Month: October 2008

Obama Public Benefit Package and Universal Health Care Plan to Include Chiropractic

By Michael Dorausch, D.C.

Amongst a ginormous amount of today’s news, including everything from Plumbers for Obama and people seeking copies of an Obama Birth Certificate, there was a single news piece regarding Barack Obama on Chiropractic and Medicare. Later today, the office received an e-mail from a chiropractor on the East Coast which included a 2nd PDF file with a letter from Obama on chiropractic care and his proposed universal health care plan.

I mentioned last week that it was too bad Joe was not a spine plumber (a term used by some to define a nonspecific adjusting chiropractor) since the attention received by the entire plumbing industry has been massive. While plumbers are in the spotlight, chiropractors do have another letter from this presidential candidate to help them to better determine where he stands on issues related to chiropractic services for the U.S public. It is available for download as a PDF file (Obama-Chiropractor-Letter) and the text from the letter is included below.

Dear Friends:

Doctors of chiropractic now make up over 60,000 licensed professionals in all fifty states, and care for millions of Americans every year. Almost a quarter of Iowans receive quality chiropractic care every year. As you know, chiropractic care is low-cost, drugfree, noninvasive, and has been shown to have a positive impact on patients’ health. I believe steps should be taken to acknowledge the important care chiropractors provide, and knock down unreasonable barriers of access and discriminatory insurance coverage that stand between so many patients and the care they need.

I have a plan to support doctors of chiropractic. First, I support expanding the range of chiropractic services covered by Medicare. Medicare currently provides reimbursement only for chiropractic adjustments, even though doctors of chiropractic are trained and licensed in all fifty states to provide a range of other Medicare-covered services. I support reimbursement reform that will reward and reimburse those who deliver high quality care and whose patients achieve good health outcomes, without restrictions against chiropractors or other health care professionals licensed to provide such care.

Second, I recognize that neither the Department of Veterans Affairs nor the Department of Defense has achieved full integration of the services of doctors of chiropractic into their health systems despite direction from Congress. I support careful examination into the policy and practical barriers that restrict access to such services in order to remedy this problem.

Third, I support commissioning doctors of chiropractic as officers in the Uniformed Corps of the U.S. Public Health Service. The U.S. Public Health Service Commissioned Corps is comprised of approximately 6,000 public health professionals dedicated to delivering the nation’s public health promotion and disease prevention programs and advancing public health science. Given the critical role that doctors of chiropractic serve in each of these functions, I believe that we should commission chiropractors as officers in the Uniformed Corps.

Finally, under the universal health care plan I have proposed, Americans will have access to a public insurance plan that will include comprehensive coverage, including all essential health care benefits. Benefits that are evidence-based or meet the current accepted standard of care would be eligible for coverage, and as such many, if not all, chiropractic services provided by doctors of chiropractic would be included in the public benefit package.

hift our health care delivery system towards a culture of wellness and disease prevention
My health plan also prioritizes preventive care, and chiropractors play a significant role in this effort. As we shift our health care delivery system towards a culture of wellness and disease prevention, I believe that chiropractors must play an integral role in expanding access to preventive care and strengthening our public health system.

I look forward to discussing these important issues with you over the course of the next several months.


Barack Obama

Chiropractic articles related to the upcoming presidential election include: Chiropractic Money in Politics and Elections 2008,
Top 10 Health Professionals Contributing to Federal Candidates and Parties 2008, and Chiropractors Money Donated to Congress @ 8:52 pm | Article ID: 1224820377

Barack Obama on Chiropractic and Medicare news

According to email reports, Illinois Doctor of Chiropractic, Gary R. Street, has been attempting to collect from the top presidential candidates their exact position in regards to chiropractic and especially Medicare, for the last six (6) weeks. Apparently the task has not been such an easy job, since one presidential candidate reportedly refuses to reply with a written position. The only official response as to a presidential candidate position on chiropractic and Medicare is from the office of Barack Obama.

The following letter from the office of Barack Obama is dated October 13, 2008. For those interested, it is also available as a downloadable PDF file. Barack-Obama-Chiropractic-Medicare.pdf

Barack Obama Signature

Dear Friends,

I am glad to have this opportunity to again share my thoughts on the role doctors of chiropractic play in the American health care system. As I have said before, doctors of chiropractic play an important role in our health care system, and my commitment to you and your patients remains strong.

As I have said, I believe steps should be taken to acknowledge the important care provided by doctors of chiropractic. We need to knock down unreasonable barriers of access and discriminatory insurance coverage so Americans in need of quality chiropractic care can access it without difficulty. We need to expand the range of chiropractic services covered by Medicare, facilitate integration of doctors of chiropractic into the health care systems of the Department of Veterans Affairs and Department of Defense, and allow commission of doctors of chiropractic as officers in the Commissioned Corps of the U.S. Public Health Service. And again, under my health care plan, many, if not all, chiropractic services would be included in the benefit package offered in the public plan.

America faces challenges both at home and abroad. To remain competitive, we must ensure that our health care system is accessible for every American. That is why my plan ensures quality, accessible heath care for all Americans. Doctors of chiropractic will play an important role in achieving this goal. I look forward to a strong relationship with the ACA as we build that future together.


Barack Obama

Chiropractors seeking to better understand the rules and regulations related to Medicare and Chiropractic are urged to visit for more information. @ 9:31 pm | Article ID: 1224736292

Mid Month Wednesday Chiropractic Ads for October 22, 2008

by planetc1 classifieds

Whether you are seeking Chiropractic Supplies and Equipment for Sale or Job Opportunities and Practices for Sale, this post is a round up of the most recent advertisements placed in the Classifieds section on Planet Chiropractic. Featured are selected ads that were placed before midweek of October 22, 2008.

flexion chiropractic table(photo: a flexion distraction chiropractic table)

Digital X-Ray DR System — Digital X-Ray DR System – IDC 3K Camera with cesium scintillator serial number D7E07080027, with 17×17 viewable area, Dell OPTIPLEX GX620 acquisition station running Windows XP Pro, Magellan 2.1 software which will be upgraded to version 3.0, Dell monitor, with UPS power conditioner, DC-1 Bennett Renaissance HF-300 30 kw 100 kHz high frequency generator by HCMI, HCMI 200K HU .6 – 1.5mm Focal Spot, Tubestand and LX125 Collimator, Anatomical programming console, Dell Dimension Physician workstation running PACPartner software for x-ray display and manipulation.

$42K + Benefits/Bonus/Malpractice — Learn from some of the best as you earn $42,000+ bonus, benefits & malpractice to start! Growing practice in Montgomery is seeking to add our Seventh DC to the team. Our new 6000 ft facility has 4 Pulstars, DR digital x-ray, 6 exam rooms, 12 decompression tables, vibration therapy, big screen TV’s and a new (35 terminal) touch screen EHR system. I would describe our office as a full spine, wide scope, family practice with therapy. Be stress free as you learn the ropes by helping supervise therapy. Other benefits like paid vacations and a health insurance bonus are all included.

Associate Doctor Wanted for fast pace office — Do you want to help as many people as possible with techniques that work? Are you willing to work long, hard hours to achieve professional and financial success? Do you communicate well, truly listen, and enjoy team work? Then, you might qualify for our successful, fast paced, expanding practice! You must be ethical with a STRONG CHIROPRACTIC PURPOSE to join our team! Send your resume TODAY!

Used Lloyd Galaxy Hylo Table w/ manual drops — Burgundy Lloyd Hylo table. All manual drops, cervical forward and toggle, thoracic, lumbar, and pelvic. Tilt Headpiece – Breakaway Thoracic – Elevating Pelvic – Adjustable Front Section – Adjustable Ankle Rest Cushion

Very busy wellness oriented practice — Very busy wellness oriented practice for sale in up-scale community outside of Ann Arbor, Michigan. High percentage of cash patients, but also great insurance reimbursement. Practice has been in the community for 43 years. Projected gross for 2008 is 800K. Doctor take home 450K. Fully staffed and equipped. Free standing building recently remodeled and added onto. 2 massage therapists and a cash lifestyle wellness center utilized by most patients. 350-400 visits per week. Doctor is relocating out of state due to a family emergency. I will stay to ensure a smooth transition. Take a serious look at this practice and these numbers and you will see what a wonderful opportunity this really is.

Seeking Fitness Oriented Chiropractor — Seeking a VA. licensed or recent graduate to join our team. We have two locations located in a prestigious fitness gym in the Hampton roads area. Doctor is willing to train a recent graduate or established D.C.. Employment packages to suit all needs. Send a short email to business manager detaling history.

Chiropractic Assistant wanted in College Park — I am looking for a dependable Chiropractic Assistant with a Maryland State License. We will train to obtain the proper license for the right applicant. Must like to interact with people, be able to follow direction and be an upbeat team player. This is a fun atmosphere and a great opportunity.

Intersegmental traction table — Chatanooga IST 2000 traction table. Good Condition, Patients love it! $1176. Retired DC selling everything. SAM machine, x-ray viewers, David Singer slide presentations, waiting room chairs. You name it, I probably have it. Call with your needs.

Hope Micro Max processor — Hope mirco max x-ray processor. Very good condition, 7 years old. Lightly used. Includes stand and 2 types of chemical tanks.$2177. Cassettes: one 14×36,two 14×17 about 20 years old. good cond. rare earth. Two 8×10 like new. Retirement sale, lots of related items for sale.

DRX9000C For Sale — DRX9000C asking $65,000. Bought in Nov 2006. Excellent condition. Comes with all accessories that would come with new machine. May help with moving. Price negotiable.

Lloyd Galaxy 900 Table — Like new! Lloyd Galaxy 900 HHS sells new for $12,000. Fully automatic with all the drops! Serviced regularly and looks great!

Myovision SEMG 2004 Model For Sale — Myovision SEMG 2004 Static and Dynamic, also has new vision port. Comes with extras, case, leads, pads, brochures, etc. Will sacrificae for $2995

Like New Intersegmental Traction Table — Verteflex 2000 Intersegmental Traction Table (Black and Tan) Like new! Purchased in December 2007 – $2,000 or best offer.

The above content is of a time sensitive nature. Individual advertisements may no longer be available if ad has expired or user has deleted their post. Visitors can browse and view all active classifieds and/or subscribe to the classified RSS feed, which updates with the latest advertisement posted, several times per day. @ 12:35 pm | Article ID: 1224704161

Barack Obama Gets a New Website

By Michael Dorausch, D.C.

Democratic presidential candidate, Barack Obama, has a new web site, and it’s likely that no one has even noticed.

Barack Obama website 2008In September of 2007 I published an article (Barack Obama Presidential Campaign Website Success Secrets) that compared the websites of Barack Obama, Hillary Clinton, and Ron Paul. It’s now more than a year later and there’s been a significant amount of change occurring with presidential candidate web sites.

While not a typical key phrase that would bring traffic to a chiropractic web site, we began noticing an increase in web traffic for the term “” sometime during the summer of 2008. Traffic logs have showed the number of people visiting our site had been increasing month after month. Here’s why: The phrase “” was being indexed by search engines, and getting ranked in the top three or four results, when someone was searching for the term. I wouldn’t normally expect that it would bring much traffic, but in what was likely a disappointment to many, there was no Barack Obama web site at that URL. Instead, visitors were greeted with a page that was in Japanese, which had nothing to do with the presidential candidate. That’s recently changed.

I was looking at Web log files earlier today and I noticed we’re still getting visitors to the site for people performing searches. I’ve kept thinking to those searches are either going to increase in November or decrease in November but why in the world hasn’t someone from the Barack Obama team offered to buy that web site? It looks now like that deal has been done.

Up until just recently, if you performed a search on Google for, the top result would be the Japanese owned web site, followed by the Campaign Website Success Secrets article I mentioned above. I couldn’t help but thinking that the Barack Obama campaign has really been missing out by not purchasing (or at least negotiating some kind of deal for) the web site. I don’t know when the change was made but today when you perform that same search you’ll get “Barack Obama Change We Need Welcome to Obama for America” as a title, and “Official Website of Barack Obama 2008 Presidential Campaign.” as the snippet for the #1 search result.

What does this all mean? What it means is someone finally got smart and set up a 301 redirect for that url. I don’t know how much search traffic that site has been getting, but I estimate it’s a lot. Now, people typing will get redirected to a page.

When you take a look at the Whois Record for you can see that the current meta description tag reads: Official Website of Barack Obama 2008 Presidential Campaign. Interestingly, the IP address and Name Server information, has not changed. According to registrar information, the site was created in 2002 and it expires in April of 2010. It’s fairly common knowledge amongst domain name buyers that if you purchase a domain and change the IP address information and whois data, you may lose rankings (at least temporarily) for any current terms related to the domain.

Checking the Whois Record, the domain is still listed as being owned by Robert Roche in Oak Lawn, IL 60453. A bit of research brings up Oak Lawn Marketing, Inc. as the company most closely associated with Mr. Roche. Checking the Internet archive, the most recently archived page is from February of 2008. For those curious to see what the site looked like previously, here’s a link to the Internet Archive page.

Getting the site to redirect to its current location is a great move by the Barack Obama marketing team, it’s about time. @ 10:21 am | Article ID: 1224609732

How to Write Comments That Get Deleted Or Marked As Spam

By Michael Dorausch, D.C.

Sometimes the most seemingly obvious stuff gets missed by those with the best of intentions. Like millions of other blog owners, I delete comments and mark comments as spam, nearly every day. There’s the obvious stuff like posts for online poker, male enhancement pills, a wide array of pharmaceuticals, and all sorts of stuff in the adult category. In my case (and many others) the majority of that type of comment spam gets caught by Akismet, a WordPress spam detecting plug-in.

I don’t know about others but I don’t even check my spam folders, everything gets deleted within a 30 day period. The really bad stuff that most of us are seeing is automated comment or track back spam. I have to imagine there’s a lot of people out there thinking they’re doing a good job of promoting their web site or blog by posting lots and lots of comments, but I have news for you (although you’ll probably never read this), you are doing it wrong.

Since this is a chiropractic blog I’m going to use an example of some comments posted recently by a chiropractor. I took some screenshots and removed identifiable information (except for the commenters name). Let’s take a look at three comments Steve left over a matter of minutes.

Those that use WordPress will be familiar with the screenshot shown above. What we are looking at is the manage comments section. I currently have all comments on the site set for moderation before going public so people really never get a chance to see all the stuff that’s being deleted or marked as spam. If you’ve posted comments to this blog, and they haven’t appeared, it’s extremely likely you are engaging in spam like activity.

There are three comments awaiting moderation and they are all from the same individual. The comments are related to chiropractic so I wouldn’t consider them blatant spam, but none of them had anything to do with the posts that were made.

The first (shown above) reads “a local Chiropractor has put together this service. It allows you to find a chiropractor at a reduced rate. Check it out and let me know what you think please.”

Here’s what I think: 1) the keyword chiropractor is hyperlinked to the web site in question. To me, that is flag number one that this is spam. 2) the comment has nothing to do with the post. 3) the commentor has never before participated on the site. 4) two more similar comments were made in a matter of minutes.

Above is a screenshot of the other two comments. Notice they both have hyperlinks to the commenters web site using the keyword: Chiropractor.

So this is not spam like automated buy drugs or male enhancement formula spam, but it is spam nonetheless. Think about it this way… Imagine I’m in my chiropractic office serving my community. A stranger walks in that no one in the office has ever seen before. He doesn’t say hi, he doesn’t comment on how the office is running, he doesn’t offer any complement or criticism, he just announces to everyone there that he is a chiropractor and would like everyone to come visit him. How would you react if someone did that in your place of business?

I shouldn’t have to get into how to leave a comment on someone’s blog, that really should be common sense, unfortunately it’s not. To be helpful, I asked the simple question to my friends on Twitter… What are your best “how to leave a comment on a blog” tips? Can you give me something in 140 characters or less?

I received the following responses moments later…

LisaBarone: Read the post, then comment. Not the other way around.

davesnyder: RT @LisaBarone: @chiropractic Read the post, then comment. Not the other way around. … golden advice!

serena: @chiropractic: be succinct, use bullets to keep ur points straight, limit your adjs/advbs to keep it hype-free, link to back up data

CarrieHill: @chiropractic – dont say “nice post” – leave something valuable – even if it’s WHY you agree or dont agree.

I’m glad Carrie Hill brought that last point up. If you are new to posting comments, saying things like “nice post” or “great post” may seem a perfectly OK thing to do. In reality, it is probably irritating as hell to the person/s moderating the blog. You may get through once, but posting such empty comments on a consistent basis is likely to get you banned.

OK, those are my thoughts on posting comments, and I’m sticking to them.

An Interest in the Study of Chiropractic Work

By Michael Dorausch, D.C.

Several interesting e-mails appeared on my desk last week, and I didn’t get a chance to address two of them, which I felt were fairly important. I do my best to get to e-mails that have been sent (not perfect) and almost always get a chance to check out blog comments. Earlier today, I covered why some may be getting deleted or marked as spam, good topic for a Sunday thought post.

Two e-mails I received were both in response to chiropractic salary articles, that one post has turned out to be one of the most popular things I’ve ever authored. Who would’ve thunk it? I’ve removed personal information from the e-mails received but I’m including the questions below.

facedown palpationI found your article, Assessing the Salary of a Chiropractor, to be very helpful. I am currently a young nanny living in the east coast and have recently found an interest in the study of chiropractic work. So I decided to plan a trip to the best chiropractic school that I know of. Last month I flew into Atlanta to visit Life University. I met with some great people and found myself sort of like a magnet to their philosophy. I wanted to research a little more about the business and life style of a chiropractic doctor before I dive right in. I ran across your article and found it to be extensively informative. Thank you for sharing your own experience and research. =)

This young nanny doesn’t say how she became interested in a possible career in chiropractic. Taking the time to plan a trip to visit schools shows good intention, and I recommend anybody planning to attend the chiropractic college, visit as many schools as possible before committing to a particular educational program. It’s early to tell, but a prospective chiropractic student is already feeling magnetic about the philosophy of chiropractic at Life University, I’d say that’s a really good sign. I think this individual is on the right track want to learn more about business aspects (as well as lifestyle aspects) related to the industry of chiropractic before jumping into anything.

I have visited the Life campus in Marietta Georgia many times. While the school experienced some challenges in the earlier part of this decade, it’s been my experience that its reputation amongst practicing chiropractors, as well as consumers, has been top-notch. There’s not many chiropractic schools I’ve heard chiropractic patients speak specifically about, Life is one of those schools that gets mentioned regularly by new folks coming to my practice (Palmer in Iowa is the other).

I think anyone planning to attend a school like Life would do well to get in touch with someone like Sharon Gorman, who practices in Pennsylvania. She is one of many chiropractors active in alumni activities for that school, another good sign, since communicating and getting assistance from chiropractors that have graduated before you can make or break your practice (and ultimately lifestyle) experience.

Here is the second e-mail on the same subject…
I am debating as to whether or not I should go to physical therapy school or go to chiropractic school. I live in Chicago IL and I live close to National University of Health Sciences. There are so many chiropractors in my area. There is a chiropractor in every shopping center. Do you know if the law for having a script to go to a physical therapist will still exist in a few years? Physical therapists seem to have the allopathic doctors on their side. A lot of people think that chiropractors are a joke and there are not very many physical therapy self-owned places where I live. I want to have my own practice. Can a chiropractor just offer physical therapy in their practice? If the medical society moves away from having a script to see a physical therapist, perhaps I will have an advantage as a chiropractor. I am just really lost as to what direction to take. I am very intrigued as to what a chiropractor studies and knows about natural medicine. I guess that would jump into my next question, what are your views on a naturopathic doctor. Recently, National University has added this program to their school. However, in IL they can not be licensed doctors yet. The school states that in a few years Naturopathic doctors will be able to carry their title. Any advice that you can give me will help. I was even thinking as to finish my masters in accounting and then go into chiropractic or naturopathic medicine, just in case I would not make any money in practice. I would go into chiropractics or naturopathic medicine just on the premise that I believe. I just hope I would be able to make others believe, especially when there would be another doctor only so many feet away. Do you think I should pursue physical therapy?

There is a lot of questions in this e-mail and I figured it better to answer it here since others may be having similar questions and concerns. To put it bluntly, I think that your statement “I am just really lost as to what direction to take” pretty much sums up your situation. Personally, I wouldn’t enroll in any school until some of these questions were answered to my satisfaction.

I’ll address physical therapy first. I don’t have much information on the subject other than to say that I believe practicing as a physical therapist is nothing like practicing as a chiropractor. In my experience, they are two very different business models, with very different lifestyles and opportunities for income. If physical therapy is a career you’d like to pursue, do some research on what schools are in your area, and/or what physical therapy programs provide the best opportunities for a successful career in that field. You mentioned there not being very many self owned physical therapy centers in your area, that’s my experience here as well in Los Angeles. From what I know about two centers that are located near me, the owners (I believe they are licensed physical therapists) really love what they do. Each office has a half-dozen plus more physical therapists on staff, as well as additional staff for front office work, billing department, marketing, and general office assistance.

I find it almost humorous that you mention there is a chiropractor in every shopping center in your area yet it’s your opinion that those businesses aren’t taken seriously. I can tell you this, I remember classmates in school that were so concerned about what people were going to think about them, that by the time they graduated their grave was half dug. To my knowledge, none of those classmates lasted more than a year in the chiropractic profession. No idea what they do today, but they probably don’t practice chiropractic, and they’ve likely default on their student loans. That’s not good for anyone. I’d do some serious soul-searching before considering a career in chiropractic (I’d advise that to everyone). That being said, I know a lot of successful practitioners, and I have built friendships and relationships with some really incredible people.

I’ve never visited the National Chiropractic College campus and in my experience it’s a very different school from the one I spoke of above. Nearly every chiropractor would tell you that. Here’s the thing though, if you’re just seeking a degree in chiropractic, you can pretty much do that in any school in the U. S. that offers chiropractic education. But the reality is, you will invest quite a bit of time and money into your chiropractic education, you may as well get everything out of it that you possibly can. Choosing the right school (right for you) is incredibly important. From what I’ve read in your e-mail, I feel you’d be on the right track with National as your choice.

I don’t know anything about naturopathic medicine or the program they may be offering. My gut says not to attend a chiropractic school for any education other than chiropractic, but I’ve been out of school more than 10 years, and National may be developing a good program in that field. If you’re concerned about what the medical society may think about you, I’d be real careful about choosing any of the three fields you mentioned above. I would suggest you visit the local chiropractic campus for more information, speak to actual students (not the ones people in administration want you to meet), and visit at least two other schools in the other fields as well. All the best in whatever field you choose. @ 4:16 pm | Article ID: 1224458183

Too Bad Joe Was Not a Spine Plumber

By Michael Dorausch, DC

Everywhere I’ve looked on the Internet these past 48 hours I’ve seen searches related to Joe the Plumber. It’s reached the point that search engines are even suggesting related terms such as obama plumber and joe the plumber keating. What about all the “normal” plumber searches, like those seeking local plumbers, a plumber in Los Angeles, or a plumbing drain specialist in San Diego? I have to imagine the search traffic in the plumbing industry has significantly been affected these past few days, likely clogging some plumber web sites, with lots of new unexpected traffic.

stop the drama - vote for obama(photo: patient lying face down on a chiropractic table advertising who he’s voting for in this year’s presidential election)

OK, so I’m a little bit jealous that Joe happens to be a plumber instead of a chiropractor. It certainly would not have been good news if Joe was a chiropractor and the news media found out he was practicing in his state unlicensed, but that’s not my point. Publicity as publicity, and this could’ve been one heck of an opportunity to educate the public on the difference between spine plumbing and actual specific chiropractic. Looks like that opportunity has gone down the drain.

I went back and did some keyword research using Google hot trends. Checking top 100 results for October 14, there’s not a single search for either the term plumber or the term Joe. But on October 15th, the day of the final presidential debate at Hofstra University, searches for “joe the plumber” were reportedly volcanic, with a peak search time of 7 p.m. and related searches including terms like: joe wurzelbacher, who is joe the plumber, joe the plumber ohio, joe the plumber mccain, joe the plumber obama.

joe wurzelbacher, who is joe the plumber, joe the plumber ohio, joe the plumber mccain, joe the plumber obama Other hot searches appearing on the 15th included joe wurzelbacher, which was also listed as volcanic, and included related terms such as: joe the plumber, joe wurzelbacher plumber, joe the plumber houston, joe the plumber ohio, joe the plumber mccain.

The next day, October 16th, there were popular searches for joe the plumber, joe the plumber keating, joe the plumber ohio, joe the plumber video, joe the plumber houston, and joe the plumber seattle. If your name is Joe, and you are a plumber (I bet there’s thousands of you in America), I’m sure it’s been a crazy week. While I don’t have the search results, I would suspect that searches for “Joe the [enter city or state name here]” increased dramatically since the 15th. Did anyone from the media contact Joe the plumber in Pennsylvania, or Joe the plumber in Arkansas, or Joe the plumber in Manhattan?

Even today, on October 17, people are continuing to search for Joe the plumber and some of the above related terms. I don’t normally follow news results for plumber, but when I checked earlier today, news results related to the term plumber were around 3500 plus articles. That’s not including blog posts. I suspect those numbers are even higher than what we are seeing in the news. Just take a look at this plumber search related screenshot I created earlier today. It included news results and blog results integrated into standard search results for the term plumber.

To see how different the results are compared to typical searches for local service providers such as a chiropractor or florist, take a look at current search results for the term dentist and you’ll notice how significantly they differ from the news media and blog related posts currently showing for the term plumber.

Looks like I’ll have to wait until 2012 for a “Mike the Chiropractor” opportunity. Until then, I hope you can find the actual plumber you are looking for, and best of health to you! @ 1:49 pm | Article ID: 1224276598

Link Exchange Request And Other PC E-Mails

By Michael Dorausch, DC

Link exchange requests are a common e-mail received at the Planet Chiropractic office. I’m sure a large number of webmasters receive e-mails like these, and I suspect many of them are automated, and targeted at sites that appear on some list that has been thrown together at some point in time. In the past 10 years that I’ve been overseeing operations at, I can’t think of more than three times that we’ve actually agree to some sort of link exchange. Not that it wasn’t a good idea at the time, it’s just not something we did. Today, it’s something we definitely don’t do, nor is it something I’d recommend as a practice for any website owner, except in some specific instances.

Here’s a copy of one of the latest e-mail requests I’ve received for a link exchange…

Dear Webmaster,

We found your great website while searching for good link partners. We are very picky of whom we choose for a link exchange. We value your high quality website useful for our users and would like to ask you if you would be interested in exchanging links with our high quality site.

To place a link to my site please use the following information

Our Link details
URL: web site URL was here
Title: keyword text was here
Description: a detailed description that included about four keywords was here

We will put your link at http:// [a web site in another country that had absolutely nothing to do with the practice or field of chiropractic.]

Hope to hear earliest positive response
Thanks & Regards


This is one of the better requests for a link exchange that I have received. No offense to the webmaster that sent it, I think they did a fine job in their presentation of what they were seeking. I just don’t know how effective it is to send Link exchange requests like these out in bulk without ever having any other communication with the webmaster of the site you’re hoping to get a link from.

Don’t get me wrong on links, I love them, I just think there’s a better way to go about link building than using the method shown above. Okay, on to other e-mails…

I spoke to some really fired up chiropractic students earlier this week while at the Tuesday night DCS event with Patrick Gentempo. We talked about fund raising, the student ACA, and the World Congress of Chiropractic (WCCS) Students. Turns out the WCCS is an international forum representing students in the chiropractic profession. According to the web site, active membership consists of over 28,000 students from 32 chiropractic colleges. The annual conference that students at CCCLA intend to raise $40,000 for is taking place during the month of August of 2009. The event will be held in New Zealand. Planet Chiropractic is looking forward to working with students from around the globe, so as many as possible can attend this conference. I’m sure many chiropractors and vendors will support this trip as well.

Dr. Dale Andelkovic of Active Life Chiropractic in Redlands California e-mailed me regarding my mention of digital x-ray in the spinal decompression post from earlier this week.

Dr. Dale writes… Just read your article on decompression and digital xray. We want to upgrade to digital but have not done it yet for a couple of reasons. One is that we do think the price will continue to drop. The second is that we do full spine xray, and although you can take full spine xrays digitally, showing them and comparing them on a computer screen instead of a large view box probably won’t have nearly the impact visually. I’m hoping there is a way around this. Just wanted to throw in my opinion.

Dr. Dale makes a really good point that I had even thought about. How are chiropractors that use full spine x-rays adopting to digital video systems? As Dr. Dale mentions, the units can take digital full spine films but how does a chiropractor display them like they would with a traditional light box. The first thing that came to mind for me would be to use two 42 inch LCD panel monitors turned vertically. That could be pretty expensive, pretty heavy duty on the wall, and could take up lots of space. Although I think it’s pretty awesome to think about seeing sets of pre-and post full spine films in such a fashion.

Films like these may lose some impact if they were to be decreased in size when viewing, and I’m sure lots of chiropractors would complain about a lack of accuracy since they wouldn’t be to scale, but I think the above scenario could probably be accomplished using even dual 30 inch monitors, tilted vertically.

Last year I was at one of those futuristic technology conferences where I got to play with a monitor that was not only about 7 feet wide and 4 feet tall, it was a touch screen. The multi-touch interface design was created by Jeff Han. Below is a picture of him showing a demonstration on only a portion of that touch interface monitor.

multi-touch interface design created by Jeff Han

Imagine being able to mark your full spine films on that! Will make for one hell of a report of findings. I agree with Dr. Andelkovic that the price will continue to go down and I wonder if anyone is addressing specifically the niche area of digital x-ray systems for full spine film taking chiropractic providers.

That’s it for selected emails, I’ll address some others over the weekend. @ 7:05 am | Article ID: 1224252350

Oct Nov ChiroCalendar Events and Activities

By Daria Belov

This is the time of year chiropractors and other small businesses should be thinking about marketing for 2009. There are four events taking place during October and November (and one in early December) where chiropractors can gather together and hammer out marketing for the upcoming year. Make no mistake, there’s going to be plenty of opportunity for chiropractors to thrive in 2009, but planning for what changes are expected to come is essential.

Doctors Gavin Grant & Brad Glowaki(photo: Orange County chiropractors Gavin Grant and Brad Glowaki)

The first event on the calendar takes place on Saturday, October 25 in Lancaster, California. The chiropractic search marketing intensive features planetchiropractic founder, Dr. Michael Dorausch, hosting an all-day chiropractic marketing focused intensive plan for promoting your business online in 2009.

In the search marketing intensive, chiropractors will be learning about social media, real search engine optimization of web sites (not the garbage being provided by template chiro website companies), and the secrets behind why Dr. Dorausch has been featured in two national newspapers (USA Today and Investors Business Daily) this past year. He’ll also be shown you how Local Chiropractors have parlayed news articles appearing on into local television broadcasts that featured their chiropractic offices.

It’s time you think about Internet marketing for 2009. Visit the chiropractic search marketing intensive page for more information and get registered today!

Taking place at the LaGuardia Marriott in New York on November 8, is the New York Schofield Chiropractic Training for November 2008. Dr. Fred and Susan Schofield will be covering personal motivation, practice motivation, and office optimization. Again, it’s that time of year to begin thinking about what’s coming in 2009. Schofield Chiropractic Training thrives on helping you succeed in your life and practice.

On the West Coast during the same weekend is the Nutz and Boltz Blast Marketing Calendar and Goal Setting Seminar 2008 with chiropractor Billy DeMoss and Seal Beach Chiropractor Brad Glowaki.

These two fired up chiropractors want you to prepare for an amazing 2009. The Nutz-n-Boltz seminar is taking place in Huntington Beach, California at the Hilton Waterfront Beach Resort.

Chiropractors are encouraged to bring their spouses to this Saturday program since goal setting is more about questions and learning than about dictating outcomes. It is a process you take with your spouse, significant other, and staff to find priorities and to stay balanced in all areas of your life, not just career. Balance is the key most doctors miss, and that becomes an obstacle later in practice. Get the process down now, and bring your spouse.

The event features a post-party question and answer session with indoor/outdoor private room with food and beverages from 6-10pm at no additional charge. Special room-rates are available as well, if you choose to start goal setting that night. All rooms are ocean view and have easy beach access.

Lastly, the December Schofield Chiropractic Training in Phoenix, Arizona will be taking place this year at the Tempe Mission Palms. There are a number of opportunities to get together with other doctors of chiropractic while attending these events. It is strongly suggested that attendees contact other chiropractors to find out where they will be gathering so that you can participate in those activities. There is frequently a Friday night event, a Saturday night sharing meeting, and several nonofficial Saturday night group dinners. Some of the best chiropractors in the nation attend Schofield events on a monthly basis, and some have been doing so for nearly 2 decades. There is plenty of wisdom to be gotten from these experts.

Regardless if you are in chiropractic practice or running some other small-business, it’s time to get your mind on your business and your business on your mind. @ 10:45 am | Article ID: 1224179150

Tuesday night DCS with Chiropractor Patrick Gentempo

By Michael Dorausch, D.C.

Chiropractor Patrick Gentempo Jr. came out to Orange County and spoke at the DCS clubhouse last night in Newport Beach. The event, which is typically held on a Wednesday night, was instead this time held on a Tuesday, and I believe it was well worth the trip for all that attended (not many drove further than me to be there).

Dr. Patrick Gentempo, Jr. speaking to the DCS audience

There were the traditional goodies available at the gathering, and thanks to traffic being light and my getting there early, I had some time to speak with local chiropractic students from nearby chiropractic colleges.

Meet Frank Zermeno and Donna Sapiandante, future chiropractors.

The two chiropractic students shown above or part of the World Congress of Chiropractic Students. A group of us spoke about raising funds so large groups of students could attend the yearly conference, which will be in New Zealand in 2009. We are going to help them raise $40,000 so that students from both Cleveland Chiropractic College in Los Angeles and Kansas City can attend.

This is the kind of stuff I did in chiropractic school when I was a student. I was fortunate to be helped by numbers of chiropractors when I was in school. People like Drs. Ian Grassam, Fred Barge, James Sigafoose, Danita Thomas Heagy, Luis Ocon (and many others) assisted my classmates and myself to get the most out of our years as chiropractic students. I believe it’s our responsibility as chiropractors to continue paying it forward and find ways to support current and incoming chiropractic students.

This is Edgar with BJ Palmer

The photo above is of Edgar, he keeps things going at DCS. I noticed Dr. Bill last night was picking up napkins and leftover pizza trash (chiropractors clean up after yourselves) but Edgar is the guy that keeps the technology rolling in the clubhouse. You can usually find him at the video camera or somewhere near the back of the room. He is a great person and does a lot to help keep DCS ticking.

Last month DCS featured Dr. Fred Schofield, speaking on the dynamics of energy. In August it was Miami chiropractor Joe Accurso who was on the stage. I posted some business cards from the August meeting, I’ll be posting the ones I received last night sometime later this week. I love that chiropractors are gathering together in Southern California for events like these. It helps us to get to know our local DCs, build friendships, and make better suited referrals.

If you’re in Southern California and not attending DCS meetings you are really missing out. I’ve spoken to representatives from the CCA that have been in attendance, representatives of the ACA that have been in attendance, and representatives of the ICAC that have been in attendance. Dr. Bill and the rest of the DCS crew are doing an incredible job in bringing a diversified group of chiropractors together for a singleness of purpose.