Your chiropractic office, your fashion designer shoe boutique, your electronics website, your NFL football offshore gambling blog, your local community parks and recreation center, why do people come to you? Sometimes it seems so obvious doesn’t it? One goes to the chiropractor for an adjustment, the fashion shoe store for shoes, and so on. We know that that’s not always the case. Maybe someone’s coming to a chiropractic office for a radiographic study of their wrist or nutritional counseling, never planning to have their spine touched. It’s one thing to know what people are seeking when they walk into your bricks and mortar business, it’s another to discover what people seek when visiting your website.