Your chiropractic office, your fashion designer shoe boutique, your electronics website, your NFL football offshore gambling blog, your local community parks and recreation center, why do people come to you? Sometimes it seems so obvious doesn’t it? One goes to the chiropractor for an adjustment, the fashion shoe store for shoes, and so on. We know that that’s not always the case. Maybe someone’s coming to a chiropractic office for a radiographic study of their wrist or nutritional counseling, never planning to have their spine touched. It’s one thing to know what people are seeking when they walk into your bricks and mortar business, it’s another to discover what people seek when visiting your website.

Chances are you have a web site, but do you take the time to regularly check log files and statistics to see what kinds of terms are being searched that bring people to your website? For a site about chiropractic you may expect searches like back pain, headaches, scoliosis, and even spinal decompression to be popular. Over the years I found that’s not always the case, and sometimes the most popular searches are for terms that may appear to have nothing to do with your primary topic. If you’re not checking your log files, you may never know if that’s the case for your site or blog.