Month: February 2011

Chiropractors CORE and FOCUS February and March

By Michael Dorausch, D.C.

Fresh off the thunderous DCS chiropractic event in Orange County this past weekend, is news of two grassroots chiropractor meet ups, one in California and the other in Pennsylvania. The California Chiropractors on the Road to Excellence (CORE) is hosting an event on February 24, and FOCUS Chiropractic Philosophy is hosting its winter weekend on March 12th.

Atlas Chiropractic Events

Chiropractic Atlas Flag

Perhaps you attended the 2011 CalJam Orange County this past weekend, and have a desire to keep the chiropractic flame burning. More likely I’m preaching to the choir, and you are attending one of these two events, regardless of what you did over the weekend. The California event is coming up fast, in fact it’s taking place this week, here are the essential details…

Chiropractors on the Road to Excellence (CORE) – Pasadena presents Phil Yamamoto, DC, the founder of Principled Chiropractic Training. Dr. Phil’s topic is… How to have a thriving practice, with low stress, low overhead with fun and profitability. The event is free and it includes food and beverages. Attending California Chiropractors are expected to RSVP by contacting Dr. Dennis Buckley at 626-991-8877.

The event takes place this Thursday (2/24)at 7pm
Location: Health Advantage Health & Wellness Center
1450 N. Lake Ave., Pasadena, CA 91104 (626) 798-7805

The CORE Thursday night event is Co-Sponsored by Glazer/Kennedy Insider Circle & Marketing Strategist Craig Valine

For those of you that want to hit up the Poconos in Pennsylvania for a March weekend chiropractic philosophy powwow, grab the details here on Sharon Gorman’s one and only Focus Chiropractic Winter Event.

Focus at the Great Wolf Lodge in the Poconos is taking place on Saturday, March 12, beginning at 3pm and going until 11pm. There will be a dinner break from 6pm to 8pm, but you’ll be hanging out with chiropractors the entire time, so prepare for a dipping in that philosophical juice of chiropractic wonderment. The fantastic FOCUS lineup of speakers includes… Liam Schubel, Jay Handt, Morgan Handt, Ernie Landi, John Balsamo, Gary Stewart, Kim Stetzel, Adam Nogrady, Carl Shulze, Ron Sinagra, Leo Beloyianis, Dean Sottile and Sharon Gorman.

No pre-registration will be offered. The suggested fee is $49 for each doctor or $99 for your entire family and/or staff. That’s an amazing price, it makes me want to jump on a plane at LAX and head to Pennsylvania for the weekend. I have done it before, Focus Chiropractic events rock the socks off.

An optional buffet dinner will be offered at the hotel for $25. Great Wolf Lodge is a huge indoor/outdoor water park. They are offering discount water park tickets for $30, so you can enjoy a family day if you choose. The hotel also has a huge arcade for kids to play in. We don’t have a room block or discount rates (rooms start at $289.95) with Great Wolf. If you’re not planning to stay at the resort hotel, recommended alternate lodging can be had at the Howard Johnson’s Bartonsville, PA (570)424-6100. Rooms there are around $139 per night. Questions about Focus? Call Sharon Gorman at 570-350-4091.

Great Wolf Lodge – 1 Great Wolf Drive
Scotrun, PA 18355 (570)688-9899

If you’re going to be in the Austin, Texas area March 7-9, I highly recommend attending the PubCon SEO Conference, and coming to my talks on local search. @ 9:45 pm | Article ID: 1298353525

2011 DCS Dead Chiropractic Society California Jam Best Yet

By Michael Dorausch, D.C.

A massive storm moved through Orange County California this past weekend. Outside it was hail and torrential sideways rain, wreaking havoc throughout the Southland, inside it was chiropractic thunder and spine sizzling lightning, as chiropractors from around the world gathered together for the fourth annual DCS Chiropractic California Jam. DCS and Dr. Bill Demoss did it again, making Southern California the center of the chiropractic universe.

California Chiropractic Jam 2011DCS California Chiropractic Jam 2011

No doubt the tornado warnings up and down the California coast, were the result of an amazingly high pressure system going on inside the Segerstrom Center for the Arts (formerly the Orange County Performing Arts Center), as the place was absolutely electrifying. This was the fourth year chiropractors and staff converged in the area, flying into John Wayne international Airport, or making the drive from wherever it is they practice.

From what I could tell, attendance was the best the CalJam chiropractic program had seen in the past four years. The strong attendance was likely the result of DCS founder Bill Demoss jet setting across the globe and speaking about chiropractic this past year. The efforts of those putting on these programs are staggering, people are probably still returning home from the event, and organizers are undoubtedly already making plans for the 5th Annual CalJam 2012.

The speakers were a who’s who of extraordinary leadership and insight in today’s chiropractic profession. Solid talks on chiropractic as a lifestyle were given by Patrick Gentempo, Gerald Clum, CJ Mertz, Fred Scofield, and many others. I spent quite a few hours deep in inspired chiropractic discussion with one of my favorite chiropractors, Dr. Sharon Gorman, a result of the energy that comes when so many like-minded individuals come together.

There was a presence by the California Chiropractic Association (an organization I urge all California Chiropractors to become members of), and several of the nation’s chiropractic colleges. I know that both Life University and Life Chiropractic College West (with its new presidential leadership) would openly welcome those considering a career in chiropractic, in the model that was presented over the weekend.

Chiropractors celebrated, exchanged hugs, broke bread, and received awards. There was an award for the late Dr. Fred Barge, and the always inspiring living chiropractic legend Reggie Gold. Congratulations from Planet Chiropractic to everyone that made the 2011 CalJam Chiropractic Extravaganza such a phenomenal success. The chiropractor fire burns strong in Southern California, and its light can be seen and felt throughout the world. @ 4:07 pm | Article ID: 1298246896

American College of Chiropractic Orthopedists Las Vegas

By Michael Dorausch, D.C.

Among the dozens of chiropractic postcards I receive at my office each week, there was one the other day for a clinical chiropractic seminar taking place in Las Vegas. The American College of Chiropractic Orthopedists is presenting their Clinical Update 2011 on April 28-30, at the Tropicana Hotel in Las Vegas Nevada.

American College Chiropractic Orthopedists

The above photograph of the postcard I received has information for registering online, as well as a phone number for the Tropicana Hotel and Casino. If you’re going to this event, don’t forget room rates are only available until April 6 (highlighted in red).

The other side of the card mentions a few brief things about the clinical conference. Looks like there is a lower seminar registration fee from in the past (which includes two lunches and two breakfasts), there are excellent Vegas Hotel rates ( the lowest they’ve had in many years), and there is a 5% discount for members of NCMIC.

I will be in Las Vegas earlier that week (non-chiropractic conference), but I won’t be attending the clinical event, still I wanted to post the information. It’s not necessarily the type of chiropractic event you’d typically find me attending, but I’ve found over the years, it’s better to the information out there, and let chiropractors make choices on which continuing education and chiropractic seminars they want to attend.

For seminar registration fees, check with the ACCO, since that information isn’t on the card. I’ve mentioned at least a few times before, that I love Las Vegas for conferences (mostly because of the ease of getting to from Los Angeles), and if you happen to be a chiropractor going to Las Vegas at the end of April, this gives you one more reason to do so.

Sorry the photograph isn’t of the greatest quality. If you cannot read the address for the American College of Chiropractic Orthopedics because of the excessive light, it is 653 Main St., Melrose, MA 02176.

Sherman College Appoints Vice President for Enrollment Services

Sherman Chiropractic News

Kelley Jones Ashcraft has been appointed vice president for enrollment services and will direct Sherman College of Chiropractic’s efforts to build student interest in chiropractic as a career and increase enrollment in the doctor of chiropractic program at Sherman College.

Sherman College of Chiropractic Jones AshcraftBefore joining Sherman College of Chiropractic in February 2011, Jones Ashcraft was executive assistant to the president at Spartanburg Community College where she managed the marketing and public relations department and co-chaired a committee to establish Career Quest, an event that brings more than 1,000 high school and middle school students and their parents together with representatives from business, industry education and the military to explore career options.

Having observed Jones Ashcraft’s work ethic through mutual work with Spartanburg’s College Town Consortium events and meetings, President Jon Schwartzbauer says he has full confidence that she will make a positive impact on the college’s enrollment growth efforts. “The Board of Trustees and college administration have a clear vision for the future of Sherman College, and Kelley supports this vision,” he said. “We welcome her as a member of our administrative team and look forward to her contributions as vice president for enrollment services.”

Jones Ashcraft has also served as interim executive director of the Spartanburg Community College Foundation, an organization that provides assistance through scholarships, curriculum resources, equipment, facilities and grants for SCC students, faculty, staff and the community. Prior to her work in higher education, Jones Ashcraft worked as a marketing analyst and planner at Milliken & Company. She holds an MBA from the University of South Carolina, a bachelor’s degree in mathematical sciences from Clemson University and has completed coursework toward a doctorate in higher education administration.

“I am thrilled to join the team at Sherman College, Jones Ashcraft commented. “I look forward to working with the college community and continuing our journey toward greater growth and student success.”

Jones Ashcraft takes over the department as Lisa Hildebrand, who served the college for nearly 15 years, has resigned to return to her hometown in Rhode Island with her husband and two children.

Sherman College of Chiropractic educates, graduates and supports doctors of chiropractic who are highly skilled, compassionate, ethical and successful. Sherman is the only chiropractic college in the Carolinas and one of just 18 in the U.S. On its 80-acre campus in South Carolina, Sherman offers a graduate program unique in its focus on chiropractic philosophy and known globally for the skill and art of chiropractic delivered by graduates. For information, visit or call 800-849-8771. @ 11:39 pm | Article ID: 1298187599

COCSA partners with Army OneSource to launch Healing Hands 4 Heroes

Congress of Chiropractic News

Congress of Chiropractic State Associations partners with Army OneSource to launch Healing Hands 4 Heroes

At its 2010 Annual Conference in Scottsdale, Arizona, the Congress of Chiropractic State Associations formally announced a partnership with Army OneSource, an Army Family and Morale, Welfare Recreation Command initiative that provides support, services and opportunities for the entire Army Family.

COCSA formalized the partnership by launching a nationwide program, Healing Hands 4 Heroes, and by becoming the first health care profession to sign an Army Community Covenant. The covenant outlines COCSA members pledge to work in communities nationwide to educate doctors of chiropractic on the unique needs of service members and their families and to commit to maintaining the health, well-being and readiness of Armed Forces veterans and their families.


Speakers included Dr. Kate C. Rufolo-Dreher, president elect of COCSA, spoke on behalf of the military family, as she is not only a chiropractor but also a military wife. She stated, “The military family sacrifices for love and although they are the silent ranks…their duty is to keep home for their soldier”. She told the attendees, “You may never be asked to defend your country as our soldiers have and will, but we have this opportunity…to do this because it is right and because this profession has a long history of reaching out to help and to heal.”

CW4 Darren “Doc” Dreher, also a Chiropractor and a Blackhawk pilot who recently returned from a tour in Iraq also spoke. He shed some light on life as a soldier and on his experiences as a DC in theater.

Retired Army Brigadier General, Rebecca Halstead praised the partnership by saying, “COCSA represents state chiropractic associations in all 50 states, making this a powerful professional partnership and covenant event that promises to bring greater opportunities for the chiropractic profession and the military to deepen and strengthen their joint efforts on behalf of our service members and their families.”

State Chiropractic Associations will work in partnership with Army OneSource Community Support Coordinators to encourage chiropractors to register for online continuing education courses titled Treating the Invisible Wounds of War. Cleveland Chiropractic College has reviewed and approved the Treating the Invisible Wounds of War Series for continuing education credit. With a registration code from the local State Chiropractic Association, chiropractors can register free of charge for any of the three courses: Post Traumatic Stress Disorder, Traumatic Brain Injury, and Issues of Women Returning from Combat. These courses will assist the chiropractor who may see a veteran or family member on an unrelated issue to develop a better understanding of the culture in which veterans and their families live and work, and provide best practices for identifying, and assessing health disorders that result from the trauma of war.

A recent study from the VA Medical Centers cites that over 1 million returning Veterans are eligible for VA services, but only 45% sought care from the VA. That along with the number of National Guard and Reserve soldiers who are or have deployed has prompted the Army to seek community partnerships so service members and their families can get the support they need within their communities. These partnerships help fill gaps in programs and services available to Service Members, especially those who live far from Military installations.

For more information on Army OneSource:
Course registration: @ 11:16 pm | Article ID: 1298099810

Golf Club Swing Speed Record Broken

Life Chiropractic News

Life University student Maurice Allen records highest ever swing speed in the Momentus® booth during the PGA Merchandise Show in Orlando in January

Marietta, Georgia — It is a simple physics equation in golf: the higher the swing speed, the farther the golf ball travels. The average PGA Tour player generates a swing speed in the neighborhood of 110 MPH. Maurice Allen, a first year chiropractic student at Life University, recorded the highest ever swing of 161 MPH as recorded on the Momentus® Speed Whoosh, a golf training aid.

Speed Golf Club Whoosh
Life University Chiropractic Student Maurice Allen

The previous record of 159 MPH was set by Joe Miller, the 2010 Remax Long Drive Champion. Before Miller, the record of 157 MPH was held by Jamie Sadlowski, the 2008 and 2009 Remax Long Drive Champion. Maurice will attempt to qualify for the 2011 Remax event beginning in March. The finals will be held in Mesquite, Nevada in November.

Allen attributes his long drive prowess to God-given abilities. “I’ve never really played golf,” he says. “My dad played when I was growing up, but I never competed and never owned golf clubs.” He only discovered his uncanny knack for long hitting about six months ago.

“I lost a bet,” says Allen. “I was helping a friend of mine named Steve Harrison organize a golf event, and he bet me I couldn’t hit the ball very far.” From that first shot, a phenomenon was born. You can regularly find Maurice Allen in the PGA Superstore in suburban Atlanta, literally cracking golf balls into a net. On a recent visit, he cracked the covers of three regulation golf balls, the sheer force of the club splitting the ionomer polyelectrolyte cover.

Allen is taking his newly discovered talent seriously, training in the Life University Sport Science Institute (LUSSI). LUSSI is a proprietary center on the campus of Life University that specializes in helping elite athletes reach peak performance. Through a specific regimen of chiropractic adjustments, fitness and nutrition, Allen is becoming a finely tuned athlete, ready to take on all comers in long drive competitions. He credits LUSSI’s Dr. Keith Rau with helping him break the club head speed record, and looks forward to seeing how far he can push the limit of the golf ball.

About Life University Founded in Marietta, Georgia in 1974, Life University is the largest chiropractic college in the world. Life University is accredited by the Southern Association of Colleges and Schools (SACS) and the Council on Chiropractic Education (CCE) to award four-year undergraduate and graduate degrees in a variety of health care, science, business and general studies fields. The mission of Life University is to empower students with the education, skills and values necessary for career success and life fulfillment, based on vitalistic philosophy. @ 7:01 am | Article ID: 1297868489

New Palmer Board of Trustees Member Named

Palmer Chiropractic News

New Palmer Board of Trustees member named; reappointments announced. The Palmer College of Chiropractic Board of Trustees is pleased to announce that Susan Hatfield, Ph.D., has been appointed to the Board, effective January 1, 2011. This one-year appointment was made by the College Certificate Holders, who annually evaluate applications from potential Board members.

Susan Hatfield Palmer ChiropracticDr. Hatfield earned her Bachelor of Science in Education in 1980 and her Master of Arts degree in organizational communication in 1981, all from Miami University. She went on to obtain her Ph.D. in speech communication from the University of Minnesota in 1990. She is a professor of communication studies at Winona State University, where she has taught since 1981.

In addition to her university responsibilities, she serves as a peer reviewer for the Higher Learning Commission of the North Central Association and has been appointed by the United States Secretary of the Navy to the Marine Corps University Board of Visitors. A nationally known presenter, Dr. Hatfield has consulted with many colleges and universities on issues related to student learning, assessment, communication research, planning and accreditation.

Dr. Hatfield and her husband, Tim, have four children and live in Winona, Minn.

In addition to Dr. Hatfield’s appointment, current Board members Dr. Michael Hahn, Mr. John Huston, Mr. Ken Koupal, Dr. Barry McAlpine, Dr. Paul Peterson and Dr. Paul VanDuyne were reappointed to the Board and will each serve a three-year term. @ 8:25 am | Article ID: 1297787139

Response To Your ITEM Posted For Sale

By Michael Dorausch, D.C.

I woke up to a forwarded e-mail this morning from a chiropractor that was contacted by someone inquiring about a piece of chiropractic equipment he had listed for sale. I’m thankful he quickly forwarded the e-mail to me so that the sender’s information could be investigated. While I’ve covered this topic in what feels like thousands of times before, I don’t expect the practice is ever going to go away completely, so I’ll continue to post reminders now and then.

Bottom line: always be weary of those contacting you online regarding equipment for sale, this is the area scammers target most.

chiropractic classified ad serviceFrom the activity I see online, it appears that nearly everyone using the classified advertising system is taking the time to read directions, and users are posting/replying responsibly. Still, some have either skipped over reading directions, or continue posting in a way that is not recommended (we do delete and ban accounts regularly). The other day I posted classified ad e-mail address tips for this very reason, since some users prefer to post their e-mail information in the body of advertisements. I strongly advise against this, and the text I’m going to share shows my reasoning why. The following is what was forwarded to me…

[email protected] wrote:

Items posted in Product Categories are frequent targets of Check and Money Order Scams.
We are working to reduce and eliminate fraud. Your assistance and support is appreciated.
If you believe this ad reply is fraudulent, simply forward it to [email protected] and then
delete it. Do not reply to any suspicious emails. It will only result in more SPAM.

Ad Number: XXXXX
Sender IP:

Ad Headline: Spinal Care 2000
Posted To: Chiropractic Classifieds

Hello Seller,

In response to your ITEM posted for sale. I am an agent interested in making an immediate purchase of it.

After several consideration over the advert placed on the website, my client who has really shown interest in it and would want to issue the payment.

But before I proceed on this transaction I will like to ask some question as follows.

1. Is the condition of the ITEM what you have describe it to be ?

2. What is the final asking prize you can go at last ?

3. Do you accept a certified check as a mode of payment ?

4,Can the picture send to me via email for proper view?

Also I would like to restate clearly that this item will be shipped to Australia and I have a shipping agent who would take good care of this. You are to cash the Check you will recieve and deduct the funds for the sales of your item and please have the excess funds sent to the shipping agent in order to schedule the pick up of the item.

All neccesary transfer papers will be dully signed by the shipper on behalf of my client when the shipping agents comes for the pick up of the item .

I will be willing to entertain more of your questions that might arise, please provide your


So that I can have it forwarded to my client for immediate payment issuance.Looking forward to hear from you.

Mr William Diehl
Fleet court ,
fleet st torquay
devon england tq1 1dr x

williams diehl
[email protected]

Thankfully the chiropractor using our advertising system relied on the built in contact form to be contacted regarding their equipment for sale. Using the form, we are able to capture the sender’s IP address, e-mail address, and other pertinent information. That information can be quickly forwarded to Internet Service Providers, state and local agencies, etc. We can also ban the sender’s e-mail address, making their scamming efforts slightly more difficult. The form also provides us with the information to create this post; so that people selling motorcycles, cars, household appliances, cameras, and all sorts of other items that appear unclassified add websites throughout the world, can be notified that this individual is a scammer.

To those that use the classified ad system, thank you for being a responsible member of the community.

Ronald Reagan Centennial Super Bowl XLV Tribute WOC

By Michael Dorausch, D.C.

If you had the privilege to attend Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers today, you’d get to see a centennial tribute video to Ronald Reagan just before kickoff, playing inside the stadium, on one of the worlds biggest TV screens. Just before kickoff on Sunday, the tribute video of Ronald Reagan will air inside Dallas Stadium. For a bit of chiropractic history, watch the video around 1 minute, and see if you can spot Reagan sitting in front of a WOC microphone, as he talks about his early days as a sports announcer.

Ronald Reagan WOC Chiropractic Radio
Young Ronald Reagan pictured w/WOC Chiropractic Radio microphone

Reagan’s love of sports led him to his first job. Around one minute into the video, you can hear the voice of Ronald Reagan talking about achieving his dream, that dream was beginning his career as a sports announcer. The photo clipping shows two sets of radio call letters, WHO and WOC. What people may not know is that WOC stood for Wonders of Chiropractic. Yes, Ronald Reagan was employed by non other than BJ Palmer, the developer of chiropractic.

So on this Super Sunday in 2011, not only do we have a bit of chiropractic history in video; remembering a former United States President was once employed by Palmer owned radio station, we have the son of a California chiropractor, playing on the world stage in his first Super Bowl. That’s right, Green Bay Packers Quarterback Aaron Rodgers dad Ed Rodgers is a chiropractor in Chico, CA. Awesome! @ 2:20 pm | Article ID: 1297030837