The “Golden Age” of Chiropractic

Opportunity #1 – The Leveling of the Playing Field
By Sid Mouk, D.C.

Chiropractic philosophy and healing is enormously powerful and dynamic! People on this planet respond to it strongly whenever and wherever they experience it! Yet, today, Chiropractors care for (a reportedly) less than 10% of the population.

Why?
The mass media has a great deal to do with the molding of public opinion. It matters not so much who is right or who is wrong but, instead, who is made to look right or wrong in the media. Since the end of World War II, in particular, the media reporting on healthcare in the United States has been controlled, either directly or indirectly, by the big drug companies and the medical politicians of the AMA, FDA, etc.

We in Chiropractic once again experienced their power over the media in the situation involving our Centennial program that was scheduled to air on three networks one night several years ago. At the last minute, two of the networks decided not to show the program because it was “too controversial.” Obviously, someone had convinced them it was not in their best interest to run something positive about Chiropractic.

This has been happening for as long as most of us can remember. We’ve all seen anti-Chiropractic headlines printed on the front page of major newspapers while, some time later, a retraction might be printed at the bottom of page 36, if at all. Over the years, we’ve all seen news programs show the worst of Chiropractic but seldom, if ever, show the medical profession in a bad light. It’s not who’s right or what’s best for patients but, instead, who has the power to make certain the media provide what they want the public to see and hear. Largely as a result of this situation, a poll taken a few years ago showed that the general public perceives chiropractors as only just above union leaders in integrity and honesty.

Since the verdict in the law suit against the AMA, the medical politicians and the drug companies are not as overt in their criticism of Chiropractic as they were in the past, but their control of the media still gives them the ability to spread half-truths and outright lies about us and we haven’t been able to do much about it — that is, until now.

Now we have the internet – our first great opportunity to usher in the “Golden Age” of Chiropractic! What started out years ago as something for computer geeks has evolved into a method of rapidly communicating with much of the world’s population. The use of the internet is growing at an incredible rate each year as more and more people all over the globe go “online.” As a result of this growth and it’s potential for the future, governments are now attempting to control and regulate this new media for mass communication. However, at this time, it looks as if no one will be able to control the internet. It’s gotten too big and the majority of the people involved are too independent to allow it to happen. And while this lack of control may cause some other problems, it does give the chiropractic profession the opportunity we’ve been waiting for, access to an enormously powerful mass media that eventually will reach practically everyone on this planet — and one that cannot be controlled by the healthcare politicians.

At long last, the playing field is being leveled and we can get the chiropractic message to the people. We can now communicate with the world and do it at less cost than with any other media.

This gives us a great opportunity, but we still have to learn how to do this, and to do it effectively, if we’re going to take full advantage of this massive uncontrolled media of the future. In the past, we in Chiropractic have talked about the importance of learning to correct the spinal subluxation (what Dr. Jim Parker called “Quantity Interference”) and doing it effectively. We’ve also talked about the importance of learning to correct what Dr. Jim called “Quality Interference.” (the part the Innate mind plays in causing interference) Now let’s add a third essential for this profession — learning to use the computer and the internet. And this may be just as important to our future as the other two.

Computers are getting more and more powerful and less and less expensive every year. And people everywhere will soon be able to access the internet on their TV sets. Now is the time to learn this new technology — classes are being taught everywhere and it’s not difficult, it just takes time and persistence on our part.

An opportunity that we in Chiropractic have been waiting for is here now. This is our millennium and we now have the ability to bring our powerful healing message to the people of the world, without interference. All we have to do is start today, take it one step at a time, and just do it!

planetc1.com-news @ 5:44 am | Article ID: 986906645