselves.
Do you feel the practice is any different now compared to when you started?
My inspiration and the core principles of my practice have always been the same, but over the years I have added resources to address the patient questions that come up again and again. In tandem with other health professionals whom I consider the best in their field, I have created and hosted workshops that curate the information that my patients need in order to address all their questions and concerns.
From one Los Angeles Chiropractor to another, I am ecstatic to know you are serving our city with such dedication. May your light forever flow.