Earlier today chiropractor Michael Dorausch posted a chiropractic blog piece regarding simple and effective ad placement for those using the classified ad system on Planet Chiropractic. The post highlighted something a chiropractor was doing right when placing an employment wanted ad for their office. Dr. Dorausch spoke about information he called “granular” and stressed the importance of using local (and even hyper local) information in ad postings. After viewing the post, I noticed some hidden benefits of participation.