By Michael Dorausch, D.C.
Culver City: Summer is officially only a few days away here in the United States and one of America’s favorite forms of entertainment is in full production. Sellout movie releases have already been heating up the sacroiliacs of moviegoers nationwide, as they enjoy improved ergonomic seating and air-conditioned theaters across the country. Here in the moviemaking capital of the world, we like doing things that support our community. I’m a nut for movies, and even after more than a decade of providing chiropractic care to people at all levels of film production, I still get excited going to see a movie that I’ve worked on.
I’ve said it before that you cannot out give the giver, and for a chiropractor practicing in the Culver City area of Los Angeles, the giving (source of our clientele) often comes from the Motion Picture Industry, Screen Actors Guild, Writers Guild, and the hundreds of independent companies that have a symbiotic relationship in the Los Angeles area film and television industry.
It’s no surprise to me that just about a year ago this week I reported on summer movies and chiropractic, Die Hard, the beginning of summer really is an exciting time of year here in LA. Spreading that excitement got a bit easier for our chiropractic office as we tried something new this month. Rather than invest our marketing money in newspapers, coupon books, phonebook ads and such, we decided to buy movie tickets for our existing clientele. Not a single person has failed to express enthusiasm about going to the movies, and we’re feeling good knowing we are helping support the cycle in an industry that provides us with much business.
The purchasing of movie tickets in quantity is less expensive then you may think. We purchased our tickets in bulk from Regal Entertainment Group, which is the company behind United Artist (UA) theaters, and I’m sure that AMC and other theaters have similar packages available as well. We went with premium tickets so that our patients could go see their favorite movies without any restrictions. We have an added bonus of having a UA Marina Del Rey 6 (4335 Glencoe Ave.) theater less than 2 miles from our office, which was reported by most of our clients, to be the neighborhood theater they go to most.
A really interesting thing has happened as a result of handing out all these tickets. Summer movies have become the hot topic in our LA chiropractic office, and I’m A-OK with that. Don’t get me wrong, I love being a chiropractor and I can talk about it all day long, but this is LA, where movies and television is a topic many are comfortable talking about. As I mentioned earlier, I’m a nut for movies, so I’ve been going to see lots of stuff in the theater. The past few weeks we’ve been talking about Iron Man (loved it) and I’ve been reminding clients that until science offers them a powered exoskeleton, they’d better be taking care of their spine and posture, if they intend to perform like a technologically advanced superhero (or drive on the 405 freeway).
Another cool thing about Iron Man is that production took place in the former Hughes Company soundstages, located about a mile from my office, in Playa Vista. That same space is being used currently for the production of Transformers II (expected to be released summer 2009).
(photo: the tickets we had printed from Regal Entertainment Group included a custom thank you message from our office)
This weeks chiropractic movie topics have revolved around The Incredible Hulk, Kung Fu Panda, and You Don’t Mess With the Zohan (Adam Sandler is one of my favorites when it comes to comedy). The Hulk has been getting rave reviews from folks in our practice, and I’ve been reminding them that chemical imbalances in the body magnify significantly when stressed or enraged. Some meditative breathing is a nice addition to a chiropractic adjustment. I haven’t seen Kung Fu Panda yet but I’m hearing good things from visiting patients. It’s on the list of movies to check out this weekend.
Hancock, starring Will Smith, is expected to be in some theaters July 1, and it was filmed in Los Angeles. I watched the previews when going to see Indiana Jones and the Kingdom of the Crystal Skull (theater was sold out) and Prince Caspian: Chronicles of Narnia. Films like Hancock and Wanted (starring Angelina Jolie) provide health-care providers great opportunities to remind their patients to buckle up.
The Love Guru, starring Mike Myers, is due for release on Friday and from the previews I’ve seen it looks very funny. Looking forward to lots of laughter with that film. So spread the love and take someone to the movies this summer. If you are a business owner there’s plenty of time to order tickets (search terms like corporate movie tickets or bulk theater tickets) so that you can share them with your favorite clients. When they go to the movies, they’ll be supporting many of the people that have helped my business thrive, and I’m thankful for that.
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