Chiropractors across the United States are increasingly adding Pay Per Click (PPC) marketing as a way to attract new clients into their local chiropractic offices. Like any other business engaged in PPC, the goal in most cases is to get viewers to click ads that match the products/services they are seeking. Just like magazine or newspaper advertising requires creative ad copy, online PPC campaigns require creative content that will motivate viewers.

International Chiropractors Association Council on Fitness & Sports Health Science presents 16th Annual ICA Symposium on Natural Fitness with Arnold Schwarzenegger – there is simply no other event like it!

Happy 2008! A new year means new conference and seminar schedules for the health-care industry of chiropractic. Professional events for chiropractors are held worldwide and there’s lots of opportunity to attend a number of great conferences this year. I’ve compiled a brief list of known upcoming events taking place during the month of January 2008 along with some general information regarding attendance.

In the brave new world of medicine, spin doctors are emerging as the most powerful of doctors. While the clinical doctors are busy trying to stave off the suffering and premature death of their patients using drugs and surgery, the spin doctors are busy capturing market share for their corporate clients.