By Madeline Behrendt, D.C.
A recent feature on MSNBC profiled the “Powerful Bones, Powerful Girls” campaign which is promoted by the Centers for Disease Control (CDC). The campaign aims to educate girls that what they do now makes a difference later for their bones, and gives special attention to recommendations regarding calcium intake and exercise. The MSNBC article also includes recommendations for specific age groups, for women over 30, this includes a special emphasis on medications.
For those paying attention, there is a powerful message here, and 2 points to consider:
1) What’s missing from this information?
2) Kids are being marketed to directly regarding health issues.
What harm could come out of a campaign teaching girls to take care of their bones? The harm can come from what is missing. The information from the MSNBC article is no surprise, we have been told the best source of calcium is dairy products and that Hormone Replacement Therapy “prevents” osteoporosis so many times, that these responses are almost a reflex for many. Yet what’s missing is the information that:
What’s missing is that:
What’s missing is that:
The website of the campaign (www.cdc.gov/powerfulbones) is designed for girls and has a variety of games and information as well as links. Everything is marketed to kids directly, and the links include other kid sites, i.e. FDA kids, where a variety of vaccines are introduced and promoted. The vaccine site simply promotes, there is no info on side effects, or informed consent, pretty one sided, they sounded like the best things ever created – even TV commericals as lopsided as they are, do list the side effects while people are running, jumping or dancing across the screen. I was just amazed at how many sites there are directly for kids, and I know kids can find them, my neices and nephews are the ones I run to when I need any high tech help (and they are all under 12).
There’s power in this message – and that is to go and tell the chiropractic story. Especially to kids, if they are expected to understand about vaccines, they can understand the power of a chiropractic adjustment. For any chiropractor who has been hesitant, or sluggish about including caring for all kids in their practice, let this be a wake up call, cause we all know, to be really powerful, girls gotta have a clear spine.
planetc1.com-news @ 7:48 pm | Article ID: 1022726897