By Michael Dorausch, D.C.
Racy advertisements on Game Day have been raising eyebrows long before GoDaddy Girl Candice Michelle (wife of a chiropractor) was featured in a 2005 wardrobe malfunction Super Bowl Ad, but thanks to the Internet, people can (and do) tweet real-time, their distaste for brands and advertisements using such tactics in marketing. The GoDaddy commercials today tend to attract a lot of negativity, and also a lot of buzz, but what about the others?
I’m a sucker for dogs in commercials (my yellow Labrador was a Purina Dog Chow TV star), so this year most of my favorite Super Bowl commercial picks would go to the dogs, likely the Mr. Quiggly Sketchers running shoes ad. But Mr. Quiggly wasn’t the only one wearing black and red (and let’s face it, few people are searching for Mr. Quiggly).
FIAT 500 Abarth – 2012 Super Bowl Commercial – Seduction
Supermodel Adriana Lima may have scored the biggest win, since she was also the model featured in the Teleflora Valentine’s Day flowers advertisement. When that ad ran, the room of 20+ people I was in went quiet, as everyone watched.
Would I play any of these ads in the office? No, but I think a football game is a different situation from a chiropractors reception area. I’m quite particular as to what gets shown on our office TV screens, too many drug ads already. While I’m on the topic, go see your local chiropractor, they’ll be happy to see you.
But the dogs, I think it’s safe to say I’d show any of those, and I found them all funny (even the cat buried in the yard Doritos ad). You’ve probably seen all the ads already, but if you want to watch your favorites again, you can view the entire 2012 Ad Blitz on YouTube. Cheers and congratulations to the New York Giants on their Super Bowl 46 victory!
Now get back to work.
planetc1.com-news @ 2:21 am | Article ID: 1328512870