By Michael Dorausch, D.C.
What’s already been a standard concern for many young chiropractors graduating from school and opening new practices, is likely to be intensified in the coming months, thanks to the credit crunch and downturn in the US financial markets. It’s tough enough starting up one’s new chiropractic business, with the situation were currently faced with in the US marketplace, and the mindset many businesses and consumers are currently in. The last thing you want to get sucked into is Satan’s sale pitch, better known as adding gadgets to your practice.
If you’re a new chiropractor, the fastest way to ensure your failure in practice, is to buy into the mindset that your hands and intelligence are not sufficient enough to get the job done. I don’t know what kind of techniques you were taught at your chiropractic college, but I pray you paid attention, and have focused on developing your skills to the best of your current ability. If not, confidence may quickly erode, followed by the sucking of your brain, as vendors, manufacturers, and even the general public, put pressure on you to provide non-hands-on services.
Think about it, did you attend all those years of schooling to become a technician that relies on mechanical gadgets, potions, and multi-level marketing schemes? Is that how you expect to pay down umpteen years of student loan debt? Conning your friends, family, community, and former classmates into buying the latest berry juice that comes from somewhere far away from where you live? Maybe you did. For those of you that got into chiropractic looking for something else, I can tell you that there’s nothing easier (and more rewarding) to invest in than solid palpation skills, and proficiency in at least one hands on chiropractic adjusting technique.
Of course you have to develop other skills, like being able to successfully run your business in varying economic times, but that’s not what I’m addressing here today. Chances are you have two hands and were taught how to use them sometime during your clinical curriculum. Focus on developing your skills, and resist the temptation to rely on gadgets, in providing your services. Don’t fear if you feel you’re not get the master adjuster that you know you could be. Talents like these take time, and the time you invest will widen the gap between you and the barely proficient practitioner, oftentimes referred to as your local competition.
Vendors of therapeutic items and gadgets will tell you otherwise. They’ll tell you these are modern times that require modern approaches. All the more reason it’s important for you to develop your hands on skills, so you can touch people, skin on skin, showing your community and the world that you are different. You are not a technician, you are not a button pusher, and you’re not easily replaceable, not if your adjusting abilities are on par with the great chiropractors that came and served in your community before you.
It’s not the easy road, it’s not the path of least resistance, if it were there would be no point, since the majority of your colleagues would be doing the same thing. This is not a time to be looking for shortcuts and easy routes to multimillion dollar pie-in-the-sky dreams.
In this time of economic uncertainty, you’ll find no greater return on investment, then the one made investing in yourself.
planetc1.com-news @ 12:06 am | Article ID: 1223708792