Month: December 2005

Chiropractors Worldwide Help Keep Santa Going

Planet Chiropractic News

Los Angeles, CA — Santa Claus is Coming to Town — Chiropractors from around the globe have teamed up in a massive effort to see that Santa Claus (and his Reindeer) are provided with Chiropractic care throughout the holiday weekend.

Santa Claus and Dr. Michael Dorausch Planet Chiropractic has contacted chiropractors all over the planet to see that Santa, his elves, and his team of reindeer have access to chiropractic care during the holidays. “Mrs. Claus contacted our global main office earlier this month” stated Dr. Michael Dorausch, founder of the independent web channel, “She wanted to make sure Santa was in the best of health this year.”

The health of Santa Claus is critical, he cannot be coming down with the flu, some sniffle, or a backache. Not to mention that Santas work is tough. During the weeks before Christmas he is making more appearances than the President. He has countless kids coming to sit on his lap, lift-twist-bend-lift. He has to stay mentally sharp as well, all night he is going over lists of paperwork, and checking them twice.

One of the great things about chiropractic care is that there are no drugs involved. No pills, no potions, no lotions, just results. You wouldn’t want Santa to be flying around the world on pain medication would you? One bad landing on a snowy roof and it’s all over. And speaking of snow, have you ever tried walking on a snow topped roof and then climbed down a chimney? Try doing it several million times in one night. Make no mistake about it, Santas health is important.

“We’ve got Santas back” stated Dr. Dorausch. “there are chiropractors all over the world that are waiting and ready to provide Santa and his team with the best chiropractic care possible. Chiropractors like Dr. Frederick Schofield of Atlas Chiropractic in Phoenix Arizona, Dr. Doug Ferguson in Elk Grove California, Dr. Dan Gambino in West Virginia, and others are on hand to provide chiropractic care to Santa Claus and his team. Some are even traveling to different parts of the globe just to make sure Santa has a chiropractor for Christmas day.”

At Doctor Doug Ferguson’s office, they have collected food and toys to help Santa provide for those less fortunate. For the past month anyone who brought in 12 cans of food and a new toy received their first visit for free. They have also been collecting coats to help keep the kids warm. When Santa drops by they will load everything onto his sleigh using good body mechanics and making sure no one lifts anything too heavy. They will also weigh Santa’s toy bag and make suggestions about the best way to go down chimneys so as not to injure his back. They will check Santa’s neck for subluxations because a lot of little kids have been pulling on his beard to see if it’s real. If he needs an adjustment, Dr. Doug Ferguson will give him his best adjustment of the year!

Dr. Dan Gambino has set up a special cell phone number for Santa to call when he is in the area. Santa will call and Dr. Dan will respond! He has only moments to deliver Santa his much needed chiropractic adjustment. Santa once stated, “I count on Dr. Dan when I’m in West Virginia because I pick up a majority of my coal from the mines there, and my back really needs it.” Says Dr. Gambino, “When Santa calls, I drop everything and rush to the office to get him tuned up and return him to his ‘jolly’ state. Santa is quite an imposing figure, too. Fortunately, my special tables are able to accommodate larger-than-life individuals. Santa is so quiet, he is able to fly in, get adjusted and leave like the down of a thistle. I can really appreciate Santa’s efficiency. He is the ultimate multi-tasker,” continues, Dr. Gambino. “These adjustments are so lively and so quick, they really turn the life back on in old St. Nick. Its an honor to be selected to take care of the Big Guy, and I look forward to it every year.”

So there you have it folks. Santa Claus is coming to town and your local chiropractor is there to make sure everything goes off without a hitch. Don’t forget to get your adjustments before Christmas day, many chiropractors will be away on the weekend making sure Santa is safe and well adjusted. Happy Holidays to you all!

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Dr. Doug Ferguson practices in Elk Grove, California. His office can be reached at 916-686-5222.
Dr. Dan Gambino and the Gambino Family Chiropractic Center are in Clarksburg, West Virginia. Dr. Dan can be reached at 304 623-7800.
Dr. Michael Dorausch practices at ADIO Chiropractic in Los Angeles, California. His office can be reached at 310-301-4448. @ 10:20 am | Article ID: 1135102818

Lance Armstrong Fired as CTO of Planet Chiropractic

By Michael Dorausch, D.C.

Lance Armstrong has been fired as the chief technical officer at Planet Chiropractic headquarters in Los Angeles, California.

I don’t know what to make of this. I didn’t even know that Lance was on the payroll. Well, it all ends today.

How did I get tipped off? It’s the mail. Either that, or the fact that my Livestrong wristband has gone missing.

Seriously now, There are no Lance Anyones working for us and thus nobody has not been fired. But I have been getting some interesting mail from two credit card companies.

Back in February or March of 2005 I began getting credit card offers from CitiBank addressed to: Lance Armstrong at Planet Chiropractic. The first time I received one I glanced at the envelope, thought it was maybe some marketing technique CitiBank was trying, and shredded the envelope.

Lance Armstrong gets mail at Planet Chiropractic

A month or so later I received another invitation, again addressed to lance Armstrong. This time he had advanced to Chief Tech of the company. I shredded the envelope. Since the summer I have received three or four more offers from two credit card companies, Advanta Platinum business card and CitiBank.

Both companies address their mail to Lance Armstrong, both at my mailing address. Considering it from a marketing perspective, I thought maybe this was a planned effort from credit card companies to get us to read their offers. I don’t have any info yet whether it is a planned effort. I would seem to me illegal or at least unethical to use the name of someone else in marketing. The more I think about it though it is more effective than mailing to: Current Resident or Current Business Owner.

Lance Armstrong Chief Tech at Planet Chiropractic

I am wondering how these credit card companies would get such data. Are they purposely marketing to people using the name of Lance Armstrong (or others) to get their attention? Maybe it is the companies they are purchasing data from. If that is the case how are they getting data? I wonder if they are scanning websites for contact information. There are hundreds of pages of data on our site and there is mention of Lance Armstrong in several articles. It would seem rather unlikely though that the name would get matched up in a database.

One of the CitiBank mailings offered a FREE iPod. I almost wanted to send it in just to see what would happen. There has got to be some concern for privacy issues or identity theft. I notice neither of the offers are “pre-approved” and don’t have the fields filled out in the application area. This again has me wondering if it is just a marketing effort. When I get more info I’ll post it here.

Since this article was posted we began receiving magazines, multiple credit card offers, and phone calls for people asking if “Lance” was available. Still no idea where the trail begins but it’s amazing how many pieces of mail we have received to date. We can add Gerber Life Insurance Company and a local Washington Mutual (in Venice) to the list of companies mailing offers. @ 1:15 pm | Article ID: 1134065709

First Class to Graduate from Palmer College of Chiropractic Florida

PORT ORANGE — Palmer College of Chiropractic Florida, Port Orange, Fla., will graduate its first class at 2 p.m. on Friday, Dec. 16, at the Mary McLeod Bethune Performing Arts Center in Daytona Beach, Fla.

Thirty students will receive their Doctor of Chiropractic degrees during the graduation convocation, which will feature a commencement address by Donald Kern, D.C., president of Palmer College of Chiropractic Davenport.

Vickie A. Palmer, H.C.D. (Hon.), great granddaughter of the founder of chiropractic and chairman of the Board of Trustees of Palmer College of Chiropractic, also will participate in the program.

“This event is the culmination of several years of hard work by officials at Palmer Florida as well as the students in our first graduating class,” said Peter Martin, D.C., president of Palmer College of Chiropractic Florida and Palmer College of Chiropractic West. “Our pioneer class has set a standard for excellence and community involvement. Palmer Florida and its students look forward to serving the profession in the state of Florida for many years to come.”

Palmer College of Chiropractic Florida, which opened in 2002, is a branch campus of Palmer College of Chiropractic, the profession’s founding college. Students can earn a Doctor of Chiropractic Degree after receiving a bachelor’s degree from an undergraduate college and completing four-and-a-quarter academic years of clinical and classroom instruction at Palmer Florida.

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Palmer College of Chiropractic Florida
4777 City Center Parkway, Port Orange, FL 32129-4153
Contact: Pat Kuehn, Communications Manager
Phone: (386) 763-2630 @ 11:29 am | Article ID: 1134059344