Chances are you have a web site, but do you take the time to regularly check log files and statistics to see what kinds of terms are being searched that bring people to your website? For a site about chiropractic you may expect searches like back pain, headaches, scoliosis, and even spinal decompression to be popular. Over the years I found that’s not always the case, and sometimes the most popular searches are for terms that may appear to have nothing to do with your primary topic. If you’re not checking your log files, you may never know if that’s the case for your site or blog.

Keyword research appears so 20/20 in hindsight that it can leave any news webmaster wondering why they didn’t use particular terms and phrases when creating their content in the first place. Politically related search traffic will undoubtedly reach an all-time high during the next 96 hours, and aside from the obvious searches for Obama polls and McCain polls, the potential combination of key phrases leading up to Tuesday’s election, is simply mind boggling.

Voting yes on Proposition 8 would eliminate the rights of same-sex couples to marry in the state of California. It’s a hot issue here in Los Angeles, one I have been hearing people talk about more frequently as we get closer to election Tuesday. We’ve really been trying to avoid the discussion of politics in the office, but the topic on at least a few of these propositions has come up more than once during adjusting hours in our chiropractic clinic. Are things this crazy in your state?

Amongst a ginormous amount of today’s news, including everything from Plumbers for Obama and people seeking copies of an Obama Birth Certificate, there was a single news piece regarding Barack Obama on Chiropractic and Medicare. Later today, the planetchiropractic.com office received an e-mail from a chiropractor on the East Coast which included a 2nd PDF file with a letter from Obama on chiropractic care and his proposed universal health care plan.

A top 20 list of political contributions being made to members of Congress in 2008 shows Democratic presidential candidate Barack Obama as receiving the most funds from chiropractors.