By Dr. Rick Wren
Dear Colleagues and Friends,
I started consulting with Chiropractors at Parker Seminars back in 1985. I started noticing that I could guess about how many and which success principles the Doctor was using in their practice based on their PVA (Patient Visit Average). PVA is figured by taking the total visits in a month or year and divide it by the number of new patients. Example, 400 visits in one month divided by 20 new patients equals a PVA of 20.
PVA of 20 means that the doctor educated all of his/her patients enough that they got a total of 20 adjustments in their whole life. That means that some got a fifty adjustments and some got only one adjustment in their whole life.
The average PVA in the U.S. is about 12. So this means that the average chiropractic patient learns enough that he makes sure he receives 12 adjustments in his whole life.
The success principles utilized the first 3 days in the Chiropractor’s office can take you up to about a PVA of 30. These are the principles we discussed in my last 3 articles (links are available below). The principles that are utilized passed the first 3 days are the ones that usually take you above a PVA.
The most common success principle that is not done and affects PVA over 30 is “Always Re-exam and Re-xray and Have a Written Report of Findings.” You have to regularly Re-exam and occasionally Re-xray to re-establish rapport the whole patients life or they will forget why they are still coming out to your office. If you use a subluxation station it is easy to accomplish this task. For those of you who do not own a subluxation station, below you can access my exam form and my exam report script.
My exam form is unique. You can compare 4 exams at a time very easily. Once you read the script, you realize that my reports only take 3 to 5 minutes per patient.
Can you imagine going to an Orthodontist and he tells you he can totally straighten your teeth in six weeks and it will only cost $500. That is where Chiropractic is today when Patients are told “All you need is 12 visits.” But the same Chiropractor has already had 100 to 500 adjustments given to himself.
Let’s all start telling the truth and let the patients decide how much health they want.
LLL, Dr. Rick Wren (Founder of the Society of Chiropractic Masters and Parker Team Teacher)
Downloads Supplied by Dr. Rick Wren
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