By Daria Belov
Super Bowl 43 (XLIII) between the Arizona Cardinals and Pittsburgh Steelers (Steelers won 27-23) featured 67 game-time advertisements televised on NBC. Costs ranged between $2.4 million and $3 million per 30-second Superbowl commercial slot. The Super Bowl is a marketers dream as it is the one televised event of the year where people excitedly tune in to watch the commercials. It’s becoming a national pastime to vote on one’s favorite commercials online and talk about them in the office during the days following the NFL’s big championship game. As we did in 2008, we asked planetchiropractic.com readers to message us after the game with their picks for favorite commercials. This year we also had help from @chiropractic twitter followers who messaged us with their picks for the 2009 Top Super Bowl Commercials.
(photo: screenshot from Pepsi commercial of man getting slammed into a horse trailer after receiving a jolt of electricity)
This is a chiropractic site so I admit our Best Superbowl Commercials of 2009 may be a bias toward those where people do silly things and appear to get hurt (in the world of chiropractic these are often referred to as new patients). I watched all of the Super Bowl commercials that appeared during the game this year and I have to say I wasn’t overly impressed with the majority of them. Denny’s Free Grand Slam offer was great but visiting their website after the ad ran was another story. Unfortunately for Vizio, their site suffered a similar fate as Denny’s. However, some commercials did stand out, and there were favorites.
Movie trailers were popular with GI Joe, Transformers 2, and Monsters vs. Aliens all promoting film release dates in the upcoming months. The Monsters vs. Aliens animation flick has a US release date of March 27, 2009. The film is also going to be available in IMAX 3D Experience. Transformers II: Revenge of the Fallen release date is set for June 26, 2009 (a few days after Father’s Day). GI Joe release date is set for August 7, 2009. G.I. Joe: The Rise of Cobra and Transformers 2 look like great action flicks, but they’re not in the running for Top Super Bowl ad awards.
Best Super Bowl Commercials — The Bud Light commercial that ran early in the game took a quick lead as favorite. Chiropractors and others found the scene where the office worker gets thrown out the window for suggesting not having Bud Light available during meetings would save the company money. View the Bud Light: Meeting commercial below.
Alec Baldwin (TV star) of 30 Rock Fame tells us that TV does not rot your brain, it only softens your brain. It softens your brain like a ripe banana, gelatinizing it into a mushy mush, and with Hulu free online video, there’s nothing you can do to stop it. The quote “What are you going to do, turn off your TV and your computer?” is alone almost worthy of a Best Super Bowl commercial award. Check out the Hulu commercial, it’s quite creative and funny.
So, the Chiropractor’s Choice Award for best 2009 Super Bowl XLIII Commercial goes to Pepsi Max and their Diet Cola for Men product. Check out the refresheverything.com site from Pepsi for more information.
Congratulations PepsiCo, this is the second time (2008 Chiropractor Choice Award also went to Pepsi) you’ve been nominated and won our un-prestigious and nonofficial honor of best commercial shown during the Super Bowl.
Thanks to those that voted on the best superbowl ads of 2009, watch all superbowl commercials from 2009 on Hulu.com.
planetc1.com-news @ 12:01 am | Article ID: 1233561720