Chiropractors across the United States are increasingly adding Pay Per Click (PPC) marketing as a way to attract new clients into their local chiropractic offices. Like any other business engaged in PPC, the goal in most cases is to get viewers to click ads that match the products/services they are seeking. Just like magazine or newspaper advertising requires creative ad copy, online PPC campaigns require creative content that will motivate viewers.

Chiropractic philosophy events are nothing new in the Pennsylvania area and Dr. Sharon Gorman wants to make sure chiropractors are getting a chance to fellowship regularly. There was an email in my inbox today regarding an event coming up next week, and while I cannot attend, it motivated me to dig into some Sharon Gorman articles and messages from the past.

A national conference focusing on the future of chiropractic in the federal Medicare program will be hosted by the International Chiropractors Association (ICA) in Washington, DC on Thursday, April 24, 2008, with all organizations within the chiropractic profession invited to participate. The objectives of this day-long, Medicare forum will be to focus the attention of the chiropractic profession on this struggling but vital program, and foster a positive dialogue on how chiropractic’s vital role in Medicare can be strengthened.

Valentines 2008 is quickly approaching, and while people are primarily focused on making plans with their loved ones, there’s no reason to count out that special chiropractor in your life. I am not talking about those of you married to chiropractors, but you’re certainly invited to participate. These are tips for anyone who loves the chiropractic care they receive and wants to do something nice that their chiropractor will appreciate.