By Michael Dorausch, D.C.
Chiropractors across the United States have become more accustomed to using Pay Per Click (PPC) marketing as a way to attract new clients to their local chiropractic offices. Depending on the searchers location, results seen can vary, for example seeing ads for Florida Chiropractors when searching while in the state. If you’re doing PPC ad campaigns, it’s always good to review how others are approaching the market.
I’m visiting the Fort Lauderdale area while attending a conference and was noticing the specific localized ads appearing in my search results. 101 Ad Snippets For Chiropractic Advertising is a good place to begin for getting ideas as to what kinds of snippets are appearing in PPC ad campaigns. Like any other business engaged in PPC, the goal in most cases is to get viewers to click ads that match the products/services they are seeking.
I’ve scanned through and collected text snippets for ads appearing on my screen, they may differ from what you see in your location, which is why I find them interesting to review. Let’s take a look…
Get A Chiropractic Degree
Research Accredited Chiro Schools Get Application Info, Stats & Prep.
Spinal Decompression & Adjustments. Contact Our Chiropractor Today.
Have Chronic Back Pain? Visit Our Chiropractic Clinic For Treatment.
Powerful Websites and Service Powerful Marketing Network
Do Not Get Back Surgery
Non-Surgical option for Back Pain Pain Gone in 20 sessions!
What I found interesting in this first batch was the prevalence of spinal decompression advertising by local chiropractors. Decompression therapy must be hot in the area. It also looks to be a growing competitive space for chiropractors adding decompression services. Three ads specifically mention decompression and a 4th uses non surgical in ad copy. There is only one chiropractic school in Florida, but ads are appearing that advertise chiropractic education. Let’s take a look at another batch of ads…
Be Free From Pain. Call Our Chiropractic Clinic for Management.
Visit Us To Receive Massage Therapy For Back Problems Or Muscle Spasms!
Find Local Chiropractors
Ft Lauderdale Chiropractor Offices – Back & Neck Pain Relief.
Get Pain Relief From A Chiropractor Or Massage Therapist. Call Today.
Find Miami Chiropractor Offices – Back & Neck Pain Relief.
In the above grouping of 5 ads we see they’re all focused on local chiropractor services. One ad uses a common variation in spelling (chiropractics vs chiropractic) and the others use chiropractor or chiropractors in ad copy. Notice the mentions of pain, back pain, neck pain, and even massage therapy services. Let’s view another group…
Pain, Injury, Prevention, Wellness. Call or Email TODAY!
Low Back Pain Miami
Watch The NBC Report on Back Pain. Spinal Decompression for Back Pain
South FL Chiropractic Care
Back, Neck, Sciatica & Herniated Disc Treatment. Call Us Today.
South FL Chiropractor
Visit Our Chiropractic Clinic for Adjustments. Make an Appointment!
Massage or Chiropractic?
Treat pain & injuries with in-home. 60-min massages. Insurance accepted
This batch shows localized results specifically for the South Florida region. Cooper City is an area southwest of Fort Lauderdale and Miami is south of the area I’m visiting. South FL is similar to SoCal, which is short for Southern California. When creating ads for specific locations, it’s important to check what common terms may be used in an area, view chicagoland-chiropractors as an example. This last advertising grouping didn’t fit into any one category. Let’s look at these…
Chiropractic Board Review
Chiropractic’s Premiere Exam Specialists since 1985
Home Study Continuing Education Radiology/Imaging Professionals
Injured? Don’t Be Fooled
Evaluation by an Experienced Doctor Must Come First! Read HERE
Board review services are non school related programs where chiropractic students can learn advanced techniques for passing state and national board examinations. On the topic of studying for exams, there was also advertising for xray continuing education.
The last search was interesting because it’s hard to see what kind of doctor is advertising until a click through is made. It could be a chiropractor, neurosurgeon, orthopedic doctor, general MD, or other health care provider. If you’re targeting ads to a local region, don’t forget the location.
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