What Chiropractors Name Their Websites
By Michael Dorausch, D.C.
What do chiropractors actually name their practice websites? We counted 18,437 distinct practice domains from ChiropractorNearMe.com listings — joint original research by PlanetC1.com, ChiropracticDomains.com, and ChiropractorNearMe.com. Here is a short summary of the findings. More detail is coming in an upcoming series.
.com still owns the nameplate
94.6% of the domains end in .com (17,435). Only 3.4% use .net, 1.0% use .org, and the remaining 1.0% cover every other extension combined. For chiropractic practices, the default public address is still a .com.
Most names still say “chiro”
Two out of three domains (66.4%, 12,250) contain some form of “chiro.” Broken out as mutually exclusive groups:
- chiropractic — 34.5% (6,367)
- chiro (short form) — 27.8% (5,134)
- chiropractor — 4.0% (746)
Other frequent words (a domain can contain more than one): health 6.7%, family 6.3%, wellness 5.2%, and center 4.8%.
City and state still show up
18.2% of domains (3,348) include a full city or state name tied to a linked listing. That is a conservative count — postal abbreviations were not matched — so the real share of place-named sites is likely a bit higher.
WordPress leads the platforms
Of 17,737 sites we could check, the top platforms were:
- WordPress — 33.8%
- October CMS — 12.2% (mostly ChiroMatrix and Online Chiro sites; see chart footnote)
- Wix — 10.5%
- Squarespace — 7.8%
WordPress alone accounts for about one in three checked practice sites. That result lands differently when you remember how long chiropractors have been writing on WordPress.
A Planet Chiropractic note on WordPress
Planet Chiropractic was already on WordPress in 2006. On October 2, 2006, in Still a Work in Progress, we wrote: “We are just playing around and trying out some new features on WordPress.”
By July 2007 I was at WordCamp San Francisco representing the site. In WordCamp for WordPress San Fransisco 2007 (July 19, 2007): “I've done hundreds of installs of WordPress software and I've been championing it amongst small and medium business circles as a way to build a more efficient and effective web presence.” The same week, in Planet Chiropractic at WordCamp 2007 San Francisco: “Wordpress is the engine behind this blog section of Planet Chiropractic.”
Nearly twenty years later, WordPress is still the most common platform among the chiropractic practice sites in this study.
How we counted
Study set: practice website domains published on ChiropractorNearMe.com listings. Shared third-party hosts (for example wordpress.com or squarespace.com) were excluded, leaving 18,437 registrable practice domains. Word matches look at the domain label before the extension. Platform figures use Firecrawl fingerprints from November 6–8, 2026, with an October 2026 snapshot carried where the fresh pass found nothing. Shares are conservative: unidentified-but-checked sites stay in the platform denominator.
More of this series is coming
This post is the overview. Upcoming articles will go deeper on naming and platforms by state, domain length, family and wellness names by region, and which web vendors lead where. We'll share each piece as the charts and counts are ready.
Questions about the research, or a domain naming pattern you want us to check next? Get in touch.
Original research by PlanetC1.com, ChiropracticDomains.com, and ChiropractorNearMe.com.