By Michael Dorausch, D.C.

A picture is worth a thousand words but written content is still king. This past weekend, Planet Chiropractic updated the way we do RSS feeds so that now images and photos can be included in the syndication of our news releases.

We haven’t yet incorporated video content into the RSS feeds but that is a project that is under development at this time. For those of you that want to view chiropractic video from within your browser, you can currently visit the video blog pages at: Chiropractic Video Blogs.

How RSS Works
RSS stands for Really Simple Syndication and was developed to distribute web content from web sites and blogs. It was first developed in 1999 and back then RSS had several meanings depending on the use and the developer. Netscape released the first version but nowadays the RSS being used is more unified and advanced. RSS utilizes XML, or extensible Markup Language, a more advanced version of HTML that is used to create dynamic web content. Unlike HTML that is more or less readable by everyone, XML is a serious programming language that cannot be comprehended by all users. RSS readers and web browsers interpret the code and present the output to the user in a readable form. XML is used for several purposes for information transfer on the Internet.

RSS formats are specified in Extensible Markup Language aka XML (a generic specification for data formats). RSS delivers its information as an XML file typically called an “RSS feed”, “RSS File”, “RSS channel”, “RSS stream”, or “rss xml”.

For more on RSS, check out this article: What does RSS stand for? @ 9:58 am | Article ID: 1179853121