By Michael Dorausch, D.C.

While I was in San Francisco this past Saturday, checking out the Nike Women’s Marathon Preview, I had some time to visit the Adidas store in Union Square. On the ground level of the store was a new foot scanning system that allows people to get custom orthotic fitting analysis while in the store. Talking to a sales representative I was told that scanning analysis was done on Saturdays and Sundays and the process was free.

Three reasons to have a custom foot analysis done include creation of athletic shoes that offer better control (for those that need additional support), athletic shoes that provide greater cushion (oftentimes needed in the heel region or area of the first toe), and improved fit for competitive shoes (such as racing flats).

Computerized foot scanning technology has been around for several years and some chiropractors offer various types of computerized foot analysis in their practices. What’s nice about having these scans done at an Adidas store is that they are free, and the results of scans can be used to create individualized Adidas athletic shoes, if desired.

I didn’t get a chance to get a scan performed, but I’ll be checking out the Adidas store in Santa Monica to get a scan done during an upcoming weekend. Time for some new running shoes.

The five Adidas locations that are offering custom foot analysis are:

New York: 610 Broadway, New York, NY 10012
Santa Monica: 1231 3rd St Promenade, Santa Monica, CA 90401
Irvine: Irvine Spectrum Center, 71 Fortune Drive, Irvine, CA 92618
San Francisco: 845 Market St., San Francisco, CA 94103
Seattle: 1501 5th Ave, Seattle, WA 98101

I would expect if the program is a success for Adidas they will expand it into other stores. If I get any more information I will include it here.